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Don’t just hustle or quietly quit. Work hard at rest

Here’s what BrewDog's CEO doesn't get about work-life balance.

Callum is a pastor, based on a barge, in London's Docklands.

A man lies asleep on a closed lap top on a desk.
Vitaly Gariev on Unsplash.

 

Is work-life balance just an excuse for people who hate their jobs? James Watt, the CEO of BrewDog, seems to think so. But is his vision of work-life integration the solution - or a recipe for burnout? Recently, Watt faced criticism for claiming that work-life balance was "invented by people who don’t like their job." Instead, he advocated for work-life integration, arguing that if you enjoy your work and want to achieve, it won’t feel burdensome to be constantly "switched on."

Watt is correct in some respects: extraordinary achievements often require extraordinary focus. Hard work can be immensely satisfying, providing purpose, goals, and rewards. However, Watt’s perspective lacks nuance and risks promoting a culture of overwork.

Work-life integration, as portrayed by Watt and his fiancée, Georgia Toffolo, revolves around relentless focus on achieving goals, coupled with a willingness to make significant sacrifices. It means finding a partner who champions your ambitions while relentlessly pursuing their own. For Watt and Toffolo, this appears to work—they seem to thrive as part of the privileged minority who genuinely enjoy every aspect of their work. But when viewed realistically, their vision of work-life integration paints a bleak picture. It involves checking emails during family meals, taking calls while driving, scheduling loved ones around work, and sacrificing whatever doesn’t fit. As Watt illustrated in his social media post, referencing figures like Sir Tom Hunter visiting sports stores with his children or Sam Walton working in his warehouse on Saturdays, this isn’t about integrating work into life - it’s about subordinating life to work.

In many ways, the hustle culture that Watt embodies mirrors modern unrealistic beauty standards. Just as social media often promotes unattainable images of physical perfection, Watt’s idealised version of work-life integration advocates a way of life that leaves little room for other forms of hard work - relationships, parenting, creativity, or rest.

The backlash against Watt was swift, and Gen Z’s ‘quiet quitting’ movement has been lauded as a counterpoint to this culture of overwork. By prioritising mental well-being and relationships, quiet quitters resist the idea that their entire identity should be tied to their job. However, they too risk missing the point. A reactionary disengagement from work, while understandable, does not offer a holistic vision of life where every area - work, rest, relationships - receives the effort and attention it deserves.

Work - life balance isn’t about doing the bare minimum at your job or resenting periods of intense work. It’s about recognising that work is one part of life, and other areas - relationships, hobbies, rest - demand hard work too. The challenge, then, is not to reject work but to embrace the harder, more deliberate work of rest.

A radical alternative: working hard at rest

What could a meaningful alternative look like? It might involve working hard at work, yes, but also working hard at rest.

As a vicar in Canary Wharf, one of London’s financial hubs, I regularly see young professionals wrestling with the tension between ambition and rest. They understand the demands of their careers and the effort required to achieve extraordinary goals. But they also grapple with the reality of burnout and the importance of mental health. Watt’s vision of work, without clear boundaries, poses a danger: the mental load of being "always on" accelerates burnout and diminishes the joy of achievement.

The biblical concept of Sabbath offers an ancient yet powerful antidote to the demands of both overwork and disengagement. It reminds us that work is good, but so is rest. By intentionally organising and prioritising rest, we resist the cultural pull of constant hustle and grind. Taking one day each week to step away from work entirely—no emails, no calls, no productivity—becomes an act of resistance.

Sabbath rest allows us to engage deeply with other areas of life. It provides the space to focus on relationships, creativity, and renewal without the constant demands of work encroaching on every moment. This doesn’t mean filling the day with endless activities—brunches, housewarmings, and run clubs are good, but Sabbath also requires intentional space for rest and reflection. In ancient farming societies, Sabbath for the land meant leaving fields unplanted, allowing them to regenerate naturally. The same principle applies to us: regular rhythms of rest make us healthier, more focused, and more productive when we return to work.

Seeking balance while recognising that work is part of life isn’t a sign of weakness—it’s wisdom. Sabbath rest isn’t a retreat from ambition but a way to ensure our goals don’t overshadow the rest of life. Success isn’t just about professional achievements; it’s about thriving in every area - work, relationships, creativity, and rest.

What if rest wasn’t a sign of weakness but a declaration of what truly matters? What if success meant working hard, not just at our jobs, but also at rest, relationships, and the things that bring us joy?

