Review
Culture
Music
Redemption
6 min read

Welcome to the revelation, good people

Mumford and Sons team up with Pharrell Williams. Belle Tindall unpacks their new track – Good People.
Two singers peform together. One in a white suit and stetson claps their hands. The other tilts the mic stand.
Pharrell Williams and Marcus Mumford perform Good People.

Listen to Good People

Whenever I bump into the familiar sounds of a Mumford & Sons song, it’s 2013 and they’re headlining the Pyramid Stage at Glastonbury. I can close my eyes and see the whole scene before me; it’s all trumpets and tweed. But when I take a moment, and home in on the lyrics, it’s a different scene that I see. There’s a story in the Bible where a man, Jacob, spends a night physically wrestling with God, it’s all dirt and elbows, the created grappling with the creator. And, occasionally, when listening to Mumford & Sons’ catalogue, I feel as though I’m watching that scene play out. I’m listening to souls laid bare, I’m witnessing people gripping the divine in the dirt. I get the sense that their lyrics have been born of a wrestling match, not a writing session; they’re crafted by people who are limping out of a tussle with truth.  

Mumford & Sons – Marcus Mumford, Ben Lovett and Ted Dwane - seem to have largely grown out of their 2013 selves. But, if their new single is anything to go by, they haven’t grown out of wrestling their lyrics into existence.  

From the first line until its last, this song has but one message to proclaim: change, the redemptive kind, is at hand. 

Good People is the first track that they’ve released in five long years, and offered up in partnership with the mighty Pharrell Williams, it has been lorded as the collaboration that nobody saw coming. Speaking of the collaborative process, the band wrote that,  

‘...this song came together fast. Like, in a day. We haven’t relied on immediate instincts like that, really, since the very early days of our band. It has felt fast and loose and really, really fun.’ 

The additional presence of Native Vocalists, a six-piece choir hailing from Native American Tribes within the northern Great Plains, makes this track a mosaic of musical influences. But we should have expected this, Pharrell’s insatiable creative curiosity has taken him to some unexpected places, an alternative-folk song is merely his latest destination. What’s more, it is a destination that he has come to by way of gospel music, and it shows, both in style and lyrical substance.  

Of course, the song is peppered with the band’s signature religious language – there’s plenty of references to night and day, light and dark – all of which could have slid off a page of the Bible. Plus, Jesus is outright quoted in the second verse. It’s pretty obvious that the Biblical authors have their fingerprints all over this intriguing song. 

 But that’s still not what has caught my eye. Not quite.  

Rather, it’s the message that this song is announcing, and where such a message might just derive from. Because, from the first line until its last, this song has but one message to proclaim: change, the redemptive kind, is at hand. Things are about to get better.  

The chorus goes like this:  

good people been down for so long 
(Welcome to the revelation)  

and now it's like the sun is rising 
(Welcome to the revelation)  

good people been down for so long 
(Welcome to the revelation)  

and now I see the sun is rising 

It is the inevitability of this change, which is emphasised over and over again, that has me so intrigued. This change, the details of which are masterfully omitted (meaning this song can exist as a hopeful meta-anthem, free from the confines of prescriptive context), is as unavoidable as the sunrise. This change cannot be hindered, just as the breaking of the dawn cannot be hindered. One can stare at the midnight sky, enveloped by darkness, and still know with complete assurance that the sun will return. Morning will come; it is a certainty, which is an incredibly rare thing.  

Subsequently, this song isn’t a call to arms, Pharrell’s backing-vocal response to Marcus Mumford’s words is not ‘welcome to the revolution’, but ‘welcome to the revelation’. It is a call, not to make the change happen, but to witness it happen – pointing its audience not toward action, but toward hope. Hope in a redemption that is inevitable and a prevailing goodness that is written into the fabric of reality. It will come, it will be. And this subtle, yet salient, detail places this song in a very specific category of hopeful anthems. It sits with the likes of:   

Sam Cooke, who in 1964, declared that: 

 ‘it’s been a long time coming, but I know that a change is gonna’ come. Oh, yes it will.’  

Or Lauryn Hill, who wrote in 1998 that, 

 ‘everything is everything. What is meant to be, will be. After winter, must come spring. Change, it comes eventually’. 

These songs, written in the middle of the night, speak of the coming dawn.  

Which got me thinking, what taught us to do that? What taught us to believe that if it’s not good, it’s not the end? That if it’s not redeemed, it’s not over?  What taught Sam Cooke, amid such injustice and violence, to have such a defiantly hope-filled message to declare? What taught Lauryn Hill to simultaneously lament over the struggles faced by black, inner-city, communities in America, and yet affirm that ‘after winter, must come spring’? And what has taught Mumford & Sons, and Pharrell Williams for that matter, to announce that after such a ‘long night’, they can see that 'the sun is rising’

On what grounds can we possibly believe such a thing to be true? 

It's a big question. Perhaps one of the biggest. And while I’m weary of declaring that I have the answer (at least, on anyone’s behalf but my own), I certainly have a theory.  And I feel relatively confident putting it forward, considering his words pop up in the second verse of Good People.  

