Review
Books
Culture
Digital
4 min read

Filterworld: algorithmic anxiety is flattening our culture

The rule of vanilla lets our unfeeling gadgets decide what’s best for us.

Simon is Bishop of Tonbridge in the Diocese of Rochester. He writes regularly round social, cultural and political issues.

A podcast guest speaks in front of a mic.
What's next on the playlist?
Sebastian Pandelache on Unsplash.

Here’s another diagnosis to add to modern malaise: algorithmic anxiety.  It’s described by Kyle Chayka in his excellent book Filterworld (Heligo Books, 2024) as the: 

 …awareness that we must constantly contend with automated technological processes beyond our understanding and control, whether in our Facebook feeds, Google Maps driving directions, or Amazon product promotions. 

We don’t understand algorithms.  Even if we did, we wouldn’t know how they actually work on us as every tech company keeps it a secret, lest competitors learn from them.  This has led to the algorithm becoming the century’s newest bogeyman, a phantom we can reference in conversation to make us sound tech savvy and culturally knowing even while we remain in the dark. 

‘Algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.   

Kyle Chayka

One of the oddest outcomes of the ascendency of the algorithm is the seemingly diametric effects on politics and culture.  In politics it has polarised people, sorting us into opposing camps and then ensuring we hear only good things about our ‘side’ and only maddening things about the ‘opposing’ side.  Instead of calmly listening to a different view, we hurl insults, as performative as Prime Minister’s Question Time and about as enlightening. 

Something different is happening with culture.  Here, the algorithm makes culture more homogenous; in the words of Kyle Chayka, it is ‘flattened’.  The basic rule of what he calls Filterworld is that ‘the popular becomes more popular, and the obscure becomes even less visible’.  It is a strange re-mix of Jesus for the digital age: ‘to all those who have, more will be given…but from those who have nothing, even what they have will be taken away. 

The life of an Instagram post is said to be determined in the first five minutes.  If it has engagement, it can be sure of more; if it gets none, it will sink.  Visibility on social media is vital for artists of all kinds, because this is where all publicity begins.  Artists try and game the system, figuring out what kind of content the algorithm will promote.  In the process, their creative expression is subtly compromised.  People begin to write in a style that gets attention, and what gets attention is decided by the algorithm.  Those who tweet will know how the short, pared back medium starts to influence their life away from X. Musicians know that art which is safe and mainstream – the public’s crowded middle where performers like Ed Sheeran have thrived – is likely to succeed.   

‘Much of culture now has the hollow, vacant feeling of having been made by algorithm’ according to the cultural commentator Dean Kissick.  Chayka observes that: ‘algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.   

It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.   

There is a valid counter to this development.  Previously, what we read, heard and saw as cultural consumers was determined by a small set of experts who filtered content for us.  These experts were often drawn from a narrow section of society who inevitably brought their own biases to bear.  While this may be true, it is hardly a triumph for the public to have an unfeeling gadget decide what’s best for them, based on what we have liked before and what seems to appeal to most people.  At the ice cream vendor, this is like reaching for vanilla every time.   

The truth is, in necessarily surrendering to the algorithm (for what alternative is there online?) we miss huge volumes of culture that might appeal to us.  It is about as effective as deciding what sea life we like based only on what pops up to the surface of the water. 

The best art is not always the most popular and there is a risk that the divine spark of invention that the creator God has placed within each of us – the unlimited potential of being made in the image of God – will not be fanned into existence as often as it could be.  Chasing likes is no substitute for patient inspiration.  It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.   

‘Behold, I am making all things new’ says the one who sits on the throne in Revelation.  That algorithms are making all things similar is the reality we are learning to live with. 

Article
Culture
Sport
Wildness
4 min read

The surfers seeking the stoke of cold water enchantment

The reverence of waves breaks over beach-bums and ancient monks alike.

Riley is a writer and journalist, originally from Oregon. 

A sufer carries a longboard into the waves
Surfing Oregon's coast.
Megan Nixon on Unsplash.

Long before Malibu or the post-industrial North Shore of Oahu, surfing held an integral role in Pacific Island societies. As Ben Finney and James Houston explain, surfing was a religious practice for ancient Hawaiians. With stocks of morning glory, they lashed the ocean’s surface, chanting “Arise, great surfs from Kahiki.” This compelled the spirits - animating the swells - to foster good waves, therefore good “stoke” (to use a modern idiom). 

When I first started to surf, I detected such enchantment. Almost nothing brought me closer to transcendence. On good days, my Sabbath rituals would be galvanized by peeling waves paired with a cold saltwater plunge, somewhat like those Russian Orthodox plunges on January 6th (minus the ice).  

