Article
Creed
Economics
Seven Deadly Sins
Sin
6 min read

Greed: “No, I’ll never have enough”

In the third of a series on the Seven Deadly Sins, Jane Williams highlights how Greed destroys both individuals and societies.

Jane Williams is the McDonald Professor in Christian Theology at St Mellitus College.

Piles of money

In the old Humphrey Bogart film, Key Largo, the villain, played with a vicious childishness by Edward G. Robinson, is asked by Bogie what he wants. Rocco, Robinson’s character, thinks for a bit and then says that what Rocco wants is MORE!  ‘Will you ever have enough?’, Bogie asks, and Robinson thinks about it for a moment before replying, ‘I never have so far. No, I’ll never have enough’. 

That is Greed, in a vivid nutshell. Rocco doesn’t want anything particular, and he doesn’t value anything in itself; he just has a vast, unspecific, insatiable desire for anything and everything, particularly if it belongs to someone else. 

Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has. 

Greed, like all the Seven Deadly Sins, is a ‘capital’ or ‘cardinal’ sin, meaning it is a disposition from which destructive, abusive actions flow. Having this over-mastering tendency to Greed makes us act in a whole variety of ways that are damaging and abusive to others and to ourselves. Greed leads to a variety of ‘sins’. Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has, because while there is ‘more’ out there somewhere, greed must have it. It does not care what or whom it attacks or destroys: anything that stands in its way must be obliterated. It does not want to admire or use what it seeks, it merely needs to possess it, and the moment the sought after thing is achieved, all-consuming greed moves onto the next thing, always seeking ‘more’, always despising what it has, as not enough. 

Greed is destructive both on the personal front and also as it shapes societies. Individuals ruled by greed cannot maintain love or friendship or loyalty: their eyes are always on the next thing, always hungry for what they have not got. They leave behind them, without a backward glance, hurt and broken friends, family, colleagues, jobs. And if the fallout is clear for all the people around someone driven by greed, it is also obvious that it destroys the greedy, too.  

Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything. 

Nothing can ever satisfy someone consumed by greed; there is no rest, no peace, no pleasure, because the world is full of things still to be grabbed at.  Jesus is quoted as having said, ‘Where your treasure is, that’s where your heart will be’. It’s a warning to beware of what you long for, because we are so powerfully shaped by our desires. But if all Greed longs for is ‘more’, then, in the end, the greedy person or society has no heart at all. It is shaped only by a drive for possession, opening up a vast and echoing emptiness where an actual longed-for being or thing should live. Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything.  

It is obvious how Greed is deadly for individuals, but it is also deadly when it becomes a motivating force for society at large. The media have recently been talking again about ‘greedflation’. The theory behind the term is much debated, but the word itself is instantly memorable. Institutions that are governed primarily by the need for ‘more’ drive an insatiable economy, always needing more consumers, more profit, more rewards. Dissatisfaction and envy are the necessary tools of a society, an economy, of Greed. Individuals and groups that try to opt out of this out-of-control consumerism are viewed as a threat, and must be diminished, dismissed, cast out. It is dangerous in such a society ever to ask, ‘Do we really need more?’ That is the Emperor’s New Clothes question, which must be avoided at all costs. Surveys that ask people at different income levels whether they feel that they have enough nearly always find that everyone would like just a little bit more. Everyone would like to be at the next level up of income and possessions; but if they achieve that next level, then, strangely, they find that it is actually the level above that that really want.  

Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it.

The World Happiness Report, which has been regularly updated for the last 10 years, works with a complex set of definitions of what makes for happiness, for individuals and for societies. Finland regularly tops the chart of Happiest Countries in the world, which Finns find a bit puzzling, apparently. They don’t see themselves as cheerful, jolly people, but they do speak of a national characteristic that might be described as contentment. Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it, rather than despising it because there are things we do not have. 

One of the values that The World Happiness Report notes as making for greater happiness is altruism – doing good and receiving goodness from others makes both parties happier. The Christian tradition has known this for a long time. Cardinal Sins have their opposing Cardinal Virtues, dispositions that we can cultivate to help us to free ourselves from enslaving habits, like Greed. ‘Charity’ is the Cardinal Virtue that undermines the sin of Greed. When we give to others from our own resources, of time, money, attention, care, prayer, help of any kind, we begin to loosen the deadly grip of insatiable Greed upon ourselves and our world. Greed can’t live alongside Charity, or altruism; charity sees real people and situations in need, and supplies what it can from its own resources; Greed sees only more and more objects to be acquired, never able to see what it already has, never able to share or be content. 

Deadly Sins lead to behaviour that makes for misery, both for those driven by them, and for those on the receiving end of them. That is why they are called ‘deadly’. They are not just a bit naughty; they are actively destructive of human flourishing, both personal and communal. There is so much in our society that positively encourages Greed, the reckless desire for More, which can never be satisfied. But there are ways of combatting this most pernicious of habits.  

