Article
Change
Fashion
5 min read

To buy or not to buy, that is the question

Fast fashion antidote brand, Yes Friends, set out to save the world one t-shirt at a time. Its founders’ defiant optimism is proving to be rather infectious, writes Belle Tindall.
Yes Friends campaign
Olu and Funsho model Yes Friends t-shirts.
Photo: Yes Friends.

How seriously do you take your moral conscience? How much heed do you pay to your inner monologue? 

Sam Mabley, one of the founders of Yes Friends, was wandering around a shopping centre one day when his conscience told him that he couldn’t buy any item of clothing that was made un-ethically. Any garment which had in any way contributed to the exploitation of those who had made it was simply off limits.   

To buy or not to buy: it was, and is, a question of justice.  

It may be helpful at this point to remind ourselves why, to put such a thought in context.  

The global garment industry is growing at an unprecedented rate. Having doubled in size in the past fifteen years (in terms of global revenue), it is predicted that by 2030, the industry will have grown by another 63%. What’s more, if it continues to operate at the speed and intensity we’re seeing at present, it will devour far more resources than the earth can possibly provide. This world of ours has never seen anything quite like this.  

The garment industry has therefore, unsurprisingly, become the most labour-dependent industry of our age. In particular, the ‘fast’ fashion industry (a large swathe of the industry that relies on incredibly fast, cheap, and large-scale production) is being propped up by a vast and complex supply chain. It quite literally spans continents. And somewhere, often lost in the middle of it all, are the near sixty-million garment workers, the vast majority of whom are living in poverty.  

Despite it being widely acknowledged as a Human Right, millions of garment workers are being denied a liveable wage. They are drastically over-worked and perpetually under-paid, working in notably dangerous conditions (the likes of which are often highlighted by news of factory fires that continue to take lives in Bangladesh) and denied any form of job security.  

All of this is being relentlessly driven by our insatiable demand.  

With this context in mind, back to Sam.  

Their entire business model exists to be a correction of an industry that is so harmful it can be hard to fathom, and yet, there’s no doom present in the DNA of Yes Friends. 

A few years after his conscience began to nudge him and he’d consequently set up an ethical clothing shop, Sam found himself unexpectedly stumbling upon Bible verses such as, 

‘So I will come to put you on trial. I will be quick to testify against sorcerers, adulterers and perjurers, against those who defraud laborers of their wages’ 

And even,  

‘Look! The wages you failed to pay the workers who mowed your fields are crying out against you. The cries of the harvesters have reached the ears of the Lord Almighty.’ 

That can often happen. One finds themselves bumping into bible verses as one unexpectedly bumps into an old friend that they had just found themselves thinking about – just at the perfect time. You can consider it coincidence, or as Sam did, you can consider it confirmation.  

Fast-forward to April 2021, Sam and a band of merry co-founders launched a strategically simple campaign that caught a huge amount of attention: they encouraged consumers to pre-order a plain white T-shirt for £7.99, thus showcasing that ethical fashion doesn’t have to be unachievably expensive. And two-thousand people did just that (many of whom doubled up, bringing in around 4,000 initial orders), they bought into a product and, more importantly, into an idea. With large scale, small margins, and the will to do things differently, our most foundational items of clothing don’t have to cost the (literal) earth. Yes Friends have proved it.  

When chatting to Sam and Dan (another of Yes Friends’ original pioneers), I was struck by how their hopefulness had, and still does have, practical application. Their entire business model exists to be a correction of an industry that is so harmful it can be hard to fathom, and yet, there is no doom present in the DNA of Yes Friends. On the contrary, optimism and joy are baked into this brand. It reminded me of a conversation I had with Lord Micheal Hastings, a man who has spent his entire life ‘bending the power of the prosperous to the potential of the poor,’ who was a guest on the first season of the Re-Enchanting podcast. Lord Micheal met my gloomy admission that I so often feel too small to be any kind of solution to the world’s many injustices with the kindest and most profound telling off I’ve ever received. He said,  

‘We’re too big not to be the solution. What fills the space of the problem should be our optimism. We should be willing to step into the breach where things don’t work and make them work’.  

And that’s exactly what Yes Friends are doing. Sam’s words had that exact optimism in them when he simply said, ‘we can do this better, so why don’t we?’. He and his team have consequently stepped into the breach where things aren’t working and are showing that things can work in a fairer, non-exploitative, far more conscious way. They are working with a solar powered, water-positive, Fair Trade certified factory in Northern India. On top of this, Yes Friends has pioneered a bonus scheme, paying an additional premium directly to the garment workers, ensuring that they receive a good wage.  

And what’s really striking about Yes Friends’ success, aside from the fact that they’re saving the world one t-shirt at a time, is that their defiant optimism is proving to be rather infectious.  

As noted, it strikes me that when people are buying products from Yes Friends - as well as buying a beautifully crafted piece of clothing – they are purchasing a piece of this defiant hopefulness. People are buying into a better way, committing to making a better choice. It’s this way of innovating that can create a truly circular way of consuming: Yes Friends are serving their customer base, who are serving the garment workers, who are then re-serving the customer base. And on it goes.  