And despite the rapid secularization of the West, surfing remains a precious religious ritual. For Christians, Buddhists, New Age spiritualists, etc.—anyone who meets the ocean on her own terms. All speak with reverence about the waves. 

Surfers tend to be deeply serious people, distanced from their hash-smoking, dread-headed depictions in pop culture. Some might argue that they take themselves too seriously, one day conducting American counterculture and the next protesting the Vietnam War on the grounds that war disrupts the proverbial Tao. 

  Such is the genius of Francis Ford Coppola’s iconic surfing motif from the film Apocalypse Now. Here, Lieutenant Colonel Bill Kilgore, trying to find a rational explanation for the Vietnam War, declares “Charlie don’t surf!” with an odd tone of vulnerable bravado. Somewhere in this declaration, we find a longing for peace and transcendence, despite the chorus of machine guns and napalm that inevitably follow. For him, surfing was an antidote to chaos—a sort of victorious peace ritual following the horrors of battle.  

Despite the chaos––constant chorus of swells and seagull cries––the ocean remains noiseless in a spiritual sense. She quiets anyone nearby.

Jaimal Yogis, author of Saltwater Buddha, forthrightly connects surfing to enlightenment. In Hawaii, he studied dharma and traditional philosophy, living like Jack Kerouac and Kelly Slater combined: “[mastering] all the waves (internal and external).” There exist many paths to enlightenment, Yogis adds in his follow-up A Surfer’s Guide to Buddhism. Surfing is just one route through the ocean of suffering, albeit more appealing than ancient asceticism. 

Surfing, Peter Kreeft claims, is akin to Buddhism in that they both contain unique words for their unique “highs”: ‘stoke’ and Nirvana. In a little book called I Surf, Therefore I Am, Kreeft regards surfers as Aristotelian disciples, chasing life’s greatest good (happiness) before anything else. In that respect, surfers live truthfully to the Ethics.  

The activity of surfing, he says, transports a person into timeless happiness. ‘Stoke’ is a mystical ebullience, ecstasy of a sacred kind because ‘stoke’ is not a fleeting thing. It sustains itself both during and after the activity which creates it––a pure and lasting joy. “Maybe surfing brings us back to the timelessness of Eden,” Kreeft says. 

Ancient Celtic monks found the seashore ideal for spiritual refuge, regarding their pilgrimage to the sea as following Christ into the desert. Visiting the ruins of one of these seaside monasteries, Dr. Ed Newell (author of The Sacramental Sea), felt himself overcome by its solitude. The ascetic life on the isle of Papa Stronsay seemed spiritually claustrophobic, he says.  

These monks were not surfers (to our knowledge). They were beach bums. They recognized a simple, solemn truth about the sea: its intense solitude. Despite the chaos––constant chorus of swells and seagull cries––the ocean remains noiseless in a spiritual sense. She quiets anyone nearby, leaving them, as Kierkegaard puts it, silent and “nothing before God.” If we can learn from the lilies and the birds then surely waves and pelicans offer similar wisdom. 

When I moved away from the coast for school, this was the most intense realization. Now, my life is full of constant noise. I thirst for that vast silence that nourished me back home. And while Kreeft is right, that ‘stoke’ never truly dissolves, adjusting to life away from the waves has been a terrible trial. During the first week in the dorms, the thought of rolling swells kept me awake and staring at the ceiling. I would instinctively open my window, only to realize that there was no distant sound of crashing waves to put me to sleep. There was, and has been, something dislodged ever since leaving the sea. 

And so, today, I skipped class and stood at the edge of the Pacific Ocean. A fierce storm – bearing the name La Ninia – raged across the Oregon Coast. Sideways rain pelted my face. Though coated in a 5mm wetsuit, my fingers were already painfully numb before stepping into the sea, which was probably 5°-10°C. 

I paddled past the breaking waves and rediscovered what was missing. The part of myself that never made it to university. I ditched my nine-foot fiberglass longboard for a moment and thought about nothing: floating, staring into the blankness of the gray sky. My body went numb and became weightless, the existential burdens vacating with each rise and fall of the swell. Once again, I was alone and silent before God. And despite losing myself in the vastness––the overwhelming silence––of that moment, I found myself entirely. 

Join with us - Behind the Seen

Seen & Unseen is free for everyone and is made possible through the generosity of our amazing community of supporters.

If you’re enjoying Seen & Unseen, would you consider making a gift towards our work?

Alongside other benefits (book discounts etc.), you’ll receive an extra fortnightly email from me sharing what I’m reading and my reflections on the ideas that are shaping our times.

Graham Tomlin

Editor-in-Chief