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Hospitality
Trust
4 min read

The toy blocks building trust, love and understanding

There’s a beautiful kind of hospitality, and this is it.
A baby plays with wooden toys on a carpert.
Photo by Troy T on Unsplash.

The leftovers were being gathered up, chairs being put back in their place, and happy looking people were dispersing. The last child there, his mum helping to wrap things up in the kitchen, was clinging onto a toy that I, in my imagination, like to think he makes a B-line for every time he spots it. It was an ordinary scene, but there was something undeniably extraordinary underpinning it.  

Although it’s hard to articulate with words (which is admittedly not ideal when the objective of the visit was to write about it), it was immediately clear to me, I had walked right into the aftermath of something truly special. I sat down with Joey and Sarah, two of the Growbaby team, to figure out what it was.   

Growbaby is an international children’s supply charity, providing clothing, equipment and everyday essentials for children up to five years old. Launched in 2003 and rooted in a local Vineyard church in Kingston Upon Thames, there are now multiple Growbaby hubs, one of which just happens to be at the end of my road in Cardiff. What started as a cupboard crammed with donated supplies is now a source of wholistic support for over one hundred families.  

As requests flow into Growbaby HQ, packages are lovingly compiled and then freely given. These packages are put together on a case-by-case basis and can include anything from nappies to pushchairs, clothes to cots, formula to toys. Such support doesn’t tend to be offered from a distance, on the contrary, every Friday morning families (mothers and little ones, primarily) are welcomed to ‘stay and play’, and to subsequently receive the kind of support that can’t be handed over via a package. The aftermath of one of these events was the context for my short but ever so sweet visit.  

The ways in which Joey and Sarah find themselves serving these families is constantly bursting the banks of their expectations. 

The depth of relationship that has naturally built through their time together, with every Friday morning acting as a building block of trust, has meant that the ways in which Joey and Sarah find themselves serving these families is constantly bursting the banks of their expectations. The team have assisted in getting families set up with child credits and social services support, frequently acted as translators, ferried families to A&E, thrown baby showers, booked GP appointments, been birth partners, and even sought out affordable kitchen flooring on Facebook Marketplace.  

Working for the well-being of these families has also involved appealing to the Red Cross to try and re-unite a Sudanese mother with her twelve-year-old son who has been unable to get out of the war-torn country. With families from Syria, Sudan, Iran, Iraq and Somalia (to name but a few), many of whom have found themselves in Cardiff as refugees, Growbaby is far more than a resource centre, it is a beautifully diverse community, the most understanding of support networks, a means of building a home away from home.   

When Russia launched its invasion of Ukraine last year, the Growbaby team’s minds immediately went to the Russian women within their community, those who had brought their families to the UK in search of political asylum. These women had built a home for themselves and their children here, and yet, the news of the Russian offensive was likely to make them feel as vulnerable as the day they arrived. So, the team gave each of these women a card; a small but mighty gesture that let these women know that they were seen, safe, understood and loved in the place that they now called home.   

The team here are also hosting these families’ trauma and their fears, they’re holding space for their joys and their victories. 

I was struck by the fact that whole lives have been enhanced in this room; friendships have been forged, babies have been celebrated, all kinds of needs have been provided for, and women who came to Growbaby for help are now the volunteers who offer it. And these stories are a mere scratching of a powerful surface, the beaming smiles on both Joey and Sarah’s faces tell a thousand more. The impact that these women have had could never be adequately squeezed into an article (again, not ideal when an article is the objective).  

Stepping foot into the room that Friday morning was stepping foot into the most tangible sense hospitality one could imagine. Of course, there are the obvious, and utterly essential ways, that these families are being hosted – through resources, supplies and practical support. But the team here are also hosting these families’ trauma and their fears, they’re holding space for their joys and their victories. Each person that walks through the door of Cardiff’s Growbaby are finding a community who will welcome and host the whole of them, who will weep with them when they’re weeping, and celebrate with them when they’re celebrating.  

It’s a beautiful thing.  

We could be forgiven for thinking that this kind of no-strings-attached hospitality is a myth. If it ever did exist, it’s bygone, and therefore dwells only in the realms of nostalgia. So, counter-cultural is it, that we’d be suspicious if ever we were to stumble upon rumours of it.  

Well, no suspicion necessary here. It truly does exist; you can take my word for it. And I can’t imagine people more in need of it than parents, the guardians and nurturers of little lives.  

If you are in need of the kind of support that Growbaby can offer, you can see if there’s a Grow Baby near you by using its directory. 

Article
Change
Fashion
5 min read

Benefiting from the many facets of beauty

A jewellery start-up is challenging what Belle TIndall perceives as empowerment and agency.
Three women stand, two lean into each other sharing a joke, while the other laughs too.
Members of Zena's Launch Pad team, Kamuli, Uganda.
Zena.

