Essay
Culture
Weirdness
6 min read

CajMaj’s search for the unseen

A coffee shop queue encounter inspires Daniel Kim to consider the small moments of magic in the trivia of life.

Daniel is an advertising strategist turned vicar-in-training.

On the edge of  wintery meadow a couple and a stranger stand apart.
Searching for something.
Daniel Kim.

I was standing in a coffee shop queue one morning when I fell into a conversation with a student behind me. I won’t bore you with the small-talk pleasantries, because one way or another, we happened upon the topic of Magic. As one does. Apparently, he was increasingly, and very sincerely, becoming more open to the possibility of supernatural magic in the world. Weird. He then proceeded to tell me that he’s been practicing Casual Magic. Naturally, and with internal eyebrows raised, I asked him what Casual Magic was. According to my new friend, it’s when you see small moments of magic in the trivial moments of life - little flashes of enchantment that lift your spirits and points you to ‘something more’. He was saying how he’s increasingly found it more important to find things to be grateful for in the mundane moments of the day. It seemed to me a strangely Christian thing to say. I also thought it was a very mature thing to say and a lovely thing to hear on a Tuesday morning. But then he proceeded to tell me that you can shorten it to ‘CajMaj’ which might be the most Gen Z thing I have ever heard. That broke me.  

You might be feeling underwhelmed, like I was. I was slightly hoping to get an insight into some strange micro-culture of contemporary pagans muttering incantations under their breath throughout the day, or a crew of David Blaine mega-fans practicing Casual Magic on unsuspecting pedestrians. Turns out, CajMaj is a very familiar concept dressed up in new clothes. We all know what this is referring to.  

A swim in the river on a summer’s day; a foggy night turning streetlights into mystical balls of fire; a worn-out family at a funfair sitting on the ground looking tired but content; or even a stray sunbeam cast on a 1970s wood-chip wall while you’re lamenting on the loo about the lack of toilet paper. Yes, even that last one. In a previous life, I was a photographer and still fancy myself as a competent amateur nowadays. These are all my favourite CajMaj moments I’ve captured in the last year. For what it’s worth, my favourite kind of photography is the art of capturing #CajMaj. 

#CajMaj moments

Author's own pictures.

four images arranged 2 by 2

Instagram aside, writers, poets, mystics, and philosophers have all written about this experience in different ways.  

We have Mac Davis’ song Stop and Smell the Roses, or travel writer Cheryl Strayed's ‘Put yourself in the way of beauty’. If you’re the corporate type, I’m sure you’ve seen The Habit of Gratitude lying around on team building days (although I can’t help but think this is a barely veiled threat to stop complaining about your boss). If you want to get slightly pretentious, German philosopher, Dietrich Von Hilderbrand enjoyed writing about the ‘Poetry of Life’ while James Joyce wrote about the Epiphanies of the everyday.  

Recently, in the 21st-century streams of psychology and neuroscience,  Dacher Keltner has written about the 'quiet profundity of everyday life' in his book AWE: The New Science of Everyday Wonder and How it can Transform your Life. For Keltner, these moments of ‘being in the presence of something vast that transcends your understanding’ are essential to our happiness and even our cardiovascular system. They also make us more selfless, relaxed and more creatively inspired. So wherever you are on the romantic-cynic spectrum, a healthy dose of awe in your life is probably a good idea.  

Fun and brave 

But there’s just something I love about the new packaging of ‘CajMaj’. I think that’s for two specific reasons. The first is that the phrase is fun. We like to make things serious and overcomplicated but these moments often confront us in little flashes of joy, warmth, and whimsy and the language we use to express that should be equally joyful, warm, and whimsical. The ‘epiphany of the everyday’ doesn’t quite do it for me. Secondly, I like ‘CajMaj’ because it’s brave enough to recognise that these moments might be something outside of ourselves and our normal experience breaking into our world. Now, I’m sure most CajMaj-ers aren’t using the word ‘Magic’ seriously, but my friend in the cafe was, at the very least, using it to express something spiritual and real going on.  

This matters.  

Because if we drilled down to it - what exactly is going on when we experience these moments? Perhaps some of us, when push comes to shove, would want to interiorise and psychologise it. It’s all happening inside our minds and we’re simply projecting deeper meaning onto the world around us. We might think we’re observing something mystical and transcendent out there, but that’s ultimately an illusion. ‘CajMaj’, however, says that maybe, there really is something going on out there, an Unseen Realm, and we’re getting a taste of it. It’s not just happening inside our brains, we are encountering something real but just out of reach. Ultimately, we have the ask this question: “Is all of this just sentimental romanticism, or is it a profound moment of clarity?”  

Christians see CajMaj moments as flashes of the beauty and character of God. They are moments of spiritual encounter. But for the Christian, these moments are not just warm fuzzies or general, vague senses of awe and romantic transcendence. They tell us something real about the world. The Bible and Christian history is full of CajMaj, but they are seen as specific moments of clarity and knowledge. “The heavens declare the glory of God,” claims the songwriter in Psalm 19. Jesus himself appealed to these moments to say something specific about God:  

“Look at the birds in the air: they don’t sow or reap, yet your heavenly Father feeds them. Are you not much more valuable than they?”.  