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4 min read

Millions of children go hungry in a country that dares to call itself godly

The gospel of national greatness is less about grace and more about political grit

George is a visiting fellow at the London School of Economics and an Anglican priest.

A sand drawing shows an unhappy child's face with the tide coming in from below
A sand drawing for a child poverty campaign.
Barnardos.

If anything, the UK – and more specifically England – is becoming a Christian country again. But not necessarily in a good way. The rise of Christian nationalism mirrors the American experience, with Christian symbols such as the cross weaponised against asylum seekers and the knuckle-draggers under them, marching as to war. 

But there are still many non-belligerents who would stake a claim to our Christian nationhood. Wiser counsels such as the historian Tom Holland. Or Danny Kruger MP, who spoke to a near-empty chamber in parliament recently, before defecting from the Conservatives to Reform UK, about a Christian restoration, envisioning a "re-founding of this nation on the teachings that Alfred made the basis of the common law of England." He may need to explain that slowly to Nigel Farage. 

But by what measure do we claim to be a Christian country? Here’s one: Child poverty. It’s very hard to make a case for a state being foundationally Christian in principle if significant numbers of its children go hungry. And the UK shamefully ranks among the worst of the world’s richest countries in this regard, with our children’s poverty rates rising by 20 per cent over the past decade – defined as those living in a household with less than 60 per cent of the national median income, so currently less than about £19,000 a year.  

That’s some 4.5 million living in poverty, or 9 in a typical classroom of 30. Unless action is taken the number will push five million by 2030. Anecdotal evidence from teachers is truly shocking. Children arrive hungry at school with empty lunchboxes to fill and feed family at home. The UK ranks below poorer countries such as Poland and Slovenia, which are currently cutting their child-poverty rates, and well ahead of other wealthy nations such as Finland and Denmark.  

It’s a national disgrace. Christologically, it also fails the minimum threshold for a nation that supposedly holds that the kingdom of heaven belongs to children. In damp and sub-standard housing this winter, lacking nutritious diet and prone to ill-health, heaven will have to wait for these British children. 

The same gospel tells us that the poor are always with us, which may make us resigned to it. But political complacency won’t do. If there is always relative poverty against great riches, then the true measure must be what we’re trying to do about it. The damning answer to that seems to be very little. 

It’s actually worse than that. The circumstance is one of our own deliberate, political making, exacerbated by the then chancellor George Osborne, who introduced the two-child benefit cap in 2017. That limited benefit payments for families claiming Child Tax Credit or Universal Credit for more than two children. It was part of Osborne’s pantomime wicked-squire act, as he repeatedly told us with a straight face that “we’re all in this together”. It was also borderline eugenics, because one of its effects was to limit the breeding of “lower orders”, the benefit cap disproportionately hitting the budgets of working and ethnic-minority families. 

With Osborne’s selective austerity and social-engineering drive long gone, it’s well past time for a Labour government to do something to rectify such social injustice. Current chancellor Rachel Reeves must abolish the two-child benefit cap in her November Budget. With other welfare cuts prevented by Labour’s summer backbench rebellion, the question inevitably squawked by right-wingers is how that will be paid for. 

 Opposition parties relish the prospect of Reeves welching on pre-election promises not to raise taxes on working families. And abolishing the two-child welfare cap could cost £3.5 billion a year. 

There are creative ways and means. Veteran chancellor and former prime minister Gordon Brown – the unsung hero of the 2008 worldwide financial meltdown, without whom we wouldn’t have an economy to do anything with – proposes fairly taxing the excess profits of the £11.5 billion gambling industry, which enjoys VAT exemptions and pays just 21 per cent tax, compared with 35-57 per cent in other industrialised  countries. And if more money is needed then remove some of the interest-rate subsidy enjoyed by commercial banks when they deposit money at the Bank of England. That is what social justice looks like (gambling also costs the NHS £1 billion-plus in harms, so it’s time for the industry to pay up). 

That points to some fiscal answers. There are other actions that must be taken this autumn, at political conferences and on any platform available to those with a public voice and conscience. It’s good to see Stephen Cottrell, Archbishop of York and stand-in primate of England in the absence of Canterbury, laying into the two-child limit and benefit cap. 

Both Cottrell and Brown tell heart-breaking stories of children’s poverty in the UK. We must fight it and ensure that Reeves’ forthcoming Budget does so. As the children’s commissioner for England, Dame Rachel de Souza said recently that millions of children are living in “almost Dickensian levels of poverty”. The irony is that in Dickens’ time we were called a Christian country. 

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