The brand has cultivated such a good relationship with their customers that they have managed to incorporate their voices into the creative process. Their customers are continually encouraged to communicate their wants/needs and even have a say in the design of the clothing.  

Yes Friends are making wonderful, high quality, clothes; and they’re dispelling any kind of ‘it just is the way it is’ myths along the way.  

So, back to our key question. To buy or not to buy? When it comes to Yes Friends products, I should think the answer is obvious.  

Interview
Change
Freedom of Belief
S&U interviews
9 min read

Don’t send us back, North Korean escapee tells China

Timothy Cho hopes to help those still trying to escape.
A conference speaker at a podium against a backdrop of blue.
Timothy Cho.
GSHRD.

The UN Secretary-General, Antonio Guterres, has recently stated that North Korea must be held responsible for the grave human rights violations that they have carried out, suggesting that such justice could be secured through the International Criminal Court. In the report, they detail serious human right violations which occurred between July 2023 and May 2024, many of which are tied to a serious escalation in the repression of freedom of thought and belief. Such repression makes North Korea that most dangerous country to be a Christian in 2024, sitting at number one on the World Watch List.   

I don’t know about you, but I find North Korea hard to get my head around.  

And so, I was utterly captivated, completely horrified, and generally left speechless by Timothy Cho’s story of escaping North Korea, at the age of just seventeen. Now, living in the UK and working for the religious charity, Open Doors, as well as lobbying cross-party parliamentarians, Timothy is able to shed a rare light on the realities involved in living in, and leaving, North Korea.   

Would you be able to tell me a little bit about how you managed to leave North Korea? 
I actually escaped twice and was imprisoned four times, three of those imprisonments were in China and one in North Korea. I was sent back, along with the seventeen other North Korean refugees, while we were trying to escape.  

During my first escape, I crossed the border to China and met a Christian missionary guy. He tried to help me cross into China safely, so I followed him to his house. I saw a Bible and a cross and realised that it was a Christian missionary’s house.  

That was very scary for me, I thought he was brainwashed. I believed that Christians were kidnapping North Korean children and selling them into trafficking. And so, when I saw a few children in that house, my legs were shaking. 

I thought the Bible was cursed. 

And so I escaped from the house. I did not regard meeting that man as an opportunity provided by God. I ran away from it.  

And I was then arrested at the Mongolian border with seventeen other refugees as we tried to cross into Mongolia. North Koreans, we’re born without a passport. We don’t know how to leave the country. We’re told that you should never leave the country, so, at the Mongolian border, all eighteen of us were arrested by Chinese military. There were two women in the group, a mother and a daughter, they quickly took something out of their backpack and buried it in the sand. I asked them later what it was, they told me that it was a Bible. It was too dangerous to be sent back to North Korea with it in their possession.  

And we were sent back to North Korea. 

I experienced horrific crimes; terrible things were happening right in front of my eyes. I still live with the trauma of it now. But I survived that horrific experience in the North Korean prison, I was the only one among the eighteen of us who got out of there.  

And then you attempted to escape a second time?  

Yes, by then I couldn't walk properly because of the terrible things that had happened in prison. It was tragic.  

I considered going to the Mongolian border again, but I was massively traumatised from the previous attempt. So, I went to Shanghai. I heard someone could help me to cross the fence into an American International School there, where I hoped I could get support and hopefully get out of China.  

So, I met with a few other North Korean refugees in Shanghai and we managed to get into the school with a piece of paper that read: ‘we are North Korean refugees. Please help us’. 

But the school couldn’t help us and the Chinese police arrived to forcibly remove us. In front of hundreds of students, we were beaten and dragged away.  
We were sent to the International Shanghai Prison.  

That was my fourth imprisonment. 

They were going to send me back to North Korea a second time. And there was no way I thought I would survive that. I would have been executed.   

So, what happened? 

In my cell were seven other inmates, all from different countries. As I was crying every night not eating properly, one of my inmates asked me - why are you crying every night?  

They had never met a North Korean person, of course. So, they were very curious about me. The guy who came to me and asked what was wrong was a South Korean gangster - so we spoke the same language, and I was able to explain to him that I was probably going to be executed.  
Everyone looked quite shocked - and they all asked me if they could pray for me. I said yes, but I didn’t actually know what prayer was. Every one of them had a different religion but the south Korean man brought me a Christian Bible and asked me, ‘have you ever read this book?’ 

Again, this was a book that I was terrified of, and so my legs were shaking. I told him that I had never read it, and that I didn’t want to read it. I told him that it was cursed 

But he said, ‘you probably have some time here in this prison – why don’t you read it. It might give you some comfort’.   
Then he told me that I could pray to God for my survival. I was so desperate, you can imagine – you’re in the darkest prison, thinking that you’re about to be killed. I had nothing to lose. But I didn't how to pray, so I asked him - How do you pray? And he told me that you simply say Amen at the end of your wishes. That's how I learned how to pray.  