My theory, perhaps unsurprisingly, is Jesus; the ‘light that shines in the darkness’, the one that we’re told darkness has not, and cannot, ‘overcome’. The one whose entrance into the world was, as the Biblical story goes, as preventable as the dawn (these themes sound familiar to you?). The one who, for thousands of years, has had communities of people looking into the darkness and declaring ‘I beg to differ’.  

My theory is that Jesus taught us to believe redemption to be true. The things he did, the things he said, the things he fulfilled, but more than that – I think it is his death, and ultimately, his re-established life. I sense, in these songs, a hint toward the great story which underpins every other story. I hear the reverberations of Jesus’ resurrection in these lyrics.  

I’m just not convinced that we’d be so sure that redemption will get the final say if something, or rather someone, hadn’t shown such to be the case. And so, I suppose what I'm ultimately suggesting is that any 'revelation' that this song intends to welcome us into has a distinctive flavour of Jesus about it. 

I wonder whether Marcus, Ben, Ted and Pharrell would really believe that if something isn’t good, it isn’t over, had Jesus not taught them to.  

Watch Good People Live

Good People was first performed live at Pharrell Williams' Men’s Fall-Winter 2024 fashion show for Louis Vuitton. Williams is the creative director at the fashion house. Nativist Vocals perform first, followed by Williams and Mumford & Sons.

Review
Books
Culture
Digital
4 min read

Filterworld: algorithmic anxiety is flattening our culture

The rule of vanilla lets our unfeeling gadgets decide what’s best for us.

Simon is Bishop of Tonbridge in the Diocese of Rochester. He writes regularly round social, cultural and political issues.

A podcast guest speaks in front of a mic.
What's next on the playlist?
Sebastian Pandelache on Unsplash.

Here’s another diagnosis to add to modern malaise: algorithmic anxiety.  It’s described by Kyle Chayka in his excellent book Filterworld (Heligo Books, 2024) as the: 

 …awareness that we must constantly contend with automated technological processes beyond our understanding and control, whether in our Facebook feeds, Google Maps driving directions, or Amazon product promotions. 

We don’t understand algorithms.  Even if we did, we wouldn’t know how they actually work on us as every tech company keeps it a secret, lest competitors learn from them.  This has led to the algorithm becoming the century’s newest bogeyman, a phantom we can reference in conversation to make us sound tech savvy and culturally knowing even while we remain in the dark. 

‘Algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.   

Kyle Chayka

One of the oddest outcomes of the ascendency of the algorithm is the seemingly diametric effects on politics and culture.  In politics it has polarised people, sorting us into opposing camps and then ensuring we hear only good things about our ‘side’ and only maddening things about the ‘opposing’ side.  Instead of calmly listening to a different view, we hurl insults, as performative as Prime Minister’s Question Time and about as enlightening. 

Something different is happening with culture.  Here, the algorithm makes culture more homogenous; in the words of Kyle Chayka, it is ‘flattened’.  The basic rule of what he calls Filterworld is that ‘the popular becomes more popular, and the obscure becomes even less visible’.  It is a strange re-mix of Jesus for the digital age: ‘to all those who have, more will be given…but from those who have nothing, even what they have will be taken away. 

The life of an Instagram post is said to be determined in the first five minutes.  If it has engagement, it can be sure of more; if it gets none, it will sink.  Visibility on social media is vital for artists of all kinds, because this is where all publicity begins.  Artists try and game the system, figuring out what kind of content the algorithm will promote.  In the process, their creative expression is subtly compromised.  People begin to write in a style that gets attention, and what gets attention is decided by the algorithm.  Those who tweet will know how the short, pared back medium starts to influence their life away from X. Musicians know that art which is safe and mainstream – the public’s crowded middle where performers like Ed Sheeran have thrived – is likely to succeed.   

‘Much of culture now has the hollow, vacant feeling of having been made by algorithm’ according to the cultural commentator Dean Kissick.  Chayka observes that: ‘algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.   

It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.   

There is a valid counter to this development.  Previously, what we read, heard and saw as cultural consumers was determined by a small set of experts who filtered content for us.  These experts were often drawn from a narrow section of society who inevitably brought their own biases to bear.  While this may be true, it is hardly a triumph for the public to have an unfeeling gadget decide what’s best for them, based on what we have liked before and what seems to appeal to most people.  At the ice cream vendor, this is like reaching for vanilla every time.   

The truth is, in necessarily surrendering to the algorithm (for what alternative is there online?) we miss huge volumes of culture that might appeal to us.  It is about as effective as deciding what sea life we like based only on what pops up to the surface of the water. 

The best art is not always the most popular and there is a risk that the divine spark of invention that the creator God has placed within each of us – the unlimited potential of being made in the image of God – will not be fanned into existence as often as it could be.  Chasing likes is no substitute for patient inspiration.  It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.   

‘Behold, I am making all things new’ says the one who sits on the throne in Revelation.  That algorithms are making all things similar is the reality we are learning to live with.