Tim Kallistos Ware, the English bishop of the Eastern Orthodox Church, who died last year, wrote that: 

 “the whole universe is one vast burning bush permeated by the fire of divine power and glory”.  

I want to live in that universe. And I believe that I do.  

Through a glass 

These moments can tell us something about our identity, our value, and our purpose. But they need someone to make sense of it for us – something personal. We all have these moments of transcendence (twice-a-week on average according to Keltner) but more often than not it’s like a light shining through frosted glass. We might know and feel there’s something beyond it but it's blurry and out of focus. Don’t you want to pierce through that frosted glass and see what might lay beyond? That’s the promise of Christianity - and most other religions for that matter.  

Today, we tend to be turned off by institutional and formal expressions of religious faith. We generally prefer a more personal, spiritual connection than committing ourselves to external doctrines or religious systems. But these so-called systems, which are often characterised as dry  and straight-jacketing, are, in fact, vibrant paintings of what lies beyond that glass, painted by hundreds of generations of theologians, mystics, and artists far smarter and deeper than you or me. You might question if they’re right or not, but they certainly demand engagement. After all, what would be more tragic that spending the rest of your life catching odd glimpses of out-of-focus landscapes when the possibility of bright, illuminating, spiritual sunlight might just be around the corner? 

Casual Magic, CajMaj, is just another manifestation of a very human experience, but this experience comes with a promise. The promise of seeing the unseen, of unravelling the mystery of life, of experiencing the presence of God himself. It may be casual, but it ain’t trivial.  

#CajMaj

Article
America
Culture
Politics
1 min read

God goes public: the inauguration and the return of faith-talk

This Inauguration Day, Jack Chisnall explains why the 'Church and State' separation just can't hold.
The 47th President of the United States of America

Inauguration Day. Donald Trump again makes an oath to defend and uphold, as best he can, the Constitution of the United States. It has always been a fairly swift-moving bit of public pomp - swift compared to coronations at any rate, which typically take hours just to put a crown on a royal head. The Presidential inauguration can take as little as six minutes, and viewers get more bang for their buck: the President is confirmed not only as the head of the ruling government, but the representational head of state too.

It’s all a good lesson in the ‘separation of Church and State’ some will opine. Forget the medieval-sounding solemnities and pageantry, and Archbishops intoning things over altars. Here, a man in a suit enters a civic covenant with the people who have democratically elected him. Before President Jackson’s escort was swamped by 20,000 spectators in 1829 and security protocol had to cordon off spectators, the first inaugurations had a humble, almost mundane aspect: the new president would go about to shake hands with citizens who had popped along to see the ceremony, and to wish the new guy “good luck”. Sources show that Abraham Lincoln shook over 5,000 hands when he was inaugurated for a second time in 1865.

But such well-worn narratives - of humankind progressing from strange, religious druidry to sane, reasonable democracy - are looking creakier than ever, in 2025. Such views were all the rage in the 20th century. But the West is having a fundamental rethink about what exactly it would mean for humans to ‘de-anchor’ themselves from a religious way of being. We have learnt by now - the hard way - that we merely swap one form of worship for another in supposedly ‘irreligious’ societies.

In the first place, the ‘separation of church and state’ history is not as simple as all that. While it’s true that the First Amendment of the U.S. Constitution did not establish a church on the national level, as in England, there were plenty established at the state level just fine. Connecticut was Congregationalist until as late as 1818 - residents paid taxes to, and were educated by, the church. There was nothing in the law to prevent it.

But it is the inauguration itself which reveals that religious instincts cannot be extracted so easily from human affairs. For George Washington, the first President to be inaugurated back in New York City in 1879, the rather last-minute idea was that he should swear on a Bible. None being found to hand, they borrowed one - from a nearby Masonic Lodge. It was fitting. The Founding Fathers certainly tweaked and trimmed the traditional religions they were raised in - but they could not dispense with them. Even the word, ‘inaugurate’, is snagged on a religious root. ‘Augury’ was the practice of discerning the will of the Gods in Ancient Roman political cult.

Christian imagery and sentiment has, over time, returned to irrigate the dry, rationalistic plains of U.S. civic ceremonial. Certainly the likes of Washington and Jefferson saw their country under the auspices of a Supreme Being, just not necessarily aligned with one of the world’s faiths. But for the George Bush inauguration of 1989, the evangelical tone was explicit. Billy Graham began things with an invocation, and the new President ordered a national day of prayer to follow, in thanksgiving for a successful transfer of power. There will be quite an obvious development of this during Trump’s 2025 inauguration, when Franklin Graham, the son of the famed evangelist, will lead the invocation prayer alongside Catholic Cardinal Timothy Dolan.

There is, perhaps, no getting around the human need to call on something larger than ourselves in our most meaningful moments - when we pledge to love someone for the rest of our lives, or swear our commitment to rule justly. The inauguration has been a good indicator of this, in the way that it has increasingly reached for an older, outright Christian language in which to express the profoundest longings and ambitions of a nation. God, it turns out, never quite leaves the frame.