Article
Culture
Music
5 min read

Jack White’s breaking the biggest rule in rock 'n' roll

What if the greatest cultural moments were the ones barely anyone saw?
A close-up of the black label of a blue vinyl record

If one of the most famous rockstars on the planet is playing the best shows of his life, and no one is there to witness it – is he really playing them?  

I ask because Jack White, one of the most celebrated and iconic musicians of the 21st century, is playing the best shows of his career. The thing is, barely anyone knows that they’re happening. Not because they don’t care, but because he’s made it that way.  

This is White’s ‘No Name’ tour: a critically celebrated string of shows that almost nobody is going to.  

And therein lies the magic.  

In the summer of this year, he released his ‘No Name’ album with no press, no marketing, and no apparent plans for a tour. Instead, Jack released this body of work into the world and simply told his fans to tell their friends about it – ah, word of mouth, the marketing strategy of old.  

It must have worked, because the nameless album was incredibly well received by critics and fans alike. Apparently, the ever-enigmatic Jack White has still got it. And now finally – finally - some live shows are being announced.  

Kind of. 

Each show is being announced only days in advance, the marketing is non-existent, the venues are tiny, and the tickets are… affordable.  

What is this? Some kind of cruel trick? 

It’s all so odd, so seemingly illogical, that Jack has had to confirm that this is it. This is no trick, no gimmick. This is, in fact, the tour. Reassuring his fans via social media, he wrote 

‘Lotta folk asking about when we are going to announce ‘tour dates’, well, we don’t know what to tell you but the tour already started at the Legion a couple of weeks ago… People keep saying that these are ‘Pop up shows’ we’ve been playing, well, you can call them whatever you want, but we are on tour right now.’ 

He added,  

‘These are the ‘shows.’ We won’t really be announcing dates in advance so much, we will mostly be playing at small clubs, back yard fetes, and a few festivals here and there to help pay for expenses.’ 

And that’s exactly what he’s been doing. One such show recently took place in Islington Assembly Hall in London – and it’s been hailed as some kind of ‘off-the-cuff wizadry’. That’s quite the review, isn’t it? What’s more impressive: it’s pretty much the only kind of review he’s been getting. I’ve dug deep, and I’m yet to find someone who was in that hall who didn’t leave it completely bewildered by how dazzling of an experience it was. Jack is disobeying all the rules, and it seems to be working in his favour. While on stage in Islington, he told the crowd,  

‘This is the kind of rock’n’roll you’re not gonna get at Wembley stadium for £400’ 

This is an obvious swipe at Oasis’ reunion tour, which will take place next year in stadiums across the country. The tickets to these shows caused somewhat of a storm, as fans were simply priced out of what will no-doubt be a momentous string of events. And this isn’t the reality for Oasis fans alone, ticket prices across the board rose 23 per cent in 2023, which sits on top of the 19 per cent rise in prices since the pandemic. And we in the UK and Europe still have it far cheaper than those in the US. While I was at Taylor Swift’s (not at all cheap) Era’s tour earlier this year, I met a girl who had flown from New York to Cardiff, she explained that doing so was cheaper than trying to watch the same show in New York.  

It’s utter madness. 

Live music shows are becoming bright and shiny sensory extravaganzas, and the amount it costs to witness them is reflecting that. And listen, I’m not bashing these mega-sized shows. I go to my fair share of them. I look forward to one day telling my grandchildren about that time I nearly got Oasis tickets.  

But I can’t help but feel that the real magic is happening elsewhere. It’s happening in the tiny venues, witnessed by tiny audiences, who have paid (comparatively) tiny prices. And I think Jack White’s intimate ‘No Name’ tour might be proving me right.  

In 1975, Bob Dylan similarly defied all the ‘rock-star’ rules and embarked upon the now-mythic ‘Rolling Thunder Revue’ tour. For eight months, Dylan drove a tour bus (yes, he actually drove his own tour bus) full of his friends into small towns with small venues. The marketing for each show consisted of paper flyers that were handed out mere days before the event, as if a travelling carnival was about to rock up. It was unusual, to say the least. These shows were notoriously messy, and long, and changeable, and odd.  

In short, they were great. Truly great.  

The modesty and mystique of it all meant that these shows have passed into legend – the live recordings of these performances are regarded as some of Dylan’s very best work. And so, surely, both Dylan’s and White’s defiant tours teach us something - they teach us that there’s a good kind of small. Indeed, there is a great kind of small. They suggest that ‘big’ doesn’t necessarily (and certainly doesn’t exclusively) equate to ‘success’.  

What if rumours, reviews, and recordings of a show played to 2,000 people could have more impact than a show played to 100,000? What if the intimacy and connection formed in town halls and tiny clubs rippled into the decades to come? It’s an upside-down way to think of things, but what if the greatest cultural moments were the ones barely anyone saw? What if (and stay with me here, especially you swifties. I’m one of you) these mega-tours are actually quenching creative mastery? What if the smartest thing an artist could do was defy all the rules? What if humility is the source of all greatness?  

We seem to have got to a place where we’re surprised that Islington Assembly Hall could be the backdrop to Jack White doing something truly special. And so, I wonder - it’s proper counter-cultural stuff, but do we need to learn to not despise the small things?  

Are Jack and Bob the odd ones, for kidding themselves into thinking that small can still be successful? Or are we the odd ones, for ever assuming otherwise? 

Essay
Culture
Film & TV
5 min read

Scorsese’s fusion

The director's whole canon is infused with religion.

Sonny works creatively with videography, graphic design, fashion, and photography.

A bloody and shocked boxed leans on the ropes
Robert De Niro in Raging Bull.
United Artists.

Since the release of Silence in 2016, film critics have referred to Martin Scorsese’s ‘Trilogy of Faith’; this term refers to the legendary director’s three faith-based movies, a 'trilogy' of films which was brought to a neat completion by Silence.  

