Article
Culture
Digital
Identity
Music
4 min read

What Spotify Wrapped really tells us about ourselves

We listen, therefore we are.
A screengrab from Spotify reads 'your 2024 wrapped.
Spotify.

Since 2016, Spotify has offered its users an annual feature that gathers up and presents us with the details of our own usage, allowing us to look back over the year through the specific lens of our listening habits. While this may initially sound more than a little dull, it’s actually quite the piece of marketing genius. It’s the story of our 2024, as narrated by Spotify. The state of our souls, as outed by our devotion to Taylor Swift.  

Every year, ‘Spotify Wrapped’ becomes more and more of a social ritual.  

In fact, this year, people were actively waiting on it to happen, checking their app daily, longing for Spotify HQ to announce its 2024 arrival. News outlets were writing pieces on how to best engage with it – there were actual bets being placed on when the feature might drop. How crazy is that? Spotify Wrapped has become as synonymous with this time of year as advent calendars and getting Christmas decorations out of the attic. 

Bravo, Spotify. I hope whoever thought the whole thing up has enjoyed one heck of a promotion.  

Now, I’m very aware that this may be somewhat of a storm in a teacup, the teacup being Gen. Z. But it is a storm, nonetheless. And I think our ever-growing obsession with it has a lot to teach us about.. well… us.  

Because what’s even more interesting is that these deeply personal insights Spotify are offering us, initially manufactured for our eyes only, are being plastered on social media. Spotify Wrapped has become a kind of soft-launch of our own brand, a low-stakes way of putting ourselves out there. Over the past days, thousands upon thousands of people have taken the data provided by Spotify and shared it with the world, sort of as a means through which they are sharing themselves with the world. Their top artists, the songs they’ve had on repeat, the number of minutes they’ve spent in the company of their favourite albums and podcasts - their listening habits have been served to us on a lime-green plate.  

(I say ‘their’, not because I’m immune to the craving but more because my own data is too strewn with Taylor Swift and The Smiths for it to ever be something I’m eager to share with the masses). 

And, I guess I have a simple question: why? 

Why are we doing this? My instinct is telling me that the answer is an incredibly simple, albeit salient, one. My hunch is simply that we want to be known.  

I think it’s utter genius wrapped in a guise of triviality. It underhandedly nudges us to acknowledge that we want to belong.

We have a nagging need to show people who we are, in the hopes that we’ll be repaid with acceptance. Approval, even. Admiration, if we’re really lucky.  

It’s a symptom of what some (perhaps most notable, Charles Taylor) have labelled ‘expressive individualism’. We live in a cultural moment that tells us that we are tasked with discovering and defining who we are, it’s down to us. It’s the responsibility of each individual to build themselves up, from the inside out. And then we get to show the world what we have crafted – ourselves, made in our own image.  

We get to be the masterpiece and the master, the creator and the created, the poet and the poem.  

It sounds wonderfully freeing, doesn’t it? There’s just one problem, no person can actually bear the weight of such responsibility. It’s crippling.  

And so, if, once a year, we can outsource this monumental task to a Swedish streaming platform – why wouldn’t we? For a brief moment, we can put our existential-crisis-in-waiting on hold, we can put our feet up, sigh with relief, and simply declare - I listen, therefore I am.  

For one day only, we can let our music tastes define us, we can leave it to our streaming habits to imbue our lives with meaning.  

We can rest.  

I’m in no way belittling this. On the contrary, I appreciate it. I think that Spotify Wrapped shows us far more about each other (and ourselves) than how much Oasis we listened to this summer. I’m really grateful that it allows us to drop our façade for a moment, reminding us how much we long to know and be known, see and be seen, love and be loved. I think it’s utter genius wrapped in a guise of triviality. It underhandedly nudges us to acknowledge that we want to belong. And so, I’m not convinced it’s ‘individualistic’ behaviour at all - how about we call it a symptom of ‘expressive want-to-belong-ism’, instead?  

