Review
Culture
Film & TV
Friendship
7 min read

I’ll be there for you

Friends is about being friends. Not family. But also family. Sitcom writer James Cary unpicks what makes the show tick.

James Cary is a writer of situation comedy for BBC TV (Miranda, Bluestone 42) and Radio (Think the Unthinkable, Hut 33).

Image of the apartment block from the famous sitcom Friends

The last episode of Friends was aired in the UK on Channel 4 on 28th May 2004. You may have been one of the 8.6 million people who watched the hour-long farewell special.

It marked the end of an era which began when the first episode had aired on NBC on 22nd September 1994. The Berlin Wall had come down, the Cold War had thawed out and Francis Fukuyama had recently published The End of History and the Last Man. The Twin Towers of the World Trade Centre Life were still standing. Life was good. Eat, sip coffee in Central Perk and be merry. One day, sociologists may study the effect Friends had on the popularity of Starbucks.

For a whole decade, we became intimately involved in the lives of these six much-loved sitcom characters – and Gunther. No-one cared about Gunther. He was in love with Rachel. Big deal. Who wasn’t? ‘The Rachel’ became the name of an internationally known haircut. Jennifer Aniston became world famous, eclipsing movie stars who queued up to be in Friends. We’re talking about A-List movie stars who didn’t do television. This was the 90s. Movie stars were above the everyday, story-of-the-week, dreary medium of television, especially corny, studio sitcoms.

Everyone wanted in on Friends. So Central Perk was graced with the presence of Brad Pitt, Julia Roberts, Bruce Willis, Reese Witherspoon, Tom Selleck, Elle MacPherson, Gary Oldman, Robin Williams, Billy Crystal, Alec Baldwin, Susan Sarandon, Helen Hunt, Danny Devito. They were all great. But we didn’t love them. We loved Chandler, Monica, Phoebe, Joey, Ross and Rachel. They were, well, our friends.

 

'It’s like your favourite biscuit, burger or takeaway. You know what you’re getting. You love it. It’s the same every time.'

Reliably funny

Why? How? What was the appeal? Let’s just acknowledge one key reason: it was really funny. It’s reliably funny. I can still remember the thrill of excitement on a Friday. The whole evening was planned around watching Friends because I knew it would not disappoint. And that’s what the audience is looking for. It’s like your favourite biscuit, burger or takeaway. You know what you’re getting. You love it. It’s the same every time. An episode of a sitcom is meant to be that kind of snack. It’s familiar and comforting. I should know this. I’m a sitcom writer.

I remember Friday 28th May 2004 extremely well. On BBC1, my episode of My Family was being aired. The guest star wasn’t Sean Penn or Ben Stiller. It was a brilliant but not-yet-very-famous Peter Capaldi. Ironically, he was playing someone who was as famous as some like Colin Firth. On My Family, we had to manufacture glamour. Friends just had it. It had so much, it didn’t know what to do with it.

My episode of My Family still pulled in 4.48 million viewers. That seems like a lot now, but the safe, mainstream British family sitcom was no match for the achingly cool residents of Manhattan swapping gags over their lattes.

'But our hearts yearn for that lifestyle. It’s a metropolitan Neverland. We know it’s not real.'

Aspirational

Friends is achingly cool. That’s ‘aspirational’ in marketingese which, in plain English, means ‘unrealistic’. There is no way those characters could afford to live in those flats in Manhattan. Monica’s place is neatly explained away through some aging relative, but Chandler’s flat across the hall cannot possibly be within his reach, especially as his flatmate is an actor. But no-one cares. We know people aren’t that funny. We know that life isn’t so neat. We know that you just never get a seat on the sofa in that coffee shop.  But our hearts yearn for that lifestyle. It’s a metropolitan Neverland. We know it’s not real. We get it. It’s a sitcom.

But times – and hairstyles – are different now. Plenty of sitcoms come, do well, and go, but aren’t watched two decades later (see The Brittas Empire, Brushstrokes and Goodnight, Sweetheart). Friends is still huge. It’s worth so much money that if I quoted some numbers at you about syndication deals, they would be meaninglessly large. You might as well say that the rights to 236 episode of Friends have proven to be worth at least one brand-new state-of-the-art aircraft carrier with a ten year service contract.

That’s because, despite exciting new shows like Stranger Things, Andor or The White Lotus, people are still watching Friends, including teens and twenty-somethings who feel this is ‘their’ show. Even though it was my show.

I was there for them

In the late 1990s, I was in my 20s, unmarried and living in London. I felt like this was a show aimed squarely at people like me. And indeed it was. This is what Friends is really about: that stage in your life when the most important people are your friends. Your friends are your ersatz family. Many times over, the opening theme song has The Rembrants singing the refrain “I’ll be there for you”.

