Article
America
Conspiracy theory
Culture
Politics
5 min read

US election: the primal stories trumping facts

Projections and polls cannot capture the power of stories shaping identity.

Jared Stacy holds a Theological Ethics PhD from the University of Aberdeen. His research focuses conspiracy theory, politics, and evangelicalism.

a map depicts US states coloured red and blue.
538 election prediction map.
ABC News.

Washington D.C. — Election throes in America are intensifying while citizens prepare to cast their votes. The last week alone has been something like a whirlwind, not to mention the entire campaign itself. 

Last week, Americans tuned into the first and possibly final Presidential debate between Trump and Harris. On the heels of the debate came a flurry of propaganda leveled by JD Vance (and promoted by Trump) against Haitian migrant communities in Ohio. These claims resulted in bomb threats and school closures. 

And to wrap up the week, a second assassination attempt on Donald Trump in nearly as many months. Trump and his campaign, quicker and more direct that the first attempt, quickly cast the blame towards Democrats, specifically for what they see as violent rhetoric in describing Trump as a “threat to democracy.” Trump meanwhile continues to campaign on threats and claims of election fraud, refusing to signal he’d accept the certified results of the election in the event he loses.  

That’s just another week in an unpredictable American presidential election. 

Americans are besieged, all of us, by a throng of pollsters, partisans, and pundits. Each trying to ride the raging bull of the election cycle. 

And life goes on. For now, in this time, in my small corner of American life, I find there is this mixture of exhausted apathy and existential rage. In view of the spectacle, there’s a general exasperation of “what will happen next?” But more personally, dispersed on social media, is the existential zeal and dread—“we” have to defeat “them!”   

The danger of this mixture is twofold. Just as odd as it is potent. It is also combustible. And just as it can lay dormant; it can also be summoned by a mere spark.  

Americans are besieged, all of us, by a throng of pollsters, partisans, and pundits. Each trying to ride the raging bull of the election cycle with predictions and projections. Some offer prayer. 

I listen in on conservative Christian talk radio. Prayers offered on air for God to intervene. What follows is a litany of slogans— “secure our borders” and “defend life” and “the economy” — and of course prayers for the salvation of those who think differently.  

Then, there’s more daring outrage merchants with deep pockets. Those who try to shift the election through nefarious means. Like the case of Tenet Media, a media network of right-wing American podcasters who were recently indicted by the Justice Department for receiving Russian funds through fronted companies.  

It seems to me that the heart of the matter in the midst of this election, deeper than policy and beyond the spectacle, is that none of us are entirely sure what reality another person inhabits.  

A new study published last week found that most registered Republicans (at 67 per cent) trust the Trump campaign as their primary source for election information. Trump’s word, for nearly three quarters of his party, is given more authority than government certification, media-based news, or local news. 

This raises the possibility that, in 50-some-odd days, if Trump refuses to concede, if he repeats claims of election fraud, his base seems ready and willing to believe it.  

Our social and political worlds have been set on fire not for want of facts but by stories which overpower fact with meaning.

Alongside the debates about policy, the propaganda that stokes division and dehumanizes migrant communities, is a deeper crisis of source authority. Of not just “facts” but truth, of meaning, of reality. 

The study revealed that most Americans signal they tend to trust information that comes from “data” and “facts.” But oddly enough, nothing about that statement seems to accord with the on the ground reality of America’s social fabric.  

We should know by now: facts have never been enough.  

100 years ago, as novelist Rebecca West reflected on the chaotic series of events that sparked World War I, she admitted, “I shall never be able to understand how it happened. It is not that there are too few facts available, but that there are too many.” 

 What seems “real” for many Americans is not (and perhaps has never been) rooted entirely in the all-powerful “fact.” Our social and political worlds have been set on fire not for want of facts but by stories which overpower fact with meaning. These stories are primal. They’re the kind which create identities and bind communities. They are rich in meaning and so prove entirely immune to fact-checking operations. Source authority has no power apart from primal stories. And though projections and polls tend to focus on the data, they cannot capture the power of stories which create identity and contain community. This is the stuff the vote is made of, too. 

This past week, JD Vance defended his propaganda in the form of conspiracy theories of Haitian migrants eating pets by telling CNN, “If I have to create stories so that the American media actually pays attention to the suffering of the American people, then that's what I'm going to do.”  

Ends-justifies-means has always been ascendant in politics. Nobody is arguing that MAGA invented political expediency. But this election is careening towards deep waters which we would do well to avoid. 

“Propaganda is a means to an end,” said Reich Minister of Propaganda Joseph Goebbels in 1934 before an audience at Nuremberg, “…it provides the background music...[it] miraculously makes the unpopular popular, enabling even a government’s most difficult decisions to secure the resolute support of the people.” 

I do not know what the next 50 days will hold. I remain deeply concerned that the word of Trump aspires to assume an authority which sees democracy as a meddling imposition in one man’s destiny. But I do know that none of this is fated. As Augustine observed during the throes of Rome’s collapse: “Bad times! Hard times!” this is what they are saying. But let us live well and the times shall be well. We are the times. Such as we are, such are the times. 

May it be so. 

Column
Comment
Conspiracy theory
Football
Sport
5 min read

Football in the age of conspiracy theory

More politics in football is driving distrust and mis-information
A football support protest banner depicts The Muppet Show logo, a meeting of men in suits and various slogans.
A Manchester City supporters' protest banner.
r/MCFC.

In 2008, Manchester United sign footballers Fábio da Silva and Raphael da Silva. They are twin brothers. Confusion follows. In 2009, referee Chris Foy seems to show a yellow card to Fábio for a foul committed by Rafael in a game against Barnsley. I’m still not sure who actually makes the tackle.  

