Column
Culture
Football
Sport
4 min read

Football transfers are just cheat codes to success

Not every problem in the game, or life, can be fixed overnight.
TV presenters stand eith side of a large screen showing football team badges.
Pundits prognosticate.
Sky Sports.

A couple of years ago I bought a Nintendo Switch and waved goodbye to my productivity. I’ve recently been playing Balatro, the breakout indie success of 2024 that is essentially the lovechild of poker and heroin, it’s that addictive. I now dream in playing cards. It’s a miracle this column managed to get done, frankly.  

However, as all-consuming as Balatro is, one game I simply can’t allow myself to play again is Football Manager. I know that, if I do, the next few months of my life will be a blur as I try to make my team that little bit better.  

It’s not that I especially love tweaking tactics or managing a team of plucky underdogs. No, for me, Football Manager may as well be player transfer window simulator punctuated unhappily by the occasional season of actual football. 

Like most football fans, I love transfers. Sometimes more than I like actual football. As the January transfer window opens, I’ve found myself wondering why this is. The January window is normally a slow one, with little happening. Clubs challenging for titles and trophies, or scrapping to avoid relegation, (or, in Manchester City’s case, somehow both?) are generally unwilling to sell important players mid-season (FAO: Trent Alexander-Arnold and Real Madrid). 

And yet. If you are one of those clubs pushing for a title, or desperately fighting to stay up, a new signing or two can be just what’s needed.  

Transfers are, of course, never guaranteed to succeed. Antony (£85 million), Paul Pogba (£89 million), and Nicolas Pépé (£72 million) should put that discussion to bed. But it’s hard to argue with the results sometimes. Liverpool sign Van Dijk, Salah, and Alisson and go from bridesmaid to bride almost overnight. Nottingham Forest is promoted and decide to buy Literally Every Footballer in the World (okay, 31 players, but still that’s basically a whole academy). They currently sit level on points with Arsenal.  

Transfers are all potential, and potential is always exciting. The grass is always greener. The next transfer might just be the one to take your team to that next level. 

But football’s obsession with transfers also speaks to the tempo of modern life and our need to slow down. 

We have become somewhat incapable of thinking long-term or living slowly. I don’t think it’s as simple as our attention span decreasing. The thought of watching a three-hour film seems completely impossible to me, but I would very happily watch episodes of Brooklyn 99 for about 5 hours straight, given the chance. It’s almost as though I have to micro-dose content now (yes, hello again, Balatro).  

And so it is in football, too. Fans want success now, not next season. And in this context transfers become the cheat code to success. 

Does your team struggle to score goals? Transfer. 

Is your team incapable of keeping a clean sheet? Transfer. 

Does your life generally feel meaningless and devoid of purpose? Transfer.  

The solution very rarely seems to be, you know, better coaching or better tactics. It’s always transfers. Transfers are simply the micro-dosing of the footballing world and speak, a quick hit with the promise of instant result. 

 

Not every footballing problem can be fixed with a transfer or a sacking. Not every cultural or social problem can be fixed overnight or without pain. 

Of course, we don’t just see this in transfers: manager turnover is a symptom of the same phenomenon. Want an instant improvement outside of a transfer window? Sack the manager. The speed with which a manager’ status can change from being the Second-Coming-of-Christ to drive-him-out-with-pitchforks is alarming. Ange Postecoglou at Spurs sometimes gets both in the same week. 

But the most successful managers in Premier League history – Ferguson, Wenger, Guardiola, Klopp – were all ones who were afforded time. Even when the case could be made for them being sacked. By contrast, Watford have had more managers than the Catholic Church has had Popes and look where that’s got them.  

Like so much of society, football is enraptured with a short-term, win-now approach to the sport. But humans are not built to live at this tempo constantly. They are built for rest, and for ebb-and-flow.  

 Not every footballing problem can be fixed with a transfer or a sacking. Not every cultural or social problem can be fixed overnight or without pain.  

Society is often reticent to learn anything from football. But footballing success shows us that short-term quick-fix solutions can only go so far. The promise of transfers is often a false one. True stability and true flourishing come from slow thought and long-term work.  

We are creatures, made to live in time. No good comes from trying to cheat this basic fact of human existence.  

Right. Time for Balatro.  

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Interview
Art
Attention
Culture
S&U interviews
5 min read

Interview: Alastair Gordon on the artist’s attention

Why the overlooked and everyday capture the creative gaze.

Jonathan is Team Rector for Wickford and Runwell. He is co-author of The Secret Chord, and writes on the arts.

An artist sits in front of a board covered in images, canvases and paper.

The careers of artists rarely progress in a simple linear fashion. That was very much the experience of Alastair Gordon in 2024. Gordon is co-founder of Morphē Arts, a painter, art tutor at Leith School of Art and a contributor to Seen & Unseen. He works from his studio in South London and exhibits with galleries and art fairs across the UK, Europe and the US. His experience in the past year opens up fascinating avenues into guidance, focus and prayer. 

