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5 min read

Jack White’s breaking the biggest rule in rock 'n' roll

What if the greatest cultural moments were the ones barely anyone saw?
A close-up of the black label of a blue vinyl record

If one of the most famous rockstars on the planet is playing the best shows of his life, and no one is there to witness it – is he really playing them?  

I ask because Jack White, one of the most celebrated and iconic musicians of the 21st century, is playing the best shows of his career. The thing is, barely anyone knows that they’re happening. Not because they don’t care, but because he’s made it that way.  

This is White’s ‘No Name’ tour: a critically celebrated string of shows that almost nobody is going to.  

And therein lies the magic.  

In the summer of this year, he released his ‘No Name’ album with no press, no marketing, and no apparent plans for a tour. Instead, Jack released this body of work into the world and simply told his fans to tell their friends about it – ah, word of mouth, the marketing strategy of old.  

It must have worked, because the nameless album was incredibly well received by critics and fans alike. Apparently, the ever-enigmatic Jack White has still got it. And now finally – finally - some live shows are being announced.  

Kind of. 

Each show is being announced only days in advance, the marketing is non-existent, the venues are tiny, and the tickets are… affordable.  

What is this? Some kind of cruel trick? 

It’s all so odd, so seemingly illogical, that Jack has had to confirm that this is it. This is no trick, no gimmick. This is, in fact, the tour. Reassuring his fans via social media, he wrote 

‘Lotta folk asking about when we are going to announce ‘tour dates’, well, we don’t know what to tell you but the tour already started at the Legion a couple of weeks ago… People keep saying that these are ‘Pop up shows’ we’ve been playing, well, you can call them whatever you want, but we are on tour right now.’ 

He added,  

‘These are the ‘shows.’ We won’t really be announcing dates in advance so much, we will mostly be playing at small clubs, back yard fetes, and a few festivals here and there to help pay for expenses.’ 

And that’s exactly what he’s been doing. One such show recently took place in Islington Assembly Hall in London – and it’s been hailed as some kind of ‘off-the-cuff wizadry’. That’s quite the review, isn’t it? What’s more impressive: it’s pretty much the only kind of review he’s been getting. I’ve dug deep, and I’m yet to find someone who was in that hall who didn’t leave it completely bewildered by how dazzling of an experience it was. Jack is disobeying all the rules, and it seems to be working in his favour. While on stage in Islington, he told the crowd,  

‘This is the kind of rock’n’roll you’re not gonna get at Wembley stadium for £400’ 

This is an obvious swipe at Oasis’ reunion tour, which will take place next year in stadiums across the country. The tickets to these shows caused somewhat of a storm, as fans were simply priced out of what will no-doubt be a momentous string of events. And this isn’t the reality for Oasis fans alone, ticket prices across the board rose 23 per cent in 2023, which sits on top of the 19 per cent rise in prices since the pandemic. And we in the UK and Europe still have it far cheaper than those in the US. While I was at Taylor Swift’s (not at all cheap) Era’s tour earlier this year, I met a girl who had flown from New York to Cardiff, she explained that doing so was cheaper than trying to watch the same show in New York.  

It’s utter madness. 

Live music shows are becoming bright and shiny sensory extravaganzas, and the amount it costs to witness them is reflecting that. And listen, I’m not bashing these mega-sized shows. I go to my fair share of them. I look forward to one day telling my grandchildren about that time I nearly got Oasis tickets.  

But I can’t help but feel that the real magic is happening elsewhere. It’s happening in the tiny venues, witnessed by tiny audiences, who have paid (comparatively) tiny prices. And I think Jack White’s intimate ‘No Name’ tour might be proving me right.  

In 1975, Bob Dylan similarly defied all the ‘rock-star’ rules and embarked upon the now-mythic ‘Rolling Thunder Revue’ tour. For eight months, Dylan drove a tour bus (yes, he actually drove his own tour bus) full of his friends into small towns with small venues. The marketing for each show consisted of paper flyers that were handed out mere days before the event, as if a travelling carnival was about to rock up. It was unusual, to say the least. These shows were notoriously messy, and long, and changeable, and odd.  

In short, they were great. Truly great.  

The modesty and mystique of it all meant that these shows have passed into legend – the live recordings of these performances are regarded as some of Dylan’s very best work. And so, surely, both Dylan’s and White’s defiant tours teach us something - they teach us that there’s a good kind of small. Indeed, there is a great kind of small. They suggest that ‘big’ doesn’t necessarily (and certainly doesn’t exclusively) equate to ‘success’.  

What if rumours, reviews, and recordings of a show played to 2,000 people could have more impact than a show played to 100,000? What if the intimacy and connection formed in town halls and tiny clubs rippled into the decades to come? It’s an upside-down way to think of things, but what if the greatest cultural moments were the ones barely anyone saw? What if (and stay with me here, especially you swifties. I’m one of you) these mega-tours are actually quenching creative mastery? What if the smartest thing an artist could do was defy all the rules? What if humility is the source of all greatness?  

We seem to have got to a place where we’re surprised that Islington Assembly Hall could be the backdrop to Jack White doing something truly special. And so, I wonder - it’s proper counter-cultural stuff, but do we need to learn to not despise the small things?  

Are Jack and Bob the odd ones, for kidding themselves into thinking that small can still be successful? Or are we the odd ones, for ever assuming otherwise? 

Review
Books
Culture
Joy
Poetry
5 min read

Theresa Lola's poetical hope

The death-haunted yet lyrical, joyful and moving poet for a new generation.

Jonathan is Team Rector for Wickford and Runwell. He is co-author of The Secret Chord, and writes on the arts.

