Column
Comment
Humility
Politics
4 min read

Why radical humility challenges personality politics

Amid the political party conferences, George Pitcher searches for the flickers of radical humility.

George is a visiting fellow at the London School of Economics and an Anglican priest.

A cropped image of the face of RIshi Sunak with colours of a flag behind him
Rishi Sunak at a previous party conference.
BNN.

As a glutton craves a fast, so might regular consumers of party political conferences, stuffed with a surfeit of arrogance, yearn for a display of a little humility. 

It would, admittedly, be a tough trick for a conference speaker to pull off, when the whole point is to achieve a standing ovation. Unlike his immediate predecessors, prime minister Rishi Sunak did try. Humility is an extra challenge for him, being a multi-millionaire former investment banker married to a billionaire heiress. 

But he raised his humble origins again, as he did in his party’s leadership contest, paying tribute to his immigrant parents, a GP and pharmacist in Southampton. Herein lies another problem: As the old saw has it, as soon as you claim humility, you lose it.      

So, one is left to wonder whether humility is a desirable quality in our politics at all, or even possible. Kenneth (now Lord) Clarke came close, in a number of Conservative ministerial positions, saying calmly and honestly what he thought. Labour’s Frank Field was another, possibly informed by his quietly devout Christian faith. 

Further back, Labour’s post-war prime minister Clement Attlee had a gentle and unassuming demeanour, which only led Winston Churchill to observe that he “had much to be modest about.” There’s the problem. Humility is seen as a sign of weakness.  

This is radical humility, a Cinderella quality to its ugly sister “radical honesty”.

But it can be found in politics. Baroness Cathy Ashton, whose many achievements include brokering an agreement between Serbia and Kosovo and negotiating the Joint Comprehensive Plan of Action with Iran, has written a memoir. 

She was a guest on The Rest is Politics, the podcast hosted by Alastair Campbell and Rory Stewart, of both of whom a neuro-surgeon might observe that humility bypasses have been a complete success. But she is a perfect exemplar of what Stewart called, towards the end of the interview, “radical humility”. 

This, Stewart observed, counters the “Great Man” theory of history, the super-hero who saves his people – the character currently channelled by so many populist leaders, with Donald Trump as its apotheosis. 

Ashton herself said things like “we do our best”, that there’s a web of small, interconnected acts that reach a successful resolution and that the deals aren’t hers to make, but belong to the people making them. A lesson that could be taken from Kosovo to complex circumstances such as British transport infrastructure, the nature of our union, or local governance from Birmingham to Newcastle. 

This is radical humility, a Cinderella quality to its ugly sister “radical honesty”, the latter developed since the Nineties by the American psychotherapist Brad Blanton, which is really a licence for being rude. Radical humility, by contrast, puts its practitioner firmly at the service of those affected by a political situation and enables them to resolve it.  

Impressed as he was by the concept, Campbell neatly summarised the problem of deploying it as a political slogan: “What do we want? Radical humility! When do we want it? Now!” 

But radical humility should be a given for the way we manage the administrative organs of our faith, the Churches. Cardinal Basil Hume, the Archbishop of Westminster who never forgot he was foremost a Benedictine monk, springs to mind. 

As does Rowan Williams, whom I observed from the Daily Telegraph and then as his principal spin-doctor between 2008 and 2011, holding the complexity of the Anglican Communion together by empowering its components. 

The point about radical humility is that it subsumes personality into the lives of those it serves.

Their aim, in perhaps unconscious application of radical humility, was like Baroness Ashton to give those they convened room to tell their stories, to take ownership of them and become co-narrators. And that has a central gospel provenance. Jesus of Nazareth led by story-telling, the parables inviting listeners to reach their own conclusions – even and especially today. 

Radical humility doesn’t invite servant ministry. It is service ministry, precisely because it puts the governed in charge of their own story, which in a grander context could be called their destiny. 

Whether that kind of liberation could be applied to our secular politics is a tall order. As I’ve said, there are flickers of radical humility in Sunak, but when he claims to be proud to be the UK’s first Asian PM and “even prouder that it’s no big deal”, he paradoxically feels obliged to proceed to slam Labour for its lack of diversity. 

It was telling that home secretary Suella Braverman, in her somewhat incoherent speech this week, widely cast as a leadership bid, claimed that Labour leader Sir Keir Starmer didn’t have the “personality” to be prime minister. 

The point about radical humility is that it subsumes personality into the lives of those it serves. It’s one reason, perhaps, why we know so little of the personality of the Nazarene. But the likes of Braverman and other populist politicians can’t see beyond personality. 

Maybe she, like other politicians, wouldn’t recognise radical humility. And it can’t be transformative unless it’s listened to.   

Article
Comment
Identity
6 min read

Identity is more than mere branding, ask WH Smith

It's not just nostalgia that's being generated by the retailer's demise

Roger is a Baptist minister, author and Senior Research Fellow at Spurgeon’s College in London. 

Cyclists and pedestrians pass in front of a WH Smith store front.

So, alas, no more WH Smith on the British High Street. Then, to add insult to injury, the chain of shops will be rebranded by the private equity firm, Modella Capital, as TG Jones. A move to ensure the stores retain “the same sense of family”. 

Really? 

I was surprised. Not by the news. We’ve seen so many once famous names disappear, another one is hardly noteworthy. But no, I was surprised by my reaction when I heard. 

I’m not quite sure what the emotion was. It nestled somewhere between 

“NO!” 

and, 

“They can’t be serious!” 

Somewhere between warm-hearted nostalgia and gob-smacked incredulity. 

