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Filterworld: algorithmic anxiety is flattening our culture

The rule of vanilla lets our unfeeling gadgets decide what’s best for us.

Simon is Bishop of Tonbridge in the Diocese of Rochester. He writes regularly round social, cultural and political issues.

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Here’s another diagnosis to add to modern malaise: algorithmic anxiety.  It’s described by Kyle Chayka in his excellent book Filterworld (Heligo Books, 2024) as the: 

 …awareness that we must constantly contend with automated technological processes beyond our understanding and control, whether in our Facebook feeds, Google Maps driving directions, or Amazon product promotions. 

We don’t understand algorithms.  Even if we did, we wouldn’t know how they actually work on us as every tech company keeps it a secret, lest competitors learn from them.  This has led to the algorithm becoming the century’s newest bogeyman, a phantom we can reference in conversation to make us sound tech savvy and culturally knowing even while we remain in the dark. 

‘Algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.   

Kyle Chayka

One of the oddest outcomes of the ascendency of the algorithm is the seemingly diametric effects on politics and culture.  In politics it has polarised people, sorting us into opposing camps and then ensuring we hear only good things about our ‘side’ and only maddening things about the ‘opposing’ side.  Instead of calmly listening to a different view, we hurl insults, as performative as Prime Minister’s Question Time and about as enlightening. 

Something different is happening with culture.  Here, the algorithm makes culture more homogenous; in the words of Kyle Chayka, it is ‘flattened’.  The basic rule of what he calls Filterworld is that ‘the popular becomes more popular, and the obscure becomes even less visible’.  It is a strange re-mix of Jesus for the digital age: ‘to all those who have, more will be given…but from those who have nothing, even what they have will be taken away. 

The life of an Instagram post is said to be determined in the first five minutes.  If it has engagement, it can be sure of more; if it gets none, it will sink.  Visibility on social media is vital for artists of all kinds, because this is where all publicity begins.  Artists try and game the system, figuring out what kind of content the algorithm will promote.  In the process, their creative expression is subtly compromised.  People begin to write in a style that gets attention, and what gets attention is decided by the algorithm.  Those who tweet will know how the short, pared back medium starts to influence their life away from X. Musicians know that art which is safe and mainstream – the public’s crowded middle where performers like Ed Sheeran have thrived – is likely to succeed.   

‘Much of culture now has the hollow, vacant feeling of having been made by algorithm’ according to the cultural commentator Dean Kissick.  Chayka observes that: ‘algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.   

It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.   

There is a valid counter to this development.  Previously, what we read, heard and saw as cultural consumers was determined by a small set of experts who filtered content for us.  These experts were often drawn from a narrow section of society who inevitably brought their own biases to bear.  While this may be true, it is hardly a triumph for the public to have an unfeeling gadget decide what’s best for them, based on what we have liked before and what seems to appeal to most people.  At the ice cream vendor, this is like reaching for vanilla every time.   

The truth is, in necessarily surrendering to the algorithm (for what alternative is there online?) we miss huge volumes of culture that might appeal to us.  It is about as effective as deciding what sea life we like based only on what pops up to the surface of the water. 

The best art is not always the most popular and there is a risk that the divine spark of invention that the creator God has placed within each of us – the unlimited potential of being made in the image of God – will not be fanned into existence as often as it could be.  Chasing likes is no substitute for patient inspiration.  It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.   

‘Behold, I am making all things new’ says the one who sits on the throne in Revelation.  That algorithms are making all things similar is the reality we are learning to live with. 

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The Wild God we can't coerce

Weird and increasingly encountered beyond the wilderness.
A pianist raises his arms while sitting at a grand piano amid recording equipment.
Nick Cave recording Wild God.
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Christianity is a wild thing.  

I say this, even while only half-understanding what I’m saying. It’s something that I’m learning. Or perhaps it’s more appropriate to say that it’s something that I’m unlearning. Because, admittedly, I’m far more familiar with a somewhat domesticated view of my own faith tradition. The kind that allows me to fashion fences out of my expectations; to put parameters around God’s presence and boundaries upon his behaviour. Both of which are a farce, of course - but a comforting farce, none the less.  

You see, there is nothing ‘comfortable’ about a God who cannot be wholly predicted or comprehended, let alone controlled or contained. A wild God is always going to be a challenge to a culture that has enthroned comfort. We’re too easily spooked and too unused to the sensation of being cosmically baffled.  

But, affronting as it may be, I am trying my best to sit in the knowledge that the God I believe in is a wild God. And I’m finding this wildness increasingly hard to ignore. Perhaps it’s all the Rowan Williams I’ve been reading, or my newfound interest in the Romantics (as in, the eighteenth and nineteenth century poets, not the 1970’s American rock band). Or maybe it has more to do with Nick Cave and the Bad Seeds’ new album, which I have been listening to relentlessly over the last week. 

