Why hold on to Veganuary anymore?

As commercial promotion of plant-based diets falter Trystan Owain Hughes digs for the real roots around a ‘reverence for life’.

Trystan Owain Hughes

Trystan Owain Hughes is a theologian and vicar based in Wales.

A man stands at rest, one arm holding some vegetables.

NordWood Themes on Unsplash.

For many people, the month of January has been rechristened 'Veganuary’. Through this global campaign, which is celebrating its tenth anniversary this year, numerous people have embraced a plant-based diet.

Founded by a married couple from York, Veganuary has become a worldwide phenomenon, with more than 700,000 making the pledge last year. A YouGov poll suggests that numbers participating informally are far higher, perhaps as many as 4 per cent of Brits, 7 per cent of Americans, and almost 10 per cent of Germans. The campaign has also gained celebrity backing, with Paul McCartney, Joaquin Phoenix, Deborah Meadon, and Billy Eilish amongst the many star names backing the movement in recent years.

Yet there are some signs that the vegan bubble may have finally burst. The pace of interest in non-animal diets has started to level off and some analysts believe that “peak vegan” in the UK was way back in 2019. Figures by consumer intelligence company NIQ seem to confirm this. UK sales of both chilled and frozen meat alternatives have fallen sharply in recent years and prominent companies, including Oatly, Nestlé, Innocent and Heck, have withdrawn various vegan products.

Recent years have also seen an increasing number of posts and memes on social media feeds that are antagonistic towards the vegan lifestyle. It seems attitudes towards animals are slowly becoming incorporated into the cultural wars, with veganism often regarded as part of an over-righteous so-called “woke” ideology.

Some Christians subscribe to such an attitude and are hostile to those who embrace plant-based diets. Others, on the other hand, take a very different stance in considering their scriptures and theological traditions, emphasising the absolute necessity of a holistic awareness of diet, not least in light of animal cruelty, uncompassionate means of food production, and environmental concern. There are, after all, numerous affirmations of the precious and holy nature of the created order in the Bible. This would have differed profoundly from non-Judaic teaching in the Ancient Near East.

When he was surrounded by suffering and death... he came to regard a transcendent ‘reverence for life’ as the only way of living that made sense.

The moral imperative to care for the environment and value all creatures is clear from the very first pages of the Bible. After each day in the Genesis account of creation, God regards what he has formed as tov, a Hebrew word meaning good, pleasurable, and delightful. At the end of the creative process, God then looks at the whole of his handiwork, and he sees that the wonderful harmony of the complex, intricate, and balanced ecosystem is tov me’od, meaning ‘very good’. Later, in the New Testament, Jesus asserts that only God himself is good. It therefore follows that creation can, in some way, reveal the goodness of God directly.

And so there are many Christians who are drawn to an awareness that everything in this wonderful world has value and significance – the strangers we pass on the street, our pets who share our houses, the squirrels who dart across our paths in the park, the snowdrops breaking through the soil in our gardens, and even the slugs in our flowerbeds. No wonder the biblical images of the glorious eschatological, heavenly future are ones in which natural world is at harmony.

The German phrase that theologian Albert Schweitzer used to express the ramifications of the biblical concept of the goodness of the creation is ‘Ehrfurcht vor dem Leben’, which is often translated as ‘reverence for life’. The word Ehrfurcht, however, expresses far more than its English translation implies. It suggests an attitude of awe and ultimate respect, and so carries with it an overwhelming sense of moral responsibility towards creation. For Schweitzer this was no abstract intellectualism. His principle of ‘reverence for life’ came to him as he worked among the sick in the heart of tropical Africa. While prominent atheists like Richard Dawkins and Stephen Fry maintain that cruelty in nature is one of the main stumbling blocks of belief in the divine, it was not a sanitized version of nature that led Schweitzer to his God-centred conclusion. Rather, when he was surrounded by suffering and death, both in the hospital in which he worked and in the unforgiving natural world of the jungle around him, he came to regard a transcendent ‘reverence for life’ as the only way of living that made sense.

We are not only shockingly merciless towards each other, but we extend our cruelty to the creatures with which we share the planet.

