Snippet
Care
Comment
Mental Health
Time
4 min read

Why Blue Monday resonates despite the pseudoscience

The seasons of life actually need some meteorological awareness.

Rachael is an author and theology of mental health specialist. 

 

 

A wrapped-up man sits and leans against a bare tree, as dark clouds give way to sun.
Isaak Alexandre Karslian on Unsplash.

Christmas cheer has long gone, the weather is grey and wet, bills are high and we’ve most likely already broken our New Year’s resolutions - January seems to have a lot to answer for! 

So much so that the third Monday in January has actually been called “Blue Monday” - the most depressing day of the year. 

 It was developed using a mathematical equation taking into account all the elements of January misery - and the cure? Booking a sunny holiday.  

It sounds like it makes sense, doesn't it? Don’t we all feel a slump in the dark cold days in the middle of January? 

The problem is, ‘Blue Monday’ is based on some rather shaky pseudoscience concocted purely for a travel company to sell their summer holidays. In the equation, the units are undefined, and the formula can’t be verified making it effectively useless.  

Despite this, the idea of Blue Monday has captured our imaginations and our attention - meaning that even though it is nothing more than a marketing campaign written way back in 2005 - the idea has stuck around because it makes sense.  

And we like to make sense of our feelings, don’t we? If we can pinpoint a specific reason for why we feel low or unmotivated, we feel less alone. Perhaps that’s why the idea of Blue Monday has persisted for twenty years.  

For some, the seasons can have a tangible effect on mental health, up to three percent of people live with ‘significant winter depression’ and gimmicks like Blue Monday risk trivialising the debilitation of Seasonal Affective Disorder.  

Even for those of us who do not live with seasonal mental illnesses, we have different needs according to the seasons. Our energy ebbs and flows throughout the year - it’s natural to want to live at a slower pace during the dark winter months -many people find themselves sleeping and eating more when we have shorter days and longer nights. 

Emotionally we will also have seasons where we experience life as vibrantly as spring and others when we want to retreat and feel the need to grieve our losses as the seeds hide beneath the ground away from the cold, waiting to bloom. 

Author Katherine May writes about this in her book Wintering: “Plants and animals don’t fight the winter; they don’t pretend it’s not happening and attempt to carry on living the same lives that they lived in the summer. They prepare. They adapt. They perform extraordinary acts of metamorphosis to get them through.” 

It’s something that both the Bible and the church year recognise, that we have to adapt to the seasons of life we’re living in. The writer of Ecclesiastes, sometimes thought to be King Saul, writes that “There is a time for everything, and a season for every activity under the heavens” and he goes on to include living and dying, planting and uprooting, killing and healing.  

We can be encouraged that there is no specific day that is more or less depressing than any of the others, but also recognise the changing seasons that our emotions go through in the same way as the natural world does. 

What matters is that we, lean into the season of life we’re in and not deny it. The church year allows us to do so through liturgy, as we cycle through Advent, Christmas. Lent, Easter and Ordinary time. There are opportunities to grieve our losses, celebrate our joys, learn lessons and practice what it means to be in community through every emotion. By going through these seasons and leaning into the meteorological seasons we give ourselves a chance to stretch our emotional muscles in mourning, rejoicing and simply working out how to navigate everyday life! 

Paul, who pastored and wrote to many churches in their early days, told one church in Rome to “Laugh with your happy friends when they’re happy; share tears when they’re down,” and this I think is simple advice for us as we travel through the seasons of our lives and the year. All emotions - however uncomfortable they might be - need attention. 

Blue Monday may be a marketing myth but recognising that we need to make space for all our feelings - the happy and the sad - can be just the reminder we need. 

Join with us - Behind the Seen

Seen & Unseen is free for everyone and is made possible through the generosity of our amazing community of supporters.

If you’re enjoying Seen & Unseen, would you consider making a gift towards our work?

Alongside other benefits (book discounts etc.), you’ll receive an extra fortnightly email from me sharing what I’m reading and my reflections on the ideas that are shaping our times.

Graham Tomlin

Editor-in-Chief

Article
Attention
Comment
Digital
3 min read

When standards fail, what next?

Media’s fragmentation reflects our own shattered attention.

Jamie is Vicar of St Michael's Chester Square, London.

Seat on an underground train carraige, a passenger holds and reads a newspaper.
Evening Standard headline 2013.
Derek Key, CC BY-SA 2.0, Wikimedia Commons.

News about newspapers is never good news. So, the not wholly unsurprising announcement that London's daily Evening Standard will only be printed weekly comes with sadness. There are fewer commuters and those who are on the tube or overground are making use of the Wi-Fi. Even the paper's editor, Dylan Jones, recently admitted he never reads a print newspaper. These shifts are hardly breaking news anymore, but they do need us to take out our earphones and pay attention. 

Earlier this year, as if predicting the newspaper’s daily demise, Lord Hague wrote, 'Even a few years ago you would see, on the London Tube, a high proportion of people reading the Evening Standard, cheek by jowl sharing the commentary on the fortunes of the capital. Today, they sit with headphones on in their fragmented worlds.'  

Most of us haven't noticed, because our heads are down staring at our screens, but he's right. Hague argues that we should fight against the plight of local newspapers, but even a recent ‘editorial pivot’ to local London news couldn’t save its daily edition.  It's a newspaper known for pivoting a lot over the decades, but this is a step change. 

Losing the daily printing of a two-century-old institution is more than the end of an era. Even for someone like me who has lived in London recently, the change in our reading habits that Hague describes is one that is unmistakable. I'm sure I will look wistfully at the empty trays of newspapers, without the obstacle of a newspaper in my face as I descend the steps to the tube.

The people are what makes these institutions: whether it’s the bellowing by the tube at rush hour, or those who write the articles. Journalist Tom Leonard's sepia-toned reflection is that the Standard was 'the closest you could get in the real world to a newspaper in a classic Hollywood film, with reporters and photographers actually rushing out together on stories… and editors actually occasionally saying dramatic things like “hold the front page”.’ But we're losing more than nostalgia, and even more than the life-altering job losses. 
 

At the heart of that liberation wasn't agony-aunt good advice, but the heralding of good news for all people. 

We are going through the largest shift in information dissemination since the arrival of the printing press five hundred years ago. They called that the Reformation. What will they call this? The Fragmentation? Or the Liberation? Information is not always illumination, and the new world we are creating is indeed an increasingly fragmented one. There's the threat to democracy, as Hague soberly warns. Never before have we felt the need to hold power to account, yet without the focused resources to do so. 

And it's focus itself we're also losing. My scattered senses fling me to the urgent, rather than the important. They take me to ephemera rather than what really matters. Our attention spans drive us to snippets rather than stories, bitesize over background. It could be argued that rather than the power residing in the newspaper editor, the power is now in the hands of the person holding their phone, but let's not be naive about the quality and the neutrality of what we consume, and the echo chambers we're locking ourselves in. The power of the daily habit of reading what we will and won't agree with is the power of the printed press. Holding the Bible in your hands, in your own language for the first time was challenging, confronting, but also liberating. At the heart of that liberation wasn't agony-aunt good advice, but the heralding of good news for all people. This good news included repairing of the fragments that broke people apart from each other. It became the must-read. 

As we adapt to a new standard in news, perhaps some old news might reveal a new standard.