Review
Culture
Music
Redemption
6 min read

Welcome to the revelation, good people

Mumford and Sons team up with Pharrell Williams. Belle Tindall unpacks their new track – Good People.
Two singers peform together. One in a white suit and stetson claps their hands. The other tilts the mic stand.
Pharrell Williams and Marcus Mumford perform Good People.

Listen to Good People

Whenever I bump into the familiar sounds of a Mumford & Sons song, it’s 2013 and they’re headlining the Pyramid Stage at Glastonbury. I can close my eyes and see the whole scene before me; it’s all trumpets and tweed. But when I take a moment, and home in on the lyrics, it’s a different scene that I see. There’s a story in the Bible where a man, Jacob, spends a night physically wrestling with God, it’s all dirt and elbows, the created grappling with the creator. And, occasionally, when listening to Mumford & Sons’ catalogue, I feel as though I’m watching that scene play out. I’m listening to souls laid bare, I’m witnessing people gripping the divine in the dirt. I get the sense that their lyrics have been born of a wrestling match, not a writing session; they’re crafted by people who are limping out of a tussle with truth.  

Mumford & Sons – Marcus Mumford, Ben Lovett and Ted Dwane - seem to have largely grown out of their 2013 selves. But, if their new single is anything to go by, they haven’t grown out of wrestling their lyrics into existence.  

From the first line until its last, this song has but one message to proclaim: change, the redemptive kind, is at hand. 

Good People is the first track that they’ve released in five long years, and offered up in partnership with the mighty Pharrell Williams, it has been lorded as the collaboration that nobody saw coming. Speaking of the collaborative process, the band wrote that,  

‘...this song came together fast. Like, in a day. We haven’t relied on immediate instincts like that, really, since the very early days of our band. It has felt fast and loose and really, really fun.’ 

The additional presence of Native Vocalists, a six-piece choir hailing from Native American Tribes within the northern Great Plains, makes this track a mosaic of musical influences. But we should have expected this, Pharrell’s insatiable creative curiosity has taken him to some unexpected places, an alternative-folk song is merely his latest destination. What’s more, it is a destination that he has come to by way of gospel music, and it shows, both in style and lyrical substance.  

Of course, the song is peppered with the band’s signature religious language – there’s plenty of references to night and day, light and dark – all of which could have slid off a page of the Bible. Plus, Jesus is outright quoted in the second verse. It’s pretty obvious that the Biblical authors have their fingerprints all over this intriguing song. 

 But that’s still not what has caught my eye. Not quite.  

Rather, it’s the message that this song is announcing, and where such a message might just derive from. Because, from the first line until its last, this song has but one message to proclaim: change, the redemptive kind, is at hand. Things are about to get better.  

The chorus goes like this:  

good people been down for so long 
(Welcome to the revelation)  

and now it's like the sun is rising 
(Welcome to the revelation)  

good people been down for so long 
(Welcome to the revelation)  

and now I see the sun is rising 

It is the inevitability of this change, which is emphasised over and over again, that has me so intrigued. This change, the details of which are masterfully omitted (meaning this song can exist as a hopeful meta-anthem, free from the confines of prescriptive context), is as unavoidable as the sunrise. This change cannot be hindered, just as the breaking of the dawn cannot be hindered. One can stare at the midnight sky, enveloped by darkness, and still know with complete assurance that the sun will return. Morning will come; it is a certainty, which is an incredibly rare thing.  

Subsequently, this song isn’t a call to arms, Pharrell’s backing-vocal response to Marcus Mumford’s words is not ‘welcome to the revolution’, but ‘welcome to the revelation’. It is a call, not to make the change happen, but to witness it happen – pointing its audience not toward action, but toward hope. Hope in a redemption that is inevitable and a prevailing goodness that is written into the fabric of reality. It will come, it will be. And this subtle, yet salient, detail places this song in a very specific category of hopeful anthems. It sits with the likes of:   

Sam Cooke, who in 1964, declared that: 

 ‘it’s been a long time coming, but I know that a change is gonna’ come. Oh, yes it will.’  