Nature may well be ‘red in tooth and claw’, to use Lord Tennyson’s phrase, but humanity has been gifted with the potential to bring compassion and love to a world of pain and suffering. Most people already regard human life as inherently precious, but Christianity stands alongside other faiths in challenging people to consider the value the lives of non-human creatures. After all, Schweitzer suggested that every creature holds to the importance of its own life, albeit unconsciously, and this should lead people to solidarity with all forms of life. In this sense, an individual’s relationship with nature is far more intimate than we might think. ‘Wherever you see life,’ he wrote, ‘that is yourself!’

This recognition of humankind’s profound bond with other living creatures allowed Schweitzer to apply Jesus’ core teaching on love to the wider world – ‘the ethic of love widened into universality’, as he put it. This stands in marked contrast to the present status quo which views the only real value of non-human life to be its usefulness. No wonder that so many animals in modern industrial farming experience what Richard Holloway describes as a ‘double-dying’, as their everyday existence is as pitiful as their death. They live out wretched lifespans in disease-prone torture before being transported hundreds of miles in overcrowded trucks to their slaughter. But our society continues to turn a blind eye towards heartless factory farming practices. They are not only tolerated but justified with the argument that animals are little more than unfeeling machines who don’t really ‘suffer’ in the human sense of the word.

Such attitudes contribute to what the 1995 papal encyclical Evangelium Vitae refers to as the ‘culture of death’ of the modern world. We are not only shockingly merciless towards each other, but we extend our cruelty to the creatures with which we share the planet. In the large global corporations that dominate the food industry, animals are viewed as products to be reared to supply fast-food outlets. They are bred specifically for death. While nature itself is cruel, each creature is endowed with a fighting instinct for survival and a means to achieve it through armour, speed, disguise, poison or odour. We humans, though, offer no chance for such defensive capabilities to be utilised. Nothing is as uncaring and ruthless in nature as the hungry human.

Not that this recognition necessarily leads us to a purely plant-based diet. Even Schweitzer himself, who was a proponent of vegetarianism, ate meat on occasions. Perhaps the indigenous hunting communities of our world today can help us to bridge the gap between reverence for life and the killing of animals for food. While they are principally carnivores, many of these communities appreciate their utter dependence on the animals that are sacrificed so they might live and thrive. There is, therefore, a deep empathy and affection towards the hunted. In fact, compassionate ceremonies and rituals are often performed to show gratitude to the animals for the gift of their lives. The tribesmen of the Kalahari Desert will, for example, symbolically enter into the suffering of their dying prey by enacting their final death throes. Contrast this with our own food system, which is largely controlled by a small group of multinational corporations who attempt to hide the truth about what we are eating and the harsh treatment of both animals and workers in their factories.

In a YouGov survey, participants in Veganuary were asked to list their incentives for taking part. The main reason given, above environmental regard and personal health, was animal welfare. The concept of 'reverence for life’ speaks into this concern. As such, in embracing the concept that all life is equally worthy of our attention, respect, and love, Christians could have so much to offer contemporary debate. Their perspective could have huge implications on the moral and ethical matters that we face today – climate change, food production, health care, emerging technologies, animal care, AI, and energy development. ‘Do not do any injury, if you can possibly avoid it,’ the great Welsh Celtic saint Teilo is purported to have said while reflecting on creation. The anthropocentric, human-centred paradigm does not, then, reflect a truly Christian worldview. Instead, Christianity holds that every part of creation reflects God’s goodness and non-human life deserves respect for its own sake, not simply because of its usefulness. The whole, wonderful web of life is considered to be valued and loved by God, not merely one strand of it, and the daily call of the Christian is to live out the compassion, care, and love that such an awareness demands.

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Economics

23 October 2024

1 min read

Budgeting for discontent

The Chancellor can't please everyone, but is contentment possible?

Paul Valler

Paul Valler is an executive coach and mentor. He is a former chair of the London Institute for Contemporary Christianity.

A woman stands behind a lectern against a blue and red backdrop.

Chancellor Rachel Reeves speaks at a recent event.

HM Treasury.

