Jack White’s breaking the biggest rule in rock 'n' roll

What if the greatest cultural moments were the ones barely anyone saw?

Belle Tindall

Belle is the staff writer at Seen & Unseen.

A close-up of the black label of a blue vinyl record

If one of the most famous rockstars on the planet is playing the best shows of his life, and no one is there to witness it – is he really playing them?

I ask because Jack White, one of the most celebrated and iconic musicians of the 21st century, is playing the best shows of his career. The thing is, barely anyone knows that they’re happening. Not because they don’t care, but because he’s made it that way.

This is White’s ‘No Name’ tour: a critically celebrated string of shows that almost nobody is going to.

And therein lies the magic.

In the summer of this year, he released his ‘No Name’ album with no press, no marketing, and no apparent plans for a tour. Instead, Jack released this body of work into the world and simply told his fans to tell their friends about it – ah, word of mouth, the marketing strategy of old.

It must have worked, because the nameless album was incredibly well received by critics and fans alike. Apparently, the ever-enigmatic Jack White has still got it. And now finally – finally - some live shows are being announced.

Kind of.

Each show is being announced only days in advance, the marketing is non-existent, the venues are tiny, and the tickets are… affordable.

What is this? Some kind of cruel trick?

It’s all so odd, so seemingly illogical, that Jack has had to confirm that this is it. This is no trick, no gimmick. This is, in fact, the tour. Reassuring his fans via social media, he wrote

‘Lotta folk asking about when we are going to announce ‘tour dates’, well, we don’t know what to tell you but the tour already started at the Legion a couple of weeks ago… People keep saying that these are ‘Pop up shows’ we’ve been playing, well, you can call them whatever you want, but we are on tour right now.’

He added,

‘These are the ‘shows.’ We won’t really be announcing dates in advance so much, we will mostly be playing at small clubs, back yard fetes, and a few festivals here and there to help pay for expenses.’

And that’s exactly what he’s been doing. One such show recently took place in Islington Assembly Hall in London – and it’s been hailed as some kind of ‘off-the-cuff wizadry’. That’s quite the review, isn’t it? What’s more impressive: it’s pretty much the only kind of review he’s been getting. I’ve dug deep, and I’m yet to find someone who was in that hall who didn’t leave it completely bewildered by how dazzling of an experience it was. Jack is disobeying all the rules, and it seems to be working in his favour. While on stage in Islington, he told the crowd,

‘This is the kind of rock’n’roll you’re not gonna get at Wembley stadium for £400’

This is an obvious swipe at Oasis’ reunion tour, which will take place next year in stadiums across the country. The tickets to these shows caused somewhat of a storm, as fans were simply priced out of what will no-doubt be a momentous string of events. And this isn’t the reality for Oasis fans alone, ticket prices across the board rose 23 per cent in 2023, which sits on top of the 19 per cent rise in prices since the pandemic. And we in the UK and Europe still have it far cheaper than those in the US. While I was at Taylor Swift’s (not at all cheap) Era’s tour earlier this year, I met a girl who had flown from New York to Cardiff, she explained that doing so was cheaper than trying to watch the same show in New York.

It’s utter madness.

Live music shows are becoming bright and shiny sensory extravaganzas, and the amount it costs to witness them is reflecting that. And listen, I’m not bashing these mega-sized shows. I go to my fair share of them. I look forward to one day telling my grandchildren about that time I nearly got Oasis tickets.

But I can’t help but feel that the real magic is happening elsewhere. It’s happening in the tiny venues, witnessed by tiny audiences, who have paid (comparatively) tiny prices. And I think Jack White’s intimate ‘No Name’ tour might be proving me right.

In 1975, Bob Dylan similarly defied all the ‘rock-star’ rules and embarked upon the now-mythic ‘Rolling Thunder Revue’ tour. For eight months, Dylan drove a tour bus (yes, he actually drove his own tour bus) full of his friends into small towns with small venues. The marketing for each show consisted of paper flyers that were handed out mere days before the event, as if a travelling carnival was about to rock up. It was unusual, to say the least. These shows were notoriously messy, and long, and changeable, and odd.

In short, they were great. Truly great.

The modesty and mystique of it all meant that these shows have passed into legend – the live recordings of these performances are regarded as some of Dylan’s very best work. And so, surely, both Dylan’s and White’s defiant tours teach us something - they teach us that there’s a good kind of small. Indeed, there is a great kind of small. They suggest that ‘big’ doesn’t necessarily (and certainly doesn’t exclusively) equate to ‘success’.

What if rumours, reviews, and recordings of a show played to 2,000 people could have more impact than a show played to 100,000? What if the intimacy and connection formed in town halls and tiny clubs rippled into the decades to come? It’s an upside-down way to think of things, but what if the greatest cultural moments were the ones barely anyone saw? What if (and stay with me here, especially you swifties. I’m one of you) these mega-tours are actually quenching creative mastery? What if the smartest thing an artist could do was defy all the rules? What if humility is the source of all greatness?

We seem to have got to a place where we’re surprised that Islington Assembly Hall could be the backdrop to Jack White doing something truly special. And so, I wonder - it’s proper counter-cultural stuff, but do we need to learn to not despise the small things?

Are Jack and Bob the odd ones, for kidding themselves into thinking that small can still be successful? Or are we the odd ones, for ever assuming otherwise?

