Snippet
AI
Culture
Digital
Sustainability
3 min read

AI Barbie: does anyone think about destruction?

We choose waste and consumption over stewardship.

Jean is a consultant working with financial services and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy
AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.  

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised. 

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.  

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.  

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.   

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.  

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.  

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.  

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.  

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?  

Celebrate our 2nd birthday!

Since Spring 2023, our readers have enjoyed over 1,000 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?

Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin
Editor-in-Chief

Review
Culture
Eating
Film & TV
Hospitality
3 min read

The hidden messages in Meghan Markle’s new Netflix show

How With Love, Meghan taps into ancient rituals

Jessica is a Formation Tutor at St Mellitus College, and completing a PhD in Pauline anthropology, 

A woman stands at a kitchen island with a chopping board on it.
Netflix.

It seems Netflix is ‘optimising its content for background viewing’. I rolled my eyes.  How depressing. Media companies know we are distracted, and they are altering the content of their shows to accommodate. It is true that “watching TV” no longer means “watching TV.” According to a 2023 YouGov study, 91 per cent of Americans check their phone at least once while watching TV. And now we are learning that TV content is being made so that viewers who have this playing on their screens in the background can actually follow along. Simple story lines, easy dialogue, you name it. I must admit, this is the context that led me to watch Meghan Markle’s new Netflix series, With Love, Meghan. While cooking dinner or tidying the house, I am prone to pop a TV show in the background. This is usually re-watching shows I know well - 24, Desperate Housewives, or Friends – but I thought I would give this new Netflix show a whirl.  

I’d seen some of the controversy about this show online and wanted to see what it was like. However, I didn’t want to give my own time to watch it, so it would be the perfect thing to partner with another task, in my case, cooking dinner. As I listened to it in the background, one thing struck me. The language sounded strangely familiar. 

I began to overhear terms familiar to me from church. Our time, Meghan told us, was “sacred,” our practices were “rituals,” we give an “offering” to those we love and care about, and we are “blessed” by their presence with us. Had I accidentally clicked on a YouTube sermon from [insert church name here]?   

The show kept drawing on language and themes deeply rooted in religion and spiritual traditions—particularly ritual. Frank Gorman once said, 

 “Ritual … becomes a means by which humans participate in the ongoing order of creation. Their existence is made meaningful as they participate in the never-ending drama of creation in ritual.”  

That’s exactly what seemed to be happening in With Love, Meghan. The show wasn’t just about hospitality or relationships but about finding meaning in the everyday through repeated, sacred actions. 

The language of sacred time, offerings, and blessings taps into something ancient and profound. In the Bible, God teaches people about His goodness through rituals—structured, embodied practices designed to help them understand who He is and who they are. The Israelites were not just learning ideas; they were instructed in these routine, regular practices that improved and enriched their lives.  

Rituals take what is ordinary and transform it into something sacred. They link our memory to the past, present, and future... 

Now in our modern world, we’ve largely lost this understanding of the power of ritual. Modern life is often fragmented and distracted—we chase peace but rarely stop long enough to experience it. Yet, in a strange way, shows like Love, Meghan seem to be reclaiming some of that language of ritual, even if unintentionally. Everything we do every day is, in some sense, a ritual. It is sacred. The way we make coffee in the morning, sit down with a friend, and even watch a show while preparing a meal are all embodied practices that shape our inner attitudes toward life. We know that our time is precious, so celebrating and savouring the everyday moments might be key in this deep pursuit of peace. We are returning to rituals.  

Rituals take what is ordinary and transform it into something sacred. They link our memory to the past, present, and future, and for Christians, re-orientate us towards God. They make us pause and participate in something bigger than ourselves. Perhaps that’s why the language in With Love, Meghan stood out so much. It wasn’t just talking about hospitality—it was using the language of sacred connection, of a theology rooted in everyday life. 

It resonated with me, even as background noise. How can you teach people ritual? You do it through action. Embodied practices—living out meaning with our bodies—have always been central to faith and human connection. Even modern media, designed for distracted consumption, can’t help but borrow from these ancient patterns. If we seek true connection, we have to return to the rituals that shape our everyday lives and, ultimately, remind us that we are a part of something much bigger than ourselves. This is what is truly sacred.  

Join with us - Behind the Seen

Seen & Unseen is free for everyone and is made possible through the generosity of our amazing community of supporters.

If you’re enjoying Seen & Unseen, would you consider making a gift towards our work?

Alongside other benefits (book discounts etc.), you’ll receive an extra fortnightly email from me sharing what I’m reading and my reflections on the ideas that are shaping our times.

Graham Tomlin

Editor-in-Chief