Filterworld: algorithmic anxiety is flattening our culture

The rule of vanilla lets our unfeeling gadgets decide what’s best for us.

Simon Burton-Jones

Simon is Bishop of Tonbridge in the Diocese of Rochester. He writes regularly round social, cultural and political issues.

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Sebastian Pandelache on Unsplash.

Here’s another diagnosis to add to modern malaise: algorithmic anxiety. It’s described by Kyle Chayka in his excellent book Filterworld (Heligo Books, 2024) as the:

…awareness that we must constantly contend with automated technological processes beyond our understanding and control, whether in our Facebook feeds, Google Maps driving directions, or Amazon product promotions.

We don’t understand algorithms. Even if we did, we wouldn’t know how they actually work on us as every tech company keeps it a secret, lest competitors learn from them. This has led to the algorithm becoming the century’s newest bogeyman, a phantom we can reference in conversation to make us sound tech savvy and culturally knowing even while we remain in the dark.

‘Algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.

Kyle Chayka

One of the oddest outcomes of the ascendency of the algorithm is the seemingly diametric effects on politics and culture. In politics it has polarised people, sorting us into opposing camps and then ensuring we hear only good things about our ‘side’ and only maddening things about the ‘opposing’ side. Instead of calmly listening to a different view, we hurl insults, as performative as Prime Minister’s Question Time and about as enlightening.

Something different is happening with culture. Here, the algorithm makes culture more homogenous; in the words of Kyle Chayka, it is ‘flattened’. The basic rule of what he calls Filterworld is that ‘the popular becomes more popular, and the obscure becomes even less visible’. It is a strange re-mix of Jesus for the digital age: ‘to all those who have, more will be given…but from those who have nothing, even what they have will be taken away.

The life of an Instagram post is said to be determined in the first five minutes. If it has engagement, it can be sure of more; if it gets none, it will sink. Visibility on social media is vital for artists of all kinds, because this is where all publicity begins. Artists try and game the system, figuring out what kind of content the algorithm will promote. In the process, their creative expression is subtly compromised. People begin to write in a style that gets attention, and what gets attention is decided by the algorithm. Those who tweet will know how the short, pared back medium starts to influence their life away from X. Musicians know that art which is safe and mainstream – the public’s crowded middle where performers like Ed Sheeran have thrived – is likely to succeed.

‘Much of culture now has the hollow, vacant feeling of having been made by algorithm’ according to the cultural commentator Dean Kissick. Chayka observes that: ‘algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.

It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.

There is a valid counter to this development. Previously, what we read, heard and saw as cultural consumers was determined by a small set of experts who filtered content for us. These experts were often drawn from a narrow section of society who inevitably brought their own biases to bear. While this may be true, it is hardly a triumph for the public to have an unfeeling gadget decide what’s best for them, based on what we have liked before and what seems to appeal to most people. At the ice cream vendor, this is like reaching for vanilla every time.

The truth is, in necessarily surrendering to the algorithm (for what alternative is there online?) we miss huge volumes of culture that might appeal to us. It is about as effective as deciding what sea life we like based only on what pops up to the surface of the water.

The best art is not always the most popular and there is a risk that the divine spark of invention that the creator God has placed within each of us – the unlimited potential of being made in the image of God – will not be fanned into existence as often as it could be. Chasing likes is no substitute for patient inspiration. It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.

‘Behold, I am making all things new’ says the one who sits on the throne in Revelation. That algorithms are making all things similar is the reality we are learning to live with.

Article

America

Culture

Politics

20 January 2025

3 min read

God goes public: the inauguration and the return of faith-talk

This Inauguration Day, Jack Chisnall explains why the 'Church and State' separation just can't hold.

Jack Chisnall

Jack Chisnall is a former gag teller and Oxford Theology graduate, combining the two at Holy Fooling.

The 47th President of the United States of America

Inauguration Day. Donald Trump again makes an oath to defend and uphold, as best he can, the Constitution of the United States. It has always been a fairly swift-moving bit of public pomp - swift compared to coronations at any rate, which typically take hours just to put a crown on a royal head. The Presidential inauguration can take as little as six minutes, and viewers get more bang for their buck: the President is confirmed not only as the head of the ruling government, but the representational head of state too.

It’s all a good lesson in the ‘separation of Church and State’ some will opine. Forget the medieval-sounding solemnities and pageantry, and Archbishops intoning things over altars. Here, a man in a suit enters a civic covenant with the people who have democratically elected him. Before President Jackson’s escort was swamped by 20,000 spectators in 1829 and security protocol had to cordon off spectators, the first inaugurations had a humble, almost mundane aspect: the new president would go about to shake hands with citizens who had popped along to see the ceremony, and to wish the new guy “good luck”. Sources show that Abraham Lincoln shook over 5,000 hands when he was inaugurated for a second time in 1865.

But such well-worn narratives - of humankind progressing from strange, religious druidry to sane, reasonable democracy - are looking creakier than ever, in 2025. Such views were all the rage in the 20th century. But the West is having a fundamental rethink about what exactly it would mean for humans to ‘de-anchor’ themselves from a religious way of being. We have learnt by now - the hard way - that we merely swap one form of worship for another in supposedly ‘irreligious’ societies.

In the first place, the ‘separation of church and state’ history is not as simple as all that. While it’s true that the First Amendment of the U.S. Constitution did not establish a church on the national level, as in England, there were plenty established at the state level just fine. Connecticut was Congregationalist until as late as 1818 - residents paid taxes to, and were educated by, the church. There was nothing in the law to prevent it.

But it is the inauguration itself which reveals that religious instincts cannot be extracted so easily from human affairs. For George Washington, the first President to be inaugurated back in New York City in 1779, the rather last-minute idea was that he should swear on a Bible. None being found to hand, they borrowed one - from a nearby Masonic Lodge. It was fitting. The Founding Fathers certainly tweaked and trimmed the traditional religions they were raised in - but they could not dispense with them. Even the word, ‘inaugurate’, is snagged on a religious root. ‘Augury’ was the practice of discerning the will of the Gods in Ancient Roman political cult.

Christian imagery and sentiment has, over time, returned to irrigate the dry, rationalistic plains of U.S. civic ceremonial. Certainly the likes of Washington and Jefferson saw their country under the auspices of a Supreme Being, just not necessarily aligned with one of the world’s faiths. But for the George Bush inauguration of 1989, the evangelical tone was explicit. Billy Graham began things with an invocation, and the new President ordered a national day of prayer to follow, in thanksgiving for a successful transfer of power. There will be quite an obvious development of this during Trump’s 2025 inauguration, when Franklin Graham, the son of the famed evangelist, will lead the invocation prayer alongside Catholic Cardinal Timothy Dolan.

There is, perhaps, no getting around the human need to call on something larger than ourselves in our most meaningful moments - when we pledge to love someone for the rest of our lives, or swear our commitment to rule justly. The inauguration has been a good indicator of this, in the way that it has increasingly reached for an older, outright Christian language in which to express the profoundest longings and ambitions of a nation. God, it turns out, never quite leaves the frame.