Benefiting from the many facets of beauty

A jewellery start-up is challenging what Belle TIndall perceives as empowerment and agency.

Belle Tindall

Belle is the staff writer at Seen & Unseen.

Three women stand, two lean into each other sharing a joke, while the other laughs too.

Members of Zena's Launch Pad team, Kamuli, Uganda.

Zena.

I have a conundrum. I’ve started and re-started this article four times now. And I’m surprised that I’ve settled on this opening. But alas, I have a deadline to adhere to and a cold coffee to warm back up. So, this will have to do. I’m struggling with this opening paragraph because when it comes to writing about Zena - the female-led, non-profit, environmentally friendly jewellery and accessory brand - I simply do not know where to begin.

There are too many facets of Zena that deserve to sit front and centre in this article; too many details to revel in, too many stories to tell, too much success to pick at and analyse.

Where do I possibly start?

How about with the delightful fact that the brand is named after a beloved pet goat who makes appearances on their TikTok? You know, kick things off on an endearing note. Or perhaps the fact that there are playlists curated for all occasions, dance challenges, and even a recipe for tequila lollipops on their website? That would certainly alert people to how seriously this team takes the art of having fun. Or maybe I should open with the fact that they’ve both challenged and refined how I perceive empowerment and agency. I could explain how they have alerted me to the importance of investing in female entrepreneurs as a means of tackling extreme poverty and profound gender inequality.

Yes. I think that’s it. Let’s start there and work our way backwards, shall we?

These women are not beneficiaries, they are benefactors – and that’s an important, not to mention beautiful, distinction.

In which case, here’s the heartbeat of Zena, here’s what you need to know in order to understand everything else about them: women living in rural poverty are currently facing two major barriers when it comes to business opportunity and entrepreneurship, and Zena are tackling both head on.

Firstly, female entrepreneurs in these settings have little to no capital with which to launch their business ventures. To combat this, every single product offered by Zena, whose HQ is in Kamuli (Uganda), is hand-crafted by women who were previously living below the poverty line. Through the Zena apprenticeships, these women are able to support themselves and their families while also earning/saving the capital they need to launch their own businesses once the short-term apprenticeship comes to an end. These women are not beneficiaries, they are benefactors – and that’s an important, not to mention beautiful, distinction.

Secondly, as well as a lack of capital, these women are battling a lack of education. And so, through a multi-phase entrepreneurship programme (The Zena Launch Pad), Zena are giving their apprentices both the theoretical and practical tools that they need to launch and sustain their own businesses. Women are graduating from this programme with literacy and numeracy skills, a viable business plan, industry-specific knowledge and skills, as well as leadership and development.

Because here’s the bottom-line, the foundation upon which Zena stands, the deep conviction of both Caragh and Loren, the co-founders and CEOs; agency matters. Widening one’s understanding of success to encompass these women’s agency, for better or for worse, matters. Empowering these women to earn their own capital, to see the unfolding of their own ideas, to know that their decisions matter, it makes all the difference. No dependence, no hand-outs, and no debt. Just the kind of empowerment that is laced with agency.

It’s bold. But it’s working.

There was utter delight in her eyes when she explained how good generates more good and creation generates more creation.

So far, time-stamped at this moment in time, Zena’s hybrid and holistic approach has led to 67 female entrepreneurs, over 150 children in school, and nearly 500 lives lived above the poverty line. Women are hiring other women, businesses are birthing more businesses, education is generating more education.

Pretty special, isn’t it? Pretty Jesus-like too.

I had the immense joy of chatting to Caragh, one of the co-founders and CEOs of Zena; she reminded me that multiplication is one of Jesus’ most classic moves. Just as the people sitting around Jesus with wide eyes and numb backsides witnessed one humble lunch feed tens-of-thousands of mouths, so are Caragh and her team witnessing jaw-dropping multiplication happen before their very eyes. There was utter delight in her eyes when she explained how good generates more good and creation generates more creation. Compassion is contagious and innovation spreads. Although Zena is by no means an enterprise that squeezes itself into a religious box (empowering women of all faiths and none), it is easy to see how Caragh and Loren’s faith in a God who wrote generative goodness into the fabric of reality, informs their mission to write it into their business model.

Something else that is woven into the DNA of Zena, much to my delight, is an unabashed celebration of the female consumer. 2023 may well be remembered as the year when an economic earthquake was caused by Taylor Swift, Beyonce, and Barbie. According to Forbes, it is likely to be regarded as the year where people began to take seriously and analyse the power of 'the female dollar'. And Zena, with their penchant for all things pink and glittery, have been sitting ahead of the curve for a little while. Their products, as seen in Vogue, Marie Claire, and Harvey Nicholls (as well as embellishing the looks of numerous celebrities), seem to have been made with this cultural moment in sight. Their aesthetic perfectly encapsulates the resurgence of female playfulness and the reclaiming of ‘girliness’ as something to embrace and revel in. As I have already referenced, joy is something that this team take incredibly seriously.

