Explainer
Creed
Psychology
5 min read

Should you be ashamed of yourself?

Shame powers cancel culture, yet its historic role is guarding community boundaries. Henna Cundill takes an in depth look at shame - and empathy.
The word 'SHAME' spray painted onto a grey hoarding in lime green paint.
Anthony Easton/flickr: PinkMoose, CC BY 2.0, via Wikimedia Commons.

“Put on this dunce’s cap and go and stand in the corner!” cries the teacher, and immediately we are transported to a scene that takes place in a schoolroom of centuries past. Likewise, if nowadays we were to see a woman being led down the street wearing a scold’s bridle, we might assume that there was a very odd sort of party going on; we might even intervene or phone the police. Why? Because these are not the scenes of 21st century Britain. We don’t do public shaming anymore – at least, we like to think we don’t.  

But the truth is we very much do; in fact, shame is essential, at least to a certain degree. For a group to survive with any sense of collective identity and purpose, something has to prevent each person within that group from becoming too greedy, or too lazy, or too dishonest. That something is often the fear of being shamed, not even punished – just shamed. It doesn’t feel nice to be judged and found wanting, or to fear that you might be. 

Think back to the last windy day when your recycling bin blew over – did you experience a passing moment of concern about the public pavement acrobatics of your wine-bottles, cake boxes and ready-meal trays? No need to blush – your neighbours probably rushed out ahead of you to hide their own multifarious sins. Studies have long shown that installing self-checkouts at supermarkets dramatically increases the purchase rates of “stigma items” such as alcohol and unhealthy foods. Oh, the things we do when we think no one is watching… 

So, shame is, on one level, a functional tool which does the essential job of guarding the life and boundaries of a community. Perhaps one or two of us still eats a little too much and drinks a little too much, but shame is one of the things that keeps most of us from going too far, too often – or at least the threat of shame tends to discourage. As Graham Tomlin has recently explored – we still live in a society that equates over-indulgence with a lack of virtue.  

It’s one thing for shame to guard certain moral boundaries (as long as we can all agree what they are) but we’re in a troubling place with the social ones. 

However, when an individual does step out of line, then the shaming process has two modes of presentation: exposure or exclusion, sometimes both. This is most clearly seen in a court of law, where an offender is first ceremonially declared to be guilty (exposure) and then is subsequently sentenced (exclusion) – often “removed” from society, at least for a while, via a custodial sentence or a curfew. In this very clear way, shaming plays a functional role for the well-being of society as a whole.  

But these two prongs of the shaming process can also happen in rather dysfunctional ways, some of which are dangerously subtle. We fear the recycling bin disgorging its contents because there is a certain social shame in being seen to consume too much junk. Fine. But what about the teenager who is compelled into a cycle of disordered eating because a schoolfellow has pointed the finger and said the dreaded word, “fat”? Likewise, many people love a chit-chat, and the fear of being excluded from a social group usefully prevents most of us from being too fixed on one topic, or from appearing inattentive or impolite. But in my research with autistic people, some have shared that they feel shamed out of social groups entirely simply because “chit-chat” is not right for them. Some have a language processing delay, others find “small talk” a bit confusing and inane and would rather talk about something specific. It’s one thing for shame to guard certain moral boundaries (as long as we can all agree what they are) but we’re in a troubling place with the social ones. Some of this shaming doesn’t sound very functional, not if the wellbeing of society is supposedly the goal.  

The inverse of shame is empathy. Where shame excludes, empathy shows attentiveness. 

Perhaps the saltiest example of this problem is the now infamous “cancel culture”. I know – even I can’t believe I would risk bringing that up as a writer, that’s how charged this debate has become. But de-platforming, boycotting, or publicly castigating someone for the views that they express – these are shaming activities, an attempt to render an individual exposed and excluded. It can be a very tricky argument as to whether this counts as functional shame, guarding the wellbeing of society, or dysfunctional shame, guarding little more than social norms.  

We ought to try and take it on a case-by-case basis, but even then, sometimes what one person takes as a moral absolute another person sees as a social choice. At the same time, those who hold dearly to certain moral absolutes sometimes lose sight of the societal impact of what they say. The result can be a strange kind of war, one where there is virtually no engagement between two opposing factions, and the only weapons are a string of press releases and a whole lot of contempt. Eventually, often regardless of there being no engagement and no progress, both sides vigorously declare themselves to be the winner.   

Jesus once said a strange thing when he was talking to a crowd. He said: “Settle matters quickly with your adversary who is taking you to court. Do it while you are still together on the way.” In other words, “Just have a chat first,” says Jesus, “and see if you can’t come to terms.” It was part of a much longer discourse where he also told the crowd to “love your enemies” – and this with the kind of love called agape, a love which favourably discriminates and chooses someone – very much the opposite of shaming them.  