Ross, Monica, Rachel, Joey, Chandler and Phoebe are living in Manhattan away from the families that raised them. And they’ve not started their own families yet. Or at least, they’ve failed to start families. It’s all there in the very first scene of the very first episode. Monica is talking about going on a date. Chandler recalls a dream in which a phone rings and it’s his mum – who never calls. Ross says his wife has finally moved out and is a lesbian. And then Rachel runs in wearing a wedding dress. She’s decided not to get married to Barry after all. Right now, she needs friends.

Rachel:        …you're the only person I knew who lived here in the city.

Monica:       Who wasn't invited to the wedding.

Rachel:        Ooh, I was kinda hoping that wouldn't be an issue...

They are there for each other for the next ten years. And that’s what many of us are looking for at a certain stage of life.

A show as well-written and funny as Friends will always have appeal to a culture containing a significant proportion of ‘anywheres’. That’s the name given to the mobile graduate class by David Goodhart in his brilliantly observant book, Road to Somewhere, published in 2017. The ‘anywheres’ are those who leave the support of extended families at home (like the ones you’d see in The Royle Family) to study at university in a city in another part of the country, and then move to another city for employment. People in that situation need friends. Streaming episode after episode of Friends might give you that feeling, along with lots of beautiful people and some really good jokes.

Friends are Family

Some argue, however, that families are so fundamental to our society, that many sitcoms are essentially families when it comes down to it. This idea was broached by Mitch Hurwitz on Julie Klausner's podcast How Was Your Week.  The creator of the sublime Arrested Development, Hurwitz said, "At one point I remember learning that there was this classic archetype of matriarch, patriarch, craftsman, and clown."[1] It’s not much of leap to map this onto a nuclear family of a mum, dad, older sibling and younger sibling.

In a British context you might explain the classic Porridge this way. Fletcher is the big brother to Godber, the naïve, goofy younger brother. The patriarch is the strict disciplinarian, Mr Mackay, whereas the gentler prison warden, Mr Barraclough, is the mother.

Friends contains all kinds of familial relationships, beyond Ross and Monica being brother and sister. Monica is like a big sister to Rachel, who needs to grow out of her sense of entitlement. Chandler is like a big brother to wayward Lothario Joey. Phoebe is like a strange, wise-but-crazy mother to them all. Ross is often the responsible, sensible dad telling everyone to calm down.

We shouldn’t be surprised to see these familial relationships around us. In Christianity, God is familial within himself, being Father and Son. He made the first man to be married to the first woman. Genesis, the foundational book of the Bible, is the original family saga, with siblings who fight and cheat – and kill. The stories create all kinds of patterns that aren’t just recognisable in sitcoms like Friends but in our own complicated lives and fractured families.

 

 

'We aren’t comrades, amigos or fellow worshippers. We are brothers and sisters. We are responsible for each other.'

In the New Testament, we read how Jesus walked among us, called his followers brothers and sisters. Christians still do that today. In the church, we aren’t comrades, amigos or fellow worshippers. We are brothers and sisters. We are responsible for each other. So when churches go wrong, it’s so painful and damaging because the relationships run much deeper much faster.

Even so, if you’re in a city, and looking for family support, you could do a lot worse than step into a church.  Anyone who goes to church will tell you that it’s the oddest bunch of people replete with dated hairstyles from the 1990s with plenty of, frankly, unbelievable characters. It’s the Church’s best kept secret: community. A whole network of people who are there for you. After all we belong at home with family. That’s where Friends ended up in “The Last One", also known as "The One Where They Say Goodbye". Monica and Chandler are setting up home for the twins. Finally, Ross and Rachel are together and will surely be husband and wife. And Joey gets a spin-off. After all, it is show-business.

Article
Culture
Music
5 min read

Jack White’s breaking the biggest rule in rock 'n' roll

What if the greatest cultural moments were the ones barely anyone saw?
A close-up of the black label of a blue vinyl record

If one of the most famous rockstars on the planet is playing the best shows of his life, and no one is there to witness it – is he really playing them?  

I ask because Jack White, one of the most celebrated and iconic musicians of the 21st century, is playing the best shows of his career. The thing is, barely anyone knows that they’re happening. Not because they don’t care, but because he’s made it that way.  

This is White’s ‘No Name’ tour: a critically celebrated string of shows that almost nobody is going to.  

And therein lies the magic.  

