Article
Culture
Music
5 min read

Jack White’s breaking the biggest rule in rock 'n' roll

What if the greatest cultural moments were the ones barely anyone saw?
A close-up of the black label of a blue vinyl record

If one of the most famous rockstars on the planet is playing the best shows of his life, and no one is there to witness it – is he really playing them?  

I ask because Jack White, one of the most celebrated and iconic musicians of the 21st century, is playing the best shows of his career. The thing is, barely anyone knows that they’re happening. Not because they don’t care, but because he’s made it that way.  

This is White’s ‘No Name’ tour: a critically celebrated string of shows that almost nobody is going to.  

And therein lies the magic.  

In the summer of this year, he released his ‘No Name’ album with no press, no marketing, and no apparent plans for a tour. Instead, Jack released this body of work into the world and simply told his fans to tell their friends about it – ah, word of mouth, the marketing strategy of old.  

It must have worked, because the nameless album was incredibly well received by critics and fans alike. Apparently, the ever-enigmatic Jack White has still got it. And now finally – finally - some live shows are being announced.  

Kind of. 

Each show is being announced only days in advance, the marketing is non-existent, the venues are tiny, and the tickets are… affordable.  

What is this? Some kind of cruel trick? 

It’s all so odd, so seemingly illogical, that Jack has had to confirm that this is it. This is no trick, no gimmick. This is, in fact, the tour. Reassuring his fans via social media, he wrote 

‘Lotta folk asking about when we are going to announce ‘tour dates’, well, we don’t know what to tell you but the tour already started at the Legion a couple of weeks ago… People keep saying that these are ‘Pop up shows’ we’ve been playing, well, you can call them whatever you want, but we are on tour right now.’ 

He added,  

‘These are the ‘shows.’ We won’t really be announcing dates in advance so much, we will mostly be playing at small clubs, back yard fetes, and a few festivals here and there to help pay for expenses.’ 

And that’s exactly what he’s been doing. One such show recently took place in Islington Assembly Hall in London – and it’s been hailed as some kind of ‘off-the-cuff wizadry’. That’s quite the review, isn’t it? What’s more impressive: it’s pretty much the only kind of review he’s been getting. I’ve dug deep, and I’m yet to find someone who was in that hall who didn’t leave it completely bewildered by how dazzling of an experience it was. Jack is disobeying all the rules, and it seems to be working in his favour. While on stage in Islington, he told the crowd,  

‘This is the kind of rock’n’roll you’re not gonna get at Wembley stadium for £400’ 

This is an obvious swipe at Oasis’ reunion tour, which will take place next year in stadiums across the country. The tickets to these shows caused somewhat of a storm, as fans were simply priced out of what will no-doubt be a momentous string of events. And this isn’t the reality for Oasis fans alone, ticket prices across the board rose 23 per cent in 2023, which sits on top of the 19 per cent rise in prices since the pandemic. And we in the UK and Europe still have it far cheaper than those in the US. While I was at Taylor Swift’s (not at all cheap) Era’s tour earlier this year, I met a girl who had flown from New York to Cardiff, she explained that doing so was cheaper than trying to watch the same show in New York.  

It’s utter madness. 

Live music shows are becoming bright and shiny sensory extravaganzas, and the amount it costs to witness them is reflecting that. And listen, I’m not bashing these mega-sized shows. I go to my fair share of them. I look forward to one day telling my grandchildren about that time I nearly got Oasis tickets.  

But I can’t help but feel that the real magic is happening elsewhere. It’s happening in the tiny venues, witnessed by tiny audiences, who have paid (comparatively) tiny prices. And I think Jack White’s intimate ‘No Name’ tour might be proving me right.  

In 1975, Bob Dylan similarly defied all the ‘rock-star’ rules and embarked upon the now-mythic ‘Rolling Thunder Revue’ tour. For eight months, Dylan drove a tour bus (yes, he actually drove his own tour bus) full of his friends into small towns with small venues. The marketing for each show consisted of paper flyers that were handed out mere days before the event, as if a travelling carnival was about to rock up. It was unusual, to say the least. These shows were notoriously messy, and long, and changeable, and odd.  

