Article
Change
Fashion
5 min read

Benefiting from the many facets of beauty

A jewellery start-up is challenging what Belle TIndall perceives as empowerment and agency.
Three women stand, two lean into each other sharing a joke, while the other laughs too.
Members of Zena's Launch Pad team, Kamuli, Uganda.
Zena.

I have a conundrum. I’ve started and re-started this article four times now. And I’m surprised that I’ve settled on this opening. But alas, I have a deadline to adhere to and a cold coffee to warm back up. So, this will have to do. I’m struggling with this opening paragraph because when it comes to writing about Zena - the female-led, non-profit, environmentally friendly jewellery and accessory brand - I simply do not know where to begin.  

There are too many facets of Zena that deserve to sit front and centre in this article; too many details to revel in, too many stories to tell, too much success to pick at and analyse.  

Where do I possibly start?   

How about with the delightful fact that the brand is named after a beloved pet goat who makes appearances on their TikTok? You know, kick things off on an endearing note. Or perhaps the fact that there are playlists curated for all occasions, dance challenges, and even a recipe for tequila lollipops on their website? That would certainly alert people to how seriously this team takes the art of having fun. Or maybe I should open with the fact that they’ve both challenged and refined how I perceive empowerment and agency. I could explain how they have alerted me to the importance of investing in female entrepreneurs as a means of tackling extreme poverty and profound gender inequality.  

Yes. I think that’s it. Let’s start there and work our way backwards, shall we?  

These women are not beneficiaries, they are benefactors – and that’s an important, not to mention beautiful, distinction. 

In which case, here’s the heartbeat of Zena, here’s what you need to know in order to understand everything else about them: women living in rural poverty are currently facing two major barriers when it comes to business opportunity and entrepreneurship, and Zena are tackling both head on.  

Firstly, female entrepreneurs in these settings have little to no capital with which to launch their business ventures. To combat this, every single product offered by Zena, whose HQ is in Kamuli (Uganda), is hand-crafted by women who were previously living below the poverty line. Through the Zena apprenticeships, these women are able to support themselves and their families while also earning/saving the capital they need to launch their own businesses once the short-term apprenticeship comes to an end. These women are not beneficiaries, they are benefactors – and that’s an important, not to mention beautiful, distinction.  

Secondly, as well as a lack of capital, these women are battling a lack of education. And so, through a multi-phase entrepreneurship programme (The Zena Launch Pad), Zena are giving their apprentices both the theoretical and practical tools that they need to launch and sustain their own businesses. Women are graduating from this programme with literacy and numeracy skills, a viable business plan, industry-specific knowledge and skills, as well as leadership and development.  

Because here’s the bottom-line, the foundation upon which Zena stands, the deep conviction of both Caragh and Loren, the co-founders and CEOs; agency matters. Widening one’s understanding of success to encompass these women’s agency, for better or for worse, matters. Empowering these women to earn their own capital, to see the unfolding of their own ideas, to know that their decisions matter, it makes all the difference. No dependence, no hand-outs, and no debt. Just the kind of empowerment that is laced with agency.  

It’s bold. But it’s working.  

There was utter delight in her eyes when she explained how good generates more good and creation generates more creation.

So far, time-stamped at this moment in time, Zena’s hybrid and holistic approach has led to 67 female entrepreneurs, over 150 children in school, and nearly 500 lives lived above the poverty line. Women are hiring other women, businesses are birthing more businesses, education is generating more education.  

Pretty special, isn’t it? Pretty Jesus-like too.  

I had the immense joy of chatting to Caragh, one of the co-founders and CEOs of Zena; she reminded me that multiplication is one of Jesus’ most classic moves. Just as the people sitting around Jesus with wide eyes and numb backsides witnessed one humble lunch feed tens-of-thousands of mouths, so are Caragh and her team witnessing jaw-dropping multiplication happen before their very eyes. There was utter delight in her eyes when she explained how good generates more good and creation generates more creation. Compassion is contagious and innovation spreads. Although Zena is by no means an enterprise that squeezes itself into a religious box (empowering women of all faiths and none), it is easy to see how Caragh and Loren’s faith in a God who wrote generative goodness into the fabric of reality, informs their mission to write it into their business model.  

Something else that is woven into the DNA of Zena, much to my delight, is an unabashed celebration of the female consumer. 2023 may well be remembered as the year when an economic earthquake was caused by Taylor Swift, Beyonce, and Barbie. According to Forbes, it is likely to be regarded as the year where people began to take seriously and analyse the power of 'the female dollar'. And Zena, with their penchant for all things pink and glittery, have been sitting ahead of the curve for a little while. Their products, as seen in Vogue, Marie Claire, and Harvey Nicholls (as well as embellishing the looks of numerous celebrities), seem to have been made with this cultural moment in sight. Their aesthetic perfectly encapsulates the resurgence of female playfulness and the reclaiming of ‘girliness’ as something to embrace and revel in. As I have already referenced, joy is something that this team take incredibly seriously.  

The celebration of women infiltrates every layer of Zena’s existence, that much is clear. While their products delight the female gaze, their profits sow into female entrepreneurship. Both of which display how working toward gender equality, particularly in contexts such as Kamuli, is a means by which we can wage a war on extreme poverty. 

Women serving women, who are serving women, who are serving women. And on it goes – so beautifully circular. So intriguingly God-inspired.  

Interview
Change
Freedom
Freedom of Belief
Middle East
5 min read

Freedom of belief: The harsh scars of lived experience in Iran

Belle Tindal meets Dabrina, an Iranian contemporary, and compares their experience of living – from cars to believing.
A somewat beaten white car parked on the side of a street.
An Iranian street scene.
Foroozan Faraji on Unsplash.

