Why hold on to Veganuary anymore?

As commercial promotion of plant-based diets falter Trystan Owain Hughes digs for the real roots around a ‘reverence for life’.

Trystan Owain Hughes

Trystan Owain Hughes is a theologian and vicar based in Wales.

A man stands at rest, one arm holding some vegetables.

NordWood Themes on Unsplash.

For many people, the month of January has been rechristened 'Veganuary’. Through this global campaign, which is celebrating its tenth anniversary this year, numerous people have embraced a plant-based diet.

Founded by a married couple from York, Veganuary has become a worldwide phenomenon, with more than 700,000 making the pledge last year. A YouGov poll suggests that numbers participating informally are far higher, perhaps as many as 4 per cent of Brits, 7 per cent of Americans, and almost 10 per cent of Germans. The campaign has also gained celebrity backing, with Paul McCartney, Joaquin Phoenix, Deborah Meadon, and Billy Eilish amongst the many star names backing the movement in recent years.

Yet there are some signs that the vegan bubble may have finally burst. The pace of interest in non-animal diets has started to level off and some analysts believe that “peak vegan” in the UK was way back in 2019. Figures by consumer intelligence company NIQ seem to confirm this. UK sales of both chilled and frozen meat alternatives have fallen sharply in recent years and prominent companies, including Oatly, Nestlé, Innocent and Heck, have withdrawn various vegan products.

Recent years have also seen an increasing number of posts and memes on social media feeds that are antagonistic towards the vegan lifestyle. It seems attitudes towards animals are slowly becoming incorporated into the cultural wars, with veganism often regarded as part of an over-righteous so-called “woke” ideology.

Some Christians subscribe to such an attitude and are hostile to those who embrace plant-based diets. Others, on the other hand, take a very different stance in considering their scriptures and theological traditions, emphasising the absolute necessity of a holistic awareness of diet, not least in light of animal cruelty, uncompassionate means of food production, and environmental concern. There are, after all, numerous affirmations of the precious and holy nature of the created order in the Bible. This would have differed profoundly from non-Judaic teaching in the Ancient Near East.

When he was surrounded by suffering and death... he came to regard a transcendent ‘reverence for life’ as the only way of living that made sense.

The moral imperative to care for the environment and value all creatures is clear from the very first pages of the Bible. After each day in the Genesis account of creation, God regards what he has formed as tov, a Hebrew word meaning good, pleasurable, and delightful. At the end of the creative process, God then looks at the whole of his handiwork, and he sees that the wonderful harmony of the complex, intricate, and balanced ecosystem is tov me’od, meaning ‘very good’. Later, in the New Testament, Jesus asserts that only God himself is good. It therefore follows that creation can, in some way, reveal the goodness of God directly.

And so there are many Christians who are drawn to an awareness that everything in this wonderful world has value and significance – the strangers we pass on the street, our pets who share our houses, the squirrels who dart across our paths in the park, the snowdrops breaking through the soil in our gardens, and even the slugs in our flowerbeds. No wonder the biblical images of the glorious eschatological, heavenly future are ones in which natural world is at harmony.

The German phrase that theologian Albert Schweitzer used to express the ramifications of the biblical concept of the goodness of the creation is ‘Ehrfurcht vor dem Leben’, which is often translated as ‘reverence for life’. The word Ehrfurcht, however, expresses far more than its English translation implies. It suggests an attitude of awe and ultimate respect, and so carries with it an overwhelming sense of moral responsibility towards creation. For Schweitzer this was no abstract intellectualism. His principle of ‘reverence for life’ came to him as he worked among the sick in the heart of tropical Africa. While prominent atheists like Richard Dawkins and Stephen Fry maintain that cruelty in nature is one of the main stumbling blocks of belief in the divine, it was not a sanitized version of nature that led Schweitzer to his God-centred conclusion. Rather, when he was surrounded by suffering and death, both in the hospital in which he worked and in the unforgiving natural world of the jungle around him, he came to regard a transcendent ‘reverence for life’ as the only way of living that made sense.

We are not only shockingly merciless towards each other, but we extend our cruelty to the creatures with which we share the planet.

