Article
Culture
Economics
Ethics
Sustainability
9 min read

Acquisitiveness is the key modern vice

When it comes to consumption, we keep our ethics on a lead.

Joel Pierce is the administrator of Christ's College, University of Aberdeen. He has recently published his first book.

a hand hold a black payment card that reads 'buy'.
Kelly Sikkema on Unsplash.

“Sell-out!” When I arrived in Seattle around the turn of the century, I was too tardy and too scrupulously Christian to make much of what was left of the fading grunge scene. Still, I had arrived in time to fumble my way through various university dorm room arguments with more musically astute peers about when this or that band had sold out, when they abandoned the authentic homemade purity of their sound for the greater financial rewards of mainstream pop. These bands still traded on their image as rebels and outsiders, but we all knew it was a pose. Even so, we sympathised. Who wouldn’t be tempted by selling-out if the alternative was poverty and virtuous obscurity? 

I have been thinking about those conversations recently, not just because Nirvana T-shirts suddenly seem to be everywhere again, but because the other form of ambient idealism circulating in Seattle at that time, techno-utopianism, seems to have reached the end of its own version of selling out. In my decade in Seattle, I learned to scoff at those who didn’t embrace new technologies, dutifully parroting the slogan, “Information wants to be free!” The hackers of my generation had founded companies which were going to remake the corporate world. Many of my friends from university went to work for them. They were excited about building exciting new tools at lower costs, while doing it all with a social conscience. The bosses of these companies were rock stars in T-shirts and jeans, changing the world.  

Two decades later, few of us are happy with the world they’ve built. The professions threatened by their innovations started with music and journalism and have now moved on to just about anything that an AI can imitate. Many of those bosses are still in T-shirts and jeans, still pretending to be outsiders, even as their wealth has piled into unimaginable sums. Their continual need for more has led many of them to decide that a social conscience is too expensive a liability to retain. They prioritise profits and share prices above employee well-being and social cohesion. Some demur from taking stands against authoritarian politicians, pretending that such neutrality is a matter of principle and not economic self-interest. Others openly egg on our broken politics, eager to snatch still more spoils from their demise.  

What has gone wrong? As an ethicist, my temptation always is to say that if only these bosses were better advised, reminded of the responsibilities of their power, things could change. What is a skilled ethicist if not someone whose rhetoric and erudition can move the hearts of the mighty? 

There is one immovable object that all his ethical demolition work could not shift. His king had palaces to build, heretic German princes to bring to heel, and an ancestral homeland to recapture.

At the advent of European colonialism, there was perhaps no more skilled or erudite moral theologian than Francisco de Vitoria.  After taking the premiere professorship at the best university in Spain, what was becoming the richest state in Europe, he pioneered legal and ethical theories which reverberate in international and human rights law today. There were few more incisive critics of the self-deceptive rationalisations of his contemporaries and few better placed to have the ear of one of the most powerful rulers of the age, the king of Spain and Holy Roman Emperor, Charles V. 

Today Vitoria is often pointed to as a prophet, someone who drew on his theological expertise and rhetorical acumen to tear apart Spanish justifications for their growing overseas empire. This reputation largely rests on his On the American Indians, a speech he gave in response to the horrific reports of “bloody massacres and of innocent individuals pillaged of their possessions and dominions” which were filtering back to Spain. In it Vitoria does indeed dismantle dozens of quasi-legal entitlements to which the Spanish appealed to justify these actions. By the time he reaches the end of the speech he even seems to be contemplating Spain abandoning the Americas. He says, “The conclusion of this whole dispute appears to be this: that if all these titles were inapplicable…the whole Indian expedition and trade would cease”.  

However, when he turns to acknowledging the financial implications of this, he allows that it “would mean a huge loss to the royal exchequer, which would be intolerable.” Here Vitoria concedes that there is one immovable object that all his ethical demolition work could not shift. His king had palaces to build, heretic German princes to bring to heel, and an ancestral homeland to recapture from the French. Money was needed for Charles to play his role as a king among kings, and no ethical quibbles about evil deeds carried out far away could be allowed to impede its flow. After this admission Vitoria sputters to a conclusion with a few unworkable and naive suggestions about how to at least make colonialism marginally less terrible.   

