Filterworld: algorithmic anxiety is flattening our culture

The rule of vanilla lets our unfeeling gadgets decide what’s best for us.

Simon Burton-Jones

Simon is Bishop of Tonbridge in the Diocese of Rochester. He writes regularly round social, cultural and political issues.

A podcast guest speaks in front of a mic.

What's next on the playlist?

Sebastian Pandelache on Unsplash.

Here’s another diagnosis to add to modern malaise: algorithmic anxiety. It’s described by Kyle Chayka in his excellent book Filterworld (Heligo Books, 2024) as the:

…awareness that we must constantly contend with automated technological processes beyond our understanding and control, whether in our Facebook feeds, Google Maps driving directions, or Amazon product promotions.

We don’t understand algorithms. Even if we did, we wouldn’t know how they actually work on us as every tech company keeps it a secret, lest competitors learn from them. This has led to the algorithm becoming the century’s newest bogeyman, a phantom we can reference in conversation to make us sound tech savvy and culturally knowing even while we remain in the dark.

‘Algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.

Kyle Chayka

One of the oddest outcomes of the ascendency of the algorithm is the seemingly diametric effects on politics and culture. In politics it has polarised people, sorting us into opposing camps and then ensuring we hear only good things about our ‘side’ and only maddening things about the ‘opposing’ side. Instead of calmly listening to a different view, we hurl insults, as performative as Prime Minister’s Question Time and about as enlightening.

Something different is happening with culture. Here, the algorithm makes culture more homogenous; in the words of Kyle Chayka, it is ‘flattened’. The basic rule of what he calls Filterworld is that ‘the popular becomes more popular, and the obscure becomes even less visible’. It is a strange re-mix of Jesus for the digital age: ‘to all those who have, more will be given…but from those who have nothing, even what they have will be taken away.

The life of an Instagram post is said to be determined in the first five minutes. If it has engagement, it can be sure of more; if it gets none, it will sink. Visibility on social media is vital for artists of all kinds, because this is where all publicity begins. Artists try and game the system, figuring out what kind of content the algorithm will promote. In the process, their creative expression is subtly compromised. People begin to write in a style that gets attention, and what gets attention is decided by the algorithm. Those who tweet will know how the short, pared back medium starts to influence their life away from X. Musicians know that art which is safe and mainstream – the public’s crowded middle where performers like Ed Sheeran have thrived – is likely to succeed.

‘Much of culture now has the hollow, vacant feeling of having been made by algorithm’ according to the cultural commentator Dean Kissick. Chayka observes that: ‘algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.

It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.

There is a valid counter to this development. Previously, what we read, heard and saw as cultural consumers was determined by a small set of experts who filtered content for us. These experts were often drawn from a narrow section of society who inevitably brought their own biases to bear. While this may be true, it is hardly a triumph for the public to have an unfeeling gadget decide what’s best for them, based on what we have liked before and what seems to appeal to most people. At the ice cream vendor, this is like reaching for vanilla every time.

The truth is, in necessarily surrendering to the algorithm (for what alternative is there online?) we miss huge volumes of culture that might appeal to us. It is about as effective as deciding what sea life we like based only on what pops up to the surface of the water.

The best art is not always the most popular and there is a risk that the divine spark of invention that the creator God has placed within each of us – the unlimited potential of being made in the image of God – will not be fanned into existence as often as it could be. Chasing likes is no substitute for patient inspiration. It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.

‘Behold, I am making all things new’ says the one who sits on the throne in Revelation. That algorithms are making all things similar is the reality we are learning to live with.

Review

Culture

Film & TV

26 May 2024

6 min read

When a wallflower blossoms

Unpicking Bridgerton’s complex coding.

Bex Chapman

Bex is a freelance journalist and consultant who writes about culture, the church, and both government and governance.

A young lady in Regency dress, holds a fan while looking around a garden.

Lady Penelope Featherington, played by Nicola Coughlan.

Shondaland.

Dearest gentle reader, are there any among us who do not love that most marvellous of transformations, a makeover? Something about a new dress, a new hairstyle, even a new lipstick, somehow has the power to make you feel full of potential. Maybe today will be different. Maybe today I won’t stand on the sidelines. Maybe today, I will be different. A lipstick isn’t going to dramatically change how you look of course – the power is in how it makes you feel. But what do you do when how you feel inside seems so different to how you behave on the outside? When you know that you can be witty, and funny, and charming, but somehow what comes out is shy silence, or worse, utter waffle?

