Article
Culture
Music
5 min read

Jack White’s breaking the biggest rule in rock 'n' roll

What if the greatest cultural moments were the ones barely anyone saw?
A close-up of the black label of a blue vinyl record

If one of the most famous rockstars on the planet is playing the best shows of his life, and no one is there to witness it – is he really playing them?  

I ask because Jack White, one of the most celebrated and iconic musicians of the 21st century, is playing the best shows of his career. The thing is, barely anyone knows that they’re happening. Not because they don’t care, but because he’s made it that way.  

This is White’s ‘No Name’ tour: a critically celebrated string of shows that almost nobody is going to.  

And therein lies the magic.  

In the summer of this year, he released his ‘No Name’ album with no press, no marketing, and no apparent plans for a tour. Instead, Jack released this body of work into the world and simply told his fans to tell their friends about it – ah, word of mouth, the marketing strategy of old.  

It must have worked, because the nameless album was incredibly well received by critics and fans alike. Apparently, the ever-enigmatic Jack White has still got it. And now finally – finally - some live shows are being announced.  

Kind of. 

Each show is being announced only days in advance, the marketing is non-existent, the venues are tiny, and the tickets are… affordable.  

What is this? Some kind of cruel trick? 

It’s all so odd, so seemingly illogical, that Jack has had to confirm that this is it. This is no trick, no gimmick. This is, in fact, the tour. Reassuring his fans via social media, he wrote 

‘Lotta folk asking about when we are going to announce ‘tour dates’, well, we don’t know what to tell you but the tour already started at the Legion a couple of weeks ago… People keep saying that these are ‘Pop up shows’ we’ve been playing, well, you can call them whatever you want, but we are on tour right now.’ 

He added,  

‘These are the ‘shows.’ We won’t really be announcing dates in advance so much, we will mostly be playing at small clubs, back yard fetes, and a few festivals here and there to help pay for expenses.’ 

And that’s exactly what he’s been doing. One such show recently took place in Islington Assembly Hall in London – and it’s been hailed as some kind of ‘off-the-cuff wizadry’. That’s quite the review, isn’t it? What’s more impressive: it’s pretty much the only kind of review he’s been getting. I’ve dug deep, and I’m yet to find someone who was in that hall who didn’t leave it completely bewildered by how dazzling of an experience it was. Jack is disobeying all the rules, and it seems to be working in his favour. While on stage in Islington, he told the crowd,  

‘This is the kind of rock’n’roll you’re not gonna get at Wembley stadium for £400’ 

This is an obvious swipe at Oasis’ reunion tour, which will take place next year in stadiums across the country. The tickets to these shows caused somewhat of a storm, as fans were simply priced out of what will no-doubt be a momentous string of events. And this isn’t the reality for Oasis fans alone, ticket prices across the board rose 23 per cent in 2023, which sits on top of the 19 per cent rise in prices since the pandemic. And we in the UK and Europe still have it far cheaper than those in the US. While I was at Taylor Swift’s (not at all cheap) Era’s tour earlier this year, I met a girl who had flown from New York to Cardiff, she explained that doing so was cheaper than trying to watch the same show in New York.  

It’s utter madness. 

Live music shows are becoming bright and shiny sensory extravaganzas, and the amount it costs to witness them is reflecting that. And listen, I’m not bashing these mega-sized shows. I go to my fair share of them. I look forward to one day telling my grandchildren about that time I nearly got Oasis tickets.  

But I can’t help but feel that the real magic is happening elsewhere. It’s happening in the tiny venues, witnessed by tiny audiences, who have paid (comparatively) tiny prices. And I think Jack White’s intimate ‘No Name’ tour might be proving me right.  

In 1975, Bob Dylan similarly defied all the ‘rock-star’ rules and embarked upon the now-mythic ‘Rolling Thunder Revue’ tour. For eight months, Dylan drove a tour bus (yes, he actually drove his own tour bus) full of his friends into small towns with small venues. The marketing for each show consisted of paper flyers that were handed out mere days before the event, as if a travelling carnival was about to rock up. It was unusual, to say the least. These shows were notoriously messy, and long, and changeable, and odd.  

In short, they were great. Truly great.  