If there is a historical parable calculated to drive an ethicist to despair this is it. It shows ethical reflection for what it all too often is, an ineffectual expression of moral anxieties we air and then largely ignore. Our institutions, whether nation-states or companies, make a show of acting ethically, but few of us are fooled. It is a pose. The sorts of ‘ethics’ practised by countries and corporations are strictly those which aren’t a serious threat to the appetites of their leaders for more wealth, power, and security. Like Charles V, they too have peers among whom it is intolerable to contemplate losing status.  

These priorities are reflected even among those of us with less stratospheric power or wealth. Many of us worry about the origins of our food, our clothes, and our cheap electronics, having heard stories of labourers spending long hours in fields or cramped sweatshops. We may even buy Fairtrade as a response, but only if the price isn’t too high and if this ‘ethical consumption’ doesn’t mean giving up our middle-class lifestyle. 

The ‘ethics’ of our consumption are kept on a convenient lead. They are allowed to nibble around the edges of our consciences, but never to tear into the heart of the way we inhabit the world. 

In his work, Whose Justice? Which Rationality?, Alasdair MacIntyre argues that the sorts of goods we pursue can be lumped into two broad categories, goods of effectiveness and goods of excellence. The former are the things like wealth, power, and fame, which can be conferred and even sometimes transferred and which bear little relation to the characters of the people involved. The latter are the sorts of skills and performances, the virtues and virtuosities, which  people attain through long and disciplined development.  

For MacIntyre, both kinds of goods are necessary, but it matters a great deal which one gets priority. In a society which prioritises goods of effectiveness – such as Vitoria’s, but also, for MacIntyre, most modern societies as well –procedural justice reigns supreme. As long as we didn’t break any rules in getting our money and status or, for that matter, our exciting new clothes or smart speakers, we are in the clear. The problem, as Vitoria’s case demonstrates, is that in such societies even this minimal kind of justice cannot be allowed to block the flow of wealth. So procedural justice winds up being a tamed tiger in the service of the powerful. It is let out of its cage only when convenient – typically to demonise the failings of others. This is not just true of billionaires and politicians. Those of us who are western, middle-class consumers play this game too. The ‘ethics’ of our consumption are kept on a convenient lead. They are allowed to nibble around the edges of our consciences, but never to tear into the heart of the way we inhabit the world. 

What would it mean to prioritise goods of excellence? This is one of those questions MacIntyre poses, but does not answer, because he is convinced that in each society it would look different. Each community would need to begin by wrestling with what kinds of people they should be, what excellences they can and should pursue within their communities, and what virtues should be emphasised. Only then should they move on to think about what sorts of wealth or power are necessary to achieve these. Still, it can be frustrating that MacIntyre does not lay out his preferred programme. He offers no ready-made blueprint for a just society.  

Of course, neither did Jesus when he counseled his disciples to seek first the kingdom of God, telling them that if they did so the necessities of life, food, drink, and clothes, would be provided. What Jesus meant by the kingdom of God is elusive, now and not yet, hidden and revealed in parable and aphorism. What it was not, however, is clear. It was not a kingdom founded on acquiring earthly power and wealth. In fact, much of the teaching of the gospels can be boiled down to Jesus’ warning about the dangers of prioritising the goods of effectiveness (“Where your treasure is there your heart will be also”, “One thing you lack. Go sell everything you have and give to the poor”, “The rulers of the Gentiles lord it over them. Not so with you”, “Man does not live on bread alone”, “What does it profit a man to gain the whole world and lose his soul?”) and urging his disciples to embrace the goods of excellence that constitute the kingdom of God.  

