Article

Culture

Digital

Identity

Music

5 December 2024

4 min read

What Spotify Wrapped really tells us about ourselves

We listen, therefore we are.

Belle Tindall

Belle is the staff writer at Seen & Unseen.

Spotify.

Since 2016, Spotify has offered its users an annual feature that gathers up and presents us with the details of our own usage, allowing us to look back over the year through the specific lens of our listening habits. While this may initially sound more than a little dull, it’s actually quite the piece of marketing genius. It’s the story of our 2024, as narrated by Spotify. The state of our souls, as outed by our devotion to Taylor Swift.

Every year, ‘Spotify Wrapped’ becomes more and more of a social ritual.

In fact, this year, people were actively waiting on it to happen, checking their app daily, longing for Spotify HQ to announce its 2024 arrival. News outlets were writing pieces on how to best engage with it – there were actual bets being placed on when the feature might drop. How crazy is that? Spotify Wrapped has become as synonymous with this time of year as advent calendars and getting Christmas decorations out of the attic.

Bravo, Spotify. I hope whoever thought the whole thing up has enjoyed one heck of a promotion.

Now, I’m very aware that this may be somewhat of a storm in a teacup, the teacup being Gen. Z. But it is a storm, nonetheless. And I think our ever-growing obsession with it has a lot to teach us about.. well… us.

Because what’s even more interesting is that these deeply personal insights Spotify are offering us, initially manufactured for our eyes only, are being plastered on social media. Spotify Wrapped has become a kind of soft-launch of our own brand, a low-stakes way of putting ourselves out there. Over the past days, thousands upon thousands of people have taken the data provided by Spotify and shared it with the world, sort of as a means through which they are sharing themselves with the world. Their top artists, the songs they’ve had on repeat, the number of minutes they’ve spent in the company of their favourite albums and podcasts - their listening habits have been served to us on a lime-green plate.

(I say ‘their’, not because I’m immune to the craving but more because my own data is too strewn with Taylor Swift and The Smiths for it to ever be something I’m eager to share with the masses).

And, I guess I have a simple question: why?

Why are we doing this? My instinct is telling me that the answer is an incredibly simple, albeit salient, one. My hunch is simply that we want to be known.

I think it’s utter genius wrapped in a guise of triviality. It underhandedly nudges us to acknowledge that we want to belong.

We have a nagging need to show people who we are, in the hopes that we’ll be repaid with acceptance. Approval, even. Admiration, if we’re really lucky.

It’s a symptom of what some (perhaps most notable, Charles Taylor) have labelled ‘expressive individualism’. We live in a cultural moment that tells us that we are tasked with discovering and defining who we are, it’s down to us. It’s the responsibility of each individual to build themselves up, from the inside out. And then we get to show the world what we have crafted – ourselves, made in our own image.

We get to be the masterpiece and the master, the creator and the created, the poet and the poem.

It sounds wonderfully freeing, doesn’t it? There’s just one problem, no person can actually bear the weight of such responsibility. It’s crippling.

And so, if, once a year, we can outsource this monumental task to a Swedish streaming platform – why wouldn’t we? For a brief moment, we can put our existential-crisis-in-waiting on hold, we can put our feet up, sigh with relief, and simply declare - I listen, therefore I am.

For one day only, we can let our music tastes define us, we can leave it to our streaming habits to imbue our lives with meaning.

We can rest.

I’m in no way belittling this. On the contrary, I appreciate it. I think that Spotify Wrapped shows us far more about each other (and ourselves) than how much Oasis we listened to this summer. I’m really grateful that it allows us to drop our façade for a moment, reminding us how much we long to know and be known, see and be seen, love and be loved. I think it’s utter genius wrapped in a guise of triviality. It underhandedly nudges us to acknowledge that we want to belong. And so, I’m not convinced it’s ‘individualistic’ behaviour at all - how about we call it a symptom of ‘expressive want-to-belong-ism’, instead?

Spotify Wrapped’s success is wild. It is a cultural moment, and its underlying heart-cry is a particularly loud one. Even louder than the three-thousand minutes’ worth of Beyonce I blared this year. Apparently.

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Review

Belief

Books

Culture

Music

11 December 2024

1 min read

Belle and Sebastian's suffering singer on the struggle and the hope

On the edge of ‘Nobody's Empire’: something good will come.

Jonathan Evens

Jonathan is Team Rector for Wickford and Runwell. He is co-author of The Secret Chord, and writes on the arts.

A singer, wearing a hat, pulls his head back holding a note, and a mic.