In short, they were great. Truly great.  

The modesty and mystique of it all meant that these shows have passed into legend – the live recordings of these performances are regarded as some of Dylan’s very best work. And so, surely, both Dylan’s and White’s defiant tours teach us something - they teach us that there’s a good kind of small. Indeed, there is a great kind of small. They suggest that ‘big’ doesn’t necessarily (and certainly doesn’t exclusively) equate to ‘success’.  

What if rumours, reviews, and recordings of a show played to 2,000 people could have more impact than a show played to 100,000? What if the intimacy and connection formed in town halls and tiny clubs rippled into the decades to come? It’s an upside-down way to think of things, but what if the greatest cultural moments were the ones barely anyone saw? What if (and stay with me here, especially you swifties. I’m one of you) these mega-tours are actually quenching creative mastery? What if the smartest thing an artist could do was defy all the rules? What if humility is the source of all greatness?  

We seem to have got to a place where we’re surprised that Islington Assembly Hall could be the backdrop to Jack White doing something truly special. And so, I wonder - it’s proper counter-cultural stuff, but do we need to learn to not despise the small things?  

Are Jack and Bob the odd ones, for kidding themselves into thinking that small can still be successful? Or are we the odd ones, for ever assuming otherwise? 

Review
Books
Culture
6 min read

The beliefs that made Jane Austen and her world

A ‘fashionable goodness’ lay at the heart of the author and her writing.

Beatrice writes on literature, religion, the arts, and the family. Her published work can be found here

A woman in 18th century clothes sits within a windowsill reading a book
Anne Hathaway as Jane Austen in Becoming Jane.

‘There just wasn’t a comprehensive book on Jane Austen’s faith’, Brenda Cox told me when I chatted to her recently, ‘That’s why I decided to write one’. She’s right. There are a handful of books that treat Austen’s Anglican faith seriously, even extensively. Irene Collins’ two books on Austen, Jane Austen and the Clergy (1994) and Jane Austen: The Parson’s Daughter (1998), as well as Laura Mooneyham White’s Jane Austen’s Anglicanism (2011) are excellent examples. But they’re also very academic. On the other hand, Cox’s new book Fashionable Goodness: Christianity in Jane Austen’s England (2022) achieves something truly remarkable: it’s both highly accessible – assuming no prior knowledge of Austen’s life, of theology, or of Regency history – and highly insightful. It’s a true labour of love (Cox told me she spent years on reading and research), and it shows. Before I say anything else about Fashionable Goodness, let me urge you to read it. If you want to understand the way Austen and her characters saw the world around them, this is the book to pick up.   

I’ve spent the last ten odd years reading, thinking, and writing about Austen, and yet Cox has made me see her novels in a new light. What she does best is to help us immerse ourselves into the daily life of Regency people, detailing in the first part of her book how the Church of England functioned in Austen’s times. She explains the difference between a vicar, a rector, and a curate; what tithes were; what exams a young man had to pass to become an ordained priest. As I was reading Cox’s book, Austen’s characters gradually came alive in my imagination like never before. Learning more about how they lived their faith day to day helped me to better grasp their motivations and their behaviour. For example, how many readers (myself included!) have been left confused by the passage in Persuasion where Anne judges her cousin Mr. Elliot for his habits of ‘Sunday traveling’? It only starts to make sense once we know that traveling on a Sunday would have likely meant missing church attendance, of which Austen disapproved. Similarly, in Mansfield Park Mary Crawford’s scoffing remark that Edmund Bertram will become ‘a celebrated preacher in some great society of Methodists’ will mean little to us unless we know that in the early 19th century Methodists were often treated suspiciously and looked down upon as overly emotional and ‘enthusiastic’. To my surprise, even my opinion of Austen’s most notoriously silly clergyman, Pride and Prejudice’s Mr. Collins, improved. Cox points out that Mr. Collins writes at least some of his own sermons, at a time when many clergymen would simply pick ready-written sermons out of a sermon book; he is also resident in his own parish of Hunsford after marrying Charlotte Lucas, when non-residence – the practice of a priest delegating all duties to a curate and living away from the parish – was common. Mr. Collins may be irritating and obsequious to a fault, but if we judge him by the standards of his own time, not of ours, he emerges as quite a respectable man after all.  

