Article
AI
Character
Culture
Digital
7 min read

Apple’s AI ads show how we can lose our moral skills

Apple Intelligence promises to safeguard us from the worst of ourselves.

Jenny is training to be a priest. She holds a PhD in law and writes at the intersection of law, politics and theology.

A worker at a desk sits back contemplating a situation
Dour Dale contemplates AI.
Apple.

“I got through the three stages of the interview process, and they said I had done well, but they aren’t hiring any computer science graduates anymore. AI is cheaper, and faster.”

John*, a bright 24-year-old coder and philosopher, has just completed an MSc in Computer Science from one of the top universities in the UK. And he can’t find a job. AI has outcompeted him. In a couple of years, he says, entry level into computer science as a field will require a PhD. What about in ten years, or twenty? Will the only people able to work in the field have to effectively be geniuses to keep up with a technology that’s metastasizing at the rate of knots? It felt painfully ironic to be discussing over coffee the death of an entire sector of meaningful jobs less than a week after the new Labour government announced its plans to “turbocharge” AI (Artificial Intelligence) as the saviour of the nation’s economy. What are we willing to sacrifice in the name of “national renewal”?  

As worrying as John’s story is, there is much more than jobs – and the skills, knowledge and social relations tied up in them – on the line when it comes to AI. The alleged saviour of the nation’s economy is after your soul as well, it turns out.  

This came home to me starkly over the Christmas holidays with the new advertisements for Apple Intelligence tools on MacBook Pro. In the first ad, “Lazy Lance” – a procrastinating business professional – sheepishly shifts in his seat. He has been asked to make a presentation on the new business prospectus, and he has been caught out, unprepared. But he is saved at the last moment. The click of the “Key Points” button using the new Apple Intelligence software on his MacBook Pro provides him with the critical breakdown summary needed to avoid becoming the pariah of the team. The sheepish shifting turns to smug smile: his substandard performance has evaded detection with the ready aid of Apple Intelligence.  

In the second ad, “Dour Dale” – a disgruntled office worker – writes a scathing email to the “monster” who has devoured his pudding from the communal fridge. Before clicking send on this missive, he raises his eyes from the raging words on his screen to see a pious teddy bear holding a love-heart which says “find your kindness.” This moral cue from a cuddly toy prompts Dave to select the “Friendly” button from the dropdown list on Apple Intelligence writing tools, which immediately converts his childish strop over pudding thievery into a mature response in which he kindly expresses his disappointment along with a polite request for the pudding to be returned. The only moral effort required of Dale is the click of a button; Apple Intelligence sorts out the bile and the blame and re-presents his pudding fury in a professionally palatable manner.  

These advertisements for AI tools are designed to provoke an empathetic laugh. Who indeed can honestly say they have never arrived unprepared to a meeting, or at least mentally penned a vindictive response to the tiniest office slight?  

AI is poised to strike at the root of our individual virtue, by inserting itself as an emotional regulator. 

However, underneath the easy laughs, I felt a profound sense of dis-ease when watching them. They indicate just how far AI has already begun to penetrate our moral economy. By inserting a technological tool to disguise or translate social interactions into new terms, our moral relations with each other are deceptively smoothed to avoid the social and personal costs of shame (e.g. Lance using “Key Points” rather than owning up to his poor work ethic) and anger (e.g. Dale using “Friendly” mode to transform his email from raging diatribe into courteous appeal). As appealing as it sounds to have automatic tech weapons to tranquilise social and emotional bugbears, they also remove daily opportunities to learn how to live and work together.  

For example, as excruciating as it is to be the person who came to the meeting woefully under-prepared, embarrassment can be a very useful corrective in learning the art of time management as well as the virtue of pulling our weight. We probably all know from school what it feels like to work on a group project, when only half the group cares about the outcome. If we do not learn moral skills of responsibility and accountability in our formative years, the workplace becomes a vital school for virtue in adulthood where we learn what it means to be trusted and how to be worthy of it. As in the case of Lance, AI now offers us everyday tools which help us to avoid embarrassment and effectively hide our lack of effort, taking the edge off of the very exposure that would help us to grow in both skill and trustworthiness. This is not propaganda for the Protestant work ethic but rather a top survival tip for the human soul in hyper-capitalist economy. Maintaining the moral significance of our labour as a school of formation in self-respect and trustworthiness does not baptise the extractive and exploitative nature of many workplaces. Rather, it offers a means of resistance to the soul-destroying idea that we are all replaceable, that nothing really matters and that our efforts are simply grist for the eternal and insatiable mill of market supply and demand.