For my own research I have looked in depth at the shaming experience, and one of the conclusions that I come to is that the inverse of shame is empathy. Where shame excludes, empathy shows attentiveness. Where shame exposes an individual, empathy draws them into discussion. To empathise with someone is not to agree with them, but it is to recognise they are human just the same, and that through openness and dialogue it is possible for people, even those who have very different experiences of the world, to explore each other’s perspectives. The end point of that exploration may not be agreement – it might still be everyone back to their corners. But in the process no one has been shamed, no one exposed or excluded, no-one othered or dehumanised.  

Of course, it is far easier to point the finger, to expose someone to the court of public opinion, and then to turn one’s face away, nose in the air, mouth clamped shut in an apparently dignified silence. On the surface this seems like the elegant response – live and let live – but in fact it is not: to designate someone as not worthy of attention is to very publicly inflict shame. We might as well clamp them into a scold’s bridle and lead them down the street. And, as we do so, let’s hope it’s not a windy day – or if it is, let’s be sure that we have firmly tied down the lids of our recycling bins.   

Article
Character
Creed
4 min read

The zeal of Simon Reeve

Is personal conviction enough to persuade others to change the world?

Steve is news director of Article 18, a human rights organisation documenting Christian persecution in Iran.

An enthusiastic hiker stands in front of a view down a valley, smiling and holding his backpack straps.
Simon Reeve on his travels.

It wasn’t until I took my seat in Exeter’s Great Hall the other Friday that I noticed the title of the Simon Reeve show I had bought tickets for over a year prior - “To the Ends of the Earth” - and it was to prove apt. 

The seemingly ageless TV presenter was his usual effervescent self as he regaled the audience with stories from some of his journeys to the distant place of the world - the Ends of the Earth.  

We were taken from the hottest to the coldest places, the wettest to the driest; and alongside humorous and poignant anecdotes, there was also an almost evangelistic zeal in Reeve’s frequent pleas to “green” our money and time. 

“Less screen time, more green time!” he revealed is a Reeve family motto. 

And if he could give us one piece of advice, he said, it would be to “green” our pension - ensuring that the money invested goes to good causes that reduce our carbon footprint, rather than, say, to tobacco or oil companies.  

It may not make us as much money, he said, but it would do more for the environment and reducing our carbon footprints than never getting onto another plane. 

Food for thought.  

Although, perhaps surprisingly, Reeve is actually somewhat of an advocate for tourism. 

For despite the carbon footprint and potential to tarnish some of the best places on Earth, tourism also provides an important source of income and an economic reason to keep beauty spots special, he explained. 

We can ask people as nicely as possible not to cut down trees or to look after wildlife, he said, but if they have an economic incentive, it’s likely to prove more persuasive. 

Perhaps my biggest takeaway from the show was the passion with which Reeve spoke about the climate, “Mother Earth”, “Mother Nature”, “the natural world”, and “the spinning rock on which we live” - all phrases that he used.  

At times, his language was almost spiritual.  

But perhaps another motivator that could spur us on to action could be the knowledge that each of us have been charged by our Maker - another word employed by Reeve - with the responsibility to care for our world. 

He talked about time in the great outdoors as being “good for the soul”. He even shared how on a recent visit to Greenland, it had made him - “as someone who is not religious” - consider whether there really might be a Creator, as it seemed as though the huge pool of ice there had been intentionally left there as a warning to the world not to melt it. 

And as I reflected later on all I had seen and heard, I wondered whether, without a religious conviction, we may be lacking a persuasive motivation for people to stop destroying our planet ever further. 

Humanists may argue that there's a shared humanity to fight for, but if we are just living for this one life, isn’t the most logical course of action to look out only for one’s own immediate interests?  

Might we need another incentive, in the way Reeve explained that money can encourage people to look after their local habitats? 

 I wondered whether Reeve had known when he chose the title of his show that he was quoting the last words of Jesus, when he said his disciples would be his witnesses in Judea, Samaria, and “to the ends of the Earth”.  

In the case of lovers of the planet like Reeve, perhaps their witness to the ends of the earth is the message of just how wonderful our planet is - and this is certainly a very valuable message.  

It is to be hoped that the many thousands who will have heard Reeve’s message on this tour and on the screen will do their own bit to make our planet a better place.  

But perhaps another motivator that could spur us on to action could be the knowledge that each of us have been charged by our Maker - another word employed by Reeve - with the responsibility to care for our world.  

I certainly find it a motivating factor. 

And in spite of all our faults, Reeve said that the real highlight of all his travels has been the people he has met, and this has also always been my experience. 

You can find such love in our species, he said - “the best species that there has ever been on our planet” - and I would agree, even if we reached the same conclusion based on a contrasting set of overriding beliefs.