Article
Change
Identity
1 min read

How to be (un)successful

Could busyness really be the counterfeit of significance?
A man sits cross legged in a park with a laptop on the grass in front of him. He looks to one side.
Malte Helmhold on Unsplash.

You probably want to be a success. 

That’s OK – it’s a very reasonable thing to desire.  

The questions ‘Am I successful?’ or ‘What is success?’ are deeply significant and to ask such questions is a normal part of the human experience. The yearning for a life of purpose, as elusive as it can seem, is felt acutely by the majority of those who have ever lived – certainly by more than might admit it. (Those feelings of inadequacy you experience may be more common than you think.) And now more than ever it is understandable that you may feel you are not particularly successful, or not successful enough. We are assaulted by a combination of capitalism and consumerism, social media and cancel culture, polarised ideologies and virtue signalling, topped off by the wounds of our parents passed down – all of which can amalgamate into producing some pretty angsty, pressure-driven people. 

It’s not just you; I’m pretty sure we all have a bit of a problem with success (the word itself is so subjective), and our idea of it can often be fuelled by wounds rather than vision, romanticised projections rather than reality. Because we are all somewhat flawed, any worldly contribution we try to make can get precariously entangled with a me-fixated narcissism on a fairly regular basis.  

Most of us know that being successful is not simply about money, looks, large numbers or power. That’s just a caricature to which very few reasonable people actually subscribe, right?  

Well, sure – at least on the surface. 

My social-media feeds are rammed full of early-to-mid-thirties enjoying a kind of spandex-clad transcendence. 

The thing is, despite seeing through it and being repelled by it in others (we see it’s all vanity, inch-deep), something in us longs for success on these terms. But much more interesting than skimming along the surface of ‘success’ is excavating deeper into some of the core motivating beliefs we humans have about ourselves, such as mistaken pride in thinking we each control our destiny, or paranoia that tells us there’s an inherent scarcity of everything in the world. These are the swell that carry along the undercurrent of comparison – where we see the lives of others and long for a different reality for ourselves. And comparison – so often eliciting either pride or despondency – rarely ends well.  

A cursory glance through the wisdom of online articles on the matter tells us millennials typically understand that material wealth isn’t the marker of success – there are enough old, sad, rich people to show that. Instead, success has now become synonymous with living a life that others want. Chase an experience. Go adventure. Wanderlust. #yolo. To succeed in life is to publicly consume as many unique experiences as you can during your short time on earth.  

I don’t know about you, but my social-media feeds are rammed full of early-to-mid-thirties enjoying a kind of spandex-clad transcendence. Success for today’s generation would seem to look a lot less like the overweight suit-clad city trader selling their soul to the system, making shedloads of cash to buy a slice of suburban real estate with a Porsche in the drive, and more like the lithe and mindful global citizen doing ‘life on my terms’. Think coastal living, yoga on a stand-up paddleboard in the morning, slaying the emails in your industrial co-working space, eating a superfood lunch, nailing a couple of zoom calls early evening before smashing some gua bao and margaritas with ‘your peeps’ at the latest pop-up restaurant before taking an Uber home. #squadgoals  

There’s no escaping the fact that technology has shrunk the world and as James Mumford notes, ‘global capitalism has brought so many different ways of life closer to us than ever before. We can see vividly a greater number of people who we want to be.’ This can bring up hidden feelings we thought we’d buried long ago.  

I often feel unfulfilled. Sometimes completely lost. For years I haven’t been able to admit that. Until fairly recently I would find myself looking at others and thinking: ‘Don’t they ever struggle with life’s big questions? Don’t they ever want to give up? Surely, I can’t be the only one sinking under the weight of comparison?’ Far from freeing me from my broken sense of self, the version of faith I was trying to live by was exacerbating the core wound I recognised in myself. That wound was a sense of feeling a failure, unsuccessful. And like an unwelcome parasite, it fed on comparison to others.  

Read any random couple of articles on ‘successful’ people talking about how ‘successful’ they are, and a lot of what’s conveyed is a profoundly angsty relationship with time: ‘You only have one shot at life’; ‘I don’t want to waste my time on earth’; ‘You can never get it back.’  

It’s as though we have an inherent recognition – and for some, dread – of the physical limits placed on us by virtue of being mortal and human. But what if unencumbered productivity, unceasing activity and unrelenting progress – however that is defined – are signs less of success than of self-centred insecurity? Could busyness really be the counterfeit of significance?  

It’s as if we have, left unchecked, an insatiable appetite for accomplishment. It’s not hard to see where this comes from. Paul Kingsnorth comments that: “Modern economies thrive by encouraging ever-increasing consumption of harmful junk, and our hyper-liberal culture encourages us to satiate any and all of our appetites in our pursuit of happiness. If that pursuit turns out to make us unhappy instead – well, that’s probably just because some limits remain un-busted.” He goes on to suggest that this is a fundamentally spiritual problem, because ‘a crisis of limits is a crisis of culture, and a crisis of culture is a crisis of spirit.’ 

So far so depressing? 

It needn’t be. 

Fullness of life – true success, if you like - is found in living to serve others above ourselves. 

Despite my continued struggle with all of the above, (neatly summarised by the inner critic’s voice asking me ‘what have you got to show for your life?’), I am beginning to learn that ‘life in its fullness’ (as Jesus once described what he came to offer) is found elsewhere. So, what does this look like and how do we successfully access this fullness of life? This quote can come across – and I’ve heard it used as such – like a marketing slogan, dangling a golden carrot in front of sad or vulnerable people to recruit them into church. Presumably that wasn’t what Jesus had in mind.  

