Article
Culture
Music
5 min read

Jack White’s breaking the biggest rule in rock 'n' roll

What if the greatest cultural moments were the ones barely anyone saw?
A close-up of the black label of a blue vinyl record

If one of the most famous rockstars on the planet is playing the best shows of his life, and no one is there to witness it – is he really playing them?  

I ask because Jack White, one of the most celebrated and iconic musicians of the 21st century, is playing the best shows of his career. The thing is, barely anyone knows that they’re happening. Not because they don’t care, but because he’s made it that way.  

This is White’s ‘No Name’ tour: a critically celebrated string of shows that almost nobody is going to.  

And therein lies the magic.  

In the summer of this year, he released his ‘No Name’ album with no press, no marketing, and no apparent plans for a tour. Instead, Jack released this body of work into the world and simply told his fans to tell their friends about it – ah, word of mouth, the marketing strategy of old.  

It must have worked, because the nameless album was incredibly well received by critics and fans alike. Apparently, the ever-enigmatic Jack White has still got it. And now finally – finally - some live shows are being announced.  

Kind of. 

Each show is being announced only days in advance, the marketing is non-existent, the venues are tiny, and the tickets are… affordable.  

What is this? Some kind of cruel trick? 

It’s all so odd, so seemingly illogical, that Jack has had to confirm that this is it. This is no trick, no gimmick. This is, in fact, the tour. Reassuring his fans via social media, he wrote 

‘Lotta folk asking about when we are going to announce ‘tour dates’, well, we don’t know what to tell you but the tour already started at the Legion a couple of weeks ago… People keep saying that these are ‘Pop up shows’ we’ve been playing, well, you can call them whatever you want, but we are on tour right now.’ 

He added,  

‘These are the ‘shows.’ We won’t really be announcing dates in advance so much, we will mostly be playing at small clubs, back yard fetes, and a few festivals here and there to help pay for expenses.’ 

And that’s exactly what he’s been doing. One such show recently took place in Islington Assembly Hall in London – and it’s been hailed as some kind of ‘off-the-cuff wizadry’. That’s quite the review, isn’t it? What’s more impressive: it’s pretty much the only kind of review he’s been getting. I’ve dug deep, and I’m yet to find someone who was in that hall who didn’t leave it completely bewildered by how dazzling of an experience it was. Jack is disobeying all the rules, and it seems to be working in his favour. While on stage in Islington, he told the crowd,  

‘This is the kind of rock’n’roll you’re not gonna get at Wembley stadium for £400’ 

This is an obvious swipe at Oasis’ reunion tour, which will take place next year in stadiums across the country. The tickets to these shows caused somewhat of a storm, as fans were simply priced out of what will no-doubt be a momentous string of events. And this isn’t the reality for Oasis fans alone, ticket prices across the board rose 23 per cent in 2023, which sits on top of the 19 per cent rise in prices since the pandemic. And we in the UK and Europe still have it far cheaper than those in the US. While I was at Taylor Swift’s (not at all cheap) Era’s tour earlier this year, I met a girl who had flown from New York to Cardiff, she explained that doing so was cheaper than trying to watch the same show in New York.  

It’s utter madness. 

Live music shows are becoming bright and shiny sensory extravaganzas, and the amount it costs to witness them is reflecting that. And listen, I’m not bashing these mega-sized shows. I go to my fair share of them. I look forward to one day telling my grandchildren about that time I nearly got Oasis tickets.  

But I can’t help but feel that the real magic is happening elsewhere. It’s happening in the tiny venues, witnessed by tiny audiences, who have paid (comparatively) tiny prices. And I think Jack White’s intimate ‘No Name’ tour might be proving me right.  

In 1975, Bob Dylan similarly defied all the ‘rock-star’ rules and embarked upon the now-mythic ‘Rolling Thunder Revue’ tour. For eight months, Dylan drove a tour bus (yes, he actually drove his own tour bus) full of his friends into small towns with small venues. The marketing for each show consisted of paper flyers that were handed out mere days before the event, as if a travelling carnival was about to rock up. It was unusual, to say the least. These shows were notoriously messy, and long, and changeable, and odd.  

In short, they were great. Truly great.  

The modesty and mystique of it all meant that these shows have passed into legend – the live recordings of these performances are regarded as some of Dylan’s very best work. And so, surely, both Dylan’s and White’s defiant tours teach us something - they teach us that there’s a good kind of small. Indeed, there is a great kind of small. They suggest that ‘big’ doesn’t necessarily (and certainly doesn’t exclusively) equate to ‘success’.  