Nature may well be ‘red in tooth and claw’, to use Lord Tennyson’s phrase, but humanity has been gifted with the potential to bring compassion and love to a world of pain and suffering. Most people already regard human life as inherently precious, but Christianity stands alongside other faiths in challenging people to consider the value the lives of non-human creatures. After all, Schweitzer suggested that every creature holds to the importance of its own life, albeit unconsciously, and this should lead people to solidarity with all forms of life. In this sense, an individual’s relationship with nature is far more intimate than we might think. ‘Wherever you see life,’ he wrote, ‘that is yourself!’

This recognition of humankind’s profound bond with other living creatures allowed Schweitzer to apply Jesus’ core teaching on love to the wider world – ‘the ethic of love widened into universality’, as he put it. This stands in marked contrast to the present status quo which views the only real value of non-human life to be its usefulness. No wonder that so many animals in modern industrial farming experience what Richard Holloway describes as a ‘double-dying’, as their everyday existence is as pitiful as their death. They live out wretched lifespans in disease-prone torture before being transported hundreds of miles in overcrowded trucks to their slaughter. But our society continues to turn a blind eye towards heartless factory farming practices. They are not only tolerated but justified with the argument that animals are little more than unfeeling machines who don’t really ‘suffer’ in the human sense of the word.

Such attitudes contribute to what the 1995 papal encyclical Evangelium Vitae refers to as the ‘culture of death’ of the modern world. We are not only shockingly merciless towards each other, but we extend our cruelty to the creatures with which we share the planet. In the large global corporations that dominate the food industry, animals are viewed as products to be reared to supply fast-food outlets. They are bred specifically for death. While nature itself is cruel, each creature is endowed with a fighting instinct for survival and a means to achieve it through armour, speed, disguise, poison or odour. We humans, though, offer no chance for such defensive capabilities to be utilised. Nothing is as uncaring and ruthless in nature as the hungry human.

Not that this recognition necessarily leads us to a purely plant-based diet. Even Schweitzer himself, who was a proponent of vegetarianism, ate meat on occasions. Perhaps the indigenous hunting communities of our world today can help us to bridge the gap between reverence for life and the killing of animals for food. While they are principally carnivores, many of these communities appreciate their utter dependence on the animals that are sacrificed so they might live and thrive. There is, therefore, a deep empathy and affection towards the hunted. In fact, compassionate ceremonies and rituals are often performed to show gratitude to the animals for the gift of their lives. The tribesmen of the Kalahari Desert will, for example, symbolically enter into the suffering of their dying prey by enacting their final death throes. Contrast this with our own food system, which is largely controlled by a small group of multinational corporations who attempt to hide the truth about what we are eating and the harsh treatment of both animals and workers in their factories.

In a YouGov survey, participants in Veganuary were asked to list their incentives for taking part. The main reason given, above environmental regard and personal health, was animal welfare. The concept of 'reverence for life’ speaks into this concern. As such, in embracing the concept that all life is equally worthy of our attention, respect, and love, Christians could have so much to offer contemporary debate. Their perspective could have huge implications on the moral and ethical matters that we face today – climate change, food production, health care, emerging technologies, animal care, AI, and energy development. ‘Do not do any injury, if you can possibly avoid it,’ the great Welsh Celtic saint Teilo is purported to have said while reflecting on creation. The anthropocentric, human-centred paradigm does not, then, reflect a truly Christian worldview. Instead, Christianity holds that every part of creation reflects God’s goodness and non-human life deserves respect for its own sake, not simply because of its usefulness. The whole, wonderful web of life is considered to be valued and loved by God, not merely one strand of it, and the daily call of the Christian is to live out the compassion, care, and love that such an awareness demands.

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War & peace

1 November 2024

5 min read

Put poppy politics in the past and give Remembrance a hopeful future

Memory without hope will lead us to a dead-end.

Mark Gilbert

Mark is a research mathematician who writes on ethics, human identity and the nature of intelligence.

A woman walls along a war memorial wall covered in red poppies.

War memorial in Canberra.

Raelle Gann-Owens on Unsplash.

Remembrance Day is complicated. A nation shows its gratitude for the service and sacrifice of its armed forces and tries to connect to its history. Never far away, are poppy politics, along with anxiety about identity and forgetting, and fears about nationalism and militarism. Is this the way to remember?

Last November, protests in solidarity with Gaza dominated the headlines. On Armistice Day, hundreds of thousands of people marched through central London to demand a ceasefire. In the preceding weeks, there was vigorous debate about whether the march should be cancelled. There were several motivations for this: there were genuine fears of violence and extremism, and of disruption at the Cenotaph, but also questions of whether marching on Armistice Day was inappropriate or disrespectful.

