The Creative Act by Rick Rubin – no prisoners taken

A biography lacking in personal anecdotes, makes up for it with a profound understanding of the creative process. Imogen Stokes recommends an essential read on art’s transformative power.

Imogen Stokes

Imogen Stokes is a musician and member of Voka Gentle. She is also part of P.S. a missional community of multidisciplinary artists supporting and encouraging each other to cultivate a biblical culture of worship and fellowship in the heart of industry.

Rick Rubin | The Creative Act: A Way of Being

From Johnny Cash to Kanye West, Rick Rubin has worked with some of the biggest names in music. Notably titled ‘the most important producer of the last 20 years’ by MTV, the famously bearded founder of Def Jam records has nine Grammy awards under his belt and is one of the most sought-after producers working today.

Written over the course of four years, a period that saw Rubin work with bands such as The Strokes and The Red Hot Chilli Peppers, The Creative Act: A Way of Being might promise a memoir yet assumes the form of something more like a self-help guide. Rubin distils what he has learned throughout his illustrious 40-year career into a series of short chapters that read somewhat like meditations, contemplating the meaning of art in general; how to make it well and why it matters to keep trying. While its dearth of personal anecdotes may be disappointing to fans hoping to gain insight into some of the producer’s many exploits, this book requires little to no contextual knowledge of Rubin’s life and work to enjoy.

“There was a version of the book three years ago,” Rubin told The Bookseller magazine last October. “The content was similar but the feeling of it... it did not feel like a call to action. It was beautiful, but it wasn’t inspirational.” If inspiring artists to create meaningful art is Rubin’s primary aim, suffice to say The Creative Act: A Way of Being largely succeeds.

Happily, this book is not just for musicians; for any working artist in search of practical guidance, Rubin offers encouragements and hands-on suggestions for how to cultivate discipline, maintain creative perspective and successfully finish work. His tips are, in many cases, refreshingly rudimentary. Set up a daily schedule of practice and stick to it. Level up your taste in the medium you are working in. Allow yourself to be distracted sometimes. Such instructions immediately reminded me of Oblique Strategies, Brian Eno and Peter Schmidt’s tarot-like deck of pithy creative prompts, conceived in 1975 as a work of art and designed to stimulate creativity. And the advice is sage. As an artist myself, I had barely gotten halfway through when my highlighter began to run out of ink.

Rubin’s thesis on art-making is full of self-aware contradiction. It is a serious matter, he says, but it’s also reliant on play. One should employ a rigorous schedule yet embrace rest and spontaneity. Practise your craft but be aware of the value in naivety;

‘often the most innovative ideas come from those who master the rules to such a degree that they can see past them or from those who never learned them at all’,

and remember that both years of artistic toil and a five-minute flash of inspiration can both produce a valuable result.

[It] does an excellent job of meeting the creative in their tiredness while celebrating their bravery.

It is this ability to understand and speak to the tensions faced by an overwhelming majority of artists that is a real strength of this book and a testament to Rubin’s experience as a producer. The creative process is rarely straightforward; success can be difficult to define and inspiration elusive. However, he admits, in the pursuit of great art ‘there are no shortcuts.’ The Creative Act: A Way of Being does an excellent job of meeting the creative in their tiredness while celebrating their bravery. It exists, at the end of the day, to remind them why it’s important to make art at all. I can corroborate this with my own experience: as a reader I brought all the baggage of any working artist. I felt understood and reassured, both by Rubin’s reverence for art-making and by his admission that art is rarely straightforward, and that artists can be hard to understand. This, for Rubin, is by no means an indictment. It’s part of the journey, and an important one at that.

Rubin’s reverence for the power of art and the significance of the artist is without question. This can sometimes, though, verge on the eulogising of unhealthy behaviour— an issue, I can’t help but feel, is endemic to the music industry at large.

'The great artists in history… are protective of their art in a way that is not always co-operative. Their needs as a creator come first. Often at the expense of their personal lives and relationships',

writes Rubin, excusing selfishness as a ‘childlike spirit’ to be aspired to. Surely, while singular focus is key, this doesn’t need to override a generosity of spirit, does it? Van Gogh certainly didn’t think so, famously writing:

‘there is nothing more truly artistic than to love people.’

There’s an evident undercurrent of divine inspiration woven throughout the book, too. Rubin acknowledges and explores the cosmic thread that runs through all things, the energy of which the artist both observes and channels through their work. The artist without this spiritual viewpoint, he posits, is at a crucial disadvantage. For Rubin, the spiritual world provides a crucial sense of wonder and a degree of open-mindedness rarely found within the confines of science. A dedication towards a deeper connection with and understanding of the ‘Source’ (the creative force of the universe) will inevitably merit a greater artistic encounter. Rubin therefore encourages artists to be disciplined in their spiritual practice in order to ‘build up the musculature of the psyche to more acutely tune in and receive from the divine’.

Rick Rubin with Neil Diamond, 2006. Photo by MusicLoverDiamond.

As a believer, of course I perceived Rubin’s ‘Source’ to be a metonym for the God of the Bible, and while occasionally Rubin’s universalism strays into abstraction— perhaps even cliché— there is genuine substance here; many of his spiritual encouragements overlap significantly with Christian teachings, for instance his appeal to artists to be ‘in’ currents of culture, not ‘of’ them, and the assertion that ‘it is better to follow the universe than those around you’. He admires the biblical attitudes of patience, discipline and child-likeness, and even quotes directly from the Bible’s book of Ecclesiastes, ‘for everything there is a season... ’, when illustrating the rhythms of nature.