Or Lauryn Hill, who wrote in 1998 that, 

 ‘everything is everything. What is meant to be, will be. After winter, must come spring. Change, it comes eventually’. 

These songs, written in the middle of the night, speak of the coming dawn.  

Which got me thinking, what taught us to do that? What taught us to believe that if it’s not good, it’s not the end? That if it’s not redeemed, it’s not over?  What taught Sam Cooke, amid such injustice and violence, to have such a defiantly hope-filled message to declare? What taught Lauryn Hill to simultaneously lament over the struggles faced by black, inner-city, communities in America, and yet affirm that ‘after winter, must come spring’? And what has taught Mumford & Sons, and Pharrell Williams for that matter, to announce that after such a ‘long night’, they can see that 'the sun is rising’

On what grounds can we possibly believe such a thing to be true? 

It's a big question. Perhaps one of the biggest. And while I’m weary of declaring that I have the answer (at least, on anyone’s behalf but my own), I certainly have a theory.  And I feel relatively confident putting it forward, considering his words pop up in the second verse of Good People.  

My theory, perhaps unsurprisingly, is Jesus; the ‘light that shines in the darkness’, the one that we’re told darkness has not, and cannot, ‘overcome’. The one whose entrance into the world was, as the Biblical story goes, as preventable as the dawn (these themes sound familiar to you?). The one who, for thousands of years, has had communities of people looking into the darkness and declaring ‘I beg to differ’.  

My theory is that Jesus taught us to believe redemption to be true. The things he did, the things he said, the things he fulfilled, but more than that – I think it is his death, and ultimately, his re-established life. I sense, in these songs, a hint toward the great story which underpins every other story. I hear the reverberations of Jesus’ resurrection in these lyrics.  

I’m just not convinced that we’d be so sure that redemption will get the final say if something, or rather someone, hadn’t shown such to be the case. And so, I suppose what I'm ultimately suggesting is that any 'revelation' that this song intends to welcome us into has a distinctive flavour of Jesus about it. 

I wonder whether Marcus, Ben, Ted and Pharrell would really believe that if something isn’t good, it isn’t over, had Jesus not taught them to.  

Watch Good People Live

Good People was first performed live at Pharrell Williams' Men’s Fall-Winter 2024 fashion show for Louis Vuitton. Williams is the creative director at the fashion house. Nativist Vocals perform first, followed by Williams and Mumford & Sons.

Article
Culture
Music
5 min read

Jack White’s breaking the biggest rule in rock 'n' roll

What if the greatest cultural moments were the ones barely anyone saw?
A close-up of the black label of a blue vinyl record

If one of the most famous rockstars on the planet is playing the best shows of his life, and no one is there to witness it – is he really playing them?  

I ask because Jack White, one of the most celebrated and iconic musicians of the 21st century, is playing the best shows of his career. The thing is, barely anyone knows that they’re happening. Not because they don’t care, but because he’s made it that way.  

This is White’s ‘No Name’ tour: a critically celebrated string of shows that almost nobody is going to.  

And therein lies the magic.  

In the summer of this year, he released his ‘No Name’ album with no press, no marketing, and no apparent plans for a tour. Instead, Jack released this body of work into the world and simply told his fans to tell their friends about it – ah, word of mouth, the marketing strategy of old.  

It must have worked, because the nameless album was incredibly well received by critics and fans alike. Apparently, the ever-enigmatic Jack White has still got it. And now finally – finally - some live shows are being announced.  

Kind of. 

Each show is being announced only days in advance, the marketing is non-existent, the venues are tiny, and the tickets are… affordable.  

What is this? Some kind of cruel trick? 