‘Blessed are those who are persecuted because of righteousness, 
for theirs is the kingdom of heaven. 

Blessed are you when people insult you, persecute you and falsely say all kinds of evil against you because of me…’ 

Those are Jesus’ words. You may well recognise them, they’re among his most famous. Probably because they’re so darn bewildering, fairly uncomfortable too. At least, they are to me.  

You see, I’ve only ever read these words. I’ve never actually lived them.  

I read them on Wednesday morning, in fact. And there was nothing inspired, intentional or special about that. Nearly all of my days begin the exact same way - tucked up in bed with a cup of tea and an allocated chunk of Bible to read through – and, on Wednesday, it just so happened to be this chunk. It was a fairly mundane affair, business as usual. Except, on this particular Wednesday, which incidentally started with these particular words, I met someone for whom these words have been lived, not merely read.   

Someone for whom these words hold memories and scars, for whom they are as precious in their truth as they are painful.  

Someone who does not have the privilege of regarding these words as bewildering or uncomfortable, as I do.  

On Wednesday, I met Dabrina.  

I was fending off deadlines and 9am lectures. Dabrina was fending off sexual threats from the guards and physical assault at the hands of the interrogators. 

Dabrina is from Iran, the ninth most dangerous country to be a Christian in the world. And on a bitterly cold January evening, she stood behind a podium in the Houses of Parliament, a place which has Bible verses etched into its very walls, and told us of her country, a place where belief in those very same verses is a punishable offense. With Christianity regarded as a conspiracy to undermine the Iranian government and Islamic law, much of the Christian way of life is illegal.  

Gathering in large groups, illegal. House churches, illegal. Evangelism (or, more accurately, anything that is perceived to be evangelism), illegal. Teaching children, illegal. Translating the Bible into their own languages, illegal.  

And not only that, but Christians are considered inherently ‘unclean’, second-class citizens in almost every way. A Christian in Iran could never be a doctor, a teacher, or a lawyer. They are also not allowed to touch food, meaning that they cannot work in retail or hospitality either. There are restrictions on what schools and universities they can attend, where they can go, and who they can socialise with. In short, they are persecuted. Christians in Iran are in danger, constantly.  

I learnt all of this from Dabrina’s speech that day; a speech that left me wondering how on earth we can have so much, and yet so little, in common.  

You see, both Dabrina and I believe that Jesus existed, and more than that, that he was and still is everything that he claimed to be - Son of God, light of the world, saviour to all – the whole thing. And we both try to live our lives accordingly. We have the same answers to the same questions, the same worldviews, the same God.  

But the parallels get more specific than that. 

Both of our parents led our local churches throughout our childhoods. But there’s a key difference; Dabrina grew up used to her father frequently disappearing with no explanation. Again and again, he would vanish, and she would be forced to anxiously await his return. I have never had to lay awake wondering if my dad was dead or alive.  

I spent my teenage years working in a local coffee shop, relishing the first hints of what an independent life might feel like. Dabrina tried to get a job as a waitress too, but it was illegal for her to touch food, so she was turned away.  

I spent my early twenties doing a theology degree and soaking up every moment of what I was told would be the most care-free years of my life. Dabrina spent her early twenties in an all-male prison.  

I had friends who would (good-naturedly) roll their eyes at my Christian faith, wondering why I would willingly choose to wake up so early on a Sunday morning. Dabrina had friends who were spying on her and reporting the details of her life to the government.  

I was fending off deadlines and 9am lectures. Dabrina was fending off sexual threats from the guards and physical assault at the hands of the interrogators.  

I remember buying my first car, Dabrina remembers hers being tampered with by the authorities – on three occasions.  

I live in the country I was born in. Dabrina has had to flee hers.  

So, you see – While I read Jesus’ words about persecution, Dabrina lives them. Dabrina, and 365 million others around the world.  

Talking to Dabrina was humbling, and astounding, and challenging - and a million other things too. The details of the trauma that she has gone through will undoubtedly continue to humble me for a long time yet, and I’m glad about that. But her answer to my final, and arguably ever-so-western, question left me utterly stunned. I asked why, after everything that she has been through and with every danger that it poses, is she still defiantly living a Jesus-shaped life. And her answer,  

‘When you encounter God, when you encounter Jesus, when you are healed, when you witness signs and wonders, when you encounter the love of God as your father, as your saviour, as your provider – how can you walk away from that? 

… When you’re in that much danger, you will cry out to God and he will meet you there.’ 

Here was a woman, for whom belief in Jesus has her caused physical harm, calling him a healer. A woman, whose faith in God has taken away her home and everything that she had built within it, calling him provider. A woman, whose Christian conviction has landed her in endless danger, calling God a saviour. A woman who told me that the Jesus I have got to know in comfort, she has seen show up in peril. A woman who told me stories of the underground church, which just so happens to be the fasting growing church in the world.  

 And in that moment, I thought about how much, and yet how little, I had in common with this incredible person before me.

And I thought about how mystifying it is that these 365 million people are hidden in plain sight, suffering under a blanket of silence, and how that surely cannot go on? And I pondered how so many people are being denied their freedom of belief, a basic human right, and yet we barely speak about it? And I felt indignant in a way that must infuriate those who have spent more than an evening engaging with this issue.  

And then I thought back to that bewildering sentence from Jesus – where he puts the words persecution and blessed together - and realised that it is a sentence that I shall likely spend my life pondering, while Dabrina knows it to be totally and concretely true.  

 

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