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6 min read

The Cold War, the Internet and America’s nones

How does a culture lose religion so rapidly? Stephen Bullivant investigates the American phenomenon of ‘nonversion'.

Stephen Bullivant is a professor of theology and sociology at St Mary’s University, UK, and the University of Notre Dame, Australia.

Image from the series South Park

Those even passingly familiar with American religious trends over the past couple of decades will have read or heard the phrase ‘rise of the nones’ countless times. And with good reason. While in Britain the proportion of people telling pollsters they have ‘no religion’ grew rapidly over the twentieth century – it was already 43% when the British Social Attitudes survey began in 1983; it tipped 50% a little over a decade later – in America the figure stayed stubbornly low. According to Gallup polls, only 5% of American adults identified with no religion in 1975. Twenty years later, in 1995, it was still 5%.

But then, seemingly very suddenly, things started to change. Beginning in the late nineties, then rapidly accelerating in the early 2000s, each new survey showed the nones getting bigger and bigger. Depending on which survey one looks at, nones now account for  somewhere between a quarter and third of American adults. Even at the lower end, that amounts to some 60 million people. And they’re still growing.

This raises a natural question: Why now? Or rather, what is it about the nineties and early 2000s that pushed or pulled large swathes out of thinking of themselves as religious? Various ways of measuring American religiosity all indicate that something significant must have happened around then. But what

A prior, deeper puzzle

That, at least, is the obvious way of approaching things. And to be fair, it has much to recommend it: something, or rather a combination of somethings, certainly did happen to American religion in those critical years. But this in itself raises a prior, deeper puzzle: why hadn’t the numbers of American nones already risen before the late nineties or early naughts? In all manner of other, quasi-comparable countries – Britain, Canada, Australia, France – the nones started growing steadily from the 1960s onwards. Yet while the sixties had all manner of other disruptive and destabilizing effects on American culture, society, politics, and religion, the proportion of nones grew only a little bit, then stopped.

At the risk of gross oversimplification, if one were to look for a sufficiently big ‘something’ within American society, mostly absent from those other countries, which could plausibly have kept non-religiosity artificially low in these decades, then there is an obvious candidate: the Cold War. Or more specifically, the precise and peculiarly religious way in which it was framed in the USA. 

A final, all-out battle

We Brits were as up to our neck in the Cold War as anyone. But only in America, I think, was the Cold War ever popularly framed as a “final, all-out battle between commu­nistic atheism and Christianity”, to quote Republican Senator Joseph McCarthy. Remember too that it was only in the mid-1950s that Congress adopted “In God We Trust” as America’s official motto, and “under God” was added to the Pledge. During the Pledge debates in Congress, the Democrat Louis C. Rabaut’s summed up a common view on both sides of the aisle:

“You may argue from dawn to dusk about differing po­litical, economic, and social systems but the fundamental issue which is the unbridgeable gap between America and Communist Russia is a belief in almighty God.”

This wasn’t just an issue with wide bipartisan and popular support view, it was thoroughly ecumenical too. While McCarthy and Rabaut were Catholics, it was a Presbyterian president, Eisenhower, who signed the “under God” bill into law. As Eisenhower himself put it during his 1952 election campaign:

“What is our battle against communism if it is not a fight between anti-God and a belief in the Almighty?”

Embellishing the city on a hill

It was also during the Cold War that presidents began likening America to the biblical “city built on a hill” – all the better positioned, one presumes, to scour the horizon for incoming Soviet missiles. Kennedy was the first US president to use it. Reagan, adding his own embellishment of “shining,” would make it his, and many of his countrymen’s, own. Taken together, all this helped lay down a deep, implicit association between being un-religious and being un-American. Atheism itself bore the brunt of this, but it more generally ruled out as­sociated ideas and identities – including thinking of oneself as having “no religion” – as live options for the great majority of Americans.

Riven fault lines

Meanwhile, the cultural fault lines that begin obviously opening up in the late sixties – gender equality, sexual liberation – kept on widening, with new generations socialized into ever more liberal baselines. This created a growing values gap between traditional Christian views and the wider mainstream culture, on topics that were very personal to, and thus felt very deeply by, people on all sides. This meant that, while churches tended to be most visible on the 'conservative side' of various battlegrounds, they were also often deeply riven by internal versions of the same debates. Not surprisingly, church attendance, at least within Catholic and mainline churches, started falling steadily in the seventies and (except where immigration has helped fill the pews) has never really stopped.

The Internet of ideas and identities

On this basic account – and there is much that could be, and elsewhere has been, added to it – the thawing of the Cold War is obviously significant. Note that it is the Millennial generation, only the youngest of whom are able to remember the Cold War (and even then mostly from holiday reruns of Red Dawn and Rocky IV), who were at the vanguard of the rise of the nones. They were also the first generation to be true digital natives, opening many of them up to a much wider range of ideas and identities than hitherto available. This has been especially effective at chipping away the walls of some of America’s stronger religious subcultures. My ex-Mormon interviewees, especially, cite “the wonderful thing called the internet” as being “the game-changer”.