And so, in series three of Bridgerton, the hugely popular Netflix show from Shondaland that brings together regency romance, pop-anthem string covers, colourblind casting and some very modern sensibilities – we see Penelope Featherington, to-date the wallflower of the show, step out from the shadows. She has given herself the most modern of regency style transformations. Her clear instructions to the modiste about her new colour-scheme, her hair, how she wants to present, brook no argument. And she pulls it off with aplomb – the gasps as she descends the inevitable staircase, looking stunning as the strings belt out a-b-c-d-e-f-u, are gratifying. It is hard not to be thrilled for her at the response elicited – the garish citrus florals are gone, and in their place is a new, soft, romantic look, complete with Rita Hayworth hair. She is owning it, finally full of confidence, and it’s fabulous. Our fan-favourite sidekick has become a compelling heroine in her own right.

This third series is full of romance, but also relationships. It is only in figuring out who we are, that we can best relate to others.

But this isn’t the end. This story is just getting started. She might look fabulous, but as Pen tries to launch herself at the town's marriage mart (third time lucky?!) she anxiously fluffs it on an epic scale. And she knows it. Flinging herself onto her bed, she throws down her fan in despair; ‘deep inside, I know I can be clever and amusing but somehow my character gets lost between my heart and sometimes I find myself saying the wrong thing, or more likely, nothing at all’ she explains subsequently. Her work is thriving – as gossip columnist Whistledown she is the talk of the town, making money, with a pen that gives her a power she never dreamed possible as she shares all of Mayfair’s secrets. But her personal life is a mess. On paper she is nailing it; in person she is a disaster.

Charm school isn’t a new concept in a romcom, but nonetheless upon Pen pouring her heart out to long-time crush Colin Bridgerton, he decides to offer a My Fair Lady approach, promising that he has picked up plenty of tips in Paris that he can share. This won’t go exactly according to plan, and the judgement of the town comes down on poor Penelope again, but this series she isn’t going to retreat in shame or fear; the Whistledown in her isn’t prepared to let her go back to just being an accepting wallflower. This series the colours are brighter, the wigs are that much higher, the ballgowns are even more brilliant, and this time, Pen is going to get herself a husband, despite the assumptions and agendas of her truly awful family. And we are here for it - 3.6 million UK-based viewers watched the season 3 premier within a week of release, outperforming the season 2 opener. 'Polin', as fans have named the burgeoning romance between Pen and the newly-buffed up Mr Bridgerton, is perfect for binging.

If the first series of Bridgerton was all about the steamy sex, the second series seemed like it was all about longing and yearning for what couldn’t be, then this third series is full of romance, but also relationships. It is only in figuring out who we are, that we can best relate to others. That might be with potential partners, as Pen rejoices as she finally pulls off a successful interlude with a suitor she concedes – ‘I was feeling so low, in fact it somehow allowed me to stop caring so much about how I was perceived and … I was simply myself’.

God knows us inside and out. He can discern our thoughts from far further away than across a crowded ballroom.

Being confident in who we are is appealing, even in the Bridgerton world, and Lord Debling (her paramour of the moment) acknowledges ‘I want to be with someone who knows who they are and embraces their own peculiarity as I do’. This isn’t purely about who we are on the outside, or on image, but about identity. And how we make that identity authentic, even when we act differently depending on who we are with. Nicola Coughlan who plays Penelope calls this code switching and notes Pen is ‘code switching a little more than most people do’ as she juggles her public role as a debutante with her private role as Whistledown. Maybe we aren’t exactly the same at work as we are with friends, or with our grandma as we are with our partner, but does this make each aspect less authentic?

We may try to choose which aspects we present to our peers or even our partners, but none of those different parts of us can be hidden from God. Terrifying though this might sometimes seem, because as humans we are prone to anxiety and awkward mistakes, God knows us inside and out. He can discern our thoughts from far further away than across a crowded ballroom, and yet he knows how many hairs are on our head (however high it is styled!) – and yet he loves us so much. He already knows the parts of ourselves that we chose to show, and those we try to hide from the rest of the world. As author Philip Yancey wrote ‘There is nothing we can do to make God love us more and there is nothing we can do to make God love us less.’

People, however, are easier to keep secrets from. Pen is still hiding the secret of her alter ego from almost all her friends and family. It’s a secret that has already ruined her relationship with BFF Eloise. Showrunner Jess Brownell has described the will they/won’t they of the wreckage of their friendship as the ‘secondary love story of the season’ noting that like any relationship, friendships just aren’t linear. Nor do all relationships develop in the same way – this series we have seen Mama Bridgerton have her own meet-cute to a Sia soundtrack, and Francesca Bridgerton has herself a very reserved romance incorporating silence and sheet music. This has led to discussions online about whether Fran’s character is on the autistic spectrum due to her introvert nature and rich internal world. Love can come in all shapes and sizes here in the Bridgerton universe – literally as well as figuratively. This reality has room for everyone. But it remains to be seen if Pen and Colin can have a future in a world where both her identities are revealed; he has sworn to ruin Whistledown… when he discovers the truth, will he want to marry his former wallflower?

Bridgerton series 3 part 2 will be released on 13 June.