Now there’s no denying the fact that Jesus was one of the most influential people who ever lived. Arguably THE most influential. Generally, even those who don’t follow him recognize that what he taught was pretty timeless. (Also evidenced by the 2.6 billion people today who are happy to be called Christian.) All of this suggests he had some fairly wise takes on how to live life well, and that his perspectives have stood the test of time. So, when he is recorded as teaching about how to discover what he described as ‘life in its fullness’, the chances are there is something valuable and insightful for those of us searching for success.  

The thing is, in this particular speech, Jesus conceptualized ‘life in its fullness’ as a shepherd who ‘lays down his life for the sheep’. Sure, he was talking about himself, but he was also talking more broadly about the human experience. Jesus’ point is that fullness of life – true success, if you like - is found in living to serve others above ourselves. This flies in the face of much conventional ‘self-help’ wisdom, but it would seem you cannot find true abundance any other way.  

We might well think: ‘Well hang on a minute, Jesus claimed to die for the sins of humanity – we can’t all do that!’ Absolutely right, and please don’t try. But in dying and raising to life again, Jesus foreshadowed the journey of surrender and rebirth that each person who chooses true success must go through. As C. S. Lewis said: ‘Nothing that you have not given away will be really yours. Nothing in you that has not died will ever be raised from the dead.’ This new life of serving others above ourselves – where we seek to align our desires, loves and motivations, our use of time and energy, words and actions with those of Jesus – comes to resemble the promise of life in its fullness. Discovering that would seem fairly successful wouldn’t it? 

 

How to be (UnSuccessful) is published by SPCK. 

Article
Culture
Digital
Identity
Music
4 min read

What Spotify Wrapped really tells us about ourselves

We listen, therefore we are.
A screengrab from Spotify reads 'your 2024 wrapped.
Spotify.

Since 2016, Spotify has offered its users an annual feature that gathers up and presents us with the details of our own usage, allowing us to look back over the year through the specific lens of our listening habits. While this may initially sound more than a little dull, it’s actually quite the piece of marketing genius. It’s the story of our 2024, as narrated by Spotify. The state of our souls, as outed by our devotion to Taylor Swift.  

Every year, ‘Spotify Wrapped’ becomes more and more of a social ritual.  

In fact, this year, people were actively waiting on it to happen, checking their app daily, longing for Spotify HQ to announce its 2024 arrival. News outlets were writing pieces on how to best engage with it – there were actual bets being placed on when the feature might drop. How crazy is that? Spotify Wrapped has become as synonymous with this time of year as advent calendars and getting Christmas decorations out of the attic. 

Bravo, Spotify. I hope whoever thought the whole thing up has enjoyed one heck of a promotion.  

Now, I’m very aware that this may be somewhat of a storm in a teacup, the teacup being Gen. Z. But it is a storm, nonetheless. And I think our ever-growing obsession with it has a lot to teach us about.. well… us.  

Because what’s even more interesting is that these deeply personal insights Spotify are offering us, initially manufactured for our eyes only, are being plastered on social media. Spotify Wrapped has become a kind of soft-launch of our own brand, a low-stakes way of putting ourselves out there. Over the past days, thousands upon thousands of people have taken the data provided by Spotify and shared it with the world, sort of as a means through which they are sharing themselves with the world. Their top artists, the songs they’ve had on repeat, the number of minutes they’ve spent in the company of their favourite albums and podcasts - their listening habits have been served to us on a lime-green plate.  

(I say ‘their’, not because I’m immune to the craving but more because my own data is too strewn with Taylor Swift and The Smiths for it to ever be something I’m eager to share with the masses). 

And, I guess I have a simple question: why? 

Why are we doing this? My instinct is telling me that the answer is an incredibly simple, albeit salient, one. My hunch is simply that we want to be known.  

I think it’s utter genius wrapped in a guise of triviality. It underhandedly nudges us to acknowledge that we want to belong.

We have a nagging need to show people who we are, in the hopes that we’ll be repaid with acceptance. Approval, even. Admiration, if we’re really lucky.  

It’s a symptom of what some (perhaps most notable, Charles Taylor) have labelled ‘expressive individualism’. We live in a cultural moment that tells us that we are tasked with discovering and defining who we are, it’s down to us. It’s the responsibility of each individual to build themselves up, from the inside out. And then we get to show the world what we have crafted – ourselves, made in our own image.  

We get to be the masterpiece and the master, the creator and the created, the poet and the poem.  

It sounds wonderfully freeing, doesn’t it? There’s just one problem, no person can actually bear the weight of such responsibility. It’s crippling.  

And so, if, once a year, we can outsource this monumental task to a Swedish streaming platform – why wouldn’t we? For a brief moment, we can put our existential-crisis-in-waiting on hold, we can put our feet up, sigh with relief, and simply declare - I listen, therefore I am.  

For one day only, we can let our music tastes define us, we can leave it to our streaming habits to imbue our lives with meaning.  

We can rest.  

I’m in no way belittling this. On the contrary, I appreciate it. I think that Spotify Wrapped shows us far more about each other (and ourselves) than how much Oasis we listened to this summer. I’m really grateful that it allows us to drop our façade for a moment, reminding us how much we long to know and be known, see and be seen, love and be loved. I think it’s utter genius wrapped in a guise of triviality. It underhandedly nudges us to acknowledge that we want to belong. And so, I’m not convinced it’s ‘individualistic’ behaviour at all - how about we call it a symptom of ‘expressive want-to-belong-ism’, instead?  

Spotify Wrapped’s success is wild.  It is a cultural moment, and its underlying heart-cry is a particularly loud one. Even louder than the three-thousand minutes’ worth of Beyonce I blared this year. Apparently.  

 

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