Or was it? 

Scorsese recently announced his next project: The Life of Jesus. This will be his fourth film that sits comfortably within in the ‘faith’ category, shattering the neat theory of a trilogy of films. Not only that, this film, which will be an adaptation of a novel of the same name by author Shūsaku Endō (who also authored Silence), has officially put an end to a notion that has irked me for some time: that themes of religion and faith are exclusive to just three of Scorsese’s twenty-six films. 

Into the seventh decade of his long career, it feels as though no cinematic ground has been left uncovered by Scorsese. From a children’s film about the awe-inspiring wonder and amazement that cinema offers (Hugo), to an absurdist black comedy with an unassuming philosophical sting (After Hours), to a psychodrama depicting the corrosive effects of isolation and disillusionment eerily predictive of today’s Incel culture (Taxi Driver). And then there are the films that, at least at first glance, stand in opposition to his signature mobster-epics - his aforementioned ’Trilogy of Faith’. 

Even when Scorsese is telling stories completely removed from faith, he still weaves spiritual content into the fabric of his work. 

Scorsese’s first foray into depicting overtly spiritual subject matter was 1988’s The Last Temptation of Christ. It sees Scorsese, and frequent collaborator and screenwriter Paul Schrader, seek to find and dissect the humanity of Jesus (played by Willem Defoe). This film dives headfirst into the complex waters of the incarnation, asking what it means for Jesus to be both fully man and fully God. Scorsese subsequently creates a portrait of Jesus as a human wrestling with the complexity and ambiguity of his own divinity.  

His second ‘Faith Movie’ sees him delve into the world of Buddhism and non-violence with 1997’s Kundun. It is part history lesson, part spiritual exploration, showcasing the life of the 14th Dalai Lama. The film begins with the Dalai Lama being discovered by monks at the age of two and tracks his life as both the spiritual and political leader of Tibet, until its annexation by China and his exile to Northern India in 1959. Similarly to Last Temptation, it is within the ambiguity of a dual identity that Scorsese finds the narrative thread of the film; while Scorsese’s Jesus is caught in the tension of being both God and man, the Dalai Lama must wrestle with his identity as both the political and spiritual leader of a nation amidst a world in constant conflict. 

Which brings us to the supposed culmination of Scorsese’s ‘Trilogy of Faith’: 2016’s Silence. The film, based on the novel by Shūsaku Endō, tells the story of two Catholic Portuguese missionaries in 17th Century Japan. When it comes to the setting and plot of this film, the crucial contextual detail is that, in an attempt to stamp-out peasant uprisings, Christianity has been outlawed in Japan. And yet, the film sees these two Catholic priests (played by Adam Driver and Andrew Garfield) venture into a land where Christians are being routinely tortured and executed for their faith. Their motivation for doing so is to find their mentor, Father Ferreira (Liam Neeson), who has reportedly renounced his faith. Upon their arrival, the two priests are confronted with the reality of the Japanese regime, coming face-to-face with relentless brutality and violence. And, as the narrative unfolds, they become active participants in the fate of other Christian prisoners, for whom the choice to defend or renounce their faith is a choice between life or death. As a result, we witness the priests’ personal beliefs, as well as their opinions of Father Ferreira’s decision, begin to change.  

And there we have it: what the critics would have you believe is Scorsese’s ‘Trilogy of Faith’. While it is true that these are the only films that directly depict religious subject matter, this theory overlooks the constant presence of religious imagery and themes throughout his entire career. Indeed, there is more to Scorsese’s highly stylised, Rolling Stones soundtracked, bombastic gangster films than this theory would have you believe.  

To fully expound the religious themes in Scorsese’s work would require an entire career retrospective: from his very first film (Who’s That Knocking at my Door – 1967), where the young Catholic boy struggles to reconcile his idealisation of the virginal purity of women with the reality of the women in his life, all the way up to his latest feature, (Killers of the Flower Moon - 2023), the third act of which is built upon notions of guilt, confession and forgiveness. Even when Scorsese is telling stories completely removed from faith, he still weaves spiritual content into the fabric of his work. 

Silence, 2016.

A 17th century monk holds up a wafer before an altar while Japanese Christians kneel.
Andrew Garfield in Silence.

Yet, there is one film, and one scene in particular, that I would suggest epitomises the profound influence that Christianity has had on Scorsese’s life and work; it is the closing scene of 1980’s Raging Bull, a biopic of Italian-American boxer, Jake La Motta (Robert De Niro). And you’d be forgiven for thinking that this stark film about a man who is defined by violence has no spiritual content, nor religious imagery to it. Yet, as the film draws to a close, La Motta looks at himself in a mirror and recites Marlon Brando’s famous ‘I coulda been a contender...’ monologue from  On The Waterfront. And then, as the film fades to black and the only thing left for the audience to expect is the rolling of the credits, an excerpt of John’s Gospel fills the screen:  

‘So, for the second time, the Pharisees summoned the man who had been born blind and said “speak the truth before God, we know this fellow is a sinner”. “Whether or not he is a sinner, I do not know”, the man replied. “All I know is this: Once I was blind and now I can see”’.  

This movie, which neither centres religion nor cinema in its plot, climaxes with one of the greatest cinematic monologues, and ultimately, a Bible verse.  

Why? 

Because, for Scorsese, a man who flirted with entering the priesthood in his younger years and was first exposed to cinema through one of his local priests, the marriage of Catholicism and cinema have defined his life. Therefore, when it comes to work of Martin Scorsese, it would be impossible to have one without the other.   

Now that Scorsese himself has explicitly moved beyond the idea of a ‘Trilogy of Faith’; perhaps the critics, and we the audience, should do the same.