Article
AI
Character
Culture
Digital
7 min read

Apple’s AI ads show how we can lose our moral skills

Apple Intelligence promises to safeguard us from the worst of ourselves.

Jenny is training to be a priest. She holds a PhD in law and writes at the intersection of law, politics and theology.

A worker at a desk sits back contemplating a situation
Dour Dale contemplates AI.
Apple.

“I got through the three stages of the interview process, and they said I had done well, but they aren’t hiring any computer science graduates anymore. AI is cheaper, and faster.”

John*, a bright 24-year-old coder and philosopher, has just completed an MSc in Computer Science from one of the top universities in the UK. And he can’t find a job. AI has outcompeted him. In a couple of years, he says, entry level into computer science as a field will require a PhD. What about in ten years, or twenty? Will the only people able to work in the field have to effectively be geniuses to keep up with a technology that’s metastasizing at the rate of knots? It felt painfully ironic to be discussing over coffee the death of an entire sector of meaningful jobs less than a week after the new Labour government announced its plans to “turbocharge” AI (Artificial Intelligence) as the saviour of the nation’s economy. What are we willing to sacrifice in the name of “national renewal”?  

As worrying as John’s story is, there is much more than jobs – and the skills, knowledge and social relations tied up in them – on the line when it comes to AI. The alleged saviour of the nation’s economy is after your soul as well, it turns out.  

This came home to me starkly over the Christmas holidays with the new advertisements for Apple Intelligence tools on MacBook Pro. In the first ad, “Lazy Lance” – a procrastinating business professional – sheepishly shifts in his seat. He has been asked to make a presentation on the new business prospectus, and he has been caught out, unprepared. But he is saved at the last moment. The click of the “Key Points” button using the new Apple Intelligence software on his MacBook Pro provides him with the critical breakdown summary needed to avoid becoming the pariah of the team. The sheepish shifting turns to smug smile: his substandard performance has evaded detection with the ready aid of Apple Intelligence.  

In the second ad, “Dour Dale” – a disgruntled office worker – writes a scathing email to the “monster” who has devoured his pudding from the communal fridge. Before clicking send on this missive, he raises his eyes from the raging words on his screen to see a pious teddy bear holding a love-heart which says “find your kindness.” This moral cue from a cuddly toy prompts Dave to select the “Friendly” button from the dropdown list on Apple Intelligence writing tools, which immediately converts his childish strop over pudding thievery into a mature response in which he kindly expresses his disappointment along with a polite request for the pudding to be returned. The only moral effort required of Dale is the click of a button; Apple Intelligence sorts out the bile and the blame and re-presents his pudding fury in a professionally palatable manner.  

These advertisements for AI tools are designed to provoke an empathetic laugh. Who indeed can honestly say they have never arrived unprepared to a meeting, or at least mentally penned a vindictive response to the tiniest office slight?  

AI is poised to strike at the root of our individual virtue, by inserting itself as an emotional regulator. 

However, underneath the easy laughs, I felt a profound sense of dis-ease when watching them. They indicate just how far AI has already begun to penetrate our moral economy. By inserting a technological tool to disguise or translate social interactions into new terms, our moral relations with each other are deceptively smoothed to avoid the social and personal costs of shame (e.g. Lance using “Key Points” rather than owning up to his poor work ethic) and anger (e.g. Dale using “Friendly” mode to transform his email from raging diatribe into courteous appeal). As appealing as it sounds to have automatic tech weapons to tranquilise social and emotional bugbears, they also remove daily opportunities to learn how to live and work together.  

For example, as excruciating as it is to be the person who came to the meeting woefully under-prepared, embarrassment can be a very useful corrective in learning the art of time management as well as the virtue of pulling our weight. We probably all know from school what it feels like to work on a group project, when only half the group cares about the outcome. If we do not learn moral skills of responsibility and accountability in our formative years, the workplace becomes a vital school for virtue in adulthood where we learn what it means to be trusted and how to be worthy of it. As in the case of Lance, AI now offers us everyday tools which help us to avoid embarrassment and effectively hide our lack of effort, taking the edge off of the very exposure that would help us to grow in both skill and trustworthiness. This is not propaganda for the Protestant work ethic but rather a top survival tip for the human soul in hyper-capitalist economy. Maintaining the moral significance of our labour as a school of formation in self-respect and trustworthiness does not baptise the extractive and exploitative nature of many workplaces. Rather, it offers a means of resistance to the soul-destroying idea that we are all replaceable, that nothing really matters and that our efforts are simply grist for the eternal and insatiable mill of market supply and demand.