The march itself was organised to minimise the risk of disrupting public commemorations of Remembrance. It started several hours after the two-minute silence and followed a route several miles from the cenotaph. It was mostly peaceful, although there were arrests for anti-Semitism, open support for terrorism and violent attacks on police officers. Armistice Day did see violence around the cenotaph, but this was from the self-described ‘Cenotaph Defenders’ who had organised a counter-demonstration against the Gaza march. The group of football hooligans and far-right EDL members gathered with poppy emblazoned banners declaring ‘Have some respect for British Heroes’. Within a few hours, the calls for respect had degenerated into violent attacks on serving uniformed officers, in this case the police.

The far-right’s adoption of remembrance symbolism can be seen as an extreme form of a wider entanglement of poppies and politics. The red paper poppy is a symbol of remembrance, but it has other connotations. For some it invokes patriotism and feelings of pride in their country, for others it represents conformity and militarism. Whether television news presenters are wearing them attracts disproportionate attention. In 2019, one Australian TV network had a very tasteless segment denouncing a rival station whose newscasters failed to wear poppies. The non-poppy wearing hosts were accused of failing in their duty to respect their country and to help preserve its culture and traditions. Regardless of the presenters’ actual reasons, this feels like a lot of baggage to load onto the delicate poppy, a symbol of quiet remembrance and gratitude.

Unsurprisingly, this has led many to question whether Remembrance Day has become detached from its original purposes. Twelve years after the death of the last British First World War veteran, there is little living connection to either of the two world wars. With this passage of time, there is a growing danger of mistaking the symbols of ceremonial Remembrance for the thing itself.

The focus of remembrance can shift away from the sheer horrors of war, from awe at the sacrifice of our forebears, and from the resolved ‘never again’ to fixing our gaze on the processed goods: the ceremonial silence, the poppies themselves and even the quality of our own emotional response.

Some commentators have suggested that organised Remembrance has served its purpose and is best forgotten, and that too much remembering is a bad thing, fuelling grudges and sectarian conflicts. Personally, I’m not convinced, but I do think our current Remembrance is missing something.

With a strong grounding in a shared past and a common hope, we would talk frankly about the times our country has fallen short without a sense of betraying our history or identity.

Reflecting on the importance and difficulty of memory, the writer and Holocaust survivor Elie Wiesel emphasised the importance of hope. Despite the horrific experiences of the twentieth century, for Wiesel it is hope that “summons the future”. Memory without hope would lead us to a dead-end, where we grip onto the past while feeling it slip like sand through our fingers. Many of the anxieties around Remembrance point to a hope deficit.

How can we remember with hope?

We need to broaden our perspective and engage better with our shared national story. We need to be grounded in our history, stories and myths but we also need to be drawn forward by the good things we have and will have. If this story is big enough then it will be a large tapestry of interwoven strands, and we will be able to generously incorporate new strands, other cultures with their own relationship to the past into it. We will also be better prepared for our remembering to deal with difficult questions about our nation’s history. With a strong grounding in a shared past and a common hope, we would talk frankly about the times our country has fallen short without a sense of betraying our history or identity. Hope would connect us better to our neighbours overseas and to the men and women who risk their lives to serve their country.

Last Remembrance Sunday, I helped our church’s under-7s make big paper poppies out of red paint and paper plates. The older children made origami peace cranes, and both the big red poppies and the peace cranes were placed by the altar. Here the focus is on remembering, but not just on our own memory. For me and countless other Christians, God’s memory is the real focus. God remembers us in our broken and war-torn world, and as Jesus, chose to join us in it, experiencing the worst of suffering while dying a painful death. All our personal and collective stories of pain, loss and sadness are met in this sacrifice. More than this, in the promises of restoration Jesus gave when He rose from the dead, they find a concrete hope.

What does Remembrance look like when it’s really grounded in hope? I think there would be a few noticeable signs. It would be less precious about itself. It would be more open to different emphases of remembrance such as the Peace Pledge Union and the white poppy, and excited about new creative expressions of remembrance like the ‘poppy walks’ organised by the Royal British Legion. More patient to the concerns of those who find the religious elements of Remembrance difficult. More integrated into our attitudes to current and ongoing conflict around the world. Most of all I hope it would make us really hungry for both peace and for righteousness.