Article
Culture
Music
5 min read

Jack White’s breaking the biggest rule in rock 'n' roll

What if the greatest cultural moments were the ones barely anyone saw?
A close-up of the black label of a blue vinyl record

If one of the most famous rockstars on the planet is playing the best shows of his life, and no one is there to witness it – is he really playing them?  

I ask because Jack White, one of the most celebrated and iconic musicians of the 21st century, is playing the best shows of his career. The thing is, barely anyone knows that they’re happening. Not because they don’t care, but because he’s made it that way.  

This is White’s ‘No Name’ tour: a critically celebrated string of shows that almost nobody is going to.  

And therein lies the magic.  

In the summer of this year, he released his ‘No Name’ album with no press, no marketing, and no apparent plans for a tour. Instead, Jack released this body of work into the world and simply told his fans to tell their friends about it – ah, word of mouth, the marketing strategy of old.  

It must have worked, because the nameless album was incredibly well received by critics and fans alike. Apparently, the ever-enigmatic Jack White has still got it. And now finally – finally - some live shows are being announced.  

Kind of. 

Each show is being announced only days in advance, the marketing is non-existent, the venues are tiny, and the tickets are… affordable.  

What is this? Some kind of cruel trick? 

It’s all so odd, so seemingly illogical, that Jack has had to confirm that this is it. This is no trick, no gimmick. This is, in fact, the tour. Reassuring his fans via social media, he wrote 

‘Lotta folk asking about when we are going to announce ‘tour dates’, well, we don’t know what to tell you but the tour already started at the Legion a couple of weeks ago… People keep saying that these are ‘Pop up shows’ we’ve been playing, well, you can call them whatever you want, but we are on tour right now.’ 

He added,  

‘These are the ‘shows.’ We won’t really be announcing dates in advance so much, we will mostly be playing at small clubs, back yard fetes, and a few festivals here and there to help pay for expenses.’ 

And that’s exactly what he’s been doing. One such show recently took place in Islington Assembly Hall in London – and it’s been hailed as some kind of ‘off-the-cuff wizadry’. That’s quite the review, isn’t it? What’s more impressive: it’s pretty much the only kind of review he’s been getting. I’ve dug deep, and I’m yet to find someone who was in that hall who didn’t leave it completely bewildered by how dazzling of an experience it was. Jack is disobeying all the rules, and it seems to be working in his favour. While on stage in Islington, he told the crowd,  

‘This is the kind of rock’n’roll you’re not gonna get at Wembley stadium for £400’ 

This is an obvious swipe at Oasis’ reunion tour, which will take place next year in stadiums across the country. The tickets to these shows caused somewhat of a storm, as fans were simply priced out of what will no-doubt be a momentous string of events. And this isn’t the reality for Oasis fans alone, ticket prices across the board rose 23 per cent in 2023, which sits on top of the 19 per cent rise in prices since the pandemic. And we in the UK and Europe still have it far cheaper than those in the US. While I was at Taylor Swift’s (not at all cheap) Era’s tour earlier this year, I met a girl who had flown from New York to Cardiff, she explained that doing so was cheaper than trying to watch the same show in New York.  

It’s utter madness. 

Live music shows are becoming bright and shiny sensory extravaganzas, and the amount it costs to witness them is reflecting that. And listen, I’m not bashing these mega-sized shows. I go to my fair share of them. I look forward to one day telling my grandchildren about that time I nearly got Oasis tickets.  

But I can’t help but feel that the real magic is happening elsewhere. It’s happening in the tiny venues, witnessed by tiny audiences, who have paid (comparatively) tiny prices. And I think Jack White’s intimate ‘No Name’ tour might be proving me right.  

In 1975, Bob Dylan similarly defied all the ‘rock-star’ rules and embarked upon the now-mythic ‘Rolling Thunder Revue’ tour. For eight months, Dylan drove a tour bus (yes, he actually drove his own tour bus) full of his friends into small towns with small venues. The marketing for each show consisted of paper flyers that were handed out mere days before the event, as if a travelling carnival was about to rock up. It was unusual, to say the least. These shows were notoriously messy, and long, and changeable, and odd.  

In short, they were great. Truly great.  

The modesty and mystique of it all meant that these shows have passed into legend – the live recordings of these performances are regarded as some of Dylan’s very best work. And so, surely, both Dylan’s and White’s defiant tours teach us something - they teach us that there’s a good kind of small. Indeed, there is a great kind of small. They suggest that ‘big’ doesn’t necessarily (and certainly doesn’t exclusively) equate to ‘success’.  

What if rumours, reviews, and recordings of a show played to 2,000 people could have more impact than a show played to 100,000? What if the intimacy and connection formed in town halls and tiny clubs rippled into the decades to come? It’s an upside-down way to think of things, but what if the greatest cultural moments were the ones barely anyone saw? What if (and stay with me here, especially you swifties. I’m one of you) these mega-tours are actually quenching creative mastery? What if the smartest thing an artist could do was defy all the rules? What if humility is the source of all greatness?  

We seem to have got to a place where we’re surprised that Islington Assembly Hall could be the backdrop to Jack White doing something truly special. And so, I wonder - it’s proper counter-cultural stuff, but do we need to learn to not despise the small things?  

Are Jack and Bob the odd ones, for kidding themselves into thinking that small can still be successful? Or are we the odd ones, for ever assuming otherwise? 