Understood this way, the reason it is easier for a camel to go through the eye of a needle than for a rich man to enter the kingdom is that the hunger for riches, wealth, and fame pulls those enamoured with goods of effectiveness away from true fulfillment. There are always more houses to own, new neighbours to impress, and new areas to conquer. Acquisitiveness, MacIntyre reminds his readers, is the characteristic vice of modernity. That many of us, from billionaires down to underpaid academics, habitually think that what is missing from our life is a little more money or fame, is evidence that he’s right. 

For Jesus, virtuous obscurity and poverty were preferable to fame. We remember this at every nativity play when we acknowledge that the best God could manage for witnesses to the divine arrival was a hard scrabble group of animal herders and a few foreign astrologers. It is not that Jesus refused to use his abilities or hid away from public notice. However, the public he chose to act among was nestled in a corner of a corner of the empire, far from the rewards offered by the cultured salons of Roman power and privilege. In two of the gospels, Jesus is tempted to sell out. He is offered unimaginable fame and power at the outset of his ministry. He forcefully rejects it. For Jesus, an itinerant life spent ministering to fishermen and farmers was enough.  

What would it look like for us to embrace Jesus’s priorities? A place to start would be actually listening to Jesus about practices such as fasting, praying, and the almsgiving. Each of these is an act of resistance against the continual appetite for more and a testimony to an economy of grace that exists beyond all human economies. We also could try preaching in a way that takes seriously the admonitions of Jesus. I have heard numerous sermons about the rich young ruler which include an extended caveat on how maybe it was important for him to sell his possessions, but that doesn’t mean we have to. Maybe not, but shouldn’t those of us who call ourselves Christians, at least be open to God having that radical a call on our life? If our ethics and our faith are not allowed to ask these questions of us, if we have sold out in such a way that the real possibility of them radically disrupting our lives is intolerable to our imagination, what good are they? 

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Article
Culture
Education
Politics
6 min read

Does Gen Z crave the dictator?

If young Brits are turning away from democracy, here’s how to stop it.

Krish is a social entrepreneur partnering across civil society, faith communities, government and philanthropy. He founded The Sanctuary Foundation.

A cat with a small black moustache marking snarls while sitting in front of a tablet.
Kanashi on Unsplash

I knew something was seriously wrong when I hosted a live interactive online assembly for a couple of thousand sixth formers last year. Given a range of emojis the one that was chosen most to represent how they felt about politics wasn’t a thumbs up, or sleeping face, - it was the pile of poo emoji. The vast majority also expressed a deep distrust in government believing they neither listened to nor cared about them. It was then that I realised democracy was in trouble—and not just on the global stage. Here in the UK, a deeply worrying trend is emerging: more than half of Generation Z (those aged 13-27) believe the country would be better off under a dictator. 

Recent controversial polling from Craft, commissioned by Channel 4, reveals that 52 per cent of Gen Z believe the UK should be run by a strong leader who does not have to bother with parliament or elections. Even more alarmingly, 33 per cent think the country would be better off if the army were in charge. If that doesn’t make us sit up and take notice, consider this: nearly half (47 per cent) of Gen Z believe our society must be radically changed through revolution. 

These numbers are staggering. For those of us who have grown up with a strong commitment to democracy, it is unthinkable that the generation raised with the most freedom, the most access to information, and the greatest digital connectivity could be so willing to give up their right to vote, protest, and hold leaders accountable. But before we rush to condemn, we need to ask the hard question: why do so many young people apparently feel this way? 

A lost faith in politics 

What if it isn’t so much that Gen Z has turned against democracy, but that they feel democracy has turned against them? Think about it. Their schools are crumbling. Their teachers are stressed. If they need mental health support or special needs support, they have either a long wait or a hard fight on their hands and probably both. If they want to go to university, they have to take on a debt that will last longer than the time they have been alive. And pity help them if they want to buy a house - statistics suggest they will probably have to wait until they are 33 years old to even think about getting onto the property ladder.  