A poet stands and speaks, raising an arm.
Theresa Lola performs at Kings Place.
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There are poems such as T.S. Eliot's ‘Journey of the Magi’ and U.A. Fanthorpe's ‘BC – AD’ which have become staples of Christmas Carol services. Last Christmas, for the first time, I used Theresa Lola's ‘Look at the Revival’ as the poem in our Carol Service that explored the experience of the Magi in seeking and finding Jesus.   

‘Look at the Revival’ was commissioned by National Gallery in 2020 in response to ‘The Adoration of Kings’ painting by Jan Gossaert. The poem is written in the voice of Balthazar, the Black King in the painting, and explores the painting’s themes of rupture, transformation and renewal. It ends with this reflection: 

My job often feels like a hefty stone 

But today I am powered by a fierce awe. 

  

I say to the stunned people let us look deeply 

to know this hope deeply. 

British Nigerian poet and former Young People’s Laureate for London, Lola is the British equivalent of Amanda Gorman, whose poem ‘The Hill We Climb’ made such an impact at US President Joe Biden's inauguration. Lola said after that event that “To have poetry make national headlines … was just so exciting” and to have Gorman’s poem articulate everyone’s feelings “was just the perfect example of what poetry can do”. 

There is a real art to writing poetry for public occasions where depth and immediacy need to intertwine. It is an art that Lola herself has mastered, as was demonstrated when she was commissioned by the Mayor of London’s Office to write and read a poem - ‘For Those Who Listen When Courage Calls’ - at the unveiling of Millicent Fawcett’s statue in Parliament Square. 

Lola was joint-winner in 2018 of the Brunel International African Poetry Prize and was featured in the 2019 ‘Forces for Change’ issue of British Vogue as a next generation talent. Other commissions for her work, which explores themes of self-discovery, transformation, cultural heritage, and belonging, have included Selfridges, Rimowa, Royal Festival Hall, and Audible. She is currently leading the Volunteer Interpreter Programme at Dulwich Picture Gallery where, in a programme inspired by their Soulscapes exhibition, she is exploring how poetry can be used to interpret their collection.  

“This poet speaks boldly of prayer as a call to arms for family, for love, for a survival, which as she concludes in the final poem, ‘Psalm 151’, ‘I prayed my fists into’”

S. Niroshini

Her debut poetry collection ‘In Search of Equilibrium’, which was hailed as “powerful and rigorous”, is an extraordinary, and exacting study of death and grieving. The reviews of this collection have much to say about the well springs of her work.  

In this collection, as S. Niroshini writes, she “deftly deploys form, texture, and shape to interrogate the meaning of death and the suffering of family” with poems “variously presented as computer coding, live reportage, prayers, algorithms, Wikipedia entries and hip-hop lyrics”. While its subject matter is, as Carmina Masoliver notes, “essentially natural – life and death”, the poems themselves are often experimental and “bring in cultural elements … as well as religious allusions”. Charlie Hill explains that “This superb debut collection revolves around the death of the poet’s grandfather, whose Alzheimer’s resulted in a ‘four-year funeral’”. Laurie Smith suggests “It is rare for a debut collection by a young poet to be so death-haunted, but it is death-haunted in the same sense as [Sylvia] Plath’s ‘Ariel’ and [Anne] Sexton’s ‘To Bedlam and Part Way Back’.” He writes that “The comparison isn’t fanciful” as “Lola’s writing has a similar vividness and strength”. 

Masoliver notes that “The collection is book-ended with Lola’s own prayer and psalm”. “From the first,” she suggests, “there is an expression of doubt about the poet’s faith, though holding onto it ‘even when I fear God might be a thin shadow’”. Yet, “By the time we get to the final poem, there is a loss of innocence to the reality of the world around us, but a certain strength that comes with ‘fighting darkness’”. Niroshini states that “This poet speaks boldly of prayer as a call to arms for family, for love, for a survival, which as she concludes in the final poem, ‘Psalm 151’, ‘I prayed my fists into’”. 

Lola has said that “The writing of the collection was emotionally challenging as the poems touch on sensitive topics about death, faith, family and mental health.” For her, “writing poetry has been a ‘therapeutic tool’, a ‘healthy listening ear’ and a way to express her struggles, be they anxiety or … grief”. Nevertheless, she also says: “My poems always suggest and show hope no matter how gritty the subject is! I do write poems that are centred around my faith, and that hope in my faith is Jesus”. 

Many reviewers note Lola’s ability to write lines, such as ‘sweeping me off my bones’, “that stop you dead”. Hannah Williams was particularly moved by lines from ‘Blessed Are the Mothers of a Dead Child’: 

Blessed are the mothers of a dead child 

for they manage to recover 

after eating the fruit that grows 

from planting your child’s casket in the ground. 

Hill cites the final lines of the same poem: 

My grandmother tries to celebrate the brief beauty of his breath. 

She says what use is sweeping grief under the carpet 

when you can blend it to find the drop of sanity that will flow from it. 

to suggest that it is here that the equilibrium sought in the collection’s title is to be found. 

The Sunday Times Style Magazine has described Lola as being among “the ranks of an exciting new wave of young female bards who are widening the appeal of poetry for a new generation”. As a result, the imminent prospect of a second collection from her is a particularly exciting prospect. Look out later in the year, then, for ‘Ceremony for the Nameless’ which is described as exploring the act of naming and its role in shaping our identities, our aspirations, what we carry and how we belong. In lyrical, joyful and moving poems, Lola will explore the ways our journey through life might require us to cast off old expectations – both others’ and our own – just as at other times it can bring us back, strangely and unexpectedly, to where we first began.  

This returns us to Balthazar and his journey of discovery. So, as he states: “let us look deeply / to know this hope deeply.”