I have a conundrum. I’ve started and re-started this article four times now. And I’m surprised that I’ve settled on this opening. But alas, I have a deadline to adhere to and a cold coffee to warm back up. So, this will have to do. I’m struggling with this opening paragraph because when it comes to writing about Zena - the female-led, non-profit, environmentally friendly jewellery and accessory brand - I simply do not know where to begin.  

There are too many facets of Zena that deserve to sit front and centre in this article; too many details to revel in, too many stories to tell, too much success to pick at and analyse.  

Where do I possibly start?   

How about with the delightful fact that the brand is named after a beloved pet goat who makes appearances on their TikTok? You know, kick things off on an endearing note. Or perhaps the fact that there are playlists curated for all occasions, dance challenges, and even a recipe for tequila lollipops on their website? That would certainly alert people to how seriously this team takes the art of having fun. Or maybe I should open with the fact that they’ve both challenged and refined how I perceive empowerment and agency. I could explain how they have alerted me to the importance of investing in female entrepreneurs as a means of tackling extreme poverty and profound gender inequality.  

Yes. I think that’s it. Let’s start there and work our way backwards, shall we?  

These women are not beneficiaries, they are benefactors – and that’s an important, not to mention beautiful, distinction. 

In which case, here’s the heartbeat of Zena, here’s what you need to know in order to understand everything else about them: women living in rural poverty are currently facing two major barriers when it comes to business opportunity and entrepreneurship, and Zena are tackling both head on.  

Firstly, female entrepreneurs in these settings have little to no capital with which to launch their business ventures. To combat this, every single product offered by Zena, whose HQ is in Kamuli (Uganda), is hand-crafted by women who were previously living below the poverty line. Through the Zena apprenticeships, these women are able to support themselves and their families while also earning/saving the capital they need to launch their own businesses once the short-term apprenticeship comes to an end. These women are not beneficiaries, they are benefactors – and that’s an important, not to mention beautiful, distinction.  

Secondly, as well as a lack of capital, these women are battling a lack of education. And so, through a multi-phase entrepreneurship programme (The Zena Launch Pad), Zena are giving their apprentices both the theoretical and practical tools that they need to launch and sustain their own businesses. Women are graduating from this programme with literacy and numeracy skills, a viable business plan, industry-specific knowledge and skills, as well as leadership and development.  

Because here’s the bottom-line, the foundation upon which Zena stands, the deep conviction of both Caragh and Loren, the co-founders and CEOs; agency matters. Widening one’s understanding of success to encompass these women’s agency, for better or for worse, matters. Empowering these women to earn their own capital, to see the unfolding of their own ideas, to know that their decisions matter, it makes all the difference. No dependence, no hand-outs, and no debt. Just the kind of empowerment that is laced with agency.  

It’s bold. But it’s working.  

There was utter delight in her eyes when she explained how good generates more good and creation generates more creation.

So far, time-stamped at this moment in time, Zena’s hybrid and holistic approach has led to 67 female entrepreneurs, over 150 children in school, and nearly 500 lives lived above the poverty line. Women are hiring other women, businesses are birthing more businesses, education is generating more education.  

Pretty special, isn’t it? Pretty Jesus-like too.  

I had the immense joy of chatting to Caragh, one of the co-founders and CEOs of Zena; she reminded me that multiplication is one of Jesus’ most classic moves. Just as the people sitting around Jesus with wide eyes and numb backsides witnessed one humble lunch feed tens-of-thousands of mouths, so are Caragh and her team witnessing jaw-dropping multiplication happen before their very eyes. There was utter delight in her eyes when she explained how good generates more good and creation generates more creation. Compassion is contagious and innovation spreads. Although Zena is by no means an enterprise that squeezes itself into a religious box (empowering women of all faiths and none), it is easy to see how Caragh and Loren’s faith in a God who wrote generative goodness into the fabric of reality, informs their mission to write it into their business model.  

Something else that is woven into the DNA of Zena, much to my delight, is an unabashed celebration of the female consumer. 2023 may well be remembered as the year when an economic earthquake was caused by Taylor Swift, Beyonce, and Barbie. According to Forbes, it is likely to be regarded as the year where people began to take seriously and analyse the power of 'the female dollar'. And Zena, with their penchant for all things pink and glittery, have been sitting ahead of the curve for a little while. Their products, as seen in Vogue, Marie Claire, and Harvey Nicholls (as well as embellishing the looks of numerous celebrities), seem to have been made with this cultural moment in sight. Their aesthetic perfectly encapsulates the resurgence of female playfulness and the reclaiming of ‘girliness’ as something to embrace and revel in. As I have already referenced, joy is something that this team take incredibly seriously.  

The celebration of women infiltrates every layer of Zena’s existence, that much is clear. While their products delight the female gaze, their profits sow into female entrepreneurship. Both of which display how working toward gender equality, particularly in contexts such as Kamuli, is a means by which we can wage a war on extreme poverty. 

Women serving women, who are serving women, who are serving women. And on it goes – so beautifully circular. So intriguingly God-inspired.