In the summer of this year, he released his ‘No Name’ album with no press, no marketing, and no apparent plans for a tour. Instead, Jack released this body of work into the world and simply told his fans to tell their friends about it – ah, word of mouth, the marketing strategy of old.  

It must have worked, because the nameless album was incredibly well received by critics and fans alike. Apparently, the ever-enigmatic Jack White has still got it. And now finally – finally - some live shows are being announced.  

Kind of. 

Each show is being announced only days in advance, the marketing is non-existent, the venues are tiny, and the tickets are… affordable.  

What is this? Some kind of cruel trick? 

It’s all so odd, so seemingly illogical, that Jack has had to confirm that this is it. This is no trick, no gimmick. This is, in fact, the tour. Reassuring his fans via social media, he wrote 

‘Lotta folk asking about when we are going to announce ‘tour dates’, well, we don’t know what to tell you but the tour already started at the Legion a couple of weeks ago… People keep saying that these are ‘Pop up shows’ we’ve been playing, well, you can call them whatever you want, but we are on tour right now.’ 

He added,  

‘These are the ‘shows.’ We won’t really be announcing dates in advance so much, we will mostly be playing at small clubs, back yard fetes, and a few festivals here and there to help pay for expenses.’ 

And that’s exactly what he’s been doing. One such show recently took place in Islington Assembly Hall in London – and it’s been hailed as some kind of ‘off-the-cuff wizadry’. That’s quite the review, isn’t it? What’s more impressive: it’s pretty much the only kind of review he’s been getting. I’ve dug deep, and I’m yet to find someone who was in that hall who didn’t leave it completely bewildered by how dazzling of an experience it was. Jack is disobeying all the rules, and it seems to be working in his favour. While on stage in Islington, he told the crowd,  

‘This is the kind of rock’n’roll you’re not gonna get at Wembley stadium for £400’ 

This is an obvious swipe at Oasis’ reunion tour, which will take place next year in stadiums across the country. The tickets to these shows caused somewhat of a storm, as fans were simply priced out of what will no-doubt be a momentous string of events. And this isn’t the reality for Oasis fans alone, ticket prices across the board rose 23 per cent in 2023, which sits on top of the 19 per cent rise in prices since the pandemic. And we in the UK and Europe still have it far cheaper than those in the US. While I was at Taylor Swift’s (not at all cheap) Era’s tour earlier this year, I met a girl who had flown from New York to Cardiff, she explained that doing so was cheaper than trying to watch the same show in New York.  

It’s utter madness. 

Live music shows are becoming bright and shiny sensory extravaganzas, and the amount it costs to witness them is reflecting that. And listen, I’m not bashing these mega-sized shows. I go to my fair share of them. I look forward to one day telling my grandchildren about that time I nearly got Oasis tickets.  

But I can’t help but feel that the real magic is happening elsewhere. It’s happening in the tiny venues, witnessed by tiny audiences, who have paid (comparatively) tiny prices. And I think Jack White’s intimate ‘No Name’ tour might be proving me right.  

In 1975, Bob Dylan similarly defied all the ‘rock-star’ rules and embarked upon the now-mythic ‘Rolling Thunder Revue’ tour. For eight months, Dylan drove a tour bus (yes, he actually drove his own tour bus) full of his friends into small towns with small venues. The marketing for each show consisted of paper flyers that were handed out mere days before the event, as if a travelling carnival was about to rock up. It was unusual, to say the least. These shows were notoriously messy, and long, and changeable, and odd.  

In short, they were great. Truly great.  

The modesty and mystique of it all meant that these shows have passed into legend – the live recordings of these performances are regarded as some of Dylan’s very best work. And so, surely, both Dylan’s and White’s defiant tours teach us something - they teach us that there’s a good kind of small. Indeed, there is a great kind of small. They suggest that ‘big’ doesn’t necessarily (and certainly doesn’t exclusively) equate to ‘success’.  

What if rumours, reviews, and recordings of a show played to 2,000 people could have more impact than a show played to 100,000? What if the intimacy and connection formed in town halls and tiny clubs rippled into the decades to come? It’s an upside-down way to think of things, but what if the greatest cultural moments were the ones barely anyone saw? What if (and stay with me here, especially you swifties. I’m one of you) these mega-tours are actually quenching creative mastery? What if the smartest thing an artist could do was defy all the rules? What if humility is the source of all greatness?  

We seem to have got to a place where we’re surprised that Islington Assembly Hall could be the backdrop to Jack White doing something truly special. And so, I wonder - it’s proper counter-cultural stuff, but do we need to learn to not despise the small things?  

Are Jack and Bob the odd ones, for kidding themselves into thinking that small can still be successful? Or are we the odd ones, for ever assuming otherwise?