Article
Addiction
Comment
Football
Sport
6 min read

An irresponsible gamble

Out-of-date law and human nature mean sports betting is more than harmless fun – it ruins lives, argues Sam Tomlin.

Sam Tomlin is a Salvation Army officer, leading a local church in Liverpool where he lives with his wife and children.

The edge of a football pitch showing an advertising hoarding with a betting brand name on it.
Lars Schmidt, via Wikimedia Commons.

On 21st April 2021 husband and father of two young children Luke Ashton took his own life. Suicide is the biggest cause of death for men under 50 in the UK, but this suicide had a particular source. As recounted by his widow and now anti-gambling campaigner Annie, Luke developed a gambling disorder linked to his support of Leicester City and football gambling more generally. Getting furloughed in the pandemic exacerbated the problem and he succumbed to aggressive advertising on his smart phone, losing more and more money to the point of despair and no return. 

I am not surprised to hear of stories like Luke’s. That’s because I am a Salvation Army officer. Some may view the pledge to give up all forms of gambling when you join its ranks as archaic and over-the-top, but this insistence by the Salvation Army, which was founded in the 1800’s, was a response to the devastation to lives addiction can cause. Far from being a thing of the past, gambling continues to wreak havoc, especially in poor communities like the one I live and serve in today. I have had personal items stolen and pawned to fund gambling addictions and have heard of people losing thousands of pounds in a few hours.  

Recently our church was part of a local campaign to stop an iconic building from being turned into a cashino, something which we and others in our community knew could have a devastating impact. Thankfully the company withdrew the application, probably because of local opposition, but areas of high socio-economic deprivation like ours are always under such threat. 

If you force young people to endorse addictive products, don’t be surprised if they use them.

I have friends who gamble on sport and tell me it is just harmless fun. It makes the experience more exciting when you have money on it, they say, something sports betting companies focus on in their advertising. While not every gambler is a problem gambler (Public Health England estimates there are 2.2 million who either are problem gamblers or are at risk of addiction), I am not convinced that it is harmless fun for two main reasons. 

Firstly, the risk of ‘harmless’ gambling turning into problem gambling is not adequately managed by UK legislation. The 2005 Gambling Act refers more to gambling by post than online gambling and was passed at a time before smart phones. This legislation, intended to boost the economy through liberalising gambling laws, has allowed sports gambling to spiral out of control; 40% of Premier League clubs are sponsored by a betting company with many more in lower divisions. Concerns have been raised about transparency on behalf of these betting companies and it seems clear that these companies exploit the Premier League’s global profile to reach potential customers in countries like China where gambling advertising is banned. Aston Villa recently responded to a supporter backlash against a new sponsorship deal but made it clear that money talks: for clubs outside the top six (who can attract significantly greater deals), betting firms offer ‘twice as much financially as non-gambling companies.’ 

My team, Bristol City, had a gambling sponsor for many years until this season – although ironically children’s shirts had the sponsor changed in a tacit acknowledgement of potential harm. Hypocrisy in football betting runs much deeper though. Ivan Toney the Brentford striker currently faces a lengthy ban for a breach of the FA’s betting rules, but as The Big Step campaign (led by people harmed by gambling) pointed out – with various pictures of Toney receiving awards and shirts with gambling sponsors on them - ‘If you force young people to endorse addictive products, don’t be surprised if they use them.’ 

It is almost impossible to watch a match on TV without being bombarded with free bet offers and the latest deals with former players enticing fans to gamble their money with a few simple clicks on their phones. One recent study questions whether it is possible to gamble responsibly in an age of smart phones, and outlines significant potential harm even for ‘low and moderate risk gamblers — including relationship problems, being distracted, lost opportunities across work and personal life, secretive behaviours, and a compulsion to open and continually re-engage with the app.’ 

A review of the Gambling Act is currently being carried out, but frustration is growing as publication is delayed. While a blanket prohibition on gambling would neither be practical or desirable, campaigners hope that steps will be taken to restrict gambling advertising in much the same way that advertising for smoking has been banned. The gambling industry cite the contribution gambling brings to the economy, but a report by the Social Market Foundation suggested that tighter regulation could actually boost the economy and in 2016 it was estimated that gambling addiction cost the economy £1.2bn a year. For a society built on an understanding of ‘freedom,’ however, as defined by challenging anything that might hinder our individual wills, gambling may constitute the example par excellence of the confluence of social and economic liberalism. Any significant change to legislation will be hard-won. 

The second reason is that gambling promises more than it can ever actually deliver. This is why it so often ends in harmful addiction – it can never truly satisfy what are ultimately spiritual needs, so it continues to draw you further and further in until you are no longer in control but it controls you. 

There are perhaps three main reasons people gamble: the desire to win money, the social aspect and the thrill or excitement. There is no doubt that gambling offers the possibility of fulfilment, to some degree, for all these things: occasionally people win large sums of money, it can make sport more exciting and help make the social experience more fun. 

We are indeed made for community and the communal enjoyment of sport.

As Christians see it, however, gambling offers an unreliable and ultimately unsatisfying route to fulfilling these desires. The Bible warns us about the love of money and encourages honest work as opposed to chance for earning what we need to live It also points to the importance of charity and justice for those who do not have enough. We are made for community and the communal enjoyment of sport is a gift from God (as I have written about in the past). It is perfectly possible, however, to enjoy sport without gambling – really supporting and following a team or player comes with enough ups and downs to produce a wide range of emotions; I have cried, bitten my nails, hidden my head in my hands and hugged random strangers often during one single game. It could be argued that even non-problem gambling contributes to fund an industry that demonstrably preys on vulnerable people, failing the command to love our neighbour. 