He says that: “In many ways, I achieved none of the goals I set for myself last year. I didn’t generate more income in the studio than the previous year, I wasn’t invited to exhibit at the prominent LA gallery I had in my sights, and I didn’t make it into Modern Painters magazine.  

Yet, I had an extraordinary year exhibiting that excelled my expectations. Exhibiting at An Lanntair Gallery in the Outer Hebrides marked my first museum show. I completed my first public commission for a church in South London, and my fourth book, Lost Things, co-written with the wonderful poet Ed Mayhew, is ready for release next month. 

This past year taught me a valuable lesson about not fixating on goals as defined by the art world. Instead, I learned to focus more on what truly matters: the work that really matters and the people I hope to connect with through my painting.” 

One of the surprising opportunities that came to him in 2024 was a commission to paint for a church. He says of this that: “It was a wonderful opportunity to create a painting for All Saints, Wandsworth. It’s unusual to have the chance to make a large work that resonates so deeply with my Christian faith. The painting is centred around the theme of prayer, and I aimed to draw on art historical references to prayer while incorporating the prayers of the current church congregation. 

When I was working on the imagery for 'Prayer of the Saints,' I focused on key ideas related to the prayers of the church congregation—past, present, and future. Commissioned to complete the nine vacant panels in the chancel, I faced a unique compositional challenge. 

The motifs of olive leaves, lilies, white roses, pebbles, and feathers symbolise quiet petitions to God. The central panel features an open Bible to Philippians 4:6, accompanied by a handwritten journal with a sketch of a stained-glass window and a prayer of Augustine, as well as a broken mobile phone that represents a longing to communicate. 

I included images of Wandsworth, Wimbledon, and Battersea to reflect our prayers for the local community, alongside portraits of current missionaries and a world map highlighting our prayers for God’s mission abroad. A portrait of a cherished brother who died young serves as a poignant reminder of our prayers for lament and hope.” 

As a result, he says: “The painting features flowers like white roses and lilies, which are often observed in Western art as symbols of prayer, alongside images of the local community, held in reverence by the congregation and the missionaries they support worldwide.” 

The philosopher Simone Weil suggested that attention, taken to its highest degree, is the same as prayer. Gordon says that this insight on attention and prayer resonates deeply with his experience as an artist: “When I engage fully in my work, that heightened attention feels like a form of prayer.” 

An altar is surrounded behind by a curved wall displaying art work on panels.
Prayer of the Saints, Wandsworth

 

Looking at the overlooked is central to my artistic practice. I feel a resonance with artists of the past who have focused on the everyday moments.

His latest book project, a collaboration with Ed Mayhew, touches on similar themes: “It started with a glimmer. Two years ago, Ed sent me a poem and asked if I would like to create a painting in response. It was the most beautiful poem and an enticing invitation. I made a painting and sent it back to him. He replied with another poem, and I responded with another painting. This back-and-forth continued, and before we knew it, we had created 25 poems and paintings in collaboration.  

The connection between words and images was foremost in our thinking for this project. I didn’t want to illustrate so much as to respond to Ed’s words through paint and drawing. Similarly, when Ed returned my paintings with words, he aimed not so much to describe but also to converse. Our hope was to create an equal exchange between word and image, allowing each to complement and enhance the other. 

A book cover reads 'Lost Things'.

Lost Things is a precious collaboration. We are very grateful for this partnership and the unique book it has produced. Lost Things explores all the things that go missing in life, the hopes we have for their return, and the love we share for the overlooked. This book explores the oddities that have been misplaced or forgotten—strange objects that wash up on the shore, appear in your sock drawer, or disappear into the loft for decades. It also reflects on the people we have lost or forgotten. In this way, the book takes a playful approach while also pointing toward deeper truths. 

Paying attention in this way to what others have overlooked or lost seems very much the task of artists: “Looking at the overlooked is central to my artistic practice. I feel a resonance with artists of the past who have focused on the everyday moments that might otherwise go unobserved. Most often, it’s the mundane objects that have become so familiar that they almost become invisible. 

Focusing on details—colours, shapes, emotions, and often overlooked objects—allows me to connect with something greater. It feels like speaking in tongues; the act of creation transcends words and expresses something less tangible. At times, the meaning isn’t clear, and I need to wait for it to be revealed.” 

All this would seem to have been very much the case in the past year, where unanticipated opportunities led to wonderful work and exciting new projects.

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If you’re enjoying Seen & Unseen, would you consider making a gift towards our work?

Alongside other benefits (book discounts etc.), you’ll receive an extra fortnightly email from me sharing what I’m reading and my reflections on the ideas that are shaping our times.

Graham Tomlin

Editor-in-Chief