In the case of Dale, Apple Intelligence goes beyond protecting users from social shame: it promises to safeguard us from the worst of ourselves. Of the two Apple Intelligence advertisements, I find Dale’s to be even more pernicious because it evidences how AI is poised to strike at the root of our individual virtue, by inserting itself as an emotional regulator. Rather than doing the difficult work of redrafting the email himself, which would require Dale to critically examine his own reactions and put himself into the shoes of the recipient, Apple Intelligence offers to do it automatically. By short-circuiting Dale’s process of recognising the emotions underneath his rage, he misses a critical opportunity to learn for himself what his anger is all about, and even more than that, to practice the art of genuine self-mastery in conflict. The AI tool smooths out the conflict on the surface, while Dale is presumably left with all those rotten feelings built up and unprocessed, because he has not had to do the difficult work of converting his aggressive monologue into a respectful dialogue with another human being.

The insertion of these seemingly innocuous AI tools into the spheres of our everyday, workaday lives introduces new means and modes of (self) deception in our habits, where we are able to hide much more easily from honest moral evaluation of the quality of our work as well as our interpersonal relationships. It also risks new heights of moral “de-skilling” over time as we live in a social and economic world that has become so deeply mediated by technology, to the point where we may very well eventually trust Apple as the gold standard of professional behaviour rather than our own discernment. The soul – our very interiority – is the new frontier of economic expansion, in the name of securing Britain’s place in the ranks of global competitiveness.

To AI enthusiasts, all this may sound like Luddite naysaying. Many people find AI tools helpful in the process of research and preparation. Even some priests, I have recently discovered, use Chat GPT to aid sermon-writing. And what, as a priest friend asked me recently, is the problem with these time-saving tools, as long as we use them critically?

Apart from the obvious answer that AI can’t be trusted to get all the facts right, let alone the word of God, this question presumes that human beings’ critical faculties and moral compasses remain fundamentally unaffected by these new technologies. It may be true for older generations (whose formative years occurred well before the meteoric surge of digital technology in the early 2000s) that technology continues to function as an optional extra to make life that little bit easier. But for Gen Z and below, and even for some younger millennials, intuitive digital technologies have become so fused with the ways that we learn and process information that it is no longer – if it ever was – a neutral tool to improve our lives. We are only learning now about the extent to which social media has thoroughly penetrated the emotional worlds of teenagers, with severe consequences for their wellbeing. What will be the consequences for the generations to come, when AI becomes so integrated into the emotional and social fabric of our lives that we cannot quite tell where we start and it begins? The risk with “turbocharging” AI is not only a huge number of jobs, but the atrophy of our moral muscles as AI encroaches further into the heartlands of what it means to be human. While a few tech elites may always stay one step ahead of AI and keep it safely in the toolbox rather than the driver’s seat, most of us time-poor plebians are being taken for the ride of our lives.

 

 *Name changed for anonymity. 

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Article
Culture
Easter
Sport
4 min read

Rory McIlroy’s pilgrim’s progress

The golfer’s relief at finally laying his burden down.

Graham is the Director of the Centre for Cultural Witness and a former Bishop of Kensington.

A golf clutches his face after winning a competition
McIlroy's moment at the Masters.
Simon Bruty/Augusta National.

It's Sunday evening. Along with most golf fans, I'm still up around 1 am, gripped by the drama unfolding on the famous course at Augusta, Georgia. Despite being one of the world’s best golfers, for the past eleven years, Rory McIlroy has been carrying around three big burdens. One, he has never won the Masters, one of golf’s iconic competitions. Two, he last won a ‘major’ eleven years ago and inexplicably has kept missing out on winning golf’s biggest tournaments. Three, there is the ‘career grand slam’ – winning all four ‘majors’ (of which the Masters is one) – something only five golfers in the history of the game have done before, none of them European. Rory has won three of them, but this one – The Masters - has always eluded him. 

After four agonising days, with his fortunes switching this way and that like a drunk driver careering down a road, Rory stands over a four-foot putt on the final play-off hole, one that even average amateur golfers like me would expect to make. Heart pounding, he nudges the ball forward. As it rolls into the white-ringed hole, his knees crumple, shoulders shake, as tears of relief and joy pour down his face. You can almost see all three burdens roll away in that moment. As he put in in a post-round interview: “This is a massive weight that's been lifted off my back.” 

As a self-confessed fan of Rory, who seems genuinely humble and likeable, with a golf swing as smooth as butter, I punch the air, probably like most golf fans around the world. Watching the post-round interviews, you can sense his elation and liberation. As Scottie Scheffler, last year’s winner, clothes him in the coveted green jacket, awarded to all winners of the tournament, Rory cannot stop grinning, wandering around the Champions’ Locker Room, which he has had no right to enter until this point, like a kid in a sweet shop.  

Now I’m sure the golf committee at Augusta National never thought for a moment they were drawing on rich religious imagery for their award ceremony and the emotions generated in winning their tournament, but Rory’s relief made me look up a moment in John Bunyan’s Pilgrim’s Progress. The parallels in this old tale of Puritan faith were even more striking than I expected.  

In Bunyan’s dream-story, the main character, Christian, having been through years of tests, trials, ups and downs, reaches the climax of the tale as he reaches Calvary, the place where the cross of Jesus Christ stood: 

Just as Christian came up to the cross, his burden loosed from off his shoulders, and fell from off his back, and began to tumble; and so continued to do till it came to the mouth of the sepulchre, where it fell in, and I saw it no more. 

Then there was the tearful joy and relief:  

Then was Christian glad and lightsome. He looked therefore, and looked again, even till the springs that were in his head sent the waters down his cheeks. 

There was even the celestial equivalent of the green jacket. Three angels appear, and one of them: 

…stripped him of his rags, and clothed him with a change of raiment. And unto him he said, Behold, I have caused thine iniquity to pass from thee, and I will clothe thee with change of raiment.  

Burdens rolled away, tears of joy, dressed in new clothing. It’s all there.  

Yet this comparison tells of a difference. 

Bunyan’s relief was about forgiveness. Rory McIlroy’s came from winning a game of golf. His Twitter / X self-designation delightfully used to read: “I hit a little white ball around a field sometimes.” (It now reads ‘Grand Slam Winner’ - not so good in my humble opinion). 

The lessons drawn were all about persevering, persistence, getting there in the end. Looking across at his young daughter Poppy, Rory said:  

‘Never, ever give up on your dreams. Keep coming back, keep working hard, and if you put your mind to it, you can do anything.’ 

Yet of course there was nothing inevitable about his victory. It could so easily have gone the other way. His putt might have slid past the hole, Justin Rose, his play-off opponent might have sunk his, and Rory might never have won the Masters, never won the Grand Slam. That is the nature of sport. However strong your dreams, however good your skills, winning is never guaranteed. Not everyone’s dreams come true. It's simply not true that “if you put your mind to it, you can do anything.”  Ask Justin Rose.

Bunyan’s relief is something completely different. It's not the relief of having achieved something. It's the relief of receiving something - a totally undeserved gift - more like a prisoner receiving news of an unexpected release, or someone owing huge debts receiving a windfall which enables her not only to pay off the debts but to live comfortably in the future. 

The relief of the winner who finally achieves their dream is wonderful to watch. But for those whose dreams don't get fulfilled, for the likes of Justin Rose, who at age 44 seems destined never to win it, that kind of joy remains tantalisingly out of reach. 

Christian’s tears of happiness are not the tears of the winner but of the loser. They are for those whose dreams never come true as well as those whose do. They are for those who fall short yet are given the gift of forgiveness, peace and hope. They are - potentially at least - for all of us, winners or losers.  

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