We are also created to experience thrill and excitement beyond the mundane aspects of everyday life, but the greatest drama according to the Christian faith is found in being caught up in God’s redemption of the world, ‘reconciling all things to himself’ as we read in the New Testament. As many Christians will testify – even the most exciting Hollywood film is a pale imitation of the excitement and drama of giving up your life to follow the way of Jesus, and this is certainly true of the fleeting and temporary thrills experienced through gambling. 

Unlike some religions which want to supress desire, the Christian faith affirms desire as a good thing. The question is, what our desire is aimed at. Augustine once said that our hearts are restless until they find rest in God. Created things or activities like sex, possessions, money or experiences are good when enjoyed in the right context, but when – like with gambling - they promise more than they can deliver, more often than not it ends in dissatisfaction and potentially even disaster as Luke Ashton’s story tragically demonstrates.  

Article
Comment
Digital
Film & TV
Masculinity
4 min read

How our social media turns us against ourselves

We treat others differently when our eyes and hearts are forced inwards.
An unhappy father sits next to a scared son in a police interview room.
Stephen Graham and Owen Cooper star in Adolescence.
Netflix.

My wife turned to me this week whilst watching the compelling Netflix drama Adolescence and asked if it was based on a true story. That proves the quality of the acting, script, and storyline. But it also demonstrates the drama’s prophetic nature. Conceived two and a half years ago by Stephen Graham and Jack Thorne, the perversion of Jamie’s underdeveloped brain and developing masculinity by social media forces has come to reflect real-life extreme violence by young men. With the sentencings of murderers Axel Radakubana and Nicholas Prosper in recent weeks, Jamie’s actions resonate deeply. Adolescence isn’t based on a specific true story, but that doesn’t prevent it from being true. 

What about the role of social media in these narratives? Radakubana and Prosper were radicalised by violent content they had accessed online. With social media, extreme content does well, particularly on sites with no filters on pornography and violence like Reddit and X. We are beginning to discover that content algorithms are not neutral, instead siloing us into echo chambers that are deliberately forming us into better consumers of content, advertising, and objects. Social media harvests our data and sells it on- meaning it cultivates us as the product. 

Yet these manipulations cover over the deepest issue. Social media depersonalises us, preventing us from making genuine human connection and perverting our view of anybody but us. The German philosopher Martin Buber differentiated between two different ways for humans to exist in the world. One was I-It; in a person treats everyone and everything they come into contact with as an ‘It’- something to be used or taken advantage of. 

The other was I-Thou, in which humans approach every other person as a unique being, with resources to offer the I which ensures that a mutual, open, present connection ensues. For Buber, the ultimate ‘Thou’ was God, with whom humans can have the deepest and most transformative connection. 

Social media ensures we see life in ‘I/It’ mode by removing genuine contact with others and providing curated, fake, existences that can never be open to genuine connection with others. Love and affection become commodified; likes, follows, reactions. Our presentation of ourselves becomes more extreme, more perfect, more beautified, to keep mining the commodities. Our eyes and our hearts are forced inwards, and we lose any sense of encountering a ‘Thou’ on the way. We just keep encountering the I: our own thoughts, needs, desires, self-radicalised by our own insular minds. 

This can be our contribution to the conversation on the culture our young people, and particularly young men, are growing up in. To live I/Thou lives.

The great St Augustine back in the fourth century developed the idea of ‘original sin.’ All humans are prone to destruction: it’s in our DNA. The evidence for such an idea is found in every human experience, as the destructor and the one destructed. Left unchecked without genuine connections with others to challenge and expand our hearts, an I/It life digs deeper and deeper into these destructive impulses until our humanity is twisted into violent obsessions. 

The I/It life focuses completely on self-glorification through any means, something amplified by social media. What if we don’t get enough likes, follows, reactions? What if we cannot achieve self-glory through the more banal mediums of attraction, attention, popularity?  

Both Radakubana and Prosper said they wanted to be notorious, attempting to find the most extreme channel for their violence as possible to ensure they are never forgotten. They will not be the last. Jamie continues to deny his crime but in episode three of Adolescence he states that he could do whatever he wanted to Katie, the young girl he murdered. The same impulses come through; others as objects to take advantage of in achieving self-satisfaction. 

The good intentions for human connection that some of those early social media sites were set up for has been largely lost. But the good intention can remain in our own resolution to live an I/Thou life. Putting down social media and picking up connections with humans in the real world by seeing the other with curiosity and openness will ensure that we are constantly turning our heart outwards, embracing genuine relationships, and finding space in our heart to think of the other before ourselves. These are the relationships that will make us more human. 

Ultimately, Buber was right that the ultimate ‘Thou’ connection we can make is with God. The Christian story is full of God’s desire to seek out relationship with humanity, to allow us to find a connection with God that surpasses our own human experience and transforms us to be people that slowly grow away from our destructive instincts.  

What might Christian faith have to contribute to the conversation on the culture young men are growing up in? To live I/Thou lives that are curious, open, and seeking truest divine and human connection. Such a life might even touch those who have been ravaged by social media and ignored by other I/It lives. It might even inspire them to compassion and curiosity that look beyond the content that turns them inwards, to turn outwards and find a healthier future. 

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Graham Tomlin
Editor-in-Chief