As the Chancellor Rachel Reeves seeks to raise billions in this Autumn budget, the news media are all over the downsides. Poor pensioners freezing during winter and businesses complaining of the tax burden are political headlines. Tough choices must be made, but we are rarely happy when it comes to money.

Economic discontent is ironically a cultural norm in first world countries. In the west we have become used to what psychologists call the hedonic treadmill – adjusting our expectations to any new benefits and finding ourselves wanting even more, to try to maintain the same level of happiness. It’s a mentality that dooms us to discontent. Socrates said, ‘He who is not contented with what he has, would not be contented with what he would like to have.’

Contentment seems to be a forgotten virtue today, and increasingly elusive in a society striving for happiness through wealth. Yet being content in life is a more valuable form of wealth than money. There is something enormously attractive about a tranquil state of mind and heart. Contentment does not mean passive acquiescence; there is a noble side to being passionately discontented about something that is unjust – especially when we are fighting for others. William Wilberforce demonstrated that with his campaign for the repeal of laws allowing slavery.

Our personal challenge is to be content in ourselves, whatever the circumstances. Oscar Wilde said, ‘True contentment is not having everything, but being satisfied with everything you have.’ Practising paying attention to what we do have and being thankful for it. That attitude of gratitude is a recognised way to lift our mood and strengthen our resilience. But thankfulness doesn’t solve every problem. Warm words may help warm hearts, but they don’t heat cold homes. Although gratitude is proven to improve our wellbeing, it’s not enough to compensate for all the problems of life. Because here’s the deal; life is tough and then you die, and there are many worse things than economic woes.

Pain, grief and loss are all too common, and they can test our resilience beyond what feels like our ability to endure. Chronic physical or mental illness for example; or being permanently disabled. Or the life-sapping effort to parent children with special needs; or caring for a parent/partner with dementia - especially when it goes on and on. Sometimes horrible events happen like violent abuse, or the deep grief of relationship breakdown or bereavement. This level of suffering pushes us to the end of ourselves, to the place where something more than psychological self-help is needed. What is the secret of contentment then?

I don’t envy the Chancellor, and I do not trivialise the very real challenges raised by having to make tough economic choices.

This is where the secular and the Christian worldview are radically different. Secular philosophers call people to show their own self-sufficiency and superior reason when enduring suffering. This can feel principled and stoic, but it lacks empathy and hope. Christianity accepts the reality of our own weakness and insufficiency, recognising that we can’t fix everything ourselves. Instead of trusting in humanity, we choose to trust God both for this life and the life to come. And this trust and hope is linked to a deeper form of contentment, which transcends pure rationality.

Of course, sceptics say this is just psychological comfort from an imaginary friend, and it doesn’t make sense, because surely any good God would not allow us to suffer in the first place. But any realist must acknowledge that a lot of human suffering comes from the damaging exercise of our own free will. Wars and slavery are examples. If God were to override our free will, we would be robbed of the authentic capacity to love, which makes us fully human. The coexistence of free will, suffering and God is a complex issue.

The experience of millions of Christ followers is that trusting God is much more than imaginary comfort. God is real and prayer changes things; the most ordinary, natural and chance experiences can be affected by it. And prayer changes us. In our vulnerability, if we choose to trust God something changes, we begin to relax, things become a bit easier to bear. In fact, the apostle Paul claimed that Christ’s power was perfected in his own weakness.

Contentment is a strange peace that comes from trusting God in the middle of difficult circumstances. One of the great old hymns was written by a man who lost his four daughters in an accident at sea, and also lost all his money in a fire. The refrain says, ‘It is well, it is well with my soul.’ This isn’t denial or delusion, it is the inner sense of quietness that God can give. Only an eternal perspective allows for that kind of contentment.

I don’t envy the Chancellor, and I do not trivialise the very real challenges raised by having to make tough economic choices. Britain is clearly in a place where some stringent fiscal discipline is needed, and that will inevitably cause some hardship and difficulties. But in the face of all the discontent that is so freely shared in the news, there is another way to respond. Instead of complaining about our flawed Government or moaning about our circumstances, we can change our perspective to put our trust in the ultimate Authority. And in doing so can find a peace that the world cannot give. Contentment is a treasure beyond the wealth of nations.