In the case of Dale, Apple Intelligence goes beyond protecting users from social shame: it promises to safeguard us from the worst of ourselves. Of the two Apple Intelligence advertisements, I find Dale’s to be even more pernicious because it evidences how AI is poised to strike at the root of our individual virtue, by inserting itself as an emotional regulator. Rather than doing the difficult work of redrafting the email himself, which would require Dale to critically examine his own reactions and put himself into the shoes of the recipient, Apple Intelligence offers to do it automatically. By short-circuiting Dale’s process of recognising the emotions underneath his rage, he misses a critical opportunity to learn for himself what his anger is all about, and even more than that, to practice the art of genuine self-mastery in conflict. The AI tool smooths out the conflict on the surface, while Dale is presumably left with all those rotten feelings built up and unprocessed, because he has not had to do the difficult work of converting his aggressive monologue into a respectful dialogue with another human being.

The insertion of these seemingly innocuous AI tools into the spheres of our everyday, workaday lives introduces new means and modes of (self) deception in our habits, where we are able to hide much more easily from honest moral evaluation of the quality of our work as well as our interpersonal relationships. It also risks new heights of moral “de-skilling” over time as we live in a social and economic world that has become so deeply mediated by technology, to the point where we may very well eventually trust Apple as the gold standard of professional behaviour rather than our own discernment. The soul – our very interiority – is the new frontier of economic expansion, in the name of securing Britain’s place in the ranks of global competitiveness.

To AI enthusiasts, all this may sound like Luddite naysaying. Many people find AI tools helpful in the process of research and preparation. Even some priests, I have recently discovered, use Chat GPT to aid sermon-writing. And what, as a priest friend asked me recently, is the problem with these time-saving tools, as long as we use them critically?

Apart from the obvious answer that AI can’t be trusted to get all the facts right, let alone the word of God, this question presumes that human beings’ critical faculties and moral compasses remain fundamentally unaffected by these new technologies. It may be true for older generations (whose formative years occurred well before the meteoric surge of digital technology in the early 2000s) that technology continues to function as an optional extra to make life that little bit easier. But for Gen Z and below, and even for some younger millennials, intuitive digital technologies have become so fused with the ways that we learn and process information that it is no longer – if it ever was – a neutral tool to improve our lives. We are only learning now about the extent to which social media has thoroughly penetrated the emotional worlds of teenagers, with severe consequences for their wellbeing. What will be the consequences for the generations to come, when AI becomes so integrated into the emotional and social fabric of our lives that we cannot quite tell where we start and it begins? The risk with “turbocharging” AI is not only a huge number of jobs, but the atrophy of our moral muscles as AI encroaches further into the heartlands of what it means to be human. While a few tech elites may always stay one step ahead of AI and keep it safely in the toolbox rather than the driver’s seat, most of us time-poor plebians are being taken for the ride of our lives.

 

 *Name changed for anonymity. 

Join with us - Behind the Seen

Seen & Unseen is free for everyone and is made possible through the generosity of our amazing community of supporters.

If you’re enjoying Seen & Unseen, would you consider making a gift towards our work?

Alongside other benefits (book discounts etc.), you’ll receive an extra fortnightly email from me sharing what I’m reading and my reflections on the ideas that are shaping our times.

Graham Tomlin

Editor-in-Chief

Review
Culture
Film & TV
Purpose
Romance
5 min read

The Four Seasons and Dying for Sex hunt all of life for meaning

The TV shows joining academics exploring what it means to flourish

Giles Gough is a writer and creative who hosts the God in Film podcast.

Two women in a composite image.
Tina Fey and Michelle Williams.

A recent Harvard study revealed an intriguing relationship between religion and how well people feel their lives are going. The study suggests that there is a direct correlation between attendance at religious services and happiness.  

The researchers defined ‘human flourishing’ as encompassing all aspects of a person’s life, including happiness, health, purpose, character, and relationships. Perhaps a snappier way to think of this would be “what does it mean to live a full life?.”  

