Forgetting the big ideas

How to collect ideas that have changed the world. Nick Jones reviews A History of Ideas.

Nick Jones

Nick is the senior editor of Seen & Unseen.

A painting of an 18th Century servant bent over a washing tub.

Jean-Siméon Chardin's The Scullery Maid.

National Gallery of Art, CC0, via Wikimedia Commons.

I devour new ideas. One way to sate the appetite is dining out on Radio 4’s In Our Time archive. The show’s host Melvyn Bragg politely and firmly guides academic experts as they share their wisdom and insights with the listener. Among these great teachers, one had a title that stood out for me - Professor of the History of Early Modern Ideas. It was held by the late Justin Champion of Royal Holloway University. While I may never aspire to don his mantle, I do love the idea of, well, a professor of ideas. So much to discover and explain – to educate upon.

As well as formal academics in universities, other types of educators share that teaching load. Among them is the School of Life. A purveyor of therapy, courses and books, it has published A History of Ideas. The book is a collection of what the School calls humanity’s most inspiring ideas throughout time, ideas ‘best suited to healing, enchanting and revising us.’ Its stated goal is to answer the biggest puzzles we may have: about the direction of our lives, the issues of relationships, the meaning of existence. 

Given the School of Life was started by authors, therapists and educators, A History of Ideas could be considered its textbook, but it is no academic textbook. Instead, every idea it addresses hangs off a full-page image accompanied by essay, often based on articles the School has published.

Arranging ideas is always challenging. The book documents the history of the world’s ideas in 12 chapters. Good news for Julian Barnes, whose A History of the World in 10½ Chapters remains on top of the concise world history league by one and a half chapters. Prehistory and The Ancients, and Modernity bookend chapters on the great religions, Europe, The Americas, Industrialisation and Africa.

Within chapters, fine art, architecture and objects illustrate the ideas. Grand masters can be expected on the pages but they are joined by lesser works. Such selections serve their purpose well. The Scullery Maid, by Jean-Baptiste-Simeon Chardin, depicts the drudgery of washer work yet brings to visual life the accompanying first essay on Christianity. This is no art history exposition of some baroque high altar piece – rather:

‘Central to Christianity has been the argument about the value of ordinary people… this was a religion that never stopped stressing that God's mercy was offered to all irrespective of social status.’

Nor does it shy away from tackling what today may be seen as problematic ideas. On original sin, it asks:

‘why would it be helpful to keep this in mind? Because once we accept the bleak verdict, we are spared the risks of misplaced expectations. To know that everyone we encounter will, at some level, be flawed reduces our fury and our disappointment with this or that problematic aspect of their character.’

Wise words in an age where few can disagree agreeably.

The ideas of industrialisation are, perhaps, foreshadowed by the 18th century scullery maid’s crude washing tub. From today’s perspective, it seems that some of the big ideas haves been vigorously scrubbed away by the industrial revolution and allied revolutionary trades. However, the commentary on The Scullery Maid concludes:

‘an ideology can be said to have achieved true victory when we forget it even exists. We can tell that Christianity has been one of the most powerful movements of ideas there has ever been, in part because of how seldom we notice that it has ever had the slightest influence on us.’

Living in a ‘decade of disruption’, to quote Rory Stewart, there are many big questions being asked. Among them, “will it all be OK?" The History of Ideas is a carefully curated gallery that illustrate the big ideas helping answer those questions. Given the authors set out to curate ideas that could enchant, it may also re-enchant those asking - with that which they have forgotten exists.

A History of Ideas is published by The School of Life.

ISBN: 9781912891962

Review

Books

Culture

Digital

24 September 2024

4 min read

Filterworld: algorithmic anxiety is flattening our culture

The rule of vanilla lets our unfeeling gadgets decide what’s best for us.

Simon Burton-Jones

Simon is Bishop of Tonbridge in the Diocese of Rochester. He writes regularly round social, cultural and political issues.

A podcast guest speaks in front of a mic.

What's next on the playlist?

Sebastian Pandelache on Unsplash.

Here’s another diagnosis to add to modern malaise: algorithmic anxiety. It’s described by Kyle Chayka in his excellent book Filterworld (Heligo Books, 2024) as the:

…awareness that we must constantly contend with automated technological processes beyond our understanding and control, whether in our Facebook feeds, Google Maps driving directions, or Amazon product promotions.

We don’t understand algorithms. Even if we did, we wouldn’t know how they actually work on us as every tech company keeps it a secret, lest competitors learn from them. This has led to the algorithm becoming the century’s newest bogeyman, a phantom we can reference in conversation to make us sound tech savvy and culturally knowing even while we remain in the dark.

‘Algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.

Kyle Chayka

One of the oddest outcomes of the ascendency of the algorithm is the seemingly diametric effects on politics and culture. In politics it has polarised people, sorting us into opposing camps and then ensuring we hear only good things about our ‘side’ and only maddening things about the ‘opposing’ side. Instead of calmly listening to a different view, we hurl insults, as performative as Prime Minister’s Question Time and about as enlightening.

Something different is happening with culture. Here, the algorithm makes culture more homogenous; in the words of Kyle Chayka, it is ‘flattened’. The basic rule of what he calls Filterworld is that ‘the popular becomes more popular, and the obscure becomes even less visible’. It is a strange re-mix of Jesus for the digital age: ‘to all those who have, more will be given…but from those who have nothing, even what they have will be taken away.

The life of an Instagram post is said to be determined in the first five minutes. If it has engagement, it can be sure of more; if it gets none, it will sink. Visibility on social media is vital for artists of all kinds, because this is where all publicity begins. Artists try and game the system, figuring out what kind of content the algorithm will promote. In the process, their creative expression is subtly compromised. People begin to write in a style that gets attention, and what gets attention is decided by the algorithm. Those who tweet will know how the short, pared back medium starts to influence their life away from X. Musicians know that art which is safe and mainstream – the public’s crowded middle where performers like Ed Sheeran have thrived – is likely to succeed.

‘Much of culture now has the hollow, vacant feeling of having been made by algorithm’ according to the cultural commentator Dean Kissick. Chayka observes that: ‘algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.

It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.

There is a valid counter to this development. Previously, what we read, heard and saw as cultural consumers was determined by a small set of experts who filtered content for us. These experts were often drawn from a narrow section of society who inevitably brought their own biases to bear. While this may be true, it is hardly a triumph for the public to have an unfeeling gadget decide what’s best for them, based on what we have liked before and what seems to appeal to most people. At the ice cream vendor, this is like reaching for vanilla every time.

The truth is, in necessarily surrendering to the algorithm (for what alternative is there online?) we miss huge volumes of culture that might appeal to us. It is about as effective as deciding what sea life we like based only on what pops up to the surface of the water.

The best art is not always the most popular and there is a risk that the divine spark of invention that the creator God has placed within each of us – the unlimited potential of being made in the image of God – will not be fanned into existence as often as it could be. Chasing likes is no substitute for patient inspiration. It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.

‘Behold, I am making all things new’ says the one who sits on the throne in Revelation. That algorithms are making all things similar is the reality we are learning to live with.