In this musical offering, Nick Cave introduces us to his ‘Wild God’, who I think is my God too. It’s just that ‘wild’ has never been the first adjective I reach for when describing him.  

Until now, I suppose.  

Let me clarify what I mean by wild, because what I’m not saying is that God is inherently chaotic, unruly, reckless or irrational. Wild Gods, as we know them from the myths and legends, act on tempestuous whims, and are more than a little havoc prone. They are perilous, largely because one can never truly know where they stand with them. That couldn’t be further from what I mean. The entire Old Testament - as complex, nuanced and masterful as it is - can be understood as a collection of ways in which the God at its centre is saying – this is who I am, this is what I desire, this is what I’m going to do, this is where you stand with me. If you were to read the Bible, it would become pretty clear pretty quickly: God is insistent that those who seek to know him will never have to second guess him. God’s wildness does not mean that we cannot know the essence of who he is or how he feels towards us. I like to think that we can endeavour to know him accurately, but never exhaustively.  

Rather, what I’m trying to get my head and heart around is the knowledge that God, and therefore Christianity, cannot be wholly domesticated. Despite my best efforts, it cannot be made into an entirely comfortable and cozy thing. To make it so, one would have to dilute it, shrink it, bleed any truth out of it. In his poem - Sometimes a Wild God -Tom Hirons writes, 

Oh, limitless space. 
Oh, eternal mystery. 
Oh, endless cycles of death and birth. 
Oh, miracle of life. 
Oh, the wondrous dance of it all’. 

There’s an innate weirdness to the Christian worldview, a pure wildness at the heart of it. It’s brimming with mystery and mysticism. As Hirons hints, it’s bigger and more consequential than our comfort-zones would like it to be. And, what’s more, much of it is communicated through the natural world. Biblical narratives and poetry are endlessly pointing us toward the places and spaces that are outside human cultivation – the stars, the mountains, the oceans – the things that pre-date and will outlive us.  

Christianity is wild in that there’s an alluring organic-ness about it. Its truth sits beyond human manipulation and coercion.  

For millennia, whole lives have been given over to this truly wild and, I believe, wildly true story. Can I give you just two recent examples? Two people who have (utterly unexpectedly) adventured their way into this wild and wonderful way of seeing the world? Two people I’ve had the joy of learning from over the past year? 

First up is Paul Kingsnorth.  

Paul is an award-winning poet and a best-selling author of both fiction (including the Buckmaster Trilogy: Wake, Beast and Alexandria) and non-fiction (including Real England, Confessions of a Recovering Environmentalist and his ongoing Sub-Stack series: Abbey of Misrule). He is, and always has been, an advocate for treating the natural world as if it were far more than a machine to be used or a resource to be obtained. Such behaviour is, according to Paul, nothing short of sacrilegious. As well as an enchantment with what he can see and sense in the natural world, he also has a long-standing fascination with all things mystical.  

Buddhism, Witchcraft – you name it, he’s tried it. 

He told Justin Brierley and I the story of how he his adventures have led him to arrive at the wildest possible destination: Christianity.   

And then there’s the renowned mythologist, Dr Martin Shaw, who decided to do a 101-day wild vigil in Dartmoor. Despite not being a Christian, on the very last night, he prayed. While praying, he looked up and saw something utterly unexplainable, something ‘properly Old Testament’. And that was it – after a night of dancing, several other ‘odd’ experiences, and eighteen months of deep pondering – he was able to say, ‘I went into the forest expected to be wedded to the wild and I came out wedded to Christ’

Thinking about it, it’s probably no accident that ‘Christianity’ began on the margins, and from there, worked its way into the cities. There was a time where the prediction of Jesus’ arrival was being yelled out into the countryside, so loudly that people were emptying the surrounding towns to come and hear more. A time when rumours of redemption were being whispered in the rural hills. A time when its chief messenger was an inexplicably weird man named John the Baptist; who shunned his prestigious priestly heritage to live in the wilds, to dress in camel skins, to eat honey and insects and insist upon the imminent coming of the long-awaited Messiah. This Messiah, by the way, who would be born where animals are kept, sleep on mountains, retreat into deserts, walk on water, speak to storms, and break people (including himself) out of stone graves.  

You see what I mean, Christianity is a wild story to believe and live in accordance with.   

It’s the story that drove the ‘Desert Mothers and Fathers’ of the Third Century AD to reject civilisation and all its comforts, in order to seek God in the silence and solitude of the desert. It’s the story that is still inspiring people to live in caves on Mount Athos, secluded islands just off the coast of Wales and forests in the heart of Ireland. An uncontainable message has, since its inception, been lived out in uncontainable places.  

Honestly, you want weird? Christianity can darn-well give you weird.  

Don’t be fooled by over-familiarity or be swayed by that pesky left-side of your brain, the part that wants to convince you that you know all that there is to know. Christianity is a story that I, myself, had forgotten was quite this wild.