So, England reached another final which ended in crushing disappointment. Despite their ability to grind out wins deep into Euros and World Cup tournaments due to the savvy approach of now ex-coach Gareth Southgate, the team risks a similar fate as it looks toward the World Cup.

Gareth Southgate resigned as England manager having lost two successive Euro finals. And maybe there’s a reason. His style is habitually defensive, cautious and careful. There is a sense in watching England that they fear failure under the weight of expectation, the fear leading to a strange restraint. There was a caution in their play, the potential of their extraordinary players limited rather than unlocked. When they equalized in the final, they inexplicably failed to capitalize, sitting back and letting Spain come at them again, leading to Oyarzabal’s winning goal.

It is not surprising that England were overtaken in the final minutes of the Euros by an opponent that went for it. Spain played with more intent, winning the tournament with fewer stars than England, but with heart embodied in captain and player of the tournament Rodri.

Compare, however a lesser-known football nation in a less well-reported competition over these past weeks.

Little was expected of Canada’s Men’s National Team upon entering their first “Copa America” football tournament in late June. However, led by former Leeds United coach Jesse Marsch, Canada made the semifinals – a remarkable run that had much of the ice hockey-loving nation turning their television sets to football.

It took the eventual champions and world number-one Argentina and its star Lionel Messi to knock out the Canadians in a closely fought game. Argentina coach Lionel Scaloni called the Canadians “a very good team that’s made it hard for everyone.”

When all was said and done, Canada advanced further into the tournament than Mexico, the United States, Chile and even titans Brazil.

What was behind Canada’s recent Copa success? And what can be learnt from coach Jesse Marsch – and other similar coaches – in unlocking the potential of their teams?

The answer, modelled by Marsch but seen in other select coaches’ approaches, is found in a quality not often mentioned in the world of sport: it is nothing less than Love, and the courage it produces.

Certain coaches’ evident love for their team allows players to tap into new reserves of energy, taking risks despite fear of failure. These teams play with courage, striving to win, rather than sitting back. They leave everything on the field. This love keeps teams on the offensive, their opponents on the defensive. Such courage is important in modern football, which values a high-energy, attacking style.

Modern sport rewards teams who display speed, directness and versatility. Just as the smartphone has sped up the pace of modern communication and life, rewarding those capable of communicating with large audiences instantaneously, football and other sports reward those with quickness and directness in their style of play.

For instance, in American football, the “quarterback” position of previous decades needed only throw the football effectively. These days, the best quarterbacks must throw and run. Speed, directness and versatility are demanded of the modern quarterback, mirroring the overall speeding-up of society and their ability to reach people instantaneously in an increasingly interconnected world.

Canada, adapting to these changes, brought speed to every match. Marsch’s enthusiasm on the sideline was clear throughout the tournament. Canada provided opponents with little room to breathe, keeping on the front foot from the opening kick to the final whistle. The team was rewarded accordingly, despite their inexperience and lack of stature. The same was true of the dynamic Georgia team in the Euros, who humbled the mighty Portugal 2-0 in the group stages.

Marsh recognised Canada’s potential when others didn’t. Following a quarterfinal win over Venezuela, arguably the most dominant team in the tournament up to that point, with the stadium packing 48,000 Venezuelans compared to Canada’s 1,000 fans, Marsch highlighted his players’ untapped ability. He did this throughout the tournament, and his players fed on this awareness of their potential.

Marsch’s own story is one of challenge. He was fired in 2023 by Leeds United and then rejected by the United States Men’s National Team. Despite his track record and promise, he was overlooked in favour of lesser candidates. These rejections provided Marsch with a deepened belief in his own ability and unique style. This inner strength in turn provided his players with courage in hostile matches throughout Copa America.

Reflecting on the Copa America success, Marsch said: “I want to get back to loving the game that I love, and this team has helped me find that, and I’m very thankful for that.” This love helped the Canadians play with courage, tapping into energy levels to underpin this courage.

Few coaches achieve this – but the results are evident for those who do.

In the English Premier League, Jurgen Klopp, Mikel Arteta and Pep Guardiola are often criticised for their exuberance on the field, but each coach clearly loves their team. This translates to teams that do not easily give up, responding quickly to setbacks.