There must have been something in the air that leads to asking this big question, because two TV shows have come out close to the release of this study, both of which tackle what it means to have a fulfilling life. While science has only turned its attention to this topic recently, artists, philosophers and storytellers have been grappling with this one for centuries, and as science has neither Tina Fey, nor Michelle Williams, let’s see what the story tellers have to say  

The Four Seasons 

The Four Seasons is Netflix’s latest comedy drama series based on a 1981 Alan Alda film of the same name. In it, a group of long-time friends in their fifties, who regularly go on holiday with each other have their whole dynamic rocked when Nick (Steve Carell) tells them he plans to divorce Anne, (Kerri Kenney-Silver) his wife of 25 years. Danny and Claude (Colman Domingo and Marco Calvani) are the group’s only same sex couple, but their warm and hedonistic lifestyle is marred by Danny needing surgery for his heart condition, which he keeps putting off. Our point of view characters are Kate and Jack, played by Tina Fey and Will Forte. Initially positioned as the most normal and stable couple of the group, seeing the unhappiness in their friend’s marriages opens a fissure in their own relationship. Kate gets frustrated that Jack appears to turn into a hypochondriac when they’re in private, and Jack resents his embarrassing secrets being shared by Kate as the butt of a joke. As season one draws to a close, we are unsure if these two will repair their marriage.  

The Four Seasons is a show about wanting your remaining days on this earth to be filled with meaning and passion. Dying for Sex has arguably the same motivation but on a tragically compressed timescale.  

Dying for Sex 

Inspired by the story of Molly Kochan and originally shared on the podcast of the same name, Dying for Sex follows Molly (Michelle Williams) as she receives a diagnosis of Stage IV metastatic breast cancer. In a moment of desperate clarity, she decides to leave her husband, Steve (Jay Duplass) and begins to explore her sexual desires for the first time in her life. Aided by her best friend Nikki (Jenny Slate), Molly dives into the world of online dating, finding partners that range from the kinky to incompetent, and finally compassionate. Molly’s one goal is to experience an orgasm with another person for once in her life. An aim that is hindered by a childhood trauma of sexual abuse. Despite the edginess of the title, Dying for Sex is a heartfelt meditation on what it means to find love just as your body is shutting down on you. It includes perhaps the best depiction of the final stages of life for a person with a terminal illness, the show is worth it for that alone.  

Yet one constant remains for believers and non-believers, and it is as trite as it is true; love is the key to a fulfilled life. 

It is important to note that there is a class element to both of these shows. The Four Seasons places good-looking affluent people in beautiful locations and then invites you to feel invested in their relationship drama, like an episode of 90210 for people in their fifties. Similarly, Dying for Sex sees Molly receive some of the best medical care possible, by virtue of still being on her husband’s health insurance. In a country where free health care is not seen as a basic right, the luxury of the facilities she has to hand starts to seem conspicuous. But this is not oppression Olympics and we’re not here to compare people’s pain. The less money you have will certainly decrease the amount of time you have to ponder the meaning of life, but it’s not a question that should be avoided indefinitely.  

The connection between ‘human flourishing’ may be the type of thing that might get jumped on by pastors around the world. But a note of caution is advised here as to how it’s used. Firstly, the Harvard study does not appear to make any kind of distinction between religions. So, if one were to use this study to endorse being a devout Christian, then the same could be said for being a Muslim, Buddhist, Hindu etc. 

Secondly, if the church tells people that becoming a Christian will statistically increase their chances of happiness, it’s doing them a disservice because Jesus never promised that. He distinctly told his followers: “Whoever wants to be my disciple must deny themselves and take up their cross and follow me. For whoever wants to save their life[a] will lose it, but whoever loses their life for me will find it.” That’s a difficult line to swallow in the world of retail religion, but it borders on false advertising to ignore it. 

Lastly, as critics have pointed out, even if faith improves happiness, it doesn't make the beliefs automatically true! If used as a guiding principle, the pursuit of happiness could have you swapping churches, denominations, even religions until you find what makes you happiest.  

These two shows stimulate an interesting thought experiment; whether a relationship with God would have made a difference in their lives? For Kate and Jack in The Four Seasons, the answer may well have been yes. For Molly in Dying for Sex the answer is a little trickier. Jesus doesn’t condone a promiscuous lifestyle, but the drive towards that was borne out of a fundamental lack of connection with her husband. The main thing that Jesus does promise his followers is connection, either directly with him, or with those walking the same path.  

You can have a fulfilling life outside of God, it would be disingenuous to say otherwise. Yet one constant remains for believers and non-believers, and it is as trite as it is true; love is the key to a fulfilled life. Molly finally attains it when she finds true love, Jack and Kate begin to lose it when they fear their love might be slipping beyond their grasp. 

But the one area where faith might just differ from the secular is that Jesus lived out his time on this earth as a walking talking example of perfect love. Patient, kind, quick to forgive. The kind of example that’s impossible to completely emulate, but still worth trying. 

Support Seen & Unseen

Since Spring 2023, our readers have enjoyed over 1,000 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?
 
Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin
Editor-in-Chief