Serious discussion and South Park

The Millennials started coming of age, and indeed responding to pollsters’ surveys, in the early 2000s. This was also around the time when, arguably for the first time since maybe the hugely popular writer and speaker  Robert “The Great Agnostic” Ingersoll a century before, unbelief was being seriously discussed everywhere from primetime talkshows to episodes of South Park. The bestselling books of the New Atheists – principally Sam Harris, Richard Dawkins, Daniel Dennett, and Christopher Hitchens – evidently hit upon some long pent-up demand. They were also, significantly here, able to position atheism, and 'no religion' more generally, as a panacea for a world awash with religion. Harris, for example, makes much of how he started writing The End of Faith on September 12th. Dawkins made no secret about his wanting to run adverts with an image of the Twin Towers and the tagline “Imagine no religion…”.

Cultural space opens

Whatever one makes of such arguments, similar rhetorical moves would have had less intuitive appeal to earlier American generations, learning to duck and cover from atheists’ H-bombs: the stuff of Americans’ nightmares were now those with too much religion, rather than not enough. While the long term impact of the not-so-New Atheism is hard to judge – many nones are keen to distance themselves from what they saw as its “dogmatism” and “extremism”, even while agreeing with much of it – it certainly helped open up ‘cultural space’ for being both American and non-religious that the Cold War had (outside of various enclaves, such as college towns and certain big cities) largely sealed shut. As we have seen, it is one that a good quarter of American adults are quite comfortable placing themselves within.

So yes, new somethings indeed happened in the final years of the twentieth century and the first years of the twenty-first: and these helped drive the uptick of nones. But these happened at the same time as the none-inhibiting effects of a much earlier something had more or less worn off, especially among the emerging genera­tions most affected by the new somethings. It is this combination of factors— akin to pulling one foot off the brake as you slam the other down on the accelerator— that explains quite why the nones rose so suddenly and (seemingly) out of nowhere.  

 

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Joy
Music
2 min read

Rick Astley’s contentment is joyous

The veteran popstar’s story strikes more than a musical chord.

Natalie produces and narrates The Seen & Unseen Aloud podcast. She's an Anglican minister and a trained actor.

On a music festival stage, a popstar in a pink stages holds raised hands with his band.
Astley at Glastonbury. 2023.
aph_PH, CC BY 2.0, via Wikimedia Commons.

Last month was the wonderful Cheltenham Literature Festival and I flexed my low-brow muscles by going to see Matt Haig, Miranda Hart and Rick Astley. All three truly brilliant events.  

But the last of these was the final event of the whole festival and the most surprising. I had no idea what to expect as I’ve never heard veteran popstar Rick talk or be interviewed. If I’m honest, I was probably being ever so slightly ironic in choosing to buy the ticket. I didn’t even know he’d written a book – his autobiography, Never.  

He was absolutely sensational. The first question was “I’m sure you’ve been asked before to write your autobiography, so why now?” Answer, “Because I wanted to be completely honest and for that, I had to wait for my parents to die.” Oh, hang on. This is going to be a very different evening from the light entertainment rickrolling we were all anticipating. 

He went on to describe a “very scary” childhood. He spoke with grace and kindness where he could, but he was also completely open about how “scary” his dad was. About living in a Portakabin at the age of 14. That music was his ticket out of that “scary” place. He used the word scary a lot. Which I found really moving. As a word, it vividly conjures up the fear felt by a child, which can get lost in the slightly abstract safeguarding language that we often hear people use when talking about abuse.  

He told lots of fabulous stories about the early days with music producer Pete Waterman) and again, he spoke with respect (“they were just amazing musicians”) but also with candour. He dropped names with affection and disinterest in equal measure. We all know he was stratospherically famous – for a while – and then he wasn’t. And now he is again, at least a bit. He talked openly about all of that. He was articulate and funny; the kind of guy you’d have a great evening with, in the pub.  

But most impressive was at the end, with tears rolling down his cheeks, he said, in his rich Lancashire accent “music was my way out of that scary place. Not my ticket to sex, drugs and a Ferrari. I wasn’t interested in all that. What I wanted to find was safety, to build my own family and have a stable, safe home life.”  Wow. And he’s achieved it. He met his wife in 1987. 

Funnily enough, the day before I went to see Rick I found a meme on my Insta feed – it was putting the words of “Never gonna give you up” into the mouth of Jesus. I don’t think Rick Astley is a Christian and he certainly isn’t the Messiah – but there is real joy to be found in an artist whose music celebrates what is good and beautiful in human relationships. And not just in a soft lens, infatuation dream-state ballad. He’s in it for the long haul. 

In the words of the blurb on the back of the book, “Never” is a “portrait of truth, artistic evolution and the astounding power of contentment.” Now that’s rock ‘n’ roll.