Article

Art

Faith

Music

14 August 2024

5 min read

Music and religion belong together

The connections between music and faith and the mystery within.

Oliver Wright

After 15 years as a lawyer in London, Oliver is currently doing a DPhil at the University of Oxford.

A pianist plays in the foreground and a seated singer gestures with eyes closed behind

Rachel Chaplin accompanies Evi Dobner.

J.S. Bach, Handel, Haydn, Mozart, Beethoven, Bruckner, Elgar. The list could go on and on. That is – a list of composers and musicians who wrote music for and played music within the Church. The roots of Western classical music are in the church, as Jeremy Begbie shows in his book Resounding Truth. In fact, it was only relatively recently that ‘popular music’ meant music outside of the Church. The Church has been a great sponsor of the arts throughout modern history, not least in the great Michaelangelo. It is time for that sponsorship of human creativity, in all its forms, to return (see the Renaissance project of Wycliffe Hall, Oxford, for a new initiative on precisely this).

Why is it, though, that music and religion can sit so closely alongside one another? And why, in this day and age, might it be time for the two to reconnect?

For all its form and structural devices, there will always remain a horizon of mystery about music. Roland Barthes called music a field of signifying and not a system of signs. In other words, even in its most programmatic examples, music-as-sound has a kaleidoscopic range, which refuses to be pinned down to one meaning or another. This is why Friedrich Schleiermacher in the nineteenth century found music so useful in the elaboration of his religious idea of Gefühl – an inward yearning and feeling, or, as he also called it, the intuition of the universal. And it is for this same reason that Karl Barth in the twentieth century, a passionate listener to Mozart, was so cautious of using music constructively within his theological system.

Even in its most programmatic examples, music-as-sound has a kaleidoscopic range, which refuses to be pinned down to one meaning or another.

In that sense, music is well placed to carry the new wave of Christian apologists like Elizabeth Oldfield, James K.A. Smith, or even this website, seeking a new direction away from rationalism and clever abstract truth-claims. God is both more real, and more mysterious than that. Music, in fact, can lead the way for language itself. To release language from the captivity of pointing to apparently clear and obvious truth is a distinctly Christian move. After all, we remember that truth is not what a rationalist, or an empiricist, or a logical positivist would want, but is a person, Jesus Christ. And language, like music, can embrace such a mystery. The word ‘God’, as the theologian Gerhard Ebeling once wrote, brings to utterance the mystery of reality. To refer to God is the most pure possibility of language. It affirms the presence of what is completely hidden. “To speak about God”, Ebeling continued, “means to speak about reality as a whole and therefore to speak about humanity, who is exposed to reality as a whole. Conversely, to speak about God is to deny that one can speak about the world as a whole as such, by speaking only about the world, or that one can speak about humanity as such at all by speaking about nothing other than humanity.”

Whilst music without words, then, has often been assumed to be the most numinous, there is no reason why music with words should be any less numinous. Language paired with music knows a not-just-of-this-world reality. Even the most didactic settings in church hymn books engage right-brain activity, shape the memory, and therefore contribute to life formation. Ignoring that function in the shrunken assumption that the goal is simple mathematical truth is a form of sub-human, less-than-creation, folk-lore.

The word ‘God’, as the theologian Gerhard Ebeling once wrote, brings to utterance the mystery of reality. To refer to God is the most pure possibility of language. It affirms the presence of what is completely hidden.

We must celebrate, then, a whole new generation of composers who have written glorious music for Church choirs setting texts from the Bible, amongst them, Sir James MacMillan, Judith Weir, Cheryl Frances-Hoad, Arvo Pärt, Alexander and Joanna Forbes L’Estrange, and Deborah Pritchard.

And to their number, we can also now add a professional oboist, Rachel Chaplin, whose beautiful new album ‘Music from an Inner Space’, seeks to guide the listener into religious contemplation. This is an account where words and music both contribute to create a space for contemplation and prayer.

The words are most often taken from the Psalms, given stunning new accounts in these compositions for strings, trumpet, piano and soprano voice, but also in the composer’s own settings such as the remarkably poignant See Him. Psalm 51 is rendered with a bubbling brook of cleansing water rather than the deathly painfulness of Henry Purcell’s setting. A short verse from Psalm 23, ‘he leads me beside quiet waters’, manages both to be consoling and to feel unsettling, urging the listener into a new and uncomfortable space. Like a tree gives Psalm 1 one of its best-ever accounts, with a confidence, a liveliness, and a sense of purpose normally missed.

The simplicity of the vocal settings, combined with the immense skill of the accompanying players, promises for this music to be heard more widely, and reconstructed in different contexts, private and public, within and without the church. What’s more, the care of the musical curation is matched by the composer’s sourcing of paper for the liner notes, artwork for the album cover, and accompanying beeswax candle, specially designed for the album. Listening should not just be on the go. Listening should go with what Charles Taylor would call attention: stopping, lighting a candle, and breathing, still, for more than the length of time it takes to boil a kettle.

Many of us enjoy listening to music of all kinds. Most of us recognise feelings and emotions which appear to go beyond the data and push notifications which the world loudly proclaims to us. Choosing contemplation and prayer over production and wealth-creation can usher us into a form of life which is more human. Music and religious feeling were made for each other.

You can catch Rachel and the group performing the album at the Greenbelt Festival on 24 August 2024.
More details at www.rachelchaplinmusic.com