It’s all so odd, so seemingly illogical, that Jack has had to confirm that this is it. This is no trick, no gimmick. This is, in fact, the tour. Reassuring his fans via social media, he wrote 

‘Lotta folk asking about when we are going to announce ‘tour dates’, well, we don’t know what to tell you but the tour already started at the Legion a couple of weeks ago… People keep saying that these are ‘Pop up shows’ we’ve been playing, well, you can call them whatever you want, but we are on tour right now.’ 

He added,  

‘These are the ‘shows.’ We won’t really be announcing dates in advance so much, we will mostly be playing at small clubs, back yard fetes, and a few festivals here and there to help pay for expenses.’ 

And that’s exactly what he’s been doing. One such show recently took place in Islington Assembly Hall in London – and it’s been hailed as some kind of ‘off-the-cuff wizadry’. That’s quite the review, isn’t it? What’s more impressive: it’s pretty much the only kind of review he’s been getting. I’ve dug deep, and I’m yet to find someone who was in that hall who didn’t leave it completely bewildered by how dazzling of an experience it was. Jack is disobeying all the rules, and it seems to be working in his favour. While on stage in Islington, he told the crowd,  

‘This is the kind of rock’n’roll you’re not gonna get at Wembley stadium for £400’ 

This is an obvious swipe at Oasis’ reunion tour, which will take place next year in stadiums across the country. The tickets to these shows caused somewhat of a storm, as fans were simply priced out of what will no-doubt be a momentous string of events. And this isn’t the reality for Oasis fans alone, ticket prices across the board rose 23 per cent in 2023, which sits on top of the 19 per cent rise in prices since the pandemic. And we in the UK and Europe still have it far cheaper than those in the US. While I was at Taylor Swift’s (not at all cheap) Era’s tour earlier this year, I met a girl who had flown from New York to Cardiff, she explained that doing so was cheaper than trying to watch the same show in New York.  

It’s utter madness. 

Live music shows are becoming bright and shiny sensory extravaganzas, and the amount it costs to witness them is reflecting that. And listen, I’m not bashing these mega-sized shows. I go to my fair share of them. I look forward to one day telling my grandchildren about that time I nearly got Oasis tickets.  

But I can’t help but feel that the real magic is happening elsewhere. It’s happening in the tiny venues, witnessed by tiny audiences, who have paid (comparatively) tiny prices. And I think Jack White’s intimate ‘No Name’ tour might be proving me right.  

In 1975, Bob Dylan similarly defied all the ‘rock-star’ rules and embarked upon the now-mythic ‘Rolling Thunder Revue’ tour. For eight months, Dylan drove a tour bus (yes, he actually drove his own tour bus) full of his friends into small towns with small venues. The marketing for each show consisted of paper flyers that were handed out mere days before the event, as if a travelling carnival was about to rock up. It was unusual, to say the least. These shows were notoriously messy, and long, and changeable, and odd.  

In short, they were great. Truly great.  

The modesty and mystique of it all meant that these shows have passed into legend – the live recordings of these performances are regarded as some of Dylan’s very best work. And so, surely, both Dylan’s and White’s defiant tours teach us something - they teach us that there’s a good kind of small. Indeed, there is a great kind of small. They suggest that ‘big’ doesn’t necessarily (and certainly doesn’t exclusively) equate to ‘success’.  

What if rumours, reviews, and recordings of a show played to 2,000 people could have more impact than a show played to 100,000? What if the intimacy and connection formed in town halls and tiny clubs rippled into the decades to come? It’s an upside-down way to think of things, but what if the greatest cultural moments were the ones barely anyone saw? What if (and stay with me here, especially you swifties. I’m one of you) these mega-tours are actually quenching creative mastery? What if the smartest thing an artist could do was defy all the rules? What if humility is the source of all greatness?  

We seem to have got to a place where we’re surprised that Islington Assembly Hall could be the backdrop to Jack White doing something truly special. And so, I wonder - it’s proper counter-cultural stuff, but do we need to learn to not despise the small things?  

Are Jack and Bob the odd ones, for kidding themselves into thinking that small can still be successful? Or are we the odd ones, for ever assuming otherwise?