Review
Books
Culture
Digital
4 min read

Filterworld: algorithmic anxiety is flattening our culture

The rule of vanilla lets our unfeeling gadgets decide what’s best for us.

Simon is Bishop of Tonbridge in the Diocese of Rochester. He writes regularly round social, cultural and political issues.

A podcast guest speaks in front of a mic.
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Sebastian Pandelache on Unsplash.

Here’s another diagnosis to add to modern malaise: algorithmic anxiety.  It’s described by Kyle Chayka in his excellent book Filterworld (Heligo Books, 2024) as the: 

 …awareness that we must constantly contend with automated technological processes beyond our understanding and control, whether in our Facebook feeds, Google Maps driving directions, or Amazon product promotions. 

We don’t understand algorithms.  Even if we did, we wouldn’t know how they actually work on us as every tech company keeps it a secret, lest competitors learn from them.  This has led to the algorithm becoming the century’s newest bogeyman, a phantom we can reference in conversation to make us sound tech savvy and culturally knowing even while we remain in the dark. 

‘Algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.   

Kyle Chayka

One of the oddest outcomes of the ascendency of the algorithm is the seemingly diametric effects on politics and culture.  In politics it has polarised people, sorting us into opposing camps and then ensuring we hear only good things about our ‘side’ and only maddening things about the ‘opposing’ side.  Instead of calmly listening to a different view, we hurl insults, as performative as Prime Minister’s Question Time and about as enlightening. 

Something different is happening with culture.  Here, the algorithm makes culture more homogenous; in the words of Kyle Chayka, it is ‘flattened’.  The basic rule of what he calls Filterworld is that ‘the popular becomes more popular, and the obscure becomes even less visible’.  It is a strange re-mix of Jesus for the digital age: ‘to all those who have, more will be given…but from those who have nothing, even what they have will be taken away. 

The life of an Instagram post is said to be determined in the first five minutes.  If it has engagement, it can be sure of more; if it gets none, it will sink.  Visibility on social media is vital for artists of all kinds, because this is where all publicity begins.  Artists try and game the system, figuring out what kind of content the algorithm will promote.  In the process, their creative expression is subtly compromised.  People begin to write in a style that gets attention, and what gets attention is decided by the algorithm.  Those who tweet will know how the short, pared back medium starts to influence their life away from X. Musicians know that art which is safe and mainstream – the public’s crowded middle where performers like Ed Sheeran have thrived – is likely to succeed.   

‘Much of culture now has the hollow, vacant feeling of having been made by algorithm’ according to the cultural commentator Dean Kissick.  Chayka observes that: ‘algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.   

It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.   

There is a valid counter to this development.  Previously, what we read, heard and saw as cultural consumers was determined by a small set of experts who filtered content for us.  These experts were often drawn from a narrow section of society who inevitably brought their own biases to bear.  While this may be true, it is hardly a triumph for the public to have an unfeeling gadget decide what’s best for them, based on what we have liked before and what seems to appeal to most people.  At the ice cream vendor, this is like reaching for vanilla every time.   

The truth is, in necessarily surrendering to the algorithm (for what alternative is there online?) we miss huge volumes of culture that might appeal to us.  It is about as effective as deciding what sea life we like based only on what pops up to the surface of the water. 

The best art is not always the most popular and there is a risk that the divine spark of invention that the creator God has placed within each of us – the unlimited potential of being made in the image of God – will not be fanned into existence as often as it could be.  Chasing likes is no substitute for patient inspiration.  It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.   

‘Behold, I am making all things new’ says the one who sits on the throne in Revelation.  That algorithms are making all things similar is the reality we are learning to live with. 

Column
Community
Culture
Football
Sport
4 min read

I’ll miss football’s disappearing cathedrals

Sharing the same physical space as those that go before is a spiritual act.
A CGI image of a son and dad holding hands on the concourse of a modern stadium.
The 'new' Old Trafford.
MUFC.

On the way back from a gig a few weeks ago, my dad asked me a question. “Are there any artists that you’d be so up for seeing that you’d pay anything for a ticket?” 