Spotify Wrapped’s success is wild.  It is a cultural moment, and its underlying heart-cry is a particularly loud one. Even louder than the three-thousand minutes’ worth of Beyonce I blared this year. Apparently.  

 

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Article
Culture
Music
Wildness
6 min read

Rock ‘n’ roll’s long dance with religion

How popular music conjures sacred space.

Jonathan is Team Rector for Wickford and Runwell. He is co-author of The Secret Chord, and writes on the arts.

Rapper Stormzy raises a hand to heaven as he sings with a gospel choir on the Glastonbury stage.
Blinded by Your Grace, Stormzy, Glastonbury 2019.
BBC.

In Faith, Hope and Carnage, his book of conversations with Seán O’Hagan, Nick Cave said: “Music plays into the yearning many of us instinctively have—you know, the God-shaped hole. It is the art form that can most effectively fill that hole, because it makes us feel less alone, existentially. It makes us feel spiritually connected. Some music can even lead us to a place where a fundamental spiritual shift of consciousness can happen. At best, it can conjure a sacred space.”  

That’s because, as Elvis Presley stated during his ‘68 Comeback Special, "Rock and roll is basically just gospel music, or gospel music mixed with rhythm and blues". Following in the wake of key precursors such as Sister Rosetta Tharpe, Rock ‘n’ roll merged Blues (with its spiritual strand) and Country music (tapping its white gospel) while Soul music adapted much of its sound and content from Black gospel. For both, their gestures and movements, and sometimes the songs too, were adopted wholesale from Pentecostalism. Some, such as Jerry Lee Lewis and Sam Cooke, felt guilt at secularising Gospel while others, like Johnny Cash, arrived at a hard-earned integration of faith and music.  

All experienced opposition from a Church angry at its songs and influence being appropriated for secular ends. This opposition fed a narrative that, on both sides, equated rock and pop with hedonism and rebellion. The born-again Cliff Richard was often perceived (both positively and negatively) as the only alternative. Within this context the biblical language and imagery of Bob Dylan and Van Morrison was largely overlooked, although Dylan, in particular, spoke eloquently about the influence of scripture within the tradition of American music on which he drew. 

However, this changed in two ways. First, the Church began to appropriate rock and pop to speak about Christian faith. David Wells has explained that: “The American branch of the Jesus movement effectively started in the Haight-Ashbury district of San Francisco, but there was also a parallel development in the UK that slowly evolved from beat groups performing in church coffee-bars. By 1971, leading British Christian rock band Out Of Darkness were appearing at notorious countercultural gathering Phun City, while Glastonbury introduced a “Jesus tent” that offered Christian revellers mass and holy communion twice a day.” 

This development led eventually to the emergence of a new genre, Contemporary Christian Music (CCM) and a consequent oscillating movement between CCM and the mainstream. Mainstream artists such as Philip Bailey, David Grant, Al Green, Larry Norman and Candi Staton developed CCM careers while artists originally within CCM such as Delirious? Martyn Joseph, Julie Miller, Leslie (Sam) Phillips, Sixpence None The Richer, Switchfoot, and Steve Taylor achieved varying levels of mainstream exposure and success. 

Second, the Hippie movement expanded the spirituality already inherent in rock music through the visionary aspect of drug culture and a wider engagement with religion which included significant connections with Eastern religions but also, in part through the Jesus Movement, with Christianity. This was the period of songs such as 'Presence of the Lord' by Blind Faith, 'My Sweet Lord' by George Harrison, 'Fire and Rain' by James Taylor, 'Sweet Cherry Wine' and 'Crystal Blue Persuasion' by Tommy James and the Shondells, 'Let it Be' by The Beatles, 'That's the Way God Planned It' by Billy Preston, 'Hymn' by Barclay James Harvest, 'Jesus is A Soul Man' by Laurence Reynolds, 'Are You Ready?' by Pacific Gas & Electric, 'Spirit in the Sky' by Norman Greenbaum, 'Put Your Hand in the Hand' by Ocean, 'Jesus Is Just Alright' by the Doobie Brothers, ‘God Gave Rock and Roll to You’ by Argent, and both ‘My Life Is Right’ and ‘Try Again’ by Big Star.  

