Article
Change
Community
Sport
3 min read

The power of running together

Park Run and the participation principle.

Jessica is a Formation Tutor at St Mellitus College, and completing a PhD in Pauline anthropology, 

Runners jog along a path into the sunset.
Park Run UK

There has been a surge among Millennials (myself included) in running. After watching the London Marathon this year, a record 840,318 people entered the ballot for 2025. The encouragement, stories and social media increase in ‘running-Tok’ may have been behind this, but I think it says something more profound about society's sudden interest in running.  

I started running back in 2019. It provided a space to get outside, clear my head and improve my fitness. It was a hobby, turned interested, turned key personality trait as it became easy for me to converse with people about whether you were a Hoka or On shoe wearer. But my running only really improved when I began to run with people. Quietly competitive, I like being able to mark my pace against those around me. In 2023, I signed up for my first half-marathon, leading me to simultaneously sign up for “Park Run”.  Park Run is a free community event that takes place around the UK. At my local park run, an average of 1,500 people turn up each Saturday to run five kilometres around our local park, rain or shine. I was amazed to see people week-in-week-out turning up to run together. This weekly ritual provides a space for connection, community, and, for some, their sense of identity. The hard decision to wake up early on a Saturday morning to make my way to the start line gets replaced by the endorphins of participating in this run with others. There is power in running with others.  

But running with people makes it easier to stay the course, run for longer, and keep going to the end. 

A recent article in The Atlantic observes the social change that has occurred as the number of people attending church declines. The author noticed that the Church didn’t only provide a space for worship and an opportunity to connect with the divine, but also a narrative of identity, community, and ritual to our weekly rhythm. As the framework of the church is removed from society, we see an increase in isolation and disconnection. As church attendance declines, applications to run 26.2 miles increase!  

Spaces like Park Run provide this sense of community and connection that is becoming harder to find in our increasingly digital and disconnected world. A surge in race partipcation speaks of a culture longing for community, connection and identity. A common characteristic trait for millennials is their desire to develop and find meaningful motivation in their goals and what they want to achieve. Gathering with those with similar interests or goals brings out the best in what we can achieve and teaches us about the power of doing things together.  

 When running on my own, I am always tempted to cut the run short, change my route, and, let’s be honest, go and get a coffee. But running with people makes it easier to stay the course, run for longer, and keep going to the end.  

Societies’ need for connection and community is stronger than ever. When St Paul’ wrote to an early church, he frequently used the metaphor of running a race with a goal in mind. The power of the crowd in a race is tangible, both from those cheering you on and those with whom you are running.  It is easier to run for longer when I run with people and am encouraged to keep going. As someone who attends church, I can see how it upholds a place in my Christian faith that I don’t succumb to cutting it short or ducking out, as can often be the temptation when I run alone.  

A record number of applications to run the 2025 London Marathon speaks of how we all seek community, connection and identity. Park Run on a Saturday and Church on Sunday have more in common than perhaps I initially realised. They each provide a space for community and connection, but each has its own goal and focus on identity. Although the goals are different, the underlying principle is the same: it is better to run with people because there is power in running together.  

Article
Change
4 min read

Benefiting from the many facets of beauty

A jewellery start-up is challenging what Belle TIndall perceives as empowerment and agency.
Three women stand, two lean into each other sharing a joke, while the other laughs too.
Members of Zena's Launch Pad team, Kamuli, Uganda.
Zena.

I have a conundrum. I’ve started and re-started this article four times now. And I’m surprised that I’ve settled on this opening. But alas, I have a deadline to adhere to and a cold coffee to warm back up. So, this will have to do. I’m struggling with this opening paragraph because when it comes to writing about Zena - the female-led, non-profit, environmentally friendly jewellery and accessory brand - I simply do not know where to begin.  

There are too many facets of Zena that deserve to sit front and centre in this article; too many details to revel in, too many stories to tell, too much success to pick at and analyse.  

Where do I possibly start?   

How about with the delightful fact that the brand is named after a beloved pet goat who makes appearances on their TikTok? You know, kick things off on an endearing note. Or perhaps the fact that there are playlists curated for all occasions, dance challenges, and even a recipe for tequila lollipops on their website? That would certainly alert people to how seriously this team takes the art of having fun. Or maybe I should open with the fact that they’ve both challenged and refined how I perceive empowerment and agency. I could explain how they have alerted me to the importance of investing in female entrepreneurs as a means of tackling extreme poverty and profound gender inequality.  

