Benefiting from the many facets of beauty

A jewellery start-up is challenging what Belle TIndall perceives as empowerment and agency.

Belle Tindall

Belle is the staff writer at Seen & Unseen.

Three women stand, two lean into each other sharing a joke, while the other laughs too.

Members of Zena's Launch Pad team, Kamuli, Uganda.

Zena.

I have a conundrum. I’ve started and re-started this article four times now. And I’m surprised that I’ve settled on this opening. But alas, I have a deadline to adhere to and a cold coffee to warm back up. So, this will have to do. I’m struggling with this opening paragraph because when it comes to writing about Zena - the female-led, non-profit, environmentally friendly jewellery and accessory brand - I simply do not know where to begin.

There are too many facets of Zena that deserve to sit front and centre in this article; too many details to revel in, too many stories to tell, too much success to pick at and analyse.

Where do I possibly start?

How about with the delightful fact that the brand is named after a beloved pet goat who makes appearances on their TikTok? You know, kick things off on an endearing note. Or perhaps the fact that there are playlists curated for all occasions, dance challenges, and even a recipe for tequila lollipops on their website? That would certainly alert people to how seriously this team takes the art of having fun. Or maybe I should open with the fact that they’ve both challenged and refined how I perceive empowerment and agency. I could explain how they have alerted me to the importance of investing in female entrepreneurs as a means of tackling extreme poverty and profound gender inequality.

Yes. I think that’s it. Let’s start there and work our way backwards, shall we?

These women are not beneficiaries, they are benefactors – and that’s an important, not to mention beautiful, distinction.

In which case, here’s the heartbeat of Zena, here’s what you need to know in order to understand everything else about them: women living in rural poverty are currently facing two major barriers when it comes to business opportunity and entrepreneurship, and Zena are tackling both head on.

Firstly, female entrepreneurs in these settings have little to no capital with which to launch their business ventures. To combat this, every single product offered by Zena, whose HQ is in Kamuli (Uganda), is hand-crafted by women who were previously living below the poverty line. Through the Zena apprenticeships, these women are able to support themselves and their families while also earning/saving the capital they need to launch their own businesses once the short-term apprenticeship comes to an end. These women are not beneficiaries, they are benefactors – and that’s an important, not to mention beautiful, distinction.

Secondly, as well as a lack of capital, these women are battling a lack of education. And so, through a multi-phase entrepreneurship programme (The Zena Launch Pad), Zena are giving their apprentices both the theoretical and practical tools that they need to launch and sustain their own businesses. Women are graduating from this programme with literacy and numeracy skills, a viable business plan, industry-specific knowledge and skills, as well as leadership and development.

Because here’s the bottom-line, the foundation upon which Zena stands, the deep conviction of both Caragh and Loren, the co-founders and CEOs; agency matters. Widening one’s understanding of success to encompass these women’s agency, for better or for worse, matters. Empowering these women to earn their own capital, to see the unfolding of their own ideas, to know that their decisions matter, it makes all the difference. No dependence, no hand-outs, and no debt. Just the kind of empowerment that is laced with agency.

It’s bold. But it’s working.

There was utter delight in her eyes when she explained how good generates more good and creation generates more creation.

So far, time-stamped at this moment in time, Zena’s hybrid and holistic approach has led to 67 female entrepreneurs, over 150 children in school, and nearly 500 lives lived above the poverty line. Women are hiring other women, businesses are birthing more businesses, education is generating more education.

Pretty special, isn’t it? Pretty Jesus-like too.

I had the immense joy of chatting to Caragh, one of the co-founders and CEOs of Zena; she reminded me that multiplication is one of Jesus’ most classic moves. Just as the people sitting around Jesus with wide eyes and numb backsides witnessed one humble lunch feed tens-of-thousands of mouths, so are Caragh and her team witnessing jaw-dropping multiplication happen before their very eyes. There was utter delight in her eyes when she explained how good generates more good and creation generates more creation. Compassion is contagious and innovation spreads. Although Zena is by no means an enterprise that squeezes itself into a religious box (empowering women of all faiths and none), it is easy to see how Caragh and Loren’s faith in a God who wrote generative goodness into the fabric of reality, informs their mission to write it into their business model.

Something else that is woven into the DNA of Zena, much to my delight, is an unabashed celebration of the female consumer. 2023 may well be remembered as the year when an economic earthquake was caused by Taylor Swift, Beyonce, and Barbie. According to Forbes, it is likely to be regarded as the year where people began to take seriously and analyse the power of 'the female dollar'. And Zena, with their penchant for all things pink and glittery, have been sitting ahead of the curve for a little while. Their products, as seen in Vogue, Marie Claire, and Harvey Nicholls (as well as embellishing the looks of numerous celebrities), seem to have been made with this cultural moment in sight. Their aesthetic perfectly encapsulates the resurgence of female playfulness and the reclaiming of ‘girliness’ as something to embrace and revel in. As I have already referenced, joy is something that this team take incredibly seriously.

The celebration of women infiltrates every layer of Zena’s existence, that much is clear. While their products delight the female gaze, their profits sow into female entrepreneurship. Both of which display how working toward gender equality, particularly in contexts such as Kamuli, is a means by which we can wage a war on extreme poverty.

Women serving women, who are serving women, who are serving women. And on it goes – so beautifully circular. So intriguingly God-inspired.

Article

Books

Change

Mental Health

17 June 2024

5 min read

Reading together helps us read our own lives better

The rush and tumble nearly squeezes the life out of the clock’s second hand.

Jessica Brown

Jessica is a researcher, writer, and singer-songwriter. She is studying at Trinity College Dublin, and is an ordinand with the Church of Ireland.

A painting shows two 19th century women in a carriage, one reading as the others snoozes.

The Travelling Companions, Augustus Egg.

Birmingham Museums Trust on Unsplash.

Even ordinary days seem to have frantic edges. A friend of mine, a salesman and father of four teenagers, said the other day that it felt like he was the hamster in the wheel, but so dreadfully exhausted, he’s flopped over, thumping around as the wheel keeps spinning. If we put a finger on the pulse of our current cultural desires, one pulse would be the longing not only for rest — spots of digital fasting or a day hiking — but an overhaul and renewal of what we’ve done with time. Yet it is difficult to know how to slow down, and it often seems that our attempts for self-care and being intentional are not enough to register that desired sense of slowness.

If we managed this, we would not just be able to slow down, but we would figure out how to bring our experience — the texture, the feel — of our paced lives into something like healing. The rush and tumble of a normal day nearly squeezes the life out of the clock’s second hand, and far too often, most of us reach each evening in some state of exhaustion.

Speaking from my own story, a shift happened when we moved from Los Angeles (which was, to be fair, a great place for us until it wasn’t) to East Clare in the Midlands of Ireland. It was a shift that my whole being needed—needed at a limbic and somatic level, in the spiritual self, as an artist, for family dynamics, and for my partner, a sense of freedom in work. It wasn’t that we merely got more time in our day: it was that our immersion in time, our soul’s experience of the clock, found an ‘easing up’ that — though the daily round is still arduous enough — afforded a little more time in every direction to breathe, think, walk, write; be.

It’s been in the wake of this move, nearly eight years ago now, that I’ve pondered why it felt that the hills here gathered me up into their arms and helped me to actually slow down. Is it these hills, the lovely stretches of variant greens and the countless walking paths hidden among them? Is it the congregation of artists — local artists, who refashioned my ideas about artistic success, inculcated as I was into seeing it as only with a large following? Is it the deliberate decisions to keep family overheads as low as we can, freeing up a bit of time from the understandable and ongoing need for wages?

Among the many reasons for the shift in how I experience time — for the sense, not just of slowing down, but of time affording more space — is the grace of reading with others.

The pastor, physician, and poet—this trio of us still are surprised by the deep, serendipitous connections that our poems make, week after week.

In fact, before this shift there was the keenly disappointing realisation of how little time in the land of adulthood could be set aside for reading. In the last few years, though, the regular habit of reading in companionship has grown into one of the most structural elements of my week. With Monday evening comes lectio divina, an ancient Christian practice for reading scripture in an authentically ‘listening’ way. Two lovely pals from town and I meet (often over a WhatsApp call, but sometimes in person) to read together a passage from the Bible, usually what will be read at a service the following Sunday.

On Monday night, my brother in Texas and I unpack whatever book we’re reading at the moment. We started with Tom Stoppard’s Arcadia, went onto Michael Foley’s School of Life book on Henri Bergson, and after a few more texts, are now reading the stunning poetry collection The Art of the Lathe by the Texan-Kansan poet B.H. Fairchild.

On Tuesday nights, I gather via Zoom with two other women—a minister in Connecticut and a doctor in Sydney; we met at an online course about Rilke in the winter of 2021, and still meet regularly, each bringing a poem to share and the stories of our lives as we’re living through the week. The pastor, physician, and poet—this trio of us still is surprised by the deep, serendipitous connections that our poems make, week after week.

I think too what happens in this reading companionship is that the muscles we use to attend to words together are the very muscles needed to read our own lives.

As these fellow readers and I weave together silence and articulation, listening and exploration, our time together edges eternity. In this, I think I glimpse how God works to redeem the violence we do to time. When we enter into the invitation to holy spaces—like time spent with the Bible, times in prayer, times of friendship—our usage of clock time becomes secondary to the content within that duration, and certainly secondary to the presence of others (be it the writer of the Gospel of John, Emily Dickinson, the Holy Spirit, or a friend down the road). Our experience of time becomes inflected by the psychological richness and the interplay of spiritual growth with another person or persons.

I think too what happens in this reading companionship is that the muscles we use to attend to words together are the very muscles needed to read our own lives. In this, we can suss out how the longing for slowness is an appropriate one and one to listen to. Using metaphors at hand, reading our lives with the modalities of dialogue, listening, and in-time discovery means that our longing for slowness can help us see that we’re looking for a waypoint, a stop along the road; or a few days at basecamp, patching up and cleaning worn gear; or a longer stretch of wintering in the plains before crossing the mountains; or a period of convalescence in a home by the sea. These images for rest, for pause and restoration, can help us see how to open to God’s care in our living narratives, care that seeks to renew and redeem our often grueling experience of time.

The special grace that reading companionship yields is not just the hour’s content that is spent in shared conversation, though this is nourishing and transformative in its own right. It is how this hour sets the context for all the other hours. The humble stance of reading with attention and cherishing the voices of others models a kind of immersed slowness for the rest of our personhood. At the end of the day, I think it’s a radical counterpoint to what we often ask of a day, an infusion of divine grace into the pumping vessels of time.