Far from being in ignorance of these changes in religious sensibility, Austen observed them, and they gave her hope. 

And that is something else that Cox does brilliantly: she shows us that the past is indeed a foreign country, with different moral standards. Instead of trying to find ways in which we’re similar to the people of Austen’s England, Cox helps us to realise that the values and assumptions of Austen’s England are radically different from ours. Even our language is different. Focusing on what she identifies as key ‘faith words’, Cox shows us that we cannot understand just how deeply English society was steeped in the Christian faith, unless we recognise the religious significance that many words had in Austen’s times. For example, when Elinor Dashwood cries to her sister Marianne, ‘Exert yourself’ in Sense and Sensibility, she doesn’t simply mean that Marianne should be less emotionally affected by Willoughby’s betrayal. Rather, she’s reminding Marianne of her religious duty of ‘exertion’, meaning not giving in to despair. Or, when Anne Elliot engages in ‘An interval of meditation, serious and grateful’ after her engagement to Captain Wentworth in Persuasion, we should not understand Anne’s ‘serious meditation’ as mere reflection; Austen would have expected her readers to know that, in this passage, Anne is examining her conscience and specifically praying. Even the word ‘manners’, often mentioned in Mansfield Park, had a deeper meaning than simply social graces, pointing to a person’s religious principles. Cox encourages us to notice these differences, and to let the past change our way of seeing the world through its alienness. 

Lastly, Cox also presents an England whose religious sensibilities were changing fast. The Church of England faced pressure to address its problems. Pluralism, the practice of one clergyman serving several parishes, meant that some members of the clergy were very well off, while others struggled to make a living. In turn, this encouraged non-residence – especially if the parishes were far from each other – and led to the non-resident parishes to be neglected. But at the same time, the Church of England was also being infused with newly found religious fervour. The Evangelical and Methodist movements, still officially part of the Anglican Church at this point, were spreading at a rapid pace thanks to figures like George Whitfield and the Wesley brothers, championing many worthy causes in the name of the Christian faith. The abolitionist movement heralded by Wilberforce, Clarkson, and Hannah More was gaining momentum just as Austen was beginning to write novels. By the time Sense and Sensibility, her first, was published, the slave trade had been abolished in England. Sunday schools were opening up which would educate thousands and thousands of children in the 19th century; the prison reform movement was gaining popularity, as were efforts to combat animal cruelty and ensure better conditions for factory workers. Goodness, as Cox puts it, was becoming fashionable in England.  

What about Austen herself? Cox tells us that she mentions reading the works of abolitionists with pleasure in her letters, as well as remarking on the newly emerging Evangelical movement with somewhat like cautious admiration. Far from being in ignorance of these changes in religious sensibility, Austen observed them, and they gave her hope. As Cox quotes in the final chapter of Fashionable Goodness, in an 1814 letter to her friend Martha Lloyd, Austen describes England as ‘a Nation in spite of much Evil improving in Religion’. Austen was confident that faithful Christians could rise to the challenges placed before them, and this confidence is reflected in her heroines and heroes, whose storylines trace their growth in virtue. It’s perhaps not a coincidence that 1814 is also the year Austen started working on Mansfield Park, a novel whose heroine, Fanny Price, is famously the most ardent in her moral principles. Fanny’s ‘goodness’, however – which the narrator often explicitly mentions – is no longer fashionable. Contemporary readers of Austen tend to dislike her seriousness and her outspoken religiosity. But perhaps, if we join Brenda Cox in immersing ourselves in the alien country that is Regency England, we can learn to judge the ‘goodness’ of Austen’s characters by different standards from our own. Perhaps we can free ourselves of our prejudices, and appreciate earnest characters like Fanny, as well as witty ones, like Emma Woodhouse or Elizabeth Bennet. Perhaps we too, like Austen herself, will gain hope that ‘goodness’ can be made fashionable once more in our time.