What if rumours, reviews, and recordings of a show played to 2,000 people could have more impact than a show played to 100,000? What if the intimacy and connection formed in town halls and tiny clubs rippled into the decades to come? It’s an upside-down way to think of things, but what if the greatest cultural moments were the ones barely anyone saw? What if (and stay with me here, especially you swifties. I’m one of you) these mega-tours are actually quenching creative mastery? What if the smartest thing an artist could do was defy all the rules? What if humility is the source of all greatness?  

We seem to have got to a place where we’re surprised that Islington Assembly Hall could be the backdrop to Jack White doing something truly special. And so, I wonder - it’s proper counter-cultural stuff, but do we need to learn to not despise the small things?  

Are Jack and Bob the odd ones, for kidding themselves into thinking that small can still be successful? Or are we the odd ones, for ever assuming otherwise? 

Review
Art
Culture
7 min read

The visionary artists finding heaven down here

Jonathan Evens explores a tradition of visionary artists whose works shed light on the material and spiritual worlds.

Jonathan is Team Rector for Wickford and Runwell. He is co-author of The Secret Chord, and writes on the arts.

An angelic figure meets a human above a cornfield beyond which is a power station.
Roger Wagner, Abraham and the Angels, 1986.

Everywhere is Heaven is an art exhibition of work by Stanley Spencer and Roger Wagner at the Stanley Spencer Gallery in Cookham. It’s the English village where Spencer lived most of his life and which he described as a “village in heaven”. ‘Everywhere is heaven’ is also a description of sacramental theology and a theme for British Visionary artists from William Blake to the present day.  

Everywhere is Heaven is the gallery’s first collaboration with a living artist. Wagner has been deeply inspired by Spencer’s paintings, viewing Spencer as being “an artist who seemed to be doing exactly what I wanted to do”.  

The work of these two artists has been brought together, in part, because both work in the tradition initiated by the visionary poet and artist, William Blake. 

Both artists have been described as “visionary geniuses”, each seeking to evoke the mystical in everyday experience. Spencer depicted Cookham as ‘heaven on earth’ writing that “After steeping myself in the Bible I began to realise certain things equally inspiring to love, outside the Bible”.  

This was the point when the holiness of things began to strike him meaning that he “became extremely busy, first at the front door and then at the side and back entrance of the Kingdom of Heaven, a place long familiar to me, but not in this new and significant way”. This was because “art seemed the only thing which revealed Heaven”. Similarly, Wagner, in paintings such as Abraham and the Angels or Walking on Water III, also evokes biblical happenings in contemporary settings. Exhibition curator Amanda Bradley Petitgas writes that “Wagner’s very human, sympathetic, biblical figures … inhabit our own modern world; we find Peter walking on the water in front of Battersea Power station, or Abraham quietly contemplative in front of Sizewell A nuclear power station”. 

Stanley Spencer: John Donne arriving in Heaven 1911.

A painting of a group of figures in long vestments.
Oil on canvas, 37 x 40.5 cm. Fitzwilliam Museum Cambridge.

Both are united by a love of “metaphysicals”, as Spencer described the metaphysical poets, with John Donne and Thomas Traherne, a theologian who wrote with a visionary innocence and found mysticism in the natural world, being particular influences. The title of the exhibition references Spencer’s own words about his painting, John Donne arriving in Heaven, and his description of the four figures facing in all directions because “everywhere is heaven so to speak”. Bradley Petitgas writes “that both Spencer and Wagner’s visionary innocence and the ability to find mysticism in the natural world” echo that found in the work of Traherne. While also noting that Wagner’s “deeply Christian paintings are founded on iconographical orthodoxy, each one a balanced expression of quiet beauty and accessible humanity – ‘heaven in ordinary’, to cite George Herbert”, another metaphysical poet who is key to Wagner’s vision. 

The visionary tradition 

The work of these two artists has been brought together, in part, because both work in the tradition initiated by the visionary poet and artist, William Blake. As Anthony Mould writes, “These are two painters that combine a type of Englishness to be found in William Blake’s ‘ancient time’ within a ‘landscape’ of their own familiarity”. The artist Betty Swanwick once described being part of "a small tradition of English painting that is a bit eccentric, a little odd and a little visionary". This is a tradition that begins with Blake and continues through Spencer to contemporary artists like Wagner. In briefly exploring this tradition further I shall introduce some of the other artists who also engage with their ideas and approaches. 

