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Comment
Mental Health
Podcasts
4 min read

What all those BetterHelp ads say about ourselves

Podcasting and therapy alike scratch our itch to be inquisitive about things, even our own inner worlds.

Jamie is Associate Minister at Holy Trinity Clapham, London.

A podcaster speaks into a mic before a screen.
Soundtrap on Unsplash.

There's one dominion Amazon hasn't conquered. Jeff Bezos famously chose his company's name, in part, because it's the largest river in the world and he wanted to create the world's largest bookstore. And Amazon has flooded the market. But as the world of podcasting is taking over our commutes and leisure time, Amazon isn't taking it over. That top spot belongs to BetterHelp. 

Now that I've mentioned it, you probably know what I'm referring to: the ubiquitous ads offering online therapy, often reassuringly read by the podcast hosts themselves. Although Amazon is the second largest ad buyer on podcasts, BetterHelp spends more. A lot more. In the US, BetterHelp spent $22million in the second quarter of this year, followed by Amazon with $13million. . BetterHelp has pretty much been the top spender on podcasts Clearly, BetterHelp thinks the demand for therapy is right up there with the convenience of getting stuff delivered to your door. 

The message of online therapy, and the medium of podcasts makes for a neat match. It seems our wants and needs are more and more solo endeavours. Our desire for entertainment and help are becoming something we access alone, behind headphones and closed doors.  

Overhearing people talking about their therapist in a metropolitan café is now as as common as the extra-hot flat whites themselves.

I was stunned when I heard recently that Saturday Night Live celebrated fifty years on TV. It was a reminder of an age when families and friends would diarise prime-time weekend entertainment together in front of the glow of the screen. But common experiences are diminishing. Harvard fellow Flynn Coleman highlights that the third spaces  where we have customarily congregated, found community, and ourselves, are vanishing.   

She is, of course, right. We are just beginning to scratch the surface of the damage our atomised online worlds have created. But where the CDC health report last year tragically detailed the harm social media causes teenage girls, the online space is not without hope. Krish Kandiah writes, 'Instead of demonising new technology as the problem, perhaps we need to find ways to turn it into the solution.'The online world isn't going away, so it must be at least part of the solution. Teletherapy is now available on the NHS, and while there are questions over the affordability and availability of online mental health care, and I cannot vouch for BetterHelp, making therapy more accessible by taking it online plays an important part in winning the battle of declining mental health. 

Far from an echo chamber, an online therapist can challenge presumptions at right angles and enable clients to access worlds they previously only dreamed of. And, any good therapist wouldn't encourage you to isolate yourself. We still need community. 

Therapy isn't as much a solo endeavour as we might first think. Of course, the therapeutic relationship itself is between two people, however objective one party might be. And just as the old adage goes, 'a problem shared is a problem halved', overhearing people talking about their therapist in a metropolitan café is now as as common as the extra-hot flat whites themselves.  Therapy is losing its stigma, and the benefits of it are shared just as we want to share a podcast that's stimulated or amused us.

That elusive arrival at contentment, of happiness, of satisfaction is quite the claim for an online service provider to make. 

Some things are sacred, though. James Marriott recently argued in The Times that the burden on those in the public spotlight to overshare isn't always helpful. How, where and with whom we share our inner thoughts matters. The Christian tradition sees that growth happens through relationship, rather than through broadcasting. Spanish mystic St Teresa of Avila wrote almost half a millennia ago about a journey inward, inside of ourselves to a space where only God dwells, if we choose to let him enter. On that journey, she wrote ‘It is a great advantage for us to be able to consult someone who knows us, so that we may learn to know ourselves.’  

On that journey of self-knowledge, the online world can enhance our lives, but not replace it. Just as The Rest is History podcast can give you details about ‘greatest monkeys' that your friend can't, specialist help from an online therapist will help you in ways friends won't. But BetterHelp wants to be your friend. The main heading on their website mimics what we've probably all heard from someone we know: 'You deserve to be happy'. They've learnt from the Steve Jobs school of marketing: don't sell the product or service; sell how it will make them feel. That elusive arrival at contentment, of happiness, of satisfaction is quite the claim for an online service provider to make. 

