Snippet
Culture
Fun & play
Romanticism
2 min read

Cosy season: creating meaning amid the mundane

We’re romanticising our way through the year.
A set of be-socked feat rest on a leaf strewn step beside a book and a cup of coffee.
Alex Geerts on Unsplash.

Have you heard? It’s cosy season.  

And such a season comes with instructions: light your candles, put on your thick socks, order the pumpkin-spiced latte, and dig out the Nora Ephron movies. Wade through piles of crunchy leaves. Cook a roast dinner. Wear your woolie sweaters, re-read Jane Austen, ruminate on the sheer romance of Tom Hanks offering to send Meg Ryan ‘a bouquet of newly sharpened pencils’ to celebrate the arrival of Autumn (if you don’t know that reference, you haven’t dug out the Nora Ephron movies yet. Chop chop.) 

Do it all. And document it, too. Create montages accompanied by the Gilmore Girls theme-tune and share them with the world. 

Why?  

Well, because that’s what we do in cosy season (Or ‘cozy’, as Nora would spell it in America.) You see, we’ve acquired this new way of being. It’s a social-media phenomenon: we make our mundane feel like a movie, we romanticise our way through the year.  

And I don’t think that’s as trivial of a craze as it sounds. I actually think the contrary, I think it reveals something true and profound about us. If anything, my only critique is that the imperative to ‘romanticise your life’ doesn’t actually go far enough.  

The social media trend, which took off in the dark depths of the pandemic and has stuck around ever since, is a kind of relinquishing of control and a rebellion against a disenchanted life. For example, ‘cosy season’ encourages us to think about Autumn as something that is happening to us, personally. We can’t control the arrival of this seasonal shift, our only choice is how we respond to it: we can greet it, we can notice it, we can celebrate it. We can, if we so wish, imbue it with meaning.  

And we should.  

Because to do such - to permeate the mundane with joy, beauty and meaning - is to defy distraction and disenchantment. It is to be in the present without wishing it were somehow otherwise. It’s a good thing.  

I just wonder if it’s enough.  

Because, the thing is, I don’t think it’s a romantic life we crave. Not really. I think we’re seeking something deeper. I think it’s a holy life we’re in search of – holy, as in, a life that has a dusting of the divine. A life that is soaked in seen and unseen goodness, permeated with the essence of eternity. A life that has heavenly fingerprints all over it.  

Ultimately, a life that means something. Not just on the obviously catalytic days – but on the days that fly right under the radar. We want to be sure that those days matter, too.  

What if ‘romanticising our life’ is a secular way in which we’re trying to hallow the ordinary? What if it is an acknowledgement of the sacrality of the monotonous? Just, without the God bit. If we were more in-tune with spiritual realities, more able to identify our soul’s deepest cravings and wonderings – would we be sacralising our lives, as opposed to romanticising them?  

I reckon so.  

 

Snippets are a new Seen & Unseen format. Short takes on the current moment. 

Snippet
AI
Culture
Digital
Sustainability
3 min read

AI Barbie: does anyone think about destruction?

We choose waste and consumption over stewardship.

Jean is a consultant working with financial services and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy
AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.  

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised. 

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.  

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.  

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.   

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.  

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.  

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.  

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.  

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?  

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