The thing is, despite seeing through it and being repelled by it in others (we see it’s all vanity, inch-deep), something in us longs for success on these terms. But much more interesting than skimming along the surface of ‘success’ is excavating deeper into some of the core motivating beliefs we humans have about ourselves, such as mistaken pride in thinking we each control our destiny, or paranoia that tells us there’s an inherent scarcity of everything in the world. These are the swell that carry along the undercurrent of comparison – where we see the lives of others and long for a different reality for ourselves. And comparison – so often eliciting either pride or despondency – rarely ends well.  

A cursory glance through the wisdom of online articles on the matter tells us millennials typically understand that material wealth isn’t the marker of success – there are enough old, sad, rich people to show that. Instead, success has now become synonymous with living a life that others want. Chase an experience. Go adventure. Wanderlust. #yolo. To succeed in life is to publicly consume as many unique experiences as you can during your short time on earth.  

I don’t know about you, but my social-media feeds are rammed full of early-to-mid-thirties enjoying a kind of spandex-clad transcendence. Success for today’s generation would seem to look a lot less like the overweight suit-clad city trader selling their soul to the system, making shedloads of cash to buy a slice of suburban real estate with a Porsche in the drive, and more like the lithe and mindful global citizen doing ‘life on my terms’. Think coastal living, yoga on a stand-up paddleboard in the morning, slaying the emails in your industrial co-working space, eating a superfood lunch, nailing a couple of zoom calls early evening before smashing some gua bao and margaritas with ‘your peeps’ at the latest pop-up restaurant before taking an Uber home. #squadgoals  

There’s no escaping the fact that technology has shrunk the world and as James Mumford notes, ‘global capitalism has brought so many different ways of life closer to us than ever before. We can see vividly a greater number of people who we want to be.’ This can bring up hidden feelings we thought we’d buried long ago.  

I often feel unfulfilled. Sometimes completely lost. For years I haven’t been able to admit that. Until fairly recently I would find myself looking at others and thinking: ‘Don’t they ever struggle with life’s big questions? Don’t they ever want to give up? Surely, I can’t be the only one sinking under the weight of comparison?’ Far from freeing me from my broken sense of self, the version of faith I was trying to live by was exacerbating the core wound I recognised in myself. That wound was a sense of feeling a failure, unsuccessful. And like an unwelcome parasite, it fed on comparison to others.  

Read any random couple of articles on ‘successful’ people talking about how ‘successful’ they are, and a lot of what’s conveyed is a profoundly angsty relationship with time: ‘You only have one shot at life’; ‘I don’t want to waste my time on earth’; ‘You can never get it back.’  

It’s as though we have an inherent recognition – and for some, dread – of the physical limits placed on us by virtue of being mortal and human. But what if unencumbered productivity, unceasing activity and unrelenting progress – however that is defined – are signs less of success than of self-centred insecurity? Could busyness really be the counterfeit of significance?  

It’s as if we have, left unchecked, an insatiable appetite for accomplishment. It’s not hard to see where this comes from. Paul Kingsnorth comments that: “Modern economies thrive by encouraging ever-increasing consumption of harmful junk, and our hyper-liberal culture encourages us to satiate any and all of our appetites in our pursuit of happiness. If that pursuit turns out to make us unhappy instead – well, that’s probably just because some limits remain un-busted.” He goes on to suggest that this is a fundamentally spiritual problem, because ‘a crisis of limits is a crisis of culture, and a crisis of culture is a crisis of spirit.’ 

So far so depressing? 

It needn’t be.