So, my first ever prayer, right in that moment was ‘God, I don't want to be killed. Amen’.  
And I don't want to go back to North Korea. I want to get up from this prison. I prayed hundreds of these kinds of prayers. Very short. Very desperate. I wanted to survive.  
And, eventually, praying that many times a day gave me a feeling of comfort. I began to lean on it. I was holding it like a rope. I was desperately praying, with everything within me, for weeks and weeks. But nothing was happening. 

 At first, I kind of thought that God was a man, like a very powerful man. The kind who could arrive on a helicopter and destroy the prison building. Like in an action film, that’s the only reference of escape I had. But nothing was happening. So, I told the gangster who gave me the Bible that God obviously doesn't exist. He lied to me.  

Time was ticking. I was desperate.  

I was a 17 year old boy, I didn’t understand God at all, but all I wanted was to survive.  
About eight weeks later, two men visited me in the prison. At first, I thought they were from North Korea, finally forcing me back. But it turns out they were diplomats. One South Korean guy and one Westerner. They told me that China had made the very unusual decision to deport us to the Philippines with a diplomatic passport, not to North Korea.  

This was completely out of the blue. I never expected that this would happen. That was the first and the last time that China had officially deported a group of North Korean refugees to a third-party country instead of sending them back to North Korea. 

As it turns out, one of the school children at the International American school in Shanghai wrote to a local journalist about us because she was so traumatised at how she had seen us beaten and arrested. At the same time, other witnesses had written statements of what they witnessed and testified that what they saw in that moment was a crime against humanity.  

This then caught the attention of the BBC, Washington Post and CNN, media outlets in Germany, South Korea, Japan. They all told our story and campaigned on our behalf, pressuring the Chinese Government. Then, many Christian and human rights groups watched that news. They protested in front of Chinese embassies all over the world.  

I remember thinking - oh, this is how God has operated. I saw it straight away. Right in that moment, I needed to thank him.  

One of the Bible scriptures I still remember reading during that prison stay was – ‘I will not leave you as orphans. I will come to you.’  

I didn’t grow up with parents. They left, escaped to China when I was nine. I survived without parents, even though I was picking food on the floor and had no education. I suffered and struggled. And I complained about that a lot to God, even after he had rescued me and given me freedom. I had a lot of trauma, anger, hatred, all that. So many times I cried out to God, I shouted at him, I asked him – ‘why didn’t you leave me to die on the street? Then I wouldn’t have gone through all of this suffering.’ 
Every time when I prayed that to him, the only sentence he tells me in response is – ‘I love you, son’. 

That’s an astonishing story. Thank you for sharing that. Since you’ve become a Christian, left North Korea and gained your freedom, what have you subsequently learnt about the hidden, underground, Christians in North Korea? 

That my grandmother was a Christian, my father's mother. But she couldn’t ever share her faith with me.  

Also, that Korea had experienced a spiritual revival in 1907. Evangelism swept through Korea at that time, and millions on people gathered in Pyongyang, which is North Korea today. Missionaries came over, even Billy Graham’s father-in-law went there as a missionary. They came, built schools, hospitals, universities, they were teaching English. In fact, members of the royal family were baptised by Billy Graham’s father-in-law. 

My grandmother was a part of that revival generation of a Christians. The church has survived, underground, through decades of North Korean communist dictators.  

People start reading this book (the Bible), and they find treasure in there, our daily life is in there. There are stories of economic hardship, persecution, suffering, oppression, anger, hatred. But to be found with the Bible is incredibly dangerous. People who smuggle the Bible are executed. When I was eleven, I watched a public execution. When they’re executing someone, they force the entire village to come out and watch it, and they force you to take your children. In fact, children have to sit on the front row. So, the man I saw executed when I was eleven, he was shot – first in the eyes, then the stomach, then the knees. I remember, my friends and I went and collected some of the bullet shells that were left on the floor. We thought it was normal. That man was accused of being a spy because he was found with religious materials.  

They're very particularly against Christianity because the message liberates people. 

Finally, this recent report from the UN Secretary General – you say that his recommendations are ‘noble aims’ but that they don’t quite go far enough. What would you like to see happen to bring about increased safety for the people in, and trying to leave, North Korea? 

I’m now a Christian and human rights lobbyist, I encourage MPs to do something. The UK has always been influential in holding the flag for freedom of belief, in particular. So, what I suggest is that we have conversations with Chinese diplomats. China deported me to a third-party country; they can actually do that. They have the authority in their hands to make that decision. They don’t have to send people back to North Korea. They could even send them to South Korea.  

Instead, hundreds of thousands of people are arrested and sent back to North Korea, even though China knows that these people will end up in prison camps. If they’re Christians, they’ll be executed.  

So, I have a few recommendations. But this is something that the UK government can urge the Chinese government to do.