The modesty and mystique of it all meant that these shows have passed into legend – the live recordings of these performances are regarded as some of Dylan’s very best work. And so, surely, both Dylan’s and White’s defiant tours teach us something - they teach us that there’s a good kind of small. Indeed, there is a great kind of small. They suggest that ‘big’ doesn’t necessarily (and certainly doesn’t exclusively) equate to ‘success’.  

What if rumours, reviews, and recordings of a show played to 2,000 people could have more impact than a show played to 100,000? What if the intimacy and connection formed in town halls and tiny clubs rippled into the decades to come? It’s an upside-down way to think of things, but what if the greatest cultural moments were the ones barely anyone saw? What if (and stay with me here, especially you swifties. I’m one of you) these mega-tours are actually quenching creative mastery? What if the smartest thing an artist could do was defy all the rules? What if humility is the source of all greatness?  

We seem to have got to a place where we’re surprised that Islington Assembly Hall could be the backdrop to Jack White doing something truly special. And so, I wonder - it’s proper counter-cultural stuff, but do we need to learn to not despise the small things?  

Are Jack and Bob the odd ones, for kidding themselves into thinking that small can still be successful? Or are we the odd ones, for ever assuming otherwise? 

Review
Aliens
Culture
Film & TV
7 min read

The problem with The Three Body Problem

The possibility of love in a universe of terror.

Roger Bretherton is Associate Professor of Psychology, at the University of Lincoln. He is a UK accredited Clinical Psychologist.

a man leans against one end of a table one another sits against its other end.
Two bodies contemplate a problem.
Netflix.

If you are prone to nightmares or paranoia you might want to steer clear of the first season of Netflix’s sci-fi epic, 3 Body Problem. Adapted from Cixin Liu’s multi award-winning Remembrance of Earth’s Past trilogy, the story starts in the Chinese Cultural revolution of the 1960s and ends twelve million years in the future. Mercifully the narrative is non-linear, so we’re spared a minute-by-minute account. It begins as a global mystery - scientists all over the planet are taking their own lives in mysterious circumstances – and ends with advanced alien weaponry collapsing the universe to a single dimension. All based on a true story, apparently. 

Why the paranoia? At the heart of both Liu’s novels and the Netflix adaption, is a particularly terrifying solution to the Fermi Paradox. Enrico Fermi was one of the physicists working on the Manhattan Project (played by Danny Defari in the Christopher Nolan depiction of it in Oppenheimer), who presented his now famous paradox to his colleagues at Los Almos. The paradox goes like this: in a galaxy of billions of stars similar to our sun it is almost certain that advanced alien life is out there, and yet we have not received any convincing evidence of their existence. This, it seems, requires some explanation. 

Interestingly, this question was also the starting point of C.S. Lewis’ sci-fi cycle The Cosmic Trilogy, and lies behind the title of its first book, Out of the Silent Planet. According to Lewis, the Earth has been placed under a kind of galactic quarantine, as a result of the fall of humanity, nothing and no-one is allowed in or out. The solar system is teeming with life, but we are partitioned from it. We’ve been blocked from the cosmic WhatsApp group for breaching behaviour standards. The aliens are out there but they’re keeping clear. We are the silent planet. 

Cixin Liu however opts for a darker and more disturbing solution to Fermi’s question, which provides the title of the second book in his trilogy, The Dark Forest. The aliens are out there, but it is not we who have been silenced, it is they who are silent. The universe, according to this theory, is like a forest filled with predators and the most sensible thing any intelligent life can do is hide in the undergrowth to avoid attracting attention. Telegraphing our existence into the void by sending signals into space is to naively invite destruction. Alerting the universe to our presence is an act of existential self-harm. The universe is silent because everyone is hiding. For Lewis the universe shone with a love from which we had been excluded, for Liu it is saturated with malice from which we should exclude ourselves. 

If Nietzsche was right, that we can survive any how as long as we have a why, then Liu’s characters are saddled with the opposite burden: endless hows and no why. 

It probably isn’t too much of a spoiler to acknowledge that the inevitable happens. Aliens are contacted. They do make plans to invade.  It is arguably a bit more of spoiler to give away exactly how this happens. The distance between them and us is so vast that, even travelling at one percent lightspeed it will take their invasion fleet four hundred years to get here. And in the meantime, just to ensure we can’t mount any meaningful defence against them, they fold a planet-sized computer into a photon-sized particle and send it to earth to sabotage all technological development. They can watch our every movement, overhear every conversation. We know they are coming and can do almost nothing about it. The bodies of suicides hanging in the fog from every lamppost lining the Thames underline the overriding despair. It is deliciously bleak. I did not sleep well after watching it. 

Liu’s brilliance is not in doubt. The Netflix adaptation can barely capture the fireworks of creative inventiveness that crowd every page of his books (indeed the producers even dropped the definitive article from the book's title). In China, his fellow science fiction writers simply call him ‘Da Liu’ (Big Liu) in honour of his works of towering imagination. But I can’t help feeling that the overall atmosphere of The Three Body Problem is an example of what the theologian Carver Yu, another Chinese author, claimed characterised our culture: technological optimism and literary despair. Liu’s characters respond to the relentless encroachment of a malevolent universe with endless technological innovation. They possess an inexplicable will to survive in a cosmos where no one would wish to live. If Nietzsche was right, that we can survive any how as long as we have a why, then Liu’s characters are saddled with the opposite burden: endless hows and no why. They are thirsting for purpose while drowning in applications.  

What struck me most watching the Netflix adaptation was that it seemed to extend the experience of living in a post-industrial society to the whole universe. Our sense that many of the organisations to which we owe our allegiance are clever but inhuman, technologically advanced yet amoral, is expanded to fill the farthest reaches of our imagination. Of course, human beings have always done this. Our ancestors saw faces in the clouds and gods in the constellations. We peer into the emptiness of the skies and populate them with our fears and hopes. Faced with the Copernican revolution and the rise of science, Pascal anticipated the cosmic horror of Liu by nearly four hundred years in confessing, ‘the eternal silence of these infinite spaces fills me with dread.’ The Three Body Problem, unlike Lewis who saw planet Earth as an aberration in an otherwise benevolent cosmos, takes our global technological arms-race and makes it the ultimate reality of the entire universe. 

The crucial point is that we are not obliged to populate the blank canvas of the cosmos with the malice of Liu or the terror of Pascal.

The Three Body Problem then, like much science fiction, is a valuable and ingenious thought-experiment, but not one I wish to dwell on for too long. I prefer to contrast it with something closer to the cosmology that informed C.S. Lewis. One in which the core operating principle of everything is not the necessity of violence, but the indispensability of love. Something akin to Teilhard de Chardin’s assertion that in the dreams, wonder, exploration and imagination of love, a thread is woven that reaches the very heart of the universe. Despite all appearances to the contrary, love is the deepest reality of all.  

This assertion is problematic in many ways. Not least in the face of the evident brutality and violence that traumatises human life. But even more fundamentally than that, how can we intelligibly assert the primacy of love while gazing out at a vast indifferent universe? What are we to do with those infinite silent spaces that so terrorised Pascal? 

Perhaps we can try another thought-experiment. This one is drawn from the work of philosopher Chris Barrigar. He calls it the Agape/Probability account. The full argument is long and detailed, so there is no time to explain it all, but the broad brushstrokes are enough. Here’s the thought. What if we live in exactly the kind of universe required to produce creatures who can freely choose to live with self-giving love? They couldn’t be forced or coerced into it, but the conditions could be set in place that would lead to the emergence of such beings. The principles of ‘asymptotic’ statistics suggest that some things may not be determined but they can be so highly probable as to be inevitable. Barrigar asserts that the appearance of a species with the capacity to love was a cosmic inevitability. What is required to turn this possibility into something pretty much certain? Two things – lots of opportunities and lots of time. In other words, with apologies to Carl Sagan, if we want creatures capable of love, we need to build a universe. 

Of course, a universe like that – a universe like ours – will throw up many other things in addition to love: violence, rock music and apples pies. But the crucial point is that we are not obliged to populate the blank canvas of the cosmos with the malice of Liu or the terror of Pascal. The cold silence of space does not in itself contradict our intuitive sense that the capacity to love is somehow ultimately significant. On the contrary, when we look at the vast distances between the stars, we could be looking at the minimal amount of spaciousness required to bring about beings with the capacity for self-giving love. At the very least, it’s a thought-experiment worth trying.