Podcasting and therapy alike scratch our itch to be inquisitive about things, even our own inner worlds. Where podcasting has challenged the old powers that sought to control the flow of information, we also do well to listen to external expert help. In this age, the online stream can flow information to us which, like the Amazon, might overwhelm us. It’s worth us asking: is there an external source of even better help available? One that will overwhelm us too – but instead overwhelm with the love we crave in our deepest selves? 

Review
Books
Culture
Re-enchanting
1 min read

Re-enchanting… reading lists

As a Re-enchanting series ends, here's our guests and staff book picks.

Tom studies English and French at the University of St Andrews, focusing on Older Scots. 

A pile of books on a bedside table.
Jodie Cook on Unsplash.

Inside a book, we find ‘a world that reflects our own, but isn’t this world’, at least that’s what David Bennett had to say when he appeared on our Re-enchanting podcast earlier this year, and given the power of books to transport us beyond the everyday, what better way to start each episode than with the question, ‘what are you reading?’ 

Many of our guests are self-confessed bookworms and admit to having several books on the go at once, dipping in and out according to their mood and the time of day, and a sizeable number profess a love of audiobooks.  So, after a blitz of the Seen & Unseen back-catalogue – accompanied by many sidetracks into our guests’ ponderings with Belle Tindall and Justin Brierley – here’s what’s on the Re-enchanting reading list. 

Chapter one: by way of introduction 

At first glance, it would seem that our guests are a serious bunch, because the Re-enchanting book list is dominated by non-fiction. Works on the intersection of science, religion and society are clear front-runners, ranging from R.H. Tawney’s Religion and the Rise of Capitalism (Francis Spufford’s pick) to Charles Foster’s The Selfless Gene (Paul Kingsnorth), but more general works also abound. An interest in re-enchantment clearly involves careful study of the everyday from cradle – Jonathan Haidt’s The Anxious Generation (Sarah Irving-Stonebreaker) – to grave, for example, Stephen and Cynthia Covey’s father-daughter collaboration, Live Life in Crescendo, Your Most Important Work is Always Ahead of You (Michael Hastings). Some encouraging words at a time when questions about ageing and illness are on the national agenda. 

Chapter two: heading (east) into deeper waters 

As a podcast that invites its guests onto the roof of Lambeth Palace Library, it will come as no surprise that our guests’ picks also feature a selection of books on theology and spirituality. Nick Spencer recommends Prophecy and Discernment by Walter Moberly, whilst Brooklyn pastor Rasool Berry brings us back down to earth with Sam Alberry’s What God Has to Say About Our Bodies: Why the Gospel is Good News for Our Physical Selves.   

Many guests, however, seem to be directing our attention eastwards towards the spirituality of Orthodox Christianity; their picks include classics such as Michael Kozlov and Arsenius Troyepolsky’s The Way of the Pilgrim (Martin Shaw); and The Art of Prayer by Hegumen Khariton (Molly Worthen); as well as a newer work by the twentieth-century saint, Porphyrios of Kafsokalyvia, Wounded by Love (Paul Kingsnorth). But this road of literary spirituality doesn’t stop in Eastern Europe, it keeps going until our arrival in Nepal via the memoirs and meditations of Tenzin Palmo in Cave in the Snow: A Western Woman’s Quest for Enlightenment (Sabina Alkira). Stories of global faith for a globalised world indeed.  

Chapter three: story of my life 

It is said that the best stories are the real ones and our guests apparently agree: biographies and memoirs pop up repeatedly throughout their picks. Sticking with the theme of spiritual journeys, our guests are reading works which recount journeys away from faith communities, such as Megan Phelps-Roper’s Unfollow (Glen Scrivener), as well as ones deeper into faith. One of the most striking of these is James Pennington’s nineteenth-century abolitionist pamphlet Two Years Absence (Esau McCaulley). Pennington was a self-taught pastor who left his church community following his re-enfranchisement to study theology at Princeton. His pamphlet was adapted from a sermon given to prepare his congregation for the journey which would take him deeper into his faith, but away from the community in which he lived it out. Many stories begin with a ‘setting out’ only to ‘return home’ in the closing pages, and perhaps this structure bears a closer resemblance to real life than it may initially appear? 

