Explainer
Change
Development
Film & TV
6 min read

Finding an answer to poverty

A new TV ad challenges stereotypes around how to help the poor. Tarryn Pegna unpacks the impact of one of the most effective ways to eradicate poverty.

Tarryn Pegna is a writer for aid and development charity, Tearfund. She helps to communicate where, why and how the organisation works. 

A woman carries a plastic bucket on her head and held by raised arms and hands.

We’ve all seen them – haunting images of starving children, flies on their faces, begging for help – powerless to change the cruel lot they’ve landed in life… There’s more to the story, though. More to the people in the pictures. 

Extreme poverty is a very real problem. The living conditions faced by many around the world are, indeed, truly devastating, and in hoping to urge a response and to help, we can fall into a clichéd portrayal (and understanding) of need that strips people of a sense of dignity and agency.  

But, the answer to poverty can be uplifting, sustainable, restorative and empowering: the answer can be the Church. 

You may have seen Tearfund’s new TV ad. If not, you can watch it now. With some humour it challenges some of the stereotypes about how those in the developed world go about trying to eradicate poverty elsewhere.  

The ad shows a number of excellent things that a community in Burundi has achieved which have transformed the lives of the people living there. It features them talking about the training that made it possible – but what is this training? And what does it have to do with Tearfund or the church? 

Well, here’s how it works: 

It all starts with Bible studies. These are designed to help people identify the skills and resources that already exist within their community, and to see new ways they can use them to respond to their needs. 

Local church members (or leaders) receive training to facilitate these Bible studies and share the message within their community. 

Each Bible study ends with a call to action. This may be something small to start with – like a change in a harmful way of thinking – but can quickly grow in scale to things like improving or building schools, health centres and roads. 

Tearfund and our local partner organisations help to provide the practical knowledge and skills training needed to make it possible to carry out these plans. 

In this way, churches and communities can find themselves working together to lift themselves out of poverty for good and to realise their God-given potential and thrive. 

I played my part in the construction, even if I was not strong, I worked with others in digging the road and moving rocks.

The ad features Cecile, a young married mum with one daughter. She tells us her experience: 

‘We understood the power of coming together as a church and working together for our own development. A changed church changes the community for the better. Our congregation was able to build a health centre, a road and bring up water. 

‘I am happy to be part of this church as I come to know God and see his hand. I now have a church family, we love and support one another. I played my part in the construction, even if I was not strong, I worked with others in digging the road and moving rocks, and we also contributed some money. 

‘It is like an awakening. People are more engaged, we have been inspired to change and to change our community and we are now active.  

‘Apart from building the health centre, more people are working hard to change their situation. Some have started small businesses, I’ve also been selling vegetables and I hope that once I get enough capital, I’ll be able to start a small business at the market and earn more money to help [me and my husband] improve our lives and build a house.’ 

Every day, thousands of people around the world suffer and die because of poverty. Christians don’t believe that this is God’s plan. At Tearfund we believe that the church is part of his plan to respond – and that we all have a part to play in ending extreme poverty. 

Is the church even still relevant though? 

Here in the UK, it might seem strange to be so focused on faith and the church. The most recent census showed that, as a nation, we have a steadily declining affiliation with Christianity, and the news last year made much of the fact that only around ten per cent of the population regularly attend a church service. It might be worth wondering whether the church has lost some of its ability to influence change.

Almost three million UK adults sought help from churches or faith organisations because of the cost-of-living crisis. 

In England, Anglican bishops are still members of the House of Lords, so they have some voice, but for the rest of us…why the faith? Where does God fit into things and is the church even practical or relevant in society these days? 

It actually works 

In spite of the declining number of worshippers, in 2022 almost 3 million UK adults sought help from churches or faith organisations because of the cost-of-living crisis.  

During the worst of Covid, churches across the country provided a hub for making sure the most vulnerable in their communities were fed and provided for. Many church buildings became food preparation and distribution centres and local church members became temporary delivery drivers. 

The local church around the world 

In the same way, around the world, the church is often first on scene in times of need.  

From its unique position right within a community, the local church knows intimately the needs of the people it serves.  

And in many places where Tearfund works, the church has a significant and trusted influence, giving it a voice for change and for justice in society. 

The church, as a vehicle for transformation, has the capability to work powerfully and effectively in a way that lasts. 

No matter where it is, the Christ-following church has always been about the transformation of lives and about community: called by Jesus to first love God (allowing him to transform Christians’ own lives), and then to love our neighbours as ourselves (bringing transformation to our communities).  

More than could, the church should be the answer to poverty.  

The church is a sustainable, efficient, empowering and highly cost-effective way of helping whole communities lift themselves out of poverty. 

The church (in all its various forms and denominations) is the largest non-governmental, non-profit organisation on the planet. Tearfund itself was born out of the church, and recently an independent study that we commissioned confirmed in numbers what our own experience, stretching back over 50 years, had already shown us: the church is a sustainable, efficient, empowering and highly cost-effective way of helping whole communities lift themselves out of poverty.  