You might think that these struggles would force Gen Z to become more politically active. But this generation remains the least politically engaged group in the UK. Whilst it is true that currently many are too young to vote, there is also a large proportion who is too disconnected to see the relevance of formal politics. Voter turnout for young people has been abysmal in the last three UK general elections: 

  • 2015: 43 per cent 
  • 2017: 54 per cent (a temporary spike due to Jeremy Corbyn’s appeal) 
  • 2019: 47 per cent 

Compare that to the 70 per cent plus turnout for over-65s, and the message is clear: young people aren’t voting, and in return, politicians aren’t speaking to them. Which only exacerbates the problem. Despite the Labour Party manifesto promise that they would introduce voting at 16, they seem to be in no hurry to introduce the reform.  

While Gen Z engagement with traditional politics is low, their political leanings have shifted. Over the past two decades, Gen Z has moved slightly to the centre-left, while older generations tend to lean centre-right. Today, age is a stronger predictor of voting behaviour than social class, which is a dramatic shift from previous decades. Though Gen Z is more liberal overall, they are also more radical in their discontent—and that’s where the real danger lies. 

When young people feel unheard, they don’t just disengage—they seek alternatives. Their frustration has left them susceptible to radical ideas and strongman narratives. While previous generations turned to grassroots activism, protests, and community engagement, Gen Z is more likely to be influenced by leaders they can follow online -  like Andrew Tate, Jordan Peterson, and Nigel Farage, who offer clear, confident, and often extreme critiques of the system. 

The result? Despite strong examples in the positive activism of Greta Thunberg, Marcus Rashford and Malala who have used democratic means to make a positive difference, there is a growing number of young people who see democracy as weak and ineffective, and dictatorship as strong and decisive.   

A wake-up call 

But there is hope. By engaging young people directly there is an opportunity to change the trajectory. That’s what we discovered at our online interactive event for sixth formers.  One of the most powerful voices at the event was Sophia, a recently turned 18-year-old Ukrainian refugee, who spoke about her experience fleeing war. She told her story of being separated from her father who was in Ukraine fighting for democracy. She shared how Ukrainians are fighting—not just with weapons, but with their lives—for the very democracy that young Brits are so ready to discard. Her message to British students was simple: “You don’t know how lucky you are.” She challenged them to see democracy not as a broken system, but as one that requires their participation to work. 

It was a powerful moment. And it proved something vital: when young people hear real stories, from real people, they begin to see the consequences of the choices they are flirting with. As a result of that event, thousands of young people signed up to vote at the electoral commission.  

Rebuilding trust in democracy 

So what can be done? Here are three crucial steps. 

Make politics relevant to Gen Z. Young people do care about issues like climate change, mental health, and social justice. But they are turned off democratic political solutions by the bureaucracy, mud-flinging and dragging timescales. By taking time to explain to them the processes, to involve them in the campaigns and to improve accessibility to politics and highlight the difference they can make, we may find that our most disconnected demographic could become democracy’s greatest asset.  

Rebuild Gen Z’s trust in leadership. Scandals and dishonesty have left Gen Z cynical. We need leaders who are transparent, accountable, and willing to listen. We need parties who will do what they said they would do in their manifestos and on the doorsteps. We need Members of Parliament who are committed to spending time with the young people they are supposed to represent so that relationships of trust can be deemed possible again. 

Empower Gen Z. There are initiatives out there—like our interactive live assembly and the G-EPIC project—that prove a simple truth: when young people feel heard, they engage. When they are inspired, they engage. When they are empowered to participate in the political process, they engage. Perhaps if we create more spaces for them to speak, lead, and act, they will step forward to shape the future.   

History shows that democracy is never guaranteed—it must be fought for and protected by every generation. It also requires constant effort to ensure it serves all communities without scapegoating, persecuting, or marginalizing. And history warns us that without democracy, most dictators quickly become tyrants.   

The challenge before us is urgent: we must help Generation Z recognize the power they hold to shape their world—before they surrender it to leaders who would take that power away from all of us. 

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Seen & Unseen is free for everyone and is made possible through the generosity of our amazing community of supporters.

If you’re enjoying Seen & Unseen, would you consider making a gift towards our work?

Alongside other benefits (book discounts etc.), you’ll receive an extra fortnightly email from me sharing what I’m reading and my reflections on the ideas that are shaping our times.

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