Stuart Murdoch performs, St. Paul, Minnesota, 2024.

Andy Witchger, CC BY 2.0, via Wikimedia Commons.

Nobody's Empire: A Novel is the fictionalised account of how Stuart Murdoch, lead singer of indie band Belle and Sebastian, transfigured his experience of Myalgic encephalomyelitis/chronic fatigue syndrome (ME) through faith and music.

The book has two Belle and Sebastian songs as its keystones. The first, ‘Nobody's Empire’, gives the book its title and is a description of how it feels to have ME:

‘I clung to the bed and I clung to the past

I clung to the welcome darkness

But at the end of the night there's a green green light

It's the quiet before the madness’

Murdoch has been living with ME since the 1980s and is an outspoken advocate for those who have the condition. His experience, as described in ‘Nobody’s Empire’, has been that ‘We are out of practice, we're out of sight / On the edge of nobody's empire’. That is also the experience of Stephen, the central character in Nobody’s Empire, a music loving romantic in Glasgow in the early 1990s who has just emerged from a lengthy hospital stay having been robbed by ME of any prospects of work, a social life or independent living. In Glasgow, he meets fellow ME strugglers who form their own support group and try to get by in life as cheaply and as painlessly as possible.

As the story progresses, he finds he has the ability to write songs and wakes to the possibility of a spiritual life beyond the everyday. Later, he leaves Glasgow with his friend Richard in search of a cure in the mythic warmth of California. Because Murdoch is fictionalising his own experience, Nobody’s Empire offers its readers compelling insights into the experience of ME, particularly the experience of having the condition in the early days when it was little understood. He writes, too, with an engaging ingenuous and childlike curiosity about life and his own experiences.

Nobody’s Empire adds to the conversation about what faith means to rock’s stars.

The second song ‘Ever Had a Little Faith?’ is included towards the end of the novel as one of the early songs written by Stephen. This song, in which the line ‘Something good will come from nothing’ is repeated, is actually an early Belle and Sebastian song that was only recorded for a later album Girls in Peacetime Want to Dance. It is a song that was inspired by a sermon preached by Rev John Christie, Minister at Hyndland Parish Church in Glasgow, the church Murdoch attends. He has said of the song: "The sentiment was based on a sermon that our then minister, John Christie, preached about simply getting through a dark night, and the hope of morning."

This Easter morning sense that good will come from the nothingness of being on the edge of nobody’s empire is an experience of transfiguration. Revd Sam Wells, Vicar of St Martin-in-the-Fields has preached perceptively on prayer in terms of incarnation, resurrection, and transfiguration. The prayer of incarnation is a prayer for God to be with us in our difficult circumstances. The prayer of resurrection is a prayer for God to change and fix our difficult circumstances. Then, in response to a possible situation of need, Wells says of a prayer of transfiguration:

“God in your son’s transfiguration we see a whole new reality within, beneath and beyond what we thought we understood. In their times of bewilderment and confusion show my friend and her father that they may find a deeper truth to their life than they ever knew, make firmer friends than they ever had, find reasons for living beyond what they ever imagined and be folded into your grace like never before. Peel back the beauty and strength of their true humanity, transform and transfigure from this chaos and pain something new, something good, something of life.”

This is where Stephen’s story and Murdoch’s experience takes us as there is no fix for ME, as for many other health conditions or disabilities, and Stephen/Murdoch ultimately has no desire to be fixed, as ME becomes an important part of identity for them. Instead, Nobody’s Empire takes us up the mountain through Stephen and Richard’s California experiences, as was the case for Jesus and his disciples at the Transfiguration, so we can see beyond and come to know a deeper reality. As Wells puts it, the prayer of transfiguration is to “Make this trial and tragedy, this problem and pain a glimpse of your glory, a window into your world, where I can see your face, sense the mystery in all things, and walk with angels and saints.”

Faith has featured compellingly in a significant number of relatively recent books by rock stars including, among others, Surrender by U2’s Bono, Walking Back Home by Deacon Blue’s Ricky Ross, and Faith, Hope, and Carnage, the record of conversations by Nick Cave and the journalist Sean O'Hagan. Murdoch’s Nobody’s Empire adds to the conversation about what faith means to rock’s stars and how that is expressed through their music but offers an alternative take both as fiction and as a story in which faith and music combine to transfigure life and ME in ways that enable good to come from nothing:

“Do you spend your day?

Second guessing faith

Looking for a way

To live so divine

Drop your sad pretence

You'll be doing fine

You will flourish like a rose in June

You will flourish like a rose in June

Ever had a little faith?

Ever had a little faith?”