By equipping the local church within a community facing poverty to find solutions to their needs, the people being supported can become agents in their own rescue.  

Like many charities, there are questions about the impact they have. Just how effective is working through the church really? 

In fact, researchers discovered that a social value of £28 was released for every pound invested in community transformation work through the church.  

Practically, that means that when compared to people in communities that had not received training and equipping through the church, those that do are: 

  • 27% more satisfied with their lives in general 
  • 113% more likely to work with others on shared projects 
  • 51% more likely to have maintained or increased their income in the last year 
  • 46% more likely to speak up and raise issues with decision-makers 
  • 62% more likely to have invested in assets, such as property or livestock in the last year 
  • and 26% more likely to feel confident they could cope with unexpected events in the future. 

Working through the local church has the power to bring positive, whole-life transformation which spreads throughout a community – so that even those who aren’t directly involved in the activities still experience some benefits. 

You can read more about the study and its findings here. 

Article
Change
Community
Generosity
4 min read

The day everything felt different

A tiny congregation in a forgotten town tried something fragile
A man presents a heart shaped paper token towards the camera
A donor presents their token at the fundraiser.
Derek Hughes.

In a time when trust in institutions is low and communities feel overlooked, something unusual happened in the forgotten town of Eccles.

One Saturday eight community groups set up stalls. No big strategy or powerful organisations. Just ordinary grassroots projects sharing their stories. One provides meals for families who would otherwise go without. Others put on skills workshops for those who doubt themselves or provide social connections for the lonely

Each table was led by someone who cared. The hall buzzed with interest. People from across the community turned up.  By the end of the day, over £16,500 had been raised. Enough to keep doors open. Enough to keep the lights on. Enough to keep hope alive in places most people forget.

But here’s the twist. It wasn’t led by the council. It wasn’t a government initiative. It wasn’t corporate sponsorship. It was sparked by a tiny church, with no money to spare and no plan beyond helping others flourish.

What really brings hope?

Every community like Eccles carries the same ache. How do you bring lasting hope to a place that feels forgotten? What does transformation look like not just for a few, but for everyone? Systems try. Charities try. Councils try. But projects stall. Promises fade. Good intentions don’t always touch the people who need them most.

It’s easy for struggling communities to look to others for rescue. But maybe change grows from small acts that spark something bigger. From a tiny church with quiet faith that every person matters, and that love is worth the risk. When faith is generous rather than self-serving it can become a catalyst for a whole community. 

That’s what me and my friends from LifeChurch Eccles hoped for when we organised the day..

This wasn’t about raffles or clever fundraising tricks. Those might raise money — but they rarely move the heart. They turn giving into a transaction: “What do I get in return?” We were aiming for something deeper. A movement of generosity that wasn’t transactional, but transformational.

When giving is free of strings, something surprising happens. People don’t pull back. They lean in. Maybe because that kind of giving speaks to something deeply designed into us all. God’s already placed in all of us.

How it happened

There was no blueprint. No professional fundraiser. No slick tech. Just a small group with a willingness to try.

We put out a simple call for ideas. No red tape, just a Google form. Any local group with a plan to make a difference could apply. Eleven grassroots projects came forward, from youth sports teams to befriending schemes for older adults. We set ourselves a bold goal: raise £1,000 for each one.

We invited businesses to sponsor a project. £250 each. Many said yes. Not because of a pitch, but because they saw something real.

We hosted a showcase. Invited local people to attend. One Saturday, eleven tables. People wandered, listened, gave, and stayed longer than expected.

We set one rule. Give to whatever moves you. No pressure. No gimmicks. Just connection and choice

The council doubled it. Salford Council were so struck they matched every pound raised. Overnight, the impact doubled.

What followed was bigger than money. New relationships. New volunteers. New collaborations. One group received its first-ever funding. No single moment changed everything. But together, they created a ripple. And that ripple hasn’t stopped.

What we learned

We didn’t set out to write a playbook, but a few lessons stayed with us:

Small groups can spark big impact. Our lack of resources made space for others to step in. Saying “we need help” drew people closer.

Weakness builds trust. By lifting others up instead of ourselves, credibility grew. Councillors and businesses said they’d never seen a project like this with no agenda.

Generosity spreads. Once giving started, it caught fire. People gave more than planned. People who’d never normally get involved wanted in. Because real generosity is contagious.

The overlooked need champions. Groups like Mature Movers — helping older people stay active — had never received funding. That day, they walked away resourced and celebrated. Every town has hidden heroes like that.

Impact multiplies when you give it away. None of the money came back to the church. But what we gained was trust, connection, and joy. You don’t lose by lifting others. You gain something money can’t buy.

The power to trigger change

This isn’t about Eccles being special. It’s about Eccles being ordinary.

Every town has hidden heroes. Every postcode has needs. Every community has people who want to make a difference but don’t always know how. You don’t need a big platform. You don’t need a perfect plan. Sometimes, it just takes a fragile step and the courage to trust that others will join you.

Because generosity really is infectious. You don’t need status or size to spark it. A handful of people, energised by faith can ignite something far bigger than themselves.

All you need is a little courage to go first.

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