Yes. I think that’s it. Let’s start there and work our way backwards, shall we?  

These women are not beneficiaries, they are benefactors – and that’s an important, not to mention beautiful, distinction. 

In which case, here’s the heartbeat of Zena, here’s what you need to know in order to understand everything else about them: women living in rural poverty are currently facing two major barriers when it comes to business opportunity and entrepreneurship, and Zena are tackling both head on.  

Firstly, female entrepreneurs in these settings have little to no capital with which to launch their business ventures. To combat this, every single product offered by Zena, whose HQ is in Kamuli (Uganda), is hand-crafted by women who were previously living below the poverty line. Through the Zena apprenticeships, these women are able to support themselves and their families while also earning/saving the capital they need to launch their own businesses once the short-term apprenticeship comes to an end. These women are not beneficiaries, they are benefactors – and that’s an important, not to mention beautiful, distinction.  

Secondly, as well as a lack of capital, these women are battling a lack of education. And so, through a multi-phase entrepreneurship programme (The Zena Launch Pad), Zena are giving their apprentices both the theoretical and practical tools that they need to launch and sustain their own businesses. Women are graduating from this programme with literacy and numeracy skills, a viable business plan, industry-specific knowledge and skills, as well as leadership and development.  

Because here’s the bottom-line, the foundation upon which Zena stands, the deep conviction of both Caragh and Loren, the co-founders and CEOs; agency matters. Widening one’s understanding of success to encompass these women’s agency, for better or for worse, matters. Empowering these women to earn their own capital, to see the unfolding of their own ideas, to know that their decisions matter, it makes all the difference. No dependence, no hand-outs, and no debt. Just the kind of empowerment that is laced with agency.  

It’s bold. But it’s working.  

There was utter delight in her eyes when she explained how good generates more good and creation generates more creation.

So far, time-stamped at this moment in time, Zena’s hybrid and holistic approach has led to 67 female entrepreneurs, over 150 children in school, and nearly 500 lives lived above the poverty line. Women are hiring other women, businesses are birthing more businesses, education is generating more education.  

Pretty special, isn’t it? Pretty Jesus-like too.  

I had the immense joy of chatting to Caragh, one of the co-founders and CEOs of Zena; she reminded me that multiplication is one of Jesus’ most classic moves. Just as the people sitting around Jesus with wide eyes and numb backsides witnessed one humble lunch feed tens-of-thousands of mouths, so are Caragh and her team witnessing jaw-dropping multiplication happen before their very eyes. There was utter delight in her eyes when she explained how good generates more good and creation generates more creation. Compassion is contagious and innovation spreads. Although Zena is by no means an enterprise that squeezes itself into a religious box (empowering women of all faiths and none), it is easy to see how Caragh and Loren’s faith in a God who wrote generative goodness into the fabric of reality, informs their mission to write it into their business model.  

Something else that is woven into the DNA of Zena, much to my delight, is an unabashed celebration of the female consumer. 2023 may well be remembered as the year when an economic earthquake was caused by Taylor Swift, Beyonce, and Barbie. According to Forbes, it is likely to be regarded as the year where people began to take seriously and analyse the power of 'the female dollar'. And Zena, with their penchant for all things pink and glittery, have been sitting ahead of the curve for a little while. Their products, as seen in Vogue, Marie Claire, and Harvey Nicholls (as well as embellishing the looks of numerous celebrities), seem to have been made with this cultural moment in sight. Their aesthetic perfectly encapsulates the resurgence of female playfulness and the reclaiming of ‘girliness’ as something to embrace and revel in. As I have already referenced, joy is something that this team take incredibly seriously.  

The celebration of women infiltrates every layer of Zena’s existence, that much is clear. While their products delight the female gaze, their profits sow into female entrepreneurship. Both of which display how working toward gender equality, particularly in contexts such as Kamuli, is a means by which we can wage a war on extreme poverty. 

Women serving women, who are serving women, who are serving women. And on it goes – so beautifully circular. So intriguingly God-inspired.