Paul McCartney? Julian Lage? Stevie Wonder? 

That’s about it really. Notwithstanding the fact that I’m running out of internal organs to sell to afford gig tickets nowadays, it struck me that a lot of the people I’d pay anything to see are now all dead. Some of them died long before I was born: Miles Davis, John Coltrane, Charles Mingus, Ella Fitzgerald, Jimi Hendrix, John Lennon (as part of The Beatles), John Bonham (as part of Led Zeppelin). And then there are the bands who split up before I was born, especially Waters-Gilmour-Wright-Mason era Pink Floyd and Gabriel-Hackett-Banks-Rutherford-Collins era of Genesis. 

But there are a few artists I wish I’d had the chance to see in the fleeting moments we were alive at the same time. David Bowie, Jeff Beck, Gary Moore, Wayne Shorter, Herbie Hancock, Neil Peart (of Rush), Jeff Buckley (although as a 4-year-old when he died, he probably would have been lost on me back them.)  

I was thinking about this question again while watching the Merseyside football derby in February. It was a proper Merseyside derby. By this, I meant that it ended up with fans on the pitch, fights, two players being sent off, and both Liverpool’s manager and assistant manager being sent off too. A proper Merseyside derby.  

It was also the last ever Merseyside derby to be held at Goodison Park. And that made me profoundly sad.  

I’ve driven past Goodison a fair bit. You catch site of it looming over Stanley Park as you walk up to Anfield. But I’ve never actually been to a match at Goodison. And now I never will. Goodison will soon join a growing list of football grounds that no longer exist: Highbury, Maine Road, White Hart Lane, The Dell, the Boleyn Ground. All gone.  

Along with Goodison, another stadium has been added to the scrap pile in recent days. You may have heard of it: Old Trafford.  

Yes, Manchester United – who last month announced 200 redundancies at the club, having previously made 250 members of staff redundant last year – have made the decision to spend £2bn on leaving the historic and iconic, if crumbling, Old Trafford stadium to move to a new 100,000-seat stadium. Turns out I only have a few more years to go to Old Trafford before it becomes another page in my book of regrets.  

Highbury. Maine Road. White Hart Lane. The Dell. The Boleyn Ground. Goodison. Old Trafford. These are football’s cathedrals, and they are disappearing.  

And all of this reminds me about the kind of debates that pop up whenever a church building – whether active or defunct – is used for a purpose that some Christians find disrespectful or blasphemous. Church buildings are often contested spaces; what goes on within them is policed in a way that simply isn’t the case for many other public spaces. Should they host heavy metal gigs? Should disused churches be converted into housing, as this slightly bizarre article seems to revel in.  

When I used to live in Nottingham, there was a bar in the centre of town located inside an old church. It’s a gorgeous old building and it has largely survived the conversion into a bar. It is, it must be said, a lovely place for a drink. But it’s difficult not to feel at least a tinge of sadness that, where that place once reverberated with the sound of praise and worship, it now echoes with the thrum of drinks orders and club music. It feels haunted with the presence of God. 

Look, things change, I know that. I’m not so nostalgic as to think that everything needs to stay as it was when I was a child. But it’s hard not to wonder about the histories that are being lost, and the stories that are being forgotten, when we demolish or repurpose our church buildings, or our football stadia.   

There is a reason why we preserve our history, and our cultural heritage. Sharing the same physical space as those that go before us is a supremely spiritual act. We visit castle ruins, old churches, and war-torn battlefields because they connect us to those that went before. We enter the stories of those people and realise that perhaps they aren’t so different from our own stories. 

Come May, the Gwladys Street End at Goodison will have sung its last song. In the near future, Old Trafford’s Stretford End will fall silent, too. Liverpool’s owners FSG have come in for a lot of criticism since taking over in 2010. But, along with appointing Jürgen Klopp, their decision to renovate rather than move away from Anfield will surely go down in history as an unqualified success. It is a place that reeks of history, of stories past. And those stories shape and underwrite the club’s stories in the present.  

Again: things change, I get that. But whether it’s the church’s buildings or football stadia, we lose these spaces – and the stories born within them – at great cost to ourselves.  

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