Although it might be viewed as a simple guide to creative rules and rhythms, at the heart of this book the challenge is set.

You are either living as an artist, or you’re not. You are either adopting this way of being, or you aren’t.

Rubin takes no prisoners. The Creative Act: A Way of Being is an essential read for anyone looking to explore the importance of art or to remind themselves why they shouldn’t give up. For Rubin, a facilitator and a collaborator, the transformational powers of art are undeniable and artists themselves are almost magical creatures who need understanding and care. This book is both about, and for them.

Review

Culture

Sport

6 July 2024

5 min read

Shootout: what penalties say about life

Football is a global language and the shootout is the end to Shakespearian tragedy.

Simon Burton-Jones

Simon is Bishop of Tonbridge in the Diocese of Rochester. He writes regularly round social, cultural and political issues.

England v Columbia: 2018 World Cup shootout.

It is hard to pity entitled, overpaid footballers. Until, that is, it comes down to penalties after extra time. Even when you do not care who wins, the drama of the penalty shootout is so intense and all-consuming that every heart rate quickens.

Is there a more exquisite form of sporting torture?

Sport is laden with cliché, and the refrain, ‘it’s come down to the lottery of penalties’ is an established part of the lexicon. But is it just the spin of the roulette? That you can’t prepare effectively for the cauldron of the stadium?

Not according to Geir Jordet, it isn’t. The Norwegian Professor of Psychology and Football is on a mission to convince the world there is lots you can do to get ready and those that don’t are more likely to fail.

There is skill involved in taking a penalty, an ability that can be honed with practice. Individual players can be trained to take their time (but not too long), to establish a routine that helps them take control of the situation, to take careful breaths, and to focus. They can be helped with blocking out the trash talk of opponents, especially goalkeepers, who subtly try to get under their skin in the seconds leading up to a penalty. Extensive research can be carried out by data-rich backroom staff to help with preparation. And behind all this is the recognition that taking a penalty is a team effort, not an individual one.

This latter observation feels especially counter intuitive. There is nothing more lonely than the appearance of one man or woman taking the long walk from the centre circle to the penalty spot. But teams can support one another with words of encouragement and touch. Not just in the grasping of each other’s shoulders in the centre circle, but in reaching out to those who both score and miss. One reason Geir Jordet advises that the manager should choose penalty takers rather than look for volunteers is that they then can take full responsibility for the outcome. It is hard to believe there are still times when a manager looks around at players after extra time, hoping to see in the eyes who is up to the task. These duties should be sorted out in advance, with back-up plans for when players are injured or substituted.

Deciding war between opposing tribes based on an individual contest was quite common in the ancient world – effectively moving to the penalty shootout before the game, to save the effort.

Jordet, in his stimulating book Pressure: Lessons From The Psychology Of The Penalty Shoot Out says that anxiety is normal and should be embraced. Greater openness round mental wellbeing is allowing the modern professional to admit this. Erling Haarland, one of the world’s most accomplished goal scorers, has shared the fear he regularly feels round taking a penalty; it is hard to imagine a player from the 1970s saying the same.

Missing a penalty in the shootout is inevitable; the only way it can conclude. And statistics show that the world’s greatest players, like Lionel Messi, are not notably better at converting penalties than others. On average, the best players have around an eighty percent success rate (which, significantly, is one missed penalty out of five in a shootout). As in other professions, the best results are achieved by creating systems and cultures that can adapt quickly and honestly to errors and learn from them without humiliating those who fail.

Reading the book cast my mind back to the archetypal shootout between David and Goliath. Deciding war between opposing tribes based on an individual contest was quite common in the ancient world – effectively moving to the penalty shootout before the game, to save the effort. Perhaps David should have lost it, and not just because of his size. Beforehand, he had a serious bust up with his side and those who did not see him as a team player. Then Goliath trash talked him like Emi Martinez is famed for with Aston Villa and Argentina. And finally, he ran up to take his shot very quickly, without much reflection. But then again, Geir Jordet would be the first to point out that preparing badly for a contest does not mean you can’t win it – just that you are less likely to.

Football is a global language and the penalty shootout is like the cataclysmic end to a Shakespearian tragedy. English fans are long suffering audiences of this trauma – from Italia 90 to Wembley 2021, via the 1996 Euros when football was coming home until a last minute wrong turning. But many other nations have under-achieved at penalties, like Holland and Spain and, more recently, France. Roberto Baggio of Italy missed the decisive penalty in the first World Cup Final to go to penalties in 1994. He says of it:

‘I failed that time. Period. And it affected me for years. It was the worst moment of my career. I still dream about it.’.

The personal stakes are as high, if not higher, than the nation’s.

We are left with the feeling that hugely divergent outcomes can emerge from the smallest and most random of causes. The human tendency is then to rationalise the outcome in ways that make it seem inevitable. Geir Jordet is aware of this in football, but in other walks of life, we continue to build up wobbly cases on shallow evidence as a way of warding off anxiety or the fear that others will think we are clueless if we admit to the existence of chance. Most people are right less than eighty percent of the time; something we might hold in mind when the next England players make that solitary walk to the penalty spot.