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8 min read

Looking upon Labour’s "loveless landslide"

What watching a night that changed the country tells us about its mood.
A poltiical pudit opines in a TV studio while his colleague leans in and listens.
The Two Ronnies.

I very much like Mr. Vine, but he is like a Gremlin: you must follow the rules and not give him caffeine or sugar on Election Night. 

What on earth has happened to Aunty!? One of the few things that has united people from the left and right (at least according to my social media) is just how mediocre the election coverage was. The evening started badly for the Beeb when they let Channel 4 distract viewers a full 15mins early. This was to allow Not Going Out to complete its important work of informing and educating the populace. 

As a result, I found myself glued to Channel 4 for most of the night, intermittently flicking back to the National Broadcaster for bouts of genuine bewilderment. In a Channel 4 lull I made the jump only to have every sense immediately assaulted by migraine inducing swingometer graphics (it was synaesthesia inducing…I could practically taste the rapid mix of red, yellow, and blue). This neurological bombardment intensified with the commentary of Jeremy Vine. I very much like Mr. Vine, but he is like a Gremlin: you must follow the rules and not give him caffeine or sugar on Election Night. His high-octane performance drove me to the limit immediately. 

Regular further jumps gave me glimpses into the bizarre: a journalist standing outside of Rishi Sunak’s blacked-out home telling us the lights weren’t on, telling Steve Baker to his face that he was going to lose his seat, having an interview with Jacob Rees-Mogg where he looked like a hostage reading out demands…it really was dreadful! 

Stewart was reinforced by Channel 4 Political Editor Gary Gibbon. With a soft yet authoritative voice, and the appearance of a cheeky Beano character fifty years on. 

I stuck to Channel 4 as my safe space. They very much cornered the market for coverage by bagging both The Rest is Politics and the Gogglebox cast, as well as producing regularly mismatched line-ups of former MPs to pass comment. I must assume this was intentional, but even if not, it meant comedy gold. The scene opened with Emily Maitlis and Krishnan Guru-Murthy talking over each other in a stumbling staccato, while Kwasi Kwartang looked unbelievably uncomfortable sandwiched in between Harriet Harmen and Nadine Dorries (in various shades of pink).  

There were many other talking heads throughout the night, who each brought some magic to the night: Nadim Zahawi (looking like a cross between a wise owl and a Bond villain), Carol Vorderman (who might have started celebrating rather early), Sir Alan Duncan (looking like a wine merchant holidaying on the Amalfi Coast). Mhari Black brought a rather refreshing bluntness to proceedings. 

The standout stars, however, were Mr. Stewart and Mr. Campbell. They brought the Centrist-Dads-disagreeing-agreeably energy that has seen their podcast top the charts. They played off each other with precision and genuine affection, and a fair bit of humour. Campbell would get into a mild row, and then Stewart would jump in with careful analysis that tried to look at the broader political landscape. Dorries proved the perfect foil to Campbell - speaking in accusatory non-sequiturs, rhapsodically musing on the ‘virtues’ of Boris Johnson, weaving nonsense narratives that wouldn’t even make it into one of her novels. Campbell would retort in a tone that was at once bewildered, bored, and bristling. Stewart would valiantly intervene to find the calmer waters of consensus, and the whole cycle would repeat. Kwarteng looked increasingly uncomfortable until he just upped and vanished - perhaps from the embarrassment of being in the same party as Dorries. 

In his attempt to be serious and measured, Stewart was reinforced by Channel 4 Political Editor Gary Gibbon. With a soft yet authoritative voice, and the appearance of a cheeky Beano character fifty years on, he gave the careful analysis of the polls and the turnout, which Stewart would then run with in broader political perorations. The two hosts would often chip-in (quite chippily, actually), rarely able to sublimate their obvious and banterous contempt for some of the more egregious spin. 

Meanwhile, Harriet Harmon looked cross.

A sense of angry Labour malaise was one of the leitmotifs of the night...  there was a noticeable lack of celebration. No smiles. No D:Ream soundtrack. No positivity

This struck me as odd. Just before the show it had been announced that she was to be elevated to the Lords. This honour appeared to give her no joy. Harmen brought every answer back to how dreadful the Tories were, until Kwarteng tried to make a joke out of it to cut the tension: ‘You won, alright!?’ Every successful Labour candidate who was interviewed focused their responses on excoriating the legacy of the Tories, as if they were still in campaign mode. At times it got rather uncomfortable. Every time Rachel Reeves let a grin slip through, she seemed to feel the need to overcorrect by attacking her fallen foes even more harshly. On one of my disastrous forays back to the BBC I was greeted with Wes Streeting being positively thuggish in his language. It wasn’t until Sir Keir gave his victory speech that any Labour figures seemed to feel like they could actually appreciate their victory. 