Venturing away from the spiritual, but remaining in the political vein, perhaps the most frequently mentioned book so far has to be Rory Stewart’s memoir Politics on the Edge, himself a Re-enchanting guest way back in series 2. Alternatively, readers who have had their fill of politics may wish to try the memoirs of polar explorer Robert Bartlett, as recommended by Molly Worthen, or, to take a leaf from Milton Jones, the equally fascinating and no-less-hair-raising Windswept and Interesting: My Autobiography by Billy Connolly. 

So far, fiction has not featured much amongst our guests’ recommendations, but tentative favourite would be the Pulitzer prize-winning novel by Barbara Kingsolver, Demon Copperhead.  Set in present-day Appalachia and inspired by Charles Dickens’ David Copperfield, Demon Copperhead touches on the poverty and struggles of America’s left-behind communities, who today find themselves worlds away from the glitz of global politics, yet wielding a political influence that extends far beyond their own borders. 

Chapter four: A whole new world or the world reimagined? 

In the instances when fiction has appeared in our guests’ bed stands, it seems that they have a taste for fantasy and science fiction.  The favourite by far here is C. S. Lewis, with several guests reminiscing of their experience of reading Narnia, but for Jack Palmer-Wright the experience of rereading The Lion, the Witch and the Wardrobe took special significance this year as he introduced it to his five-year-old for the first time. Adult readers looking to relive the experience of discovering Lewis for the first time should check out Lewis’ lesser-known Space Trilogy, particularly That Hideous Strength: A Modern Fairytale for Grown-Ups, recommended by Holly Ordway as a prophetic tale for today’s world.  

Other stalwarts of the fantasy genre also made an appearance, such as J. R. R. Tolkien and J. K. Rowling, but perhaps the most surprising recommendation to come out of Re-enchanting would be Margaret Cavendish’s The Blazing World (Frank Skinner). Published in 1666 and considered to be perhaps the first science-fiction novel, The Blazing World is set in a parallel world with fantastical technologies reached via the North Pole. The characters, including Cavendish herself, criss-cross between worlds as the novel moves through its three sections, ‘Romancical’, ‘Philosophical’ and ‘Fantastical’, exploring questions of social organisation, governance, and whether it is really possible to create a new religion complete with a fully fledged religious literature. Given the ongoing conversations about the place of religion in the twenty-first century, perhaps it’s time for Cavendish to make a comeback. 

Chapter five: what next? 

Stories are made of words but they are also made of silences, and these narrative gaps are just as key to getting a story to take flight as the most well-chosen, well-balanced phrase.  The biggest gap in our Re-enchanting reading list is poetry.  Books about poets – the Romantics, Seamus Heaney, to name a couple - have made an appearance, but we have yet to receive a straightforward poetry recommendation from any of our guests.  So, should you feel the need to fill this gap, here’s a few from us for anyone looking for something to dip into over the coming year. 

  • Sara Teasdale  
  • Mary Oliver 
  • Gerard Manley Hopkins  
  • Jackie Kay 
  • Jalāl al-Dīn Muhammad Rūmī 
  • Victor Hugo 

Happy reading and see you in 2025 for more Re-enchanting. 

2024 staff picks

And here’s the picks from the rest of the Seen & Unseen editorial team. 

Graham Tomlin, editor-in-chief 

  • Sally Rooney: Normal People
  • Jessie Childs: The Siege of Loyalty House: A New History of the English Civil War

Belle Tindall, staff writer 

  • Selina Stone: Tarry Awhile .
  • Sally Rooney: Intermezzo.  
    Frank C. Laubach: Letters from a Modern Mystic.   

Nick Jones, senior editor 

  • Jon Fosse: A Shining
  • Mary Millar: Jane Haining – A Life of Love and Courage
  • Peter Ross: Steeple Chasing

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