I have loved Smith’s since forever. As a boy, in a small market town in Norfolk, the kiosk at our railway station was where I went to buy my Commando war story comics. As a teenager it was the music and video department I frequented. Then, newly married it was photo albums followed by all the school supplies of pencil cases and folders our growing family needed every August. Our memories exert a powerful influence on us. 

But the nostalgia goes deeper than that. It is a British institution. WH Smith and Sons, as I originally knew it, began life in 1792 in a news vending shop established by Henry and Anna Smith in Little Grosvenor Street in London’s Mayfair. 

Their grandson, William Henry (of the WH) joined the firm as a partner in 1846 and was responsible for their expansion through railway stations. Taking advantage of the boom in rail travel their first news stand was opened at Euston Station in 1848 by securing exclusive rights to operate with North Western Railways. This was swiftly followed with a similar deal with Midland Railways. 

Across the years innovative entrepreneurship has been part of who they are. They pioneered wholesale warehouse distribution through their sites in Birmingham, Manchester, Liverpool and Dublin. 

Then, along the way, in 1966 they introduced a 9-digit code to improve their book reference system. Eight years later their Standard Book Numbering (SBN) system had been universally adopted as the internationally recognised ISBN classification on the back cover of every published book. 

Their company history also includes novel initiatives like a circulating library, a travel agency, the DIY chain Do It All, a 10-year ownership of Waterstones, satellite TV with their own sports channel in the mid-1980s, and more recently, in-store post offices and the online personalised greeting card brand, Funky Pigeon. 

Smiths is a company that is deeply embedded in the life of our country. It’s deeply embedded in my life story too. Of course I’m going to feel nostalgic about it. But, do you know what, I can’t remember the last time I went into one of their iconic shops and actually bought something! 

And that’s probably it, at least in retail. Any nostalgia on my part is, at most, only of the wistful variety. 

As important as our personal history and heritage are in helping us understand ourselves, life is provisional, and our identity can change. 

While the High Street shops do remain a going concern, it is their travel hub network in airports across the world that make the serious money and will retain the WH Smith branding. Hence, the change of name to TG Jones and the source of my “gob-smacked incredulity”. 

Now it is easy to understand how a move from WH Smith to TG Jones makes a lot of sense. Modella Capital were swift to affirm that it is “business as usual”. All the stores will remain open, doing what they do now, with all the staff retained. Two initials and one of the most common surnames is replaced by two initials and one of the most common surnames. 

Now the juxtaposition of Smith and Jones is very tempting in its offer to reference specific 1970s or 1980s TV shows. From a marketing perspective it is so cheesy, at least to anyone over 60. But to put that aside: what is in a name? 

WH Smith is a 233-year-old company and remained in the hands of the family until 1972. It has a heritage that has real substance behind it. It is the genuine fruit of all that has gone before. TG Jones is a fiction. A necessary invention to fill the gap, to provide a new name in place of an original that has migrated elsewhere. As Charlotte Black, chief strategy officer at Saffron Brand Consultants observed: 

“It feels incredibly close, a poor mirror of WH Smith and not necessarily very well thought through … I would say it feels hasty – an ‘insert here’ strategy – and a bit of a missed opportunity.” 

Ultimately, it’s about identity. Superficially it appears that a genuine history is being supplanted by pure fabrication. Any “sense of family” in TG Jones is vacuous because TG Jones never existed. There is no back story. 

WH Smith, on the other hand, does have a back story. Yet, having been a company run by shareholders since shortly after the second world war, how real is the “sense of family” there either? This is not the proverbial ‘mom and pop’ store. It is actually a corporate leviathan. There might be a sense of rootedness in the name, but a “sense of family” disappeared a long while ago. 

Now, with the name gone, the High Street shops have even lost that sense of rootedness, however tentative it had become. Where does that leave their identity? I’m sure the branding consultants and marketing departments have been all over this. However, identity is not established just by saying that something is so. 

Thinking about Smith becoming Jones then sent me down a rabbit hole of thoughts. So, bear with me here. 

We all know about identity because we all have one. 

At any given moment in time we are the product of a complex interplay of things. From our families and where we grew up, to the choices we’ve made and those that are foist upon us. The experiences we’ve had shape us. They make us into the people we are and help define our identity. 

Yet nothing is set in stone. There is something intrinsic to life that is dynamic, ever-changing and open to all kinds of possibilities. It is dynamic and multi-dimensional and alive to endless possibilities. 

In this sense, life is not deterministic, and our identity is not fixed. How we see ourselves and how others see us can change. As important as our personal history and heritage are in helping us understand ourselves, life is provisional, and our identity can change. 

That change can be evolutionary or revolutionary, it can come from inside ourselves, or result from our responses to what comes at us from outside. Life is a constant process of becoming who we are. Our choices matter. They have consequences. Nothing stands still. 

The possibility of turning life around, the opportunity of making fresh starts and hopeful visions for a better future have proven to be the bedrock of human resilience. The essential ingredients to ‘pick yourself up, dust yourself off, and start all over again’, to quote the famous 1930s standard. They’re also foundational insights that underpinned what Jesus stood for and taught. Proven across the range of human life, activity and ingenuity 

But back to TG Jones, I think I’m with Charlotte Black, the renaming is hasty, ill-thought through and a missed opportunity. Maybe the name will go the same way as Royal Mail’s abortive makeover as ‘Consignia’ in 2002. Identity is more than branding; we will know it by its fruit. 

In the meantime, when the new regime has established itself, I may swing by to see what they’ve done with the old place. 

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