Article
Christmas culture
Culture
4 min read

De-coding the hidden messages in Christmas carols

Beyond the festive imagery, some carols hint at rebellion and even revolution.

Ian Bradley is Emeritus Professor of Cultural and Spiritual History at the University of St Andrews.

Dressed in Victorian clothes, a group of carol singers stand and sing amid Christmas foliage.
Mario Mendez on Unsplash.

Carols are one of the best loved features of Christmas celebrations and one of the most effective means of spreading the good news of the birth of Jesus, the Saviour of the world. In addition to their clear proclamation of the doctrine of incarnation, that God has taken on human form and come to dwell among us, some of our most popular carols may also have been written to convey further hidden messages. 

Take ‘O come, all ye faithful’, for instance. On the surface it seems a straightforward hymn of adoration to the newborn Christ but in fact historians suggest that it may well have been written in its original Latin form, ‘Adeste, fideles,’ as a coded message to rally Jacobites to the cause of Bonnie Prince Charlie on the eve of his rebellion against the British crown in 1745. The man generally reckoned to have been its author, John Francis Wade, was a fervent supporter of the Jacobite cause who seems to have written it while he was plain-chant scribe at the English Catholic college in Douai, France where a weekly Mass was celebrated for the return of the Stuarts to the British throne. 

Half hidden Jacobite images, including Scotch thistles and the Stuart cypher, appear in the earliest manuscripts of the carol. Its call to ‘the faithful’ may have had a double meaning and been intended to alert the supporters of the ‘King over the water’ to Charles James Stuart’s imminent arrival in Britain from the  continent. Similarly, its reference to ‘Rex angelorum’, translated as the King of the Angels, could also be taken to mean the true king of the English in contrast to the Hanoverian incumbent, George II. In its original Latin form, the carol seems initially to have been sung only in Roman Catholic places of worship, notably in the chapel of the Portuguese Embassy in London and its tune was long known as the Portuguese Hymn. 

Another well-known Christmas song may contain similarly coded messages. It has been suggested on the basis of letters from Jesuit priests attached to the English college in Douai, France, that that ‘The Twelve Days of Christmas’ was written to teach the elements of the Roman Catholic faith to children during the period following the Reformation in which it was officially proscribed and suppressed in the United Kingdom. In this reading, the twelve drummers drumming are the articles of the Apostle’s Creed; the eleven pipers piping the faithful apostles; the ten lords a-leaping the ten commandments; the nine ladies dancing the fruits of the Holy Spirit; the eight maids a-milking the beatitudes; the seven swans a-swimming the seven sacraments of the Catholic church; and the ‘five gold rings’ the five wounds of the crucified Christ.  

A hidden message of a rather different kind may be lurking in another popular carol, ‘Angels from the Realms of Glory’, which first appeared in a radical Sheffield newspaper entitled The Iris on Christmas Eve 1816. Its author, James Montgomery, the paper’s editor, was twice imprisoned for his support of the French Revolution and reform riots in Britain. The original last verse, which described Justice repealing the sentences of those sentenced to imprisonment and Mercy breaking their chains, was regarded by the authorities as too polemical and subversive did not find its way into any hymn book when the carol was taken up and sung in churches.  

A carol with a more overtly contemporary message is ‘It came upon the midnight clear’. Its author, Edmund Sears, who claimed descent from one of the original Pilgrim Fathers, was a Unitarian minister in Massachusetts with a deep commitment to social reform and the promotion of peace. He wrote it in 1849, following the violent revolutions in Europe and the bloody and costly war between the United States of America and Mexico in the previous year. These conflicts were undoubtedly in his mind when he wrote ‘O hush the noise, ye men of strife, and here the angels sing’ and expressed his heartfelt longing for a future age of gold ‘when peace shall over all the earth its ancient splendours fling’, sentiments which we can certainly echo this Christmas. 

The German carol Stille Nacht (Silent Night), which regularly tops the list of the world’s favourite Christmas song, underwent several adaptations through the twentieth century expressing the changing political mood in Germany. A Socialist version entitled ‘The Workers’ Silent Night’ which circulated widely around 1900 highlighted the prevailing poverty, misery and distress and ended with an appeal to wake up to social action rather than sleep in heavenly peace. It was considered subversive and banned by the German Government before the First World War. During that war, German soldiers on the front adapted Stille Nacht to express a sense of homesickness and in the period of rampant inflation that followed in the 1920s Weimar Republic a social democratic version asked plaintively: ‘in poverty, one starves silently,/When does the saviour come?’. A 1940 Nazi adaptation turned the song into a celebration of the fatherland and traditional German family values. More recent parodies of the English version have tended to focus on the commercial aspects of the festive season, like the American author Chris Fabry’s send-up of last minute Christmas shopping:  ‘Silent Night, Solstice Night, All is calm, all half price’. 

The tradition of adapting traditional Christmas carols to contemporary events has a long pedigree in Britain. ‘Hark, the herald angels sing’ has proved particularly appealing to parodists. During the abdication crisis of 1937 a version circulated which began ‘Hark the herald angels sing, Mrs. Simpson’s pinched our king’ and a group of journalists (of which I was one) heralded the birth of the SDP in 1981 with ‘Hark The Times and Guardian roar, Glory to the Gang of Four’. It is rarer to hear parodies of carols nowadays. Perhaps in our troubled times we just want and need to focus on their message of the coming of the Christchild and of God’s kingdom with its promise of a more peaceful and joyful world.