This was also the period of musicals such as Jesus Christ Superstar, Godspell and, from the Jesus Movement, Lonesome Stone and Yesterday, Today, Forever. Among the most interesting, but then relatively obscure, examples of albums connecting faith and music were Electric Prunes’ Mass in F Minor (written by David Axelrod), C.O.B.’s Moyshe McStiff and the Tartan Lancers of the Sacred Heart and Bill Fay’s Time of the Last Persecution. Gram Parsons drew heavily on the Gospel music tradition in Country Music, also taking The Byrds in the same direction, while many of the songs of Judee Sill dealt specifically with Christian spirituality.  

It was that spirit that was transposed into the feel and flow of rock and soul and it is this that gives rock and soul its affective nature.

With the majority of Soul stars having begun singing in church, many of the most effective integrations of faith and music were also found there, with Marvin Gaye’s What’s Going On and the Gospel-folk of the Staple Singers, such as Be What You Are, being among the best and most socially committed examples. Gospel featured directly with Preston, Edwin Hawkins Singers, Aretha Franklin’s gospel albums, and Green's albums from the Belle Album onwards.  

The biblical language and imagery of stars like Cave, Leonard Cohen, Dylan, Morrison and Bruce Springsteen began to be understood and appreciated. This was helped to varying degrees by explicitly ‘Christian’ periods in the work of Dylan, Van the Man and, more latterly, Cave. Dylan’s conversion came about through the Vineyard Church movement which also impacted musicians such as T Bone Burnett, Bryan MacLean, David Mansfield, Maria McKee, and Stephen Soles. 

Musicians such as After The Fire, The Alarm, The Alpha Band, Burnett, The Call, Peter Case, Bruce Cockburn, Deacon Blue, Extreme, Galactic Cowboys, Inner City, Innocence Mission, Kings X, Lone Justice, McKee, Buddy & Julie Miller, Moby, Over The Rhine, Phillips, Ricky Ross, 16 Horsepower, Mavis Staples, U2, Violent Femmes, Gillian Welch, Jim White, and Victoria Williams rather than singing about the light (of Christ) as CCM artists tended to do, instead sang about the world which they saw through the light (of Christ).  

As rock and pop fragmented into a myriad of genres, this latter approach to the expression of faith (which was first articulated by Burnett) continues in the music of Belle and Sebastian, Eric Bibb, Blessid Union of Souls, Creed, Fay, Brandon Flowers, Good Charlotte, Ben Harper, Held By Trees, The Killers, Michael Kiwanuka, Ed Kowalczyk, Lifehouse, Live, Low, Neal Morse, Mumford and Sons, Joy Oladokun, Revolutionary Army of the Infant Jesus, Robert Randolph and the Family Band, SAULT, Scott Stapp, Sufjan Stevens, Stormzy, The Welcome Wagon, and Woven Hand. 

With his latest album Wild God, Cave is using rock music to conjure sacred space. ‘Joy’ begins, “I woke up this morning with the blues all around my head” but its key moment of transition comes when he falls to his knees calling out “have mercy on me please” and “a voice came low and hollow” saying “we’ve all had too much sorrow, now is the time for joy”. In ‘Wild God’, the antidote to “feeling lonely” and “feeling blue” is to “Bring your spirit down” so that He moves “through your body like a prehistoric bird”. 

In his examination of the roots of rock and roll, James Cosby notes that the entire purpose of Pentecostalism was to play music that most let its adherents feel the Holy Spirit in their bodies. It was that spirit that was transposed into the feel and flow of rock and soul and it is this that gives rock and soul its affective nature. This is where “the heart, joy and sheer exhilaration of rock 'n' roll comes from” and it may also be “one of the best examples of America’s ability to draw from both the sacred and the secular”. 

 

Many of the artists mentioned above feature on the author's Closer to the Light playlist on Spotify.

 

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