One is the practice of gratitude: instead of thinking about what we haven’t got, or would like to have, or what someone else has, we can think of what we have got, and think of it as gift, something to say thank you for. It’s a good habit to build into every day, perhaps as we go to bed, taking just a few minutes to think about the good things that have come to us that day: a child’s smile, a gleam of sunshine, a hug from a friend or partner, a delicious piece of bread; everyday things that we can take for granted, in which case they go unnoticed; or we can see that they are  gifts to be grateful for, which enlarge our spirit and our wellbeing. Gratitude is a virtuous circle: it is lovely to be on the receiving end of gratitude, as well as to practice being grateful. And gratitude often leads to another excellent practice for undermining Greed, which is charity, or altruism. If we are learning how to say thank you for what we have, we may also want to share what we now notice that we have. If we’ve given the gift of gratitude, and seen how it makes us and the receiver feel, we may want to extend that further and further. Worth a try? 

Article
Character
Creed
4 min read

The zeal of Simon Reeve

Is personal conviction enough to persuade others to change the world?

Steve is news director of Article 18, a human rights organisation documenting Christian persecution in Iran.

An enthusiastic hiker stands in front of a view down a valley, smiling and holding his backpack straps.
Simon Reeve on his travels.

It wasn’t until I took my seat in Exeter’s Great Hall the other Friday that I noticed the title of the Simon Reeve show I had bought tickets for over a year prior - “To the Ends of the Earth” - and it was to prove apt. 

The seemingly ageless TV presenter was his usual effervescent self as he regaled the audience with stories from some of his journeys to the distant place of the world - the Ends of the Earth.  

We were taken from the hottest to the coldest places, the wettest to the driest; and alongside humorous and poignant anecdotes, there was also an almost evangelistic zeal in Reeve’s frequent pleas to “green” our money and time. 

“Less screen time, more green time!” he revealed is a Reeve family motto. 

And if he could give us one piece of advice, he said, it would be to “green” our pension - ensuring that the money invested goes to good causes that reduce our carbon footprint, rather than, say, to tobacco or oil companies.  

It may not make us as much money, he said, but it would do more for the environment and reducing our carbon footprints than never getting onto another plane. 

Food for thought.  

Although, perhaps surprisingly, Reeve is actually somewhat of an advocate for tourism. 

For despite the carbon footprint and potential to tarnish some of the best places on Earth, tourism also provides an important source of income and an economic reason to keep beauty spots special, he explained. 

We can ask people as nicely as possible not to cut down trees or to look after wildlife, he said, but if they have an economic incentive, it’s likely to prove more persuasive. 

Perhaps my biggest takeaway from the show was the passion with which Reeve spoke about the climate, “Mother Earth”, “Mother Nature”, “the natural world”, and “the spinning rock on which we live” - all phrases that he used.  

At times, his language was almost spiritual.  

But perhaps another motivator that could spur us on to action could be the knowledge that each of us have been charged by our Maker - another word employed by Reeve - with the responsibility to care for our world. 

He talked about time in the great outdoors as being “good for the soul”. He even shared how on a recent visit to Greenland, it had made him - “as someone who is not religious” - consider whether there really might be a Creator, as it seemed as though the huge pool of ice there had been intentionally left there as a warning to the world not to melt it. 

And as I reflected later on all I had seen and heard, I wondered whether, without a religious conviction, we may be lacking a persuasive motivation for people to stop destroying our planet ever further. 

Humanists may argue that there's a shared humanity to fight for, but if we are just living for this one life, isn’t the most logical course of action to look out only for one’s own immediate interests?  

Might we need another incentive, in the way Reeve explained that money can encourage people to look after their local habitats? 

 I wondered whether Reeve had known when he chose the title of his show that he was quoting the last words of Jesus, when he said his disciples would be his witnesses in Judea, Samaria, and “to the ends of the Earth”.  

In the case of lovers of the planet like Reeve, perhaps their witness to the ends of the earth is the message of just how wonderful our planet is - and this is certainly a very valuable message.  

It is to be hoped that the many thousands who will have heard Reeve’s message on this tour and on the screen will do their own bit to make our planet a better place.  

But perhaps another motivator that could spur us on to action could be the knowledge that each of us have been charged by our Maker - another word employed by Reeve - with the responsibility to care for our world.  

I certainly find it a motivating factor. 

And in spite of all our faults, Reeve said that the real highlight of all his travels has been the people he has met, and this has also always been my experience. 

You can find such love in our species, he said - “the best species that there has ever been on our planet” - and I would agree, even if we reached the same conclusion based on a contrasting set of overriding beliefs.