Then-manager of the club Sir Alex Ferguson admitted he often confused the two players. When Rafael was suspended for a game, Ferguson joked about playing him anyway, and just saying it was Fábio. “They wouldn’t know. Their DNA is probably the same,” he said. 

Perhaps that’s how the rumour started.  

Football is a game of small margins; minor gains can make for huge advantages. Few managers have understood this as well as Ferguson, a man who would do anything to make the most of marginal gains. Up to and including ‘bending’ the rules a little, if needs be. (Allegedly; if the lawyers are reading).  

It’s perhaps not unsurprising, then, that there is an old conspiracy theory that Ferguson would swap the brothers at half-time to get an extra substitution. “They wouldn’t know. Their DNA is probably the same.” It’s the kind of thing Ferguson would do.  

Allegedly. 

Conspiracies have a long history: the earth is flat; Paul McCartney died in 1966; pigeons are actually government CCTV cameras.  

I love weird footballing conspiracy theories. They’re ultimately harmless, and so implausible that they make me chuckle. But recently, it feels as though there’s been a sharp upturn in the amount of conspiratorial thinking surrounding football’s public discourse.  

Everything is a conspiracy now; all 20 premier league clubs seem to be the alleged victims of some conspiracy or other to stop them from winning the title. At least one of them is proved wrong each year.  

Every red card, disallowed goal, throw-in, and foul is now viewed as yet another part of the establishment’s ongoing plan to sabotage your club. Why they’d want to sabotage your club in particular is never made manifestly clear. That’s besides the point. The plan is obvious enough if you look for it; never mind the motivation. 

Football doesn’t help itself at times. For example, the decision to allow Manchester-based referees to referee Manchester-based football teams is simply baffling (and, as is often overlooked, simply unfair on the referees who then have their integrity called into question).  

It’s now public knowledge that Michael Oliver earned considerable money refereeing private games in the United Arab Emirates. And so, when he failed to send off Manchester City’s Mateo Kovačić for two seemingly nailed-on second yellows in a game against Arsenal on 8th October 2023, you can forgive people for joining the dots and making the connection to City’s UAE owners. 

Even when there’s no grand conspiracy, giving people a reasonable excuse to crack out the tin foil is just dumb. 

Of course, none of this is unique to football. Conspiracies have a long history: the earth is flat; Paul McCartney died in 1966; pigeons are actually government CCTV cameras. All the hits. Again, a lot of them are just comically harmless.  

The ship has sailed, and as long as football remains a political plaything, the same distrust in our political authorities will lead to distrust in our footballing authorities. 

But many aren’t, and these more malignant conspiracy theories seem to be becoming more prevalent and more dangerous. America saw an unprecedented attack on its democratic processes and institutions on January 6 2021; at the hands of its still-technically-then-President, no less. Allegedly. Elsewhere, numerous people declined the Covid-19 vaccination because of misinformation about its effects, a worrying repeat of the vaccines-cause-autism nonsense of the 1990s.  

In the aftermath of the horrific murder of three young girls in Southport on 30th July 2024, numerous people wrongly identified a Muslim immigrant as the alleged attacker. This led to widespread riots across the UK involving attacks on mosques and asylum seeker accommodation. As I write this from my home in Liverpool, a community library down the road is still waiting to be reopened after it was burned down amidst claims it was giving Qur’ans to children. It was not.  

Nigel Farage still refuses to apologise for claiming ‘the truth’ was being withheld from the public. 

But the thing is some conspiracies turn out to be true. There was a conspiracy involving the state and South Yorkshire Police to blame fans at the Hillsborough disaster in 1989 for the death of (now) 97 people at the match; that is now undeniable. And the times when conspiracy theories turn out to be accurate only serve to enflame and empower the others. 

Conspiracy theories kill people. And so, it seems distasteful to draw any sort of line from using twins to mask extra substitutions to terrorist rioting in the aftermath of three young girls being stabbed to death. But, these are two extremes of the same kind of behaviour made possible for the same reason: declining trust in established authorities.  

This is not to say we need to ‘keep politics out of football’. That’s not possible, even if we wanted to. It will always seem disingenuous to me that the same people who were against football players taking the knee in support of Black Lives Matter also seem very happy to sing the English national anthem at the FA Cup final. You can’t have politics when its suits you; when it’s comfortable for you. 

No; football is a political entity now, whether you like it or not. MPs performatively support the England national team during major tournaments to win votes; The UK government is seeking to introduce an independent football regulator; Prince William is president of the FA; Nation-states own football clubs. Allegedly. 

The ship has sailed, and as long as football remains a political plaything, the same distrust in our political authorities will lead to distrust in our footballing authorities.  

But the inverse is true now, too. Football’s pervasive presence in society offers an opportunity for football fans to be the best of us; to model a culture wherein institutional authorities are trusted and – more importantly – deserve to be trusted.  

If I’m being honest, whether I’m watching it on the telly or in the ground, I am often at my least Christ-like when the football’s on. There I am: accusing the referee of all sorts, calling the linesman any manner of unspeakable things because he gave a throw-in to the opposition, even if it’s the right decision. There I am: contributing to the very culture of distrust that characterises so much of public life nowadays.  

I have, I think, a genuinely ethical responsibility to stop behaving like that when watching the football. It won’t stop idiots from rioting, and it won't stop Donald Trump and Nigel Farage from lying. Allegedly. But it might just help contribute to a culture wherein those acts are increasingly harder to commit. A culture where trust and hope become genuine options again.