A recent exhibition William Blake: Prophet Against Empire argued that Blake “responded to the tumultuous times he was living through as he witnessed the expansion of the British Empire, American Independence and the French Revolution” with “imaginative images and texts that resonated with this changing world” and which took a “critical stance against the Age of the Enlightenment with its emphasis on science and reason”. “Drawing on his deeply felt religious beliefs, Blake criticised empire, slavery and social inequality through his work” in order to create “an alternative universe that celebrates the imagination and communal kindness, where we can also rekindle our connection with the world around us”. 

Blake’s visions were of spiritual reality breaking into the material world, so Christopher Rowland writes that the turbulent years of Blake’s life informed “his prophetic understanding of history”. His prophetic images and texts “were ‘prophetic’ not because Blake sought to predict what was going on—indeed they were written following these events”, rather, “he sought to plumb the depths of the historical and social dynamics which were at work in them”. Blake was “part of a tradition of radical non-conformity in English religion, with different ways of reading the Bible” which linked “the personal and the political”. Blake’s vision ultimately was one of building Jerusalem in England’s green and pleasant land. 

Samuel Palmer knew Blake and was part of a group of artists known as ‘The Ancients’ who were his followers. Simon Court writes that as “deeply religious man, Palmer understood himself to be using his heightened perceptions to reveal (at least partially) a divine reality in nature” so that the Kent landscape of Shoreham, where ‘The Ancients’ were based for ten years, “becomes a little heaven on Earth”. David Jones, a contemporary of Spencer, spent his life creating poems and paintings that re-call before God events in the past so that they become here and now in their effect on us. He wrote of the Mass or Eucharist as being to do with the re-calling, re-presentation and re-membering of an original act and objects in a form that is different from but connected to the original act or object that is being recalled. His poems and paintings mirror the action of the Mass and so create a world that is a Eucharist. Fiona MacCarthy suggests that Jones combined the visual and verbal with a “creative intensity not seen in Britain since the time of William Blake”. 

Among contemporary artists working within this tradition is Greg Tricker whose profound and simple style of paintings follows in the mystical and sacred tradition of art akin to the work of Georges Rouault and Cecil Collins. Qualities of myth, echoes of the Folk Art Spirit and elements of the circus feature in his work, which he often presents in themes; notably Paintings for Anne Frank, The Catacombs, and Francis of Assisi

In understanding the ideas and approaches of artists in this tradition, including Spencer and Wagner, we need to turn to sacramental theology. Sacraments are things of the Church which are set apart and made holy. A sacrament is a pledge of God's love and a gift of God's life. Jesus took earthly things, water, bread and wine, and invested them with grace. A sacrament is therefore an outward and visible sign of an inward and spiritual grace. As a result, each day can be a sacrament if we practice a way to live life by recognising that God is present in each and every moment and with a selfless abandonment to God as a means of achieving grace and conquering pride and ego.  

The Celtic Christians had this sense of the heavenly being found in the earthly, particularly in the ordinary events and tasks of home and work. They also sensed that every event or task can be blessed if we see God in it. As a result, they crafted prayers and blessings for many everyday tasks in daily life. The French Jesuit priest and writer Jean Pierre de Caussade spoke about 'The Sacrament of the Present Moment' which, as Elizabeth Ruth Obbard writes: “refers to God's coming to us at each moment, as really and truly as God is present in the Sacraments of the Church ... In other words, in each moment of our lives God is present under the signs of what is ordinary and mundane.” The philosopher, Simone Weil, stated that this kind of looking, which is the way in which artists such as Spencer and Wagner look, is prayer: “Attention, taken to its highest degree, is the same thing as prayer. It presupposes faith and love.” “Absolutely unmixed attention”, she claimed, “is prayer”.  

When we pay attention to life in this way, we are, like Spencer, Wagner and other Visionary artists, looking with expectancy for a revelation of the divine in the ordinary sights, events, tasks and people that surround us. We are, in essence, praying the Lord’s Prayer, “your kingdom come, your will be done, on earth as in heaven”. Indeed, not just praying it but living and being the Lord’s Prayer. That is sacramental theology, and it is what characterises the vision of Spencer, Wagner and other Visionary artists; as a result, in their eyes, everywhere is heaven.  

 

Everywhere is Heaven: Stanley Spencer & Roger Wagner, until 24th March 2024, Stanley Spencer Gallery, Cookham.