A sense of angry Labour malaise was one of the leitmotifs of the night. From the moment the Labour Landslide was announced there was a noticeable lack of celebration. No smiles. No D:Ream soundtrack. No positivity. Perhaps it was because they all recognised the truth, succinctly put by Gibbon when giving his immediate reflections on the Exit Poll Result: ‘That looks like love…but that is a loveless landslide.’ Voter turnout was low. The Labour Party went backwards in its vote in many areas - sometimes due to Reform, sometimes due to Gaza protests. This was epitomised by Jess Phillip’s wafer-thin majority. The always pugilistic Phillips had to give both barrels in her speech to those who had campaigned against her, who continued to attempt to drown her out.  

The Labour Party’s massive majority seems to be built on sand, and Zahawi was quick to point out that sand can easily shift. Labour are the beneficiaries of our winner-takes-all electoral system (a system I very much support), and so were continually reminded of the fact that Starmer is no Blair and ’24 is no ’97. The landslide will give some cheer to those who desperately wanted to see the back of the Tories. But it belies the reality that with both the Greens and Reform having four MPs, a number of Labour MPs being defeated by Independents, and decreased majorities in safe-seats up and down the country, we are not a nation united around the charisma of our new Dear Leader. 

Stewart and Campbell continually try to draw the conversation away from the tittle-tattle of what this might mean for Labour infighting and the Farage fulminations we can now expect to see in Parliament, to the broader and deeper questions for the very health of our democracy…but the pull of gossip is sometimes too great for Maitlis and Guru-Murthy. 

None of this is helped by Dorries. 

A big victory, but one which indicates no national unity or confidence. A defeated government that was tearing itself apart long before the loss. Low turnout and lower trust.

From the get-go Maitlis and Guru-Murthy tried to inject intrigue into proceedings; a tough ask when the result was the confirmation of what looked like a foregone conclusion from the moment the election was called. They did their best, and got some sparks from Dorries and Campbell - a Stannis Baratheon-esque grammatical correction (‘fewer’) had me roaring with laughter - but all-in-all I was uneasy. Not quite bored, but not entirely excited and hopeful. Around 3am I fell asleep in my seat. I was awoken at 6am to my children bursting into the living room. I valiantly attempted to continue to watch the coverage while feeding banana-porridge to my son, head tilted in the strain of hearing the telly over the roar of the world’s loudest washing machine. I turned back to my son, admitting auricular defeat. There is no porridge in his belly; plenty all over his face and in his hair.  

At 7am I was banished to the bedroom by my exasperated and long-suffering wife - it has become clear that I am not giving my all to childcare. I saw the gracelessness of Liz Truss arriving late and then refusing to give a concession speech. I saw Stewart play the silent Scottish assassin, gently pressing Stephen Flynn to admit that perhaps the SNP’s losses have something to do with their mismanagement with the Caledonian public realm. Rishi Sunak suggested the election was about tax, and everyone groaned in disbelief - he really doesn’t have any political instincts. 

I never recaptured the magic of the first couple of hours, probably because there wasn’t any. From 10pm onwards there was an underlying sense of disappointment and despair. A big victory, but one which indicates no national unity or confidence. A defeated government that was tearing itself apart long before the loss. Low turnout and lower trust. I am not surprised by this. “O put not your trust in princes, nor in any child of man: for there is no help in them.” This is the warning of the Psalmist. I have already written, a number of times, about my own disgruntlement at the political process, and my doubt that it will be easily remedied.  

But watching the coverage - the baffling BBC, the political Two Ronnies that are Stewart and Campbell, the remarkable hat worn by the returning officer in Blyth - I was fortified by remembering that while the Psalmist is correct, St Paul nevertheless gave us clear advice and instruction: “I exhort therefore, that, first of all, supplications, prayers, intercessions, and giving of thanks, be made for all men; for kings, and for all that are in authority; that we may lead a quiet and peaceable life in all godliness and honesty.” 

I shall pray for Sir Keir, for the new government, for all newly elected MPs.  

They need it. 

More importantly, we need it.

Article
Comment
Identity
6 min read

Identity is more than mere branding, ask WH Smith

It's not just nostalgia that's being generated by the retailer's demise

Roger is a Baptist minister, author and Senior Research Fellow at Spurgeon’s College in London. 

Cyclists and pedestrians pass in front of a WH Smith store front.

So, alas, no more WH Smith on the British High Street. Then, to add insult to injury, the chain of shops will be rebranded by the private equity firm, Modella Capital, as TG Jones. A move to ensure the stores retain “the same sense of family”. 

Really? 

I was surprised. Not by the news. We’ve seen so many once famous names disappear, another one is hardly noteworthy. But no, I was surprised by my reaction when I heard. 

I’m not quite sure what the emotion was. It nestled somewhere between 

“NO!” 

and, 

“They can’t be serious!” 

Somewhere between warm-hearted nostalgia and gob-smacked incredulity. 

I have loved Smith’s since forever. As a boy, in a small market town in Norfolk, the kiosk at our railway station was where I went to buy my Commando war story comics. As a teenager it was the music and video department I frequented. Then, newly married it was photo albums followed by all the school supplies of pencil cases and folders our growing family needed every August. Our memories exert a powerful influence on us. 

But the nostalgia goes deeper than that. It is a British institution. WH Smith and Sons, as I originally knew it, began life in 1792 in a news vending shop established by Henry and Anna Smith in Little Grosvenor Street in London’s Mayfair. 

Their grandson, William Henry (of the WH) joined the firm as a partner in 1846 and was responsible for their expansion through railway stations. Taking advantage of the boom in rail travel their first news stand was opened at Euston Station in 1848 by securing exclusive rights to operate with North Western Railways. This was swiftly followed with a similar deal with Midland Railways. 

Across the years innovative entrepreneurship has been part of who they are. They pioneered wholesale warehouse distribution through their sites in Birmingham, Manchester, Liverpool and Dublin. 

Then, along the way, in 1966 they introduced a 9-digit code to improve their book reference system. Eight years later their Standard Book Numbering (SBN) system had been universally adopted as the internationally recognised ISBN classification on the back cover of every published book. 

Their company history also includes novel initiatives like a circulating library, a travel agency, the DIY chain Do It All, a 10-year ownership of Waterstones, satellite TV with their own sports channel in the mid-1980s, and more recently, in-store post offices and the online personalised greeting card brand, Funky Pigeon. 

Smiths is a company that is deeply embedded in the life of our country. It’s deeply embedded in my life story too. Of course I’m going to feel nostalgic about it. But, do you know what, I can’t remember the last time I went into one of their iconic shops and actually bought something! 

And that’s probably it, at least in retail. Any nostalgia on my part is, at most, only of the wistful variety. 

As important as our personal history and heritage are in helping us understand ourselves, life is provisional, and our identity can change. 

While the High Street shops do remain a going concern, it is their travel hub network in airports across the world that make the serious money and will retain the WH Smith branding. Hence, the change of name to TG Jones and the source of my “gob-smacked incredulity”. 

Now it is easy to understand how a move from WH Smith to TG Jones makes a lot of sense. Modella Capital were swift to affirm that it is “business as usual”. All the stores will remain open, doing what they do now, with all the staff retained. Two initials and one of the most common surnames is replaced by two initials and one of the most common surnames. 

Now the juxtaposition of Smith and Jones is very tempting in its offer to reference specific 1970s or 1980s TV shows. From a marketing perspective it is so cheesy, at least to anyone over 60. But to put that aside: what is in a name? 

WH Smith is a 233-year-old company and remained in the hands of the family until 1972. It has a heritage that has real substance behind it. It is the genuine fruit of all that has gone before. TG Jones is a fiction. A necessary invention to fill the gap, to provide a new name in place of an original that has migrated elsewhere. As Charlotte Black, chief strategy officer at Saffron Brand Consultants observed: 

“It feels incredibly close, a poor mirror of WH Smith and not necessarily very well thought through … I would say it feels hasty – an ‘insert here’ strategy – and a bit of a missed opportunity.” 

Ultimately, it’s about identity. Superficially it appears that a genuine history is being supplanted by pure fabrication. Any “sense of family” in TG Jones is vacuous because TG Jones never existed. There is no back story. 

WH Smith, on the other hand, does have a back story. Yet, having been a company run by shareholders since shortly after the second world war, how real is the “sense of family” there either? This is not the proverbial ‘mom and pop’ store. It is actually a corporate leviathan. There might be a sense of rootedness in the name, but a “sense of family” disappeared a long while ago. 

Now, with the name gone, the High Street shops have even lost that sense of rootedness, however tentative it had become. Where does that leave their identity? I’m sure the branding consultants and marketing departments have been all over this. However, identity is not established just by saying that something is so. 

Thinking about Smith becoming Jones then sent me down a rabbit hole of thoughts. So, bear with me here. 

We all know about identity because we all have one. 

At any given moment in time we are the product of a complex interplay of things. From our families and where we grew up, to the choices we’ve made and those that are foist upon us. The experiences we’ve had shape us. They make us into the people we are and help define our identity. 

Yet nothing is set in stone. There is something intrinsic to life that is dynamic, ever-changing and open to all kinds of possibilities. It is dynamic and multi-dimensional and alive to endless possibilities. 

In this sense, life is not deterministic, and our identity is not fixed. How we see ourselves and how others see us can change. As important as our personal history and heritage are in helping us understand ourselves, life is provisional, and our identity can change. 

That change can be evolutionary or revolutionary, it can come from inside ourselves, or result from our responses to what comes at us from outside. Life is a constant process of becoming who we are. Our choices matter. They have consequences. Nothing stands still. 

The possibility of turning life around, the opportunity of making fresh starts and hopeful visions for a better future have proven to be the bedrock of human resilience. The essential ingredients to ‘pick yourself up, dust yourself off, and start all over again’, to quote the famous 1930s standard. They’re also foundational insights that underpinned what Jesus stood for and taught. Proven across the range of human life, activity and ingenuity 

But back to TG Jones, I think I’m with Charlotte Black, the renaming is hasty, ill-thought through and a missed opportunity. Maybe the name will go the same way as Royal Mail’s abortive makeover as ‘Consignia’ in 2002. Identity is more than branding; we will know it by its fruit. 

In the meantime, when the new regime has established itself, I may swing by to see what they’ve done with the old place. 

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