The celebration of women infiltrates every layer of Zena’s existence, that much is clear. While their products delight the female gaze, their profits sow into female entrepreneurship. Both of which display how working toward gender equality, particularly in contexts such as Kamuli, is a means by which we can wage a war on extreme poverty.

Women serving women, who are serving women, who are serving women. And on it goes – so beautifully circular. So intriguingly God-inspired.

Article

Change

Mental Health

25 March 2024

1 min read

Removing pain’s barriers to healing

How do we open the window to let the air in?

Katherine Amphlett

Katherine is a counsellor based in the West Midlands.

A window sheds light through locked bars into a dusty and dark room,

Denny Müller on Unsplash.

One of the trickiest situations you can encounter if you’re a counsellor is having a client you can’t reach. They sit there in front of you, pain in their eyes, but somehow every approach you make meets with resistance. It’s like trying to touch someone through a closed window – you can see them, but you keep bumping into the glass.

I have two at the moment. One is Cypriot; I’ll call her Androulla, and she scares me rather as she is a doctor and never smiles and knows everything. ‘Yes, I have tried that,’ she says. ‘Yes, I am familiar with that book/ line of thinking/ philosophical method – it hasn’t worked for me.’

And I know that we’ve found the poisonous plant in the heart of her heart and pulled it up by the roots. I am as sure as I can be that she will get better now.

Yet she is dreadfully sad. Her mother died out in Cyprus, and she couldn’t get there in time. Her grief is eating her. She glares at me, desperate to be helped but bristling with gun turrets. Hmm.

Eventually I remember something Jane Goodall said. Jane Goodall is one of the world’s wonderful people… her work with chimpanzees back in the 60s dramatically changed our relationship with animals, and she still travels the world at the age of nearly 90 encouraging young people to take action on climate change. In her lovely Book of Hope she describes how when she’s completely knackered or stuck with something, she sort of hands herself over to an outside power. ‘I just relax and decide to appeal to the source of hidden strength,’ she writes. ‘There’s a wisdom that’s far, far, far greater than my own.’ When she surrenders in this way, she often gives her best lectures she says.

I think I might give it a try with Androulla. As a gradually-learning-to-be-more-trusting Christian, it seems most appropriate to follow in the footsteps of St Francis. So just before our next session I shut my eyes and say, ‘Help Lord, I don’t know what to say to her. Please take over and use me as a channel – she could really do with your peace and grace, and I seem to be in the way’. I’m quite a controlling person normally so I feel a bit reluctant… but if it works for Jane Goodall and for St Francis, I’m not going to argue!

To my surprise, I find myself asking Androulla what her understanding of the word ‘mercy’ might be – not a very usual counselling question. Even more surprising, her eyes fill with tears and suddenly she says that the last time she saw her mother, she told her she hated her, and had a physical fight with her and hurt the skin on her old arms. Crying properly now, the poor woman says she doesn’t deserve forgiveness after that, and I find myself telling her how mercy sees everything with utter clarity and loves and accepts it whatever is deserved or not deserved. And I know that we’ve found the poisonous plant in the heart of her heart and pulled it up by the roots. I am as sure as I can be that she will get better now.

Something compassionate has breathed on these locks, and the stuck windows have suddenly yielded and opened to let the air in.

Then today the same thing happens again – with Bella, my other client who cannot forgive herself, in this case for the fact that her violent alcoholic husband drank even more after she finally left him and died of organ failure in a homeless shelter. We’ve gone over and over her guilt for weeks, and she has remained shiny and brittle and artificially bright and fine. We’ve got nowhere. Until now. ‘Dear Lord,’ I say before I ring her, ‘help me find a way through to her. Let me remove myself and all my assumptions, so that your healing can flow through to her and give her some rest.’ I do my best to relax into our conversation, just to let what wants to come, come. And out of nowhere, I am suddenly inspired to ask her whether she’d feel guilty if her husband had died of some terrible illness like cancer.

‘No,’ she says.

‘Well… you’re a medical secretary. You’ll know better than me that alcoholism is an illness,’ I say.

There’s a very long silence.

‘Doesn’t that mean you’ve both been suffering from this terrible illness?’ I ask eventually. ‘Dave because it drove him crazy and then killed him; you because it blighted your life, and is blighting it still? Isn’t it time you said, “No, enough!” to this pestilence?’

I can see it in my mind’s eye, the alcoholism, like a swarm of red locusts or a scarlet dragon, devouring both Bella and Dave. I don’t feel that’s an image I came up with, it’s just there in my mind. I can feel this lodging in Bella’s mind too… a whole new way of thinking, a great big shift in emphasis, a transfer of responsibility from her to the monster.

I don’t know whether the idea is fully rooted yet, whether we can rely on it to grow and flourish and bear good fruit. But I sense that it is at least planted and watered. A bit more sunshine, some careful tending… and probably a lot more trusting would seem to be the way forward.

It’s not in the training manual, this technique. You won’t hear the British Association of Counselling and Psychotherapy recommending that therapists hand themselves over to Jane Goodall’s ‘outside power’. But something compassionate